#ContentWritingChat First Episode: What is a Copywriter? With Julia McCoy Recap
We launched our very first #contentwritingchat this week, Tuesday the 19th at 10 AM, and it was a raging success! Over 300 tweets were sent back and forth in the short hour. I was the host, and the topic was all about my favorite subject, What is a Copywriter? As the host, I answered the key questions put together by my social media team on this topic. We had some great participants join in and add superb thoughts to the conversation!
Our Very First #ContentWritingChat Makes it To #42 Hottest Talked About on Twitter
The most exciting part was when we were told by TMobile that we ranked #42 in the USA on Twitter. We had to take a screenshot of that one:
Our 1st #ContentWritingChat was a success, trending @ #42 in USA on Twitter! TY, attendees! Special guest next week! pic.twitter.com/AxCgGIIlQe
— Express Writers (@ExpWriters) January 19, 2016
Our chat featured writers, content creators and some of the experts who make up a large part of the content writing world.
Let’s dive right in on the recap!
A copywriter works to build up a business. They work to make a business better from the ground up.
Q2: What are the top skills of a good copywriter? #ContentWritingChat pic.twitter.com/OYJmSwAbZf — ContentWritingChat (@writingchat) January 19, 2016
A2: They’re original, have technical skills such as SEO, HTML, CSS, WordPress & know how to be social media savvy. #ContentWritingChat
— Anneliese Sparks (@iamanneliese) January 19, 2016
According to Anneliese Sparks, a good copywriter must have tech skills, be savvy and original. We agree.
Q3: What are the top factors of “good copy”? #ContentWritingChat pic.twitter.com/jsYxEnfTT4 — ContentWritingChat (@writingchat) January 19, 2016
A3 It’s well written, engaging, and targeted to the right audience/niche. Incorporates SEO (natural, relevant keywords). #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) January 19, 2016
Content that is engaging and targets an audience will pull the people in. Content that is well written will keep them in.
Q4: How does online marketing influence copywriting? #ContentWritingChat pic.twitter.com/NrOqEiotSJ — ContentWritingChat (@writingchat) January 19, 2016
Q4. Online marketing + Copywriting = Content Marketing #contentwritingchat
— Olivia Dello Buono (@oliviadello) January 19, 2016
Content marketing is the best of both worlds for Olivia. She knows what it is all about and we know that the two often go hand in hand to get to content marketing.
Q5 never come out as planed, but here it is now! pic.twitter.com/HaGrkbluh5 — Express Writers (@ExpWriters) January 19, 2016
A5: Social media posts, unique & quality content for websites, optimised content for good SEO @ExpWriters #ContentWritingChat
— GML Team (@GMLConsulting) January 19, 2016
Nearly everyone uses it, so it is important that social media content is unique. SEO is equally important because, let’s face it, who doesn’t use Google on a daily basis?
Q6: What SEO skills should today’s copywriter have? #ContentWritingChat pic.twitter.com/8TCkgKFNxf — Express Writers (@ExpWriters) January 19, 2016
A6: Ecommerce writers capture long-tail phrases used by audience, then reply to expressed intent #ContentWritingChat https://t.co/7i4HGOnrYf
— Michael Stricker (@RadioMS) January 19, 2016
While we know there’s much more to SEO, long tail phrases are the newest way to get the content marketing results that you need for your business. They’re a great place to start.
Q8: In which scenario is a professional copywriter is needed? #ContentWritingChat pic.twitter.com/MMwQyEEUte — ContentWritingChat (@writingchat) January 19, 2016
A8: When you want to optimize your content for search and expect the results to grow your business and brand awareness. #ContentWritingChat
— Ryan Clutter (@Ryan1SEO) January 19, 2016
Businesses need copywriters because most of them don’t have the skills for online writing. Copywriters provide professional service and great information that a business may not have been able to put out otherwise. You should also consider using a copywriter …
A8 When yo’ grammar ain’t perfect. #ContentWritingChat #IHadTo https://t.co/WKO7QrHMH0 — Julia McCoy (@JuliaEMcCoy) January 19, 2016
We are looking forward to seeing all of you next Tuesday at 10AM (Central) on the #ContentWritingChat! Our guest host will be none other than Elena from SEMrush, discussing content strategy tips for the online SEO writer. Join us on Twitter @ExpWriters!