The Expert SEO Content Writer Course Is Re-open & Taking Enrollments!
I’m super excited to share the news that my intensive SEO writing course, The Expert SEO Content Writer, is officially open as of today, December 21, 2018, with a special Christmas offer! Back in September, we successfully tested the course with an epic beta launch. 101 students enrolled. My original goal for the September beta launch was 100. (For my courses, I don’t do free beta launches — I want my testers to have ‘skin in the game,’ and give me honest feedback. Free usually lowers someone’s expectation: but if they pay for it, they’re expecting good stuff.) After talking to and listening to my beta students, I did some curriculum tweaks and added a new lesson to answer one more big, burning question. Today, I’m uber-101%-confident in offering my SEO writing course as an evergreen training course to the public. Today’s blog about the relaunch is a FAQ of sorts. Inside, you’ll be able to pick my brain on the course reopening. Plus, a sneak peek at the current Christmas offer where I’m giving away a few special gifts to Christmas & New Year enrollees, the story of beta launch, what’s changed for today’s evergreen re-opening, why I don’t do open/close launches, who’s a good fit vs. not a good fit for the course, and more. Ready? [bctt tweet=”Check out the story of @JuliaEMcCoy’s new evergreen training program, The Expert SEO Content Writing Course! #course #seowriting ” username=”ExpWriters”] How the Idea For The SEO Writing Course Was Born This subject I’m teaching in my new course — SEO writing — is one of my favorite subjects. I’ve practiced the art of writing search engine optimized copy ever since 2011, when I was a fledgling, brand-new freelance writer. Here’s the thing: I’ve always loved to write. SEO writing, however, was a disciplined skill that I had to teach myself. And I learned a lot of what works the hard way — by trying, testing, failing, trying and testing again to finally learn how to create SEO content that has ranked for over 18,000 keywords organically in Google and shot expresswriters.com to the top of search. See the story behind our rankings here. This August of 2018 when I got the “lightbulb moment” to create my SEO writing course, it was a no-brainer. I worked hard to build an intensive but short curriculum, designed for busy professionals who only have a week or less to spare to devote to SEO writing skills and training. For me, growing my SEO writing skills back in the day was just one of many hats I had to wear, along with marketing my business and running my team. So I focused on providing a zero-fluff, actionable curriculum that could be digested and learned in one week, or 5-6 hours tops. (You’re welcome.) Read the full story of how I developed the course below: This blog post contains the full story of how I built The Expert SEO Content Writer Course from scratch. The Story of Beta Launch for The Expert SEO Writer Course After launching the finished course curriculum for a beta run in September, we had 101 students total enroll during my 10-day open period. By mid-November, many of my beta students had successfully gotten through the curriculum. I heard happy things from so many beta students. Did you see the student testimonials we added to the relaunched SEO writing course home page? Holy success stories, Batman! While I appreciate each and every one of my beta students, I think one of my favorite stories comes from graduate student Monique. SEO content works, and she has hit the ROI jackpot! It makes my day to hear success stories like this. Who’s A Good Fit & Who’s NOT A Good Fit for The Expert SEO Content Writer Course I’ve had a few people ask me “what makes a great student for your new course?” Great question. This course is designed for online writers and marketers at all levels and stages — especially if: You want to add “SEO writing” to your skills and expertise. This is the course for you, no matter where you’re starting from! You can be a total newbie or a seasoned writer interested in upgrading your skills or a writer struggling to create content that gets results in search engines. No matter where you’re starting from, this course will take you where you want to go in the world of SEO writing. You’re a busy bee. It’s designed as a fast-paced, intensive, one-week program. It’s been built by someone who commonly wears five hats (CEO, content marketer, author, mommy, wife) on any given day, who can relate to your busy schedule! Structured for busy entrepreneurs, freelancers, and agency staff. You’ll be able to get through it easily inside a week or less. Who is The Expert SEO Content Writer Course NOT For? This program isn’t for “get rich quick” wishful thinkers. If you enroll in this course hoping to make a million dollars within a year, this program probably isn’t for you. You need to put in the work, fill out the templates, download and use the worksheets, and watch the videos carefully to see real results in your SEO content skills. Additionally, if you write for fun, but don’t care about earning income or growing a brand through your writing, this course probably isn’t the best fit for you, either. Sorry. If you have no interest in learning SEO writing (at all), stop right now. Don’t take this course. The best students are invested students. And real investment comes first of all from passion for and interest in the subject. My initiative-takers, my most successful students, are those that enjoy online writing. SEO, keyword research and content optimization, all of which I teach in the course alongside SEO writing, is like a scavenger hunt. It takes interest and a perspective of “this is fun” to get the most out of it. In other words, if you’re a nerd, you’re a great fit. ? Why I Launch Evergreen Courses & Not Open/Close Launches Someone recently … Read more