email tips - Express Writers

10 Hot Email Marketing Tips for 2022

January 18, 2024September 6, 2022 by Nicole Inge

It’s predicted that 333.2 billion emails will be sent and received each day in 2022. It’s proof that email marketing is far from dead. So, if you haven’t gotten your brand moving to take advantage of email marketing, now is the perfect time to start building up your email list. With so many emails sent daily, how can you make sure your emails stand out in a crowded inbox? How do you ensure people take notice? What do you need to do to make sure they consume your content? We’ll cover the answers to these questions and more as we share 10 hot email marketing tips you can use in 2022 and beyond. 10 Hot Email Marketing Tips for 2022 It’s safe to say most of us subscribe to a lot of email newsletters, especially if you run a business. And there’s a good chance many of them get sent straight to the trash unopened. If you want to prevent the same fate from happening to the newsletters you send, keep these email marketing tips in mind: 1. Keep Your Target Reader in Mind When Writing To write truly irresistible emails, you need to put yourself in the shoes of your target reader. What would they want to see in an email from you? What kind of content would they enjoy reading? Whatever it is, that’s what you want to send to them. When they look forward to seeing your name in their inbox, they’re more likely to open and eagerly engage with the content you send. To take it a step further, consider segmenting your email list based on interests or where they are in the buyer’s journey. This makes your content more focused and personalized for the groups of subscribers you target with each campaign. Essentially, it ensures they receive the content they’re most interested in seeing versus getting bombarded with other information. Not only does this increase open rates, but people will be less likely to unsubscribe. 2. Write Subject Lines That Grab Attention Of all the email marketing tips in the world, this is the one you should take the most seriously. Your subject line could make or break the success of your email. It might sound like a lot of pressure, but your subject line is crucial. It’s what people see first thing. Those few words help them decide whether they open your email or send it straight to the trash. If you want to increase your open rates and get people to read the content you so painstakingly crafted, your subject line needs to grab attention. It needs to be descriptive while still being short and sweet. And most importantly, it should never mislead your subscribers. Clickbait subject lines can reduce your read rates by 9% or more. 3. Schedule Emails to Send at Optimal Times After you finish crafting a compelling email, it might be tempting to hit send immediately. However, it might not be the most optimal time for an email to land in your subscribers’ inbox. You want to reach them when they’re more inclined to open and read your content. The tricky thing about finding the right time to send emails is that it tends to vary based on the industry. Although, there is some data you can use to help you narrow down a few times to experiment with. Then, you can see what your unique audience responds to. Here’s some advice from WordStream to get you started: Stick With Daytime: It’s better to send emails to your list when your subscribers are awake. Because you can have subscribers based across the globe and in different time zones, consider the location of most of your audience when choosing your ideal time. Avoid Mondays and Weekends: Many people arrive in the office first thing on Monday morning and delete any unnecessary emails, so you don’t want yours to fall into that category. Emails are often ignored on weekends as well, which is when people tend to disconnect. Go With Tuesday, Wednesday, and Thursday: According to MailChimp, these three days tend to be the favorites when sending email campaigns. Try sending emails on these days to see if one triggers a higher open rate than another. Then, you can choose one day for weekly consistency. At the end of the day, be willing to test and tweak your schedule. Once you’ve figured out the best day and time to send your emails, it’s one less thing you to worry about. Instead, you can just focus on implementing the rest of these email marketing tips. 4. Make Sure Your Emails Are Optimized for Mobile Because you’re sending your emails from a desktop website, it can be easy to forget to check how the result looks on a mobile device. But, most of us are reading our emails on mobile. That’s why you need to take the extra step to ensure your email template and all your content suit a smaller screen. Otherwise, your subscribers will have a hard time reading what you’ve sent, and they could delete your email without engaging. Luckily, many platforms allow you to preview your email on mobile. Often, you can even send a test email to yourself before it goes out to your list. Then, you can make any final tweaks to ensure it’s mobile-friendly and looks great. Take the extra few minutes to do this before sending! As a good rule of thumb, you’ll want to stick to a single-column email template. You’ll also want to choose a font size that’s legible on mobile since subscribers won’t be able to make it bigger. Additionally, you’ll want to double-check the size of any images and buttons that you’ve added. 5. Engage Subscribers Right Off the Bat If you’re not already sending a welcome email (or even an entire welcome sequence) to your new subscribers, you’re missing out. The smartest thing you can do to take your email marketing and your business to the next level is … Read more

#ContentWritingChat Recap: How to Create Email Content That Stands Out with Shayla Price

June 19, 2024September 22, 2017 by Rachel Moffett

Are you wondering how to create email content that your subscribers will enjoy and that you’ll love to create? If so, you’re in the right place! Our latest #ContentWritingChat was jam-packed with amazing advice you can use to take your email marketing strategy to the next level. Ready to dive in? Keep reading for our recap! #ContentWritingChat Recap: From Subject Lines to Preheaders: How to Create Email Content That Stands Out with Shayla Price Join us for #ContentWritingChat on Tuesday, September 19th at 10 AM Central to chat about email content with @shaylaprice! ? pic.twitter.com/IBSDXdEQ0T — Express Writers (@ExpWriters) September 12, 2017 Our guest host this week was Shayla Price. Shayla is a B2B content and email marketer, so she knows a thing or two about creating amazing online content. She shared some great advice throughout our chat, so you’ll want to take some notes! Q1: Why should brand put time and effort into building an email marketing strategy? Are you wondering if email marketing is really going to be worth the extra work? We say yes! But if you need a little extra convincing, here are some responses from our chat: A1.a: When brands devote time & effort to email, it helps build consumer relationships and grow their businesses. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 A1.b: Plus, email offers the highest ROI. For every $1 spent, email marketing generates $38. (h/t @CampaignMonitor) #ContentWritingChat pic.twitter.com/YYpqSTQRkj — Shayla Price (@shaylaprice) September 19, 2017 Shayla knows that email marketing can help brands build relationships with their customers, while also growing their business in the process. It also produces some pretty great ROI! A1 Email is a great way to build an audience over time and deliver value directly to their inbox (and mobile devices) #contentwritingchat — Bill Skowronski (@BillSkowronski) September 19, 2017 As Bill mentioned, you can deliver value directly to the inbox of your audience through the power of email. It’s a great way to build an audience and establish trust over time. A1: Email is a great way to send catered content to the people that matter most – your target audience. #ContentWritingChat — Flying Cork (@flyingcorkpgh) September 19, 2017 If you want to send content that’s catered to your audience, email is the place to do it. A1 Email marketing is ?…@Entrepreneur says the ROI is 4,300%. (Every dollar = $44 return) https://t.co/7PZnwA5jWS #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) September 19, 2017 Julia also knows the value email marketing can provide because of its high ROI. Check out the link she shared from Entrepreneur! A1. Because your e-mail is your very own real estate. Social media is just rented land #contentwritingchat — Cheval John (@chevd80) September 19, 2017 Cheval made a great point about how your email list is your own real estate. When you build a following on social media, you’re doing so on rented land. Those platforms could disappear one day, but you’ll always have your email list. Q2: How can your subject line increase open rates? Any tips you can share? When you create email content, it’s pretty obvious that your subject line is very important. After all, it can make or break whether or not someone opens your email or sends it straight to the trash. Here’s some advice you can use to boost your open rate with your next campaign: A2.a: The subject line is the make-or-break moment. If it doesn’t catch the recipient’s attention, you will get ignored. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 As Shayla said, your subject line is your one and only chance to catch the attention of your subscribers. Don’t blow it! A2.b: Effective subject lines are short, unique, and non-spammy. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 A2.c: Here are a few subject line tips: use numbers, add a deadline, ask a question, and make it personal. #ContentWritingChat — Shayla Price (@shaylaprice) September 19, 2017 Her advice is to keep your subject lines short, unique, and non-spammy. You can also see results by using numbers, a deadline, asking a question, and keeping it personal. These are all great strategies to test out. A2: it’s just like sending out a good tweet – you want to hook them so they CLICK on the email not delete! #ContentWritingChat — Independent Retailer (@indretailer) September 19, 2017 If you want subscribers to open your emails, you have to hook them. A2: your subject line tells people what they’re about to open – if it’s not interesting/informative it won’t get opened #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) September 19, 2017 Use your subject line as a way to inform people what’s inside your emails. Elizabeth said to make it both interesting and informative. A2) Keep it short, but relevant. Does it spark curiosity? The SOLE purpose of a subject line is to click/open the email #ContentWritingChat pic.twitter.com/ZRAmj88S7x — Jason Schemmel (@JasonSchemmel) September 19, 2017 For Jason, a great subject line needs to spark curiosity. He also feels it should be short and relevant to the content inside the email. A2: Subject lines are EVERYTHING. Currently obsessing over emoji’s in the subject line. Gets me every time. #ContentWritingChat — Haley Steinhauser (@h_steinhauser) September 19, 2017 Haley can’t resist a subject line with an emoji. Try adding them to your next email campaign! A2. I’m one of the most curious people I know. I can’t resist intrigue. Neither can others. #ContentWritingChat — Megan McCarthy (@ImMeganMcCarthy) September 19, 2017 Megan admits that she can’t resist intrigue and she knows others can’t either. Keep that in mind when writing email content. A2) Offers are a big incentive to open. “Save 40%? You’ve got my attention…” #contentwritingchat — Kyle Murray (@TheKyleMurray) September 19, 2017 As Kyle said, offers provide an incentive to open up your emails. Sales and discounts are definitely a good push. A2: Think of a subject line as a 1st impression. You get 1 chance to get them to open your email! Pique their interest! #ContentWritingChat — Flying Cork (@flyingcorkpgh) … Read more

An Up-to-Date, Nutshell Guide to Your Best Email Content Marketing

December 31, 2020March 6, 2017 by Adam Oakley

Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success by the amount of people who open it and then click through. Which means that the email first has to be opened, then read, then clicked. Not to mention it also has to be the appropriate length and interesting enough to engage readers and move them to action. How much does email length matter? Can your tone shine through, and does anyone really read the subject line, anyway? We’re here to break the answers to these questions down, and give you an updated guide (with a recent Boomerang exclusive!) all about email content marketing. Boost your email results when you put these into practice. Keep reading! Email Marketing 101 Email is still critical to our content marketing efforts today. Take a look at these email marketing stats for a better understanding of the impact email has in the industry: Marketers have seen a 760% increase in revenue from segmented email campaigns. Automated email messages average over 70% higher open rates and over 150% higher click-through rates than “business as usual” messages. Email is 40x more effective at acquiring new customers than Twitter or Facebook. Email is the connection between us and our prospects. When content marketers invest their time and resources into powerful emails, the reach potential is limitless. While technology has changed and social media has emerged over the past decade, email has stayed as a constant. Sure, we may not be using the same domain we did ten years ago, but the truth remains that when we need to send information, we email it. When we want to be connected to our favorite brand, we join their email list. Need a receipt for your store purchase, but don’t want a paper copy? Have it emailed. For these reasons and more, content marketing efforts can be enhanced when we learn to take the best email marketing practices and use them effectively. 3 Best Email Content Marketing Practices Back in the early 90’s, email hit the scene. Remember those AOL disks that were available through the mail and at the grocery store checkout stand? And how we communicate has not been the same since. (Letters? What are those?) Fast-forward to 2017, when 93% of marketers now say they use email for content distribution and consider it an important channel for their marketing success. And while it does remain an effective tool, it doesn’t mean we always use it in the best way. Emails have a wide range of possibilities in reaching an audience, including: Newsletters Product updates Transactional emails (after one has taken action on your website) Deals and promotions There are some qualities that make email an effective tool for your content marketing efforts. We have to learn the best way to increase the open rate, how to craft a subject line, how to create quality content, and how to choose the best time to write. 1. Learn How to Write a Great Email You may be thinking, “Wait a minute. I’m a content writer. I know how to write.” Isn’t it true that if we all knew how to write effective emails, there would be a higher response rate and we would be inundated with conversions? Especially since over 200 billion email messages are sent every day. So, yes, we can all use reminders from time to time about how to write effectively, and specifically, how to craft an email that engages the audience and encourages action. A. Craft a compelling subject line This seems like an obvious one, but if the subject isn’t engaging, few readers will want to click through to the actual content. Start by incorporating language that tells the reader what he or she can look forward to in the email. Words like “take,” “don’t miss,” and “reserve” are goods one to start with. B. Use personalization, if you can Shaping email content to fit a reader’s needs by using customer segmentation has the potential to increase revenue. In a study conducted by Direct Marketing Association, emails which were segmented and targeted generated 58 percent of the total revenue for marketers surveyed while 36 percent of revenue came from emails sent to specific target selections. C. Create relevant and honest content No one wants their time wasted, so coming up with a catchy email subject line that has nothing to do with the content inside is unfair and irresponsible. While you are crafting an engaging and personalized subject line, keep in mind that it should align with the content in the actual email. This not only keeps everything relevant, but sets you apart as an honest authority who isn’t out to trick anyone into clicking. D. Continue to offer relevancy by expressing to the reader right away why you are writing What is your connection? How are you providing a solution to the need? Our reach will go much farther when we highlight the benefits rather than the feature. E. Get to the point Practice writing concisely so the end result is powerful, tight sentences. Too wordy, and you’ll lose your readers. Too short, and they could miss the point. Content marketers must find a way to summarize a catch for the reader and encourage a click-through. Everywhere we go, we see content – in just one minute, there are millions of Facebook and Instagram likes, hundreds of thousands of Tweets, and hours upon hours of YouTube videos uploaded. We are consumed by content. The last thing we need is more unusable information, interruptions, or sales pitches coming through our inbox. A long, drawn-out copy won’t cut it here; readers must be able to sift through quickly in order to make a decision about whether or not they’ll click through. Try keeping emails between 50 and 125 words, which can increase the response rate for your efforts. Suggested tool: SmartBlogger’s list of 317 Power Words 2. Learn How … Read more