If you want to rise to the top of Google’s search results and outshine your competitors, you need to consistently publish high-quality content. Sounds pretty easy, right? Well, not necessarily.
Great content can’t be created with the push of a button. It takes hard work and dedication to choose relevant topics that will appeal to an audience and turn them into something people will want to read and share with their communities.
But what are you supposed to do when you don’t have time to create content? What if writing isn’t one of your strong suits? If you find yourself in either of these situations, then it may be time to outsource your content creation to the experts like the Express Writers team.
You might be wondering… How do we provide quality content at Express Writers? To give you a better understanding of how our team creates amazing content for our clients, we’re sharing a few ways we make that happen. But first, let’s talk about why high-quality content is so important for brands like yours.
Why Quality Content is Crucial to Your Success
Gone are the days of cold calling and other old-fashioned marketing techniques to grow your business. Right now, it’s all about content marketing that outperforms those dated methods. However, it’s not enough to show up online and put any old content out there. It needs to be high-quality content, or people will scroll past. With competitive markets, that’s something you simply can’t risk happening.
Here’s why quality content matters:
It Increases Visibility: It’s more difficult for people to discover your brand if you don’t put yourself out there online. By publishing search engine optimized content on your blog, you generate a ton of new traffic to your website because you’ll start ranking in the search results on Google. And consistently publishing posts on social media will also send new people your way. You need to attract an audience to your brand if you hope to convert them to paying clients and customers.
It’ll Position You as an Authority in Your Field: When you share valuable content with your audience, it allows you to showcase your expertise. Over time, people will begin to see you as an authority in your field. You’ll become their go-to resource for whatever you offer. That’s a huge element of building the Know, Like, and Trust Factor with your audience.
It’ll Boost Your Conversion Rate: Once you’ve established authority and trust through your content, people will be more inclined to buy from you. That’s because your audience will have developed a connection with you. They’ll see you as a dependable resource, and, therefore, a worthwhile investment. The more sales you bring in, the more money you make, and the more success you bring your brand.
You’ll Stand Out From Your Competitors: Odds are, you have a number of competitors in your industry that you’re always up against. And you don’t want to lose potential clients to them. That’s why you should use your content to stand out and showcase what makes you unique. It attracts clients your way, boosting sales in the long run.
The best part is that content marketing compounds over time. So, when done well, that means your content will continue to attract traffic and leads month after month. Even if you take a break. That’s because well-written, evergreen content will still be of interest to your audience well into the future. At the end of the day, there’s no better investment you can make for your business because the long-term payoff ensures you get the most bang for your buck.
How We’re Able to Provide Quality Content at Express Writers
Now that you see how important it is to put amazing content into the world, the next thing to do is start writing. However, not everyone is a natural writer. And that’s totally okay! If writing isn’t your strong suit, you can easily outsource it to a content agency like our team.
We’ve made quality content our mission, and there are three key reasons we’re able to provide it to our clients. Our 5,000 clients and more than 40,000 completed projects since the company was founded in 2011 speak for themselves.
Here’s how we make it happen:
1. We Hire Experienced Writers
First and foremost, we pride ourselves on hiring experienced writers with the skills and knowledge to create amazing content that readers (and Google) will love. These people are passionate about writing and content creation. We’ve compiled a team of people who love the work they do.
Many of our writers studied Communications or Journalism in school, while others have previous experience working as a freelance writer or writing for publications. It’s important to us that they have experience in the field because it ensures they can confidently step into the role and take on a wide array of projects from our diverse clientele.
We also have three levels of writers, which helps us match them with the projects that are the best fit. Here’s a breakdown of what those writing levels look like:
General: Our general writing level is for those who have minimal writing experience. This means it’s ideal for entry-level writers looking to get started. Plus, they can level up after some time in the role. The general writers on our team still have natural writing skills and easily provide quality content at Express Writers.
Level 1: Those newer writers who have a few months to two years of experience fall in our Level 1 tier. These writers are still top-notch and can be counted on to produce quality content. They’re also eager to learn and grow, which we give them the opportunity to do.
Level 2: To be placed in our Level 2 tier, writers need to have at least five years of content writing experience. Not only that, but they also need to have regular experience with larger volume assignments, a proven track record, and industry specialization. Some fields will require an advanced degree, such as legal, health, and finance.
2. Writers Have Access to Valuable Trainings
No matter how many years of experience you have under your belt, there’s always room to grow and improve. That’s why we make sure our team has access to valuable training to help them to strengthen their skills. These trainings are updated regularly to ensure they contain only the most current information, meeting all the latest industry standards. Since the world of online content creation is always evolving, our writers need to adapt to those changes.
We encourage our writers to review the available resources so they can learn new tidbits and better their skills over time. Besides those trainings, the best thing they can do to become better writers is to write. At Express Writers, they receive regular client assignments to ensure they’re always putting what they’ve learned to good use.
Our writers also have access to their final submitted projects after an editor has reviewed them. This is valuable training as the writers learn so much from the feedback our editors offer. It allows them to get better with each project they complete.
3. We Have an Effective Process for Assigning Projects
A big part of how we’re able to produce quality content at Express Writers is the process we’ve created for assigning projects to our team of writers. We don’t blindly assign a client’s order to someone. We’re not going down an alphabetical list and handing out projects. Nor are writers reviewing a list of orders and selecting the jobs they want.
Once an order is received and the input form is complete, we’ll have all the pertinent information needed to match a project with its ideal writer. This is a task our Content Manager confidently tackles, expertly pairing each writer with the project that is best suited to their skills.
Writers are assigned according to their area of expertise, their writing level, and the requested content format of the order. Not only does this allow a writer’s skills to shine, but it ensures they’re able to do work they truly enjoy. When they’re happy doing their job, they produce better results. And when it comes to the client, they can rest easy knowing they’re getting the best writer possible.
Order Quality Content From Express Writers
Ready to have an expert team take over your content creation? Our writers can create whatever you need, from blog posts to social media content and so much more. You can visit our Content Shop and place an order or choose our fully managed service where you make a deposit and have our team handle everything from start to finish.
Contact us today to discuss your content needs and find the best options for you.
Did you know the Express Writers team is filled with carefully handpicked content creators? In addition to our behind-the-scenes team, our expert content writers are passionate about producing quality content. And we couldn’t be more grateful!
With the help of our team, we have had the privilege to serve over 5,000 clients, ultimately completing more than 40,000 projects since the company was founded in 2011. We couldn’t have reached such great success without an incredible team on our side.
But if you haven’t worked with us yet, you might be curious about those managing everything behind the scenes on the Express Writers team. For instance, who exactly is involved in the content creation process? And how can you learn more about the team you’re trusting to create your content?
To help you get to know us, we’re sharing a little about the team members who are directly involved in fulfilling your content orders. Plus, we’re giving you details about the writers on our team and introducing you to the team members that keep things running smoothly here at Express Writers.
Who is Involved in the Express Writers Process?
Every order placed inside our Content Shop is handled with care. That’s why we have a human team handling every aspect of bringing your content to life. There’s no automated process assigning a project to whichever writer happens to be available. Instead, everything is carefully assigned thanks to some thoughtful planning by our Content Manager.
Here’s a look at the Express Writers team members who are directly involved in creating your content:
Content Manager: Once you place your order, our Content Manager reviews the details of your project based on the input form you’ve submitted. This information allows the Content Manager to assign your content to the writer who would be the ideal fit based on their areas of expertise, content writing level, and the format of the requested content. Doing this ensures our clients are always matched with the writer who will deliver the best results possible.
Writer: After a project is assigned, it’s in the hands of one of our expert writers. Our writers are skilled and able to create content in a wide array of formats. We have writers trained to craft blog articles, social media posts, ebooks, press releases, and just about anything your brand could need to stand out online. That’s because we want to serve you in any way we can!
Editor: When a draft of your content has been submitted, our editors take over. All of our editors go through extensive internal training under our leadership team so they can meet your brand guidelines every time. They fine-tune your content and correct any errors. Should significant changes need to be made, they’ll send it back to the writer to make final changes. Otherwise, our team will send it over for your approval.
We take great pride in this process because we know it works. Not only does this ensure client satisfaction by pairing you with the best writer for the job, but it keeps our writers happy as well. After all, writers who are passionate about the content they’re creating craft the best articles.
About the Writers on Our Team
Let’s take a moment and talk about the writers on the Express Writers team. We want to ensure quality with every client project, so it’s important that we hire experienced and knowledgeable writers. That’s why we carefully review each application we receive and hire those we know will be an asset to our team.
Our writers are based in the U.S. and are all native English speakers. They’re excellent with grammar and spelling, so you can rest easy knowing you won’t need to make any edits to the finished project you receive. They also understand SEO best practices to ensure your content is properly optimized. And they’re passionate about learning and evolving their skills.
One of our focuses is hiring writers with niche and highly specialized backgrounds. These writers have years of on-the-job experience and advanced degrees in fields from legal and finance to marketing and real estate. Rest assured that your content is in good hands with these industry specialists.
Not only that, but we also offer industry-leading training for our writers so they have the opportunity to strengthen their writing skills over time. By staying updated with industry best practices, our writers can produce captivating, high-quality content every single time.
Get to Know the Express Writers Team
The tricky thing about working with a remote team is that you don’t usually get the opportunity to meet them in person. We strive to put people first, so we want to put a face to the name of the folks you’ll work with. On our Who We Are page, you’ll see a sampling of some of the Express Writers team members, but here are a few that you definitely need to know:
Adam Oakley, CEO
Adam Oakley took over the role as Express Writers CEO in 2021 after our founder, Julia McCoy, stepped down to pursue other career opportunities. Adam brings more than 20 years of experience in various executive roles to the Express Writers team. He has previously worked in manufacturing, technology, and professional service businesses.
Not only that, but he also has prior experience running the marketing department for a large manufacturing company. He’s even been part of the leadership team for a global technology provider, where he focused on business operations, scaling the worldwide group, and developing the client service model for a $30 million company.
His leadership and management skills make him a natural CEO for Express Writers. Since taking over the role, he’s fully immersed himself in our company culture, taking the time to meet directly with various team members, establish a relationship with them, and ensure a smooth transition. It’s his mission to expand on EW’s success, helping us to make an even greater impact on the world of online content.
Alicia Oakley, COO
Alicia Oakley became our COO in 2021. After 20 years of experience across different fields, including education, real estate, and entrepreneurship, Alicia is now lending her expertise to Express Writers. She even brings along a Master’s degree in education. Her mission as COO is to guide our team to the next level, as it’s one of the things she’s most passionate about in her career.
Much like Adam, Alicia didn’t hesitate to jump in and familiarize herself with the core members of the Express Writers team after coming on board. By taking the time to get to know the existing team, she has been able to identify areas for improvement, which will ultimately propel our agency to even greater success and massive growth.
Outside of Express Writers, Alicia enjoys spending time with her four children, traveling, reading, and expanding her real estate portfolio.
Korilynn VanDyke, Content Manager
Korilynn VanDyke has what is arguably one of the most important behind-the-scenes roles on the Express Writers team. As our Content Manager, she matches our clients to the writer that’s best suited to their project to ensure quality with every piece of content our team creates. She also oversees the support team and our project deadlines to keep things running smoothly.
Considering Korilynn has had a passion for writing since her elementary school days, it’s no wonder she found herself as part of our team. She’s been writing professionally for over 12 years now, so it’s safe to say she knows a thing or two about great content. As a member of the Express Writers team since almost the beginning, her experience and industry knowledge make her invaluable as we continue to grow.
When she’s not working, you can typically find her spending time with her husband and three children.
Nicole Inge, Client Success and Marketing Coordinator
If you’ve ever reached out to us to get help with placing an order, you’ve most likely talked to Nicole. As our Client Specialist, she answers all of your important content-related questions. She can help you choose the right content for your needs and assist you in purchasing from our Content Shop.
Additionally, Nicole coordinates our marketing efforts. She works on our marketing campaigns, writes copy for the site, and edits and updates our blog each week. Combining her knowledge of client needs with her marketing background helps EW reach more folks who need high-quality content, which she thinks is the best part of her job.
Nicole has been passionate about writing since she was 13. This interest led her to get a Bachelor’s in creative writing in 2016. She also completed her MFA in poetry in May of 2020. While in grad school, Nicole also worked in the marketing department for a book festival and as an editor for a literary journal, giving her tons of experience that she’s able to utilize here at Express Writers.
Let Express Writers Handle Your Content Creation
Now that you’ve learned more about the Express Writers team, let us handle your content creation. Our team can create everything from blogs and social media posts to marketing materials such as press releases. Whatever you’re looking for, our team of expert writers is ready and willing to tackle your project!
In this report, we’re giving our Write Blog readers one of the most intensive insights we’ve ever put together on our internal content production.
This report is a real look at the content creation our team undertook for our clients for one year.
We’ve never done a transparent income report before on the Write Blog, so this is the first one. The data below comes from our e-commerce Content Shop, and the month-by-month data is generated from inside our own platform as over 50-60 monthly clients order from us.
Two years ago, our consistent top selling service was general blogs, and our team was producing over a million words per month. This year, our top seller was industry expert blogs.
We saw a major transition in demand from general writers into expert writers this year, comparatively from 2018 to 2019. We believe this will only continue, as content marketers realize the level they need to hit to perform well with readers and Google.
Across even our highest-volume client accounts, industry expert writers are now becoming a “must-have” over a more generalized, non-expert voice.
This is a necessary evolution, as Google continues to enforce E-A-T (Expertise, Authoritativeness, Trustworthiness) and Y-M-Y-L (an even higher level of quality needed for Your Money or Your Life industries) in ranking content in search results.
Expert authors and creators are absolutely a must for brands and publishers today.
Without further ado, let’s get into our year-to-date content creation recap.
2019 Content Creation Report: A Year in the Life of A 500,000+ Word/Month Content Production Team
Our Top 6 Hottest Content Creation Service Offerings for the Year
Expert Blogs
Custom-Quoted Projects
Expert Web Pages
Custom Images
Product Descriptions
Blogging Plans
[bctt tweet=”500,000+ words written per month? ✍️ It’s true, for an agency with 90 writers on staff! Read @JuliaEMcCoy’s first-ever income and production report for @ExpWriters in this Write Blog.” username=”ExpWriters”]
3 Content Creation Insights from Our Year of Content Production in 2019
I’m thrilled to see our company continue to stand and grow in the industry, and 2019 was another great year for Express Writers. We had the opportunity to partner with and collaborate on some incredible content projects, serving clients all around the world with fabulous written content for their blog, site, PR, social media, advertising, and other copy needs.
1. Quality Over Quantity in Team Size
Jeff Bezos said it best: “Every internal team should be small enough that it can be fed with two pizzas.” (He continues to apply this rule in Amazon’s upper management.)
After surviving eight years of HR trenches, I’ve found that my leadership runs best when it’s a small, productive team of people. We don’t have crossovers, we avoid ‘too many cooks in the kitchen,’ and everyone works together incredibly well.
[bctt tweet=”.@JuliaEMcCoy says a small team is best. ‘You don’t need a massive team to produce amazing content. After surviving eight years of HR trenches, I’ve found that my leadership runs best when it’s a small, productive team of people.’ ” username=”ExpWriters”]
You also don’t need a massive team to produce amazing content. We have 90 writers on staff, and 30-40 are always busy full-time—several of whom work and train directly under me. The others remain on-call for various niche project. One writer only writes content for a luxury yachting brand; another only writes content on outdoor sports, fly-fishing and hunting. One is a retired J.D. that writes copy for legal websites and blogs. Those are just some examples of the niche writers we’ve head-hunted to add to the team.
While our writing and editing team stays around ninety people consistently, our leadership team has stayed small this year. Our management and leadership team is less than six people. Korilynn (writing/editorial team management), myself (marketing/HR), Josh (our CTO), Lorien (client onboarding and assistance), Kira (scheduled for calls by appointment, on-staff Content Strategist), and Danielle (our content and editorial specialist, as well as support for my courses).
2. Higher Word Count Doesn’t Always Mean More Revenue
High revenue doesn’t always correlate to a high volume of words and production, as you’ll see from the statistics below. In fact, many times, it’s quite the opposite for our team. For example, a general blog can cost $45; a single 500-word page of a case study by one of our top-tier marketing writers can cost $150. Typically, the higher the quality desired, the higher the price; and less words can end up being involved in a project like that as opposed to a lower-quality, higher-word count project.
So, this has pushed me towards ways we can work smarter, not just harder.
[bctt tweet=”Higher ‘production’ doesn’t always equal more revenue. Work smarter, not harder. This and other lessons from @JuliaEMcCoy’s year-end report for @ExpWriters 6 MILLION word/year: ” username=”ExpWriters”]
Our lowest-revenue month was a month where we were completing a big general content project for a client, and our content creation was ridiculously high-volume. But our income was low. Since general content is one of our lowest-priced services, that was a low-revenue month.
3. Evergreen Business Growth is the Best Growth
The biggest catalyst for our growth continues to be our own Express Writers’ Write Blog, which is a “slow and steady” race—reminiscent of a turtle plodding forward, day after day. We haven’t taken a vacation from blogging in eight years. I’m three months ahead with the content schedule, and we publish a blog once every Tuesday. I also publish a YouTube video every third Monday. After eight years, our blog is now at 100,000 visitors/month.
[bctt tweet=”Slow and steady growth is the best growth, @JuliaEMcCoy says. It’s taken them eight years to grow the Write Blog to the presence it has today — nearly 100,000 visitors per month.” username=”ExpWriters”]
Some of the catalysts for our continued growth I can trace back to my most massive projects I launched. Back in 2016, I wrote and published my first book; in 2017, I published my second book and my first course, The Content Strategy & Marketing Course, that went hand-in-hand with the book as a video curriculum. Today, we still receive forms and inquiries from prospects who were first readers of my book and even students of my courses. Creating and launching such massive “content projects” in our industry has given our brand a terrific boost. These projects were not easy—to launch them, I did most of the work myself and pulled many 90-hour weeks. It was slow, rough, and hard going. But I look back and know today that the hard work was completely worth it.
A Look at Our Month-by-Month Content Production
January:
$78,466.10 in revenue
212 orders placed
605,000+ words written
Top Seller: Industry Expert Blogs, Custom-Quoted Projects, General Blogs
This was our lowest-margin month of the year. We had heavy staff turnover, starting with Hannah, our former Content Director, who resigned from the team and quit the first week of the month. After she left, we discovered a great deal of holes in the team including poor deadline management, quality dropping, writers allowed to be consistently late. All in all, out of 90 people, 40 were either quit or were let go this month. It was an unexpectedly crazy month for us.
February:
$95,772.65 in revenue
223 orders placed
601,000+ words written
Top Sellers: Industry Expert Blogs, Expert Web Pages, Social Media Posts
This was a busy month for me. We hired 45 people in total by the end of February, filling our writer and editorial gaps. We got back on track and fixed the issues in our consistency with deadlines and quality holes. Korilynn, a writer and expert remote worker who has been in my team since the very beginning, joined as Business Development Manager in January when Hannah quit, eventually transitioning into a full-time Content Manager role she has as of today. Korilynn has been an extremely efficient, go-getter manager, who can be trusted to get everything done with quality and speed while working from her home office. To date, she’s one of the best managers I have ever worked with.
March:
$96,002.05 in revenue
253 orders placed
537,000+ words written
Top Sellers: Industry Expert Blogs, Custom Services, General Blogs
March was a solid month. We had a consistent amount of orders and hired a few additional writers and editors.
April:
$93,904.75 in revenue
277 orders placed
560,000+ words written
Top Sellers: Industry Expert Blogs, Custom Services, General Blogs
April was another solid month. We had few changes in the team and overall, stayed consistently productive.
May:
$90,662.90 in revenue
213 orders placed
660,000+ words written
Top Sellers: Industry Expert Blogs, General Blogs, Custom Services
May was another great month. We stayed busy all month working on content orders for reoccurring clients.
June:
$82,382.55 in revenue
233 orders placed
503,000+ words written
Top Sellers: Custom Services, Industry Expert Blogs, Expert Web Pages
During summer, we always experience a lull in orders when marketers take time off. It either hits in June, July, and sometimes in August. This was that month. We had a drop in orders, but still saw our consistent client accounts continue to order with us. Another change about this month was the amount of custom-quoted content projects. We handled the most we’ve ever done in this month.
July:
$98,756.80 in revenue
278 orders placed
595,000+ words written
Top Sellers: Industry Expert Blogs, General Blogs, Custom Services
This was another fairly busy month, especially for July. We came very close to the six-figure mark for the month and worked on quite a few expert blog writing projects.
August:
$101,580.40 in revenue
285 orders placed
628,000+ words written
Top Sellers: Custom Services, Industry Expert Blogs, General Blogs
In August, we had a catastrophe occur. Korilynn was called to the hospital with a family emergency and was unable to come back to work. The loss of a great manager so suddenly was felt most heavily in October, when the reverberations of pulling overtime hours on my part to both find a new manager and fill in actively hit us. I had quite a few moments this month where my head was hitting the desk. We went through manager after manager this month, unable to find a good fit for our team leadership position that Korilynn was so effective at. I even tried to go local, meeting and hiring a managerial candidate in a coworking location in Austin. That person did not last more than a week. With Korilynn managing a high volume of tasks so well for months, it was hard to find someone to replace her effectively and quickly.
September:
$91,478.19 in revenue
229 orders placed
513,000+ words written
Top Sellers: Industry Expert Blogs, Custom Services, Product Descriptions
I can’t express how grateful we were to be able to re-hire Korilynn back to a salaried, differently structured management position. She came back as Content Manager later in August, and we allowed her to set her own hours daily to care for her mother that had suffered a stroke. Our team was thrilled to have Korilynn’s firm, experienced, organized hand at the helm.
October
$86,797.05 in revenue
302 orders placed
600,000+ words written
Top Sellers: Industry Expert Blogs, Custom Services, Expert Web Pages
We had a slower month due to the management problems we’d experienced a few months ago. We got back on track with the team, our project deadline management, and pushed ahead.
November
$98,589.95 in revenue
261 orders placed
630,000+ words written
Top Sellers: Industry Expert Blogs, Product Descriptions, Expert Web Pages
This was a good month. We had a consistently high amount of orders and return clients.
December
$76,997.30 in revenue
199 orders placed
200,000+ words written
Top Sellers: Industry Expert Blogs, Custom Services, Expert Web Pages
December is always a slow month due to the holiday weeks of Christmas Eve, Christmas Day, and the upcoming New Year’s Eve and Day. Despite the lull in orders placed, this was still a solid month, with consistent clients returning for more.
Conclusion: 2020 Will Be Another “Year of the Expert Content Writer”
Content marketing is an incredible channel to build your brand name. It can truly do SO much for small and large brands alike.
Content taps into the major traffic potential that is Google search (70.6% of web traffic originates there, per Backlinko/Sparktoro).
Creating strategic content on your site generates 67% more leads than NOT publishing content, says a HubSpot study.
More than 71% of B2B buyers read blog content during their buying journeys (3-5 blogs is the norm).
If you’re on the receiving end of those stats, building amazing content to grow your brand, the rewards are huge. More people are getting wise to how well it works, and so we’ll see more content from more brands in 2020.
To build great content, however, the word you need to focus on is “amazing.” Without that qualifier in your content, you don’t have a chance.
In 2020, it’s not just icky content that won’t work. Even mediocre, “okay” pieces will fail to land. To rank with Google and readers, your content has to go far into the “exceptional” — the impeccably well-written, expert-sounding territory.
The bar for awesome content keeps rising. Marketers who have been doing content forever know this now, so they’ll up their game in response.
The result: Content in 2020 will be better than ever – and more brands than ever will be embracing a consistent content presence.
How can you keep up with your content in 2020?
Hit Google’s definition of quality. In their Webmaster Guidelines, Google talks about just which benchmarks to hit. Help your user, include the right terms, offer high-quality content.
Prove you’re an expert in your industry. Google discusses the importance of expertise, authoritativeness, and trustworthiness (E-A-T) in its Search Quality Evaluator Guidelines. Google itself says this is an indicator of how they define high-quality (and low-quality) content, in an article published in August 2019 on the Webmaster Central Blog.
Create & publish amazing-quality content without stopping. Inconsistency in content is a recipe for catastrophe, both in rankings and in building up a loyal audience over time.
At Express Writers, we consistently rank at the top of Google because of our commitment to consistency and quality.
Case in point: For 8 years (yes, years), without missing a beat, we published one blog/week. Not taking a ‘vacation’ from content has paid off. Today we rank for over 23,000 keywords in Google, and 99% of our prospects come to us through organic search.
Ready to up your game in content in 2020?
Here at Express Writers, content is our speciality. I handpick and train each writer and editor myself. We have over 90 writers and a well-structured team, ready to take on your projects. Our marketing writers craft email copy; we have industry expert SEO writers that can tackle your blogs and web pages; and we also craft ebooks (fully designed and written from scratch), and blog writing plans where we create and post to your site, complete with images, meta descriptions, and a great headline. Get in touch with us today about your project.
Content marketing is not an industry you can stand as an expert in without evolution, progress, and continual growth. I’m happy to say that this is in our line of vision at Express Writers: continual progress. It is a part of our mission at Express Writers to continually refine our services and offer the best in content creation.
This spring, we’ve made some changes at Express Writers to upgrade and increase the quality and uniqueness of the content services we provide for our clients.
In today’s blog, I’ve written a recap of these changes to keep you up-to-date with our changes and progress. Let’s dive in!
[bctt tweet=”Check out @JuliaEMcCoy’s recap of our Spring 2019 updates at Express Writers ?” username=”ExpWriters”]
Product Changes at Express Writers: Resurrecting Social Media Services: What’s New Today, & What’s on the Horizon
I’m really excited to share that our social media copy and plans got a major facelift in the Content Shop. Both internally, and externally.
Instead of the confusing buy-5-posts-with-variations, and Level 1, 2, and 3 pre-built without customization options, here are the changes that have applied to the social media services we offer at Express Writers.
Standalone social media posts: pick the platform, quantity, and optionally, images: we simply write the copy and create images. See standalone posts.
Social media plans have become build-your-own, instead of preset Levels: much more customizable! Just package up all the posts you need for a monthly total per-platform, per-piece quantity and price. See social media plans.
Social media images got a major re-haul: our designer will use your candid selfies or photographs and design them inside a 1:1 design (super hot these days on Facebook and Instagram), hand-made in Adobe Illustrator. (Examples below!)
Our social media experts will now include and suggest hashtags, the right amount and the right type per platforms, with the copy.
It’s a “buy one, get one now” for posts, clearly worded in the service. Or, you can package up into a monthly plan. No more confusing variations and choices.
Here’s the before and after of our Social Media Posts page. You can experience the revamped page right here.
And, here’s the new look for Social Media Plans:
The quality and what you get in our written and designed social posts has changed for the better. As mentioned, we’ll research and suggest the best hashtags to use in your Instagram posts, as well as on other platforms.
Plus, our social media image design got a full-on major facelift. We no longer work with stock images (unless absolutely necessary on behalf of the client). Instead, we’re asking that you provide images for us in the input forms, and our designer will take that image and inspiration from our social media copywriter to design a hot graphic for your social media profile inside our popular, researched and strategic 1:1 sized square graphic.
For this fairly massive service change, I did some beta testing. Chris Strub was our beta client for the new services, as well as my own social media profiles. I worked with our designer and social media experts as we went through changing the internal process.
Here’s what our new social media posts and image deliverables actually look like (content written by our social media specialist and designed by our in-house designer): Example social media post #1 Copy:
Social media tip: The front-facing camera is the perfect metaphor for putting yourself out there on social media. Tap the little icon for turning your camera into selfie mode, and hit ‘record’ or snap a photo and make that the next piece of content you post on social media. ? Your audience loves seeing the authentic YOU shine through! For more social media tips, follow me on Instagram: https://www.instagram.com/chrisstrub/
Example social media post #2 Copy:
Are you writing emails and sending them regularly to your list? If not, you SHOULD be! It’s one of the most effective ways to grow and nurture your audience. Hand-in-hand with email marketing is great content: a little secret I’m going to let you in on is that email content gets SO much easier if you have comprehensive blogs hitting your site on the regular. If you need copy support, my content agency Express Writers can help. Our hand-picked email marketing copywriters have helped hundreds of B2Bs and B2Cs craft their message (and even helped me write the ones we send you!). Chat with us today to see how we can help you create great content! Link: https://staging.expresswriters.com/content/email-copy/
Example social media post #3 Copy:
FAMILY TIME.
One of my favorite things about being an entrepreneur and content marketer is that I can, if I want to, take off a random Tuesday to hang out with my little. Or, get her early out of daycare for a special treat and some playground time on a beautiful, sunny day.
Do you get to break away for family time? It’s so important!
These improved social media offerings will definitely bring more ROI to our clients and what they get out of social media. We’re so excited about these improvements!
Also, we’ve added a new service to our social media copy. New: YouTube descriptions! I’ve found after optimizing and publishing consistent videos on my own YouTube channel, that the copy inside your YouTube description is extremely important to rankings and click-throughs from your videos to your site.
What’s On the Horizon: Improved Experience Coming for Our Clients at Express Writers
Also, PSA for our clients: We know our systems are somewhat messy, and we’re hard at work on a total solution to fix everything.
Navigation in the Content Shop, simply put, can sometimes be a bear. The products are too many, and confusing. The Client Account section needs more details, dates, and an easy reorder button.
We’ve got all these changes at heart, and for the past several years, we’ve been hard at work on what we call internally, EW 2.0: The Beast.
This is our brand new e-commerce system that is 100% customized and built from scratch, built for massive project management, speed, and seamless use by both team (internal) and client (external). It’s going to be good. That’s all we can say for now, and secondly, we can also say with confidence that we’re fairly close to a launch date, which will be revealed soon.
Management and Writing Team Additions: Timelines, Writing Quality, and our Mission Renewed
In January, you might have already been aware that our full-time content director of two years, Hannah, resigned and left our team. On average, we handle the creation of 200 pages in a given week, and handle dozens of full-scope, start-to-finish content projects — so as soon as I received her resignation letter via email on Saturday, I was under extreme pressure to rebuild the team, quickly.
The road to recovery began with finding a new, full-time business manager. One of our full-time writers since the early days, Korilynn, stepped up and offered her full-time assistance in my open call to fill the management role. I quickly found out in a preliminary call that this incredibly reliable writer, who I’d worked with for years, had all the expertise necessary to a management role. She’d ran her own businesses in multiple industries (cake/catering, office projects, and freelance writing), and handled all the administrative experiences for everything, for more than 12 years. As a full-time writer on the side for us, she handled a great deal of content writing with no quality loss. Along with that, she had a quiet home office in her four-story house, complete with multiple monitors, a full-speed customized computer system, and a treadmill desk! Great managers who work remotely need an optimized environment and great tech, and we soon found out that Korilynn uses her well-optimized home office to handle our content projects in smart, efficient ways.
Hannah sent her resignation letter in to me via email on Saturday, January 19. The very next day, on Sunday, January 20, I interviewed and hired Korilynn after sending out a “casting call” about an open management role. She was a perfect fit, and I’d known her for years, so I offered her the position. She started training on Monday, January 21. The long process of rebuilding everyone under our new management leader took a solid 45 days, minimum. Along the way, we improved and tightened up 100% of the processes, team rules, and policies, some of which had been left in the dust by prior management. Our editing process, which hadn’t been working for a while, was completely re-hauled, and Korilynn’s ideas for more effective editing were implemented slowly but surely.
Team rebuilding and recovery is not easy — I won’t lie. There were a couple of moments where I sat at my desk, ready to bang my head against the wall, in tears. It took a ton of hiring and firing to get everyone back on track with our renewed policies around maintaining quality and deadlines. We had to discover by trial-and-error who wasn’t fully on board our ship. I still remember when we hit day 45 of countless hours in improving our processes, hiring and firing, and rebuilding.
The improvements we’d made, after the initial growing pains, started showing in a big way. We were hitting 99.9% of our deadlines, early. We knew exactly which writers were going to be best fits for what projects, and we could guarantee quality within the intricate industries we were writing for. It was a big deal. Everything was finally, finally coming together.
Besides Korilynn, we have over 20 new writers that have joined us in the past two months. A few top profiles:
Cornelius M., our new technical writer with years of experience in crafting unique tech content, from policies, procedures, plans, work instructions for engineering, to design specifications, software, user acceptance specs, training material, and user material. With Korilynn and the editors’ help, he recently successfully handled a new content project for a huge new technical website client. It was a hit — they’ve been thrilled with the results!
Wendy T., a veteran freelancer with over 10 years of experience, digital marketing agency writer for medical marketing for 6 years, and lots of know-how in SEO writing (geolocals, etc.). She’s been successfully completing several top-tier content projects.
Al T., former employee in IT with Microsoft, and consultant. He’s written books, articles, training development documents and more. Al has a high standard when it comes to content and has been shining on our projects.
Special shoutouts to our veteran writers, who have been with us for many years:
Tami, our go-to press release copywriter, a gifted stay-at-home mom who uses her writing talents on the side with us.
Joshua S., veteran team member of Express Writers, who has recently been trained in Authority content and our content strategy services.
Mike S., technical writer extraordinaire and 1:1 dedicated project writer, who writes for one dedicated client.
Randi N., our talented copywriter, Content Strategist, and SEO/Google nerd, who runs her own enormously successful niche journalism website on the side.
John G., our on-call Content Strategist for client phone consultations, and full-time expert writer who handles every project with a high level of dedication.
Nikki W., talented veteran copywriter who teaches writing workshops and travels on the side.
Jillian P., our long-term copywriter who has taken on a dual role and has tons of experience and creativity in writing.
Cassie B., our reliable, efficient copywriter who has also taken on a dual in-team role and is amazing at quality content.
See more team faces on our About page.
I have renewed faith in my team, and I’m now confident we are close to 150% renewed, refreshed, and capable from where we were at the start of January post-management-changes. It’s a good feeling, and most of all, my heart is delighted to see what we are accomplishing for our clients with a renewed, fully-committed team of people.
Justin, a new client and the founder of local Austin agency JS Interactive, just gave us this testimonial a couple weeks ago in March about his experience with our new management and writing team:
As an entrepreneur in Austin with extensive knowledge and experience in SEO, I understand the value of having content that is unique & relevant to the customers I serve. Since my recent collaboration with Express Writers, I have felt extremely confident in the creativity & the quality of work produced by Julia and her team. I love how seamless their online operation is – from my initial request to the final deliverable. The nice balance of creativity with the technical writing has produced instant results for my business in search. The staff is super friendly and responsive. Express Writers is highly recommended for any businesses looking to ‘level up’ their content marketing strategy.
We’re increasing our focus for existing client accounts, and working on continually supporting their needs in an improved, on-time, high-quality manner. We’re also taking new clients on an individual basis going forward into the year. Sign up and request a client account.
Our Content Marketing is Being Refined, Almost Daily
Not that this directly affects our clients, but I wanted to share briefly that we’re working hard at spending 60% of our focus on resurrecting and updating old content on the Write Blog, while 40% of our focus is on producing the best (most epic) comprehensive guides and original, unique blogs that the Write Blog has ever published.
We have over 1,000 blogs live, and in the last month, we deleted more than 20 that weren’t serving any real purpose from 2012 and 2013. We’ll have a final report when the spring cleaning is officially over! In keeping an eye on our rankings, I noticed that this has only seemed to help our site overall in Google. We went up by 13k in overall domain authority!
So, you might see a lesser quantity of emails coming your way for new Write Blogs, but it will mean a heightened focus on quality.
That’s It for Now, Folks!
That’s a wrap on our Spring 2019 changes!
I’m so excited to share these with you — these are, overall, massive changes for our content writing agency that will result in serious improvements all around for our clients. And that’s not all. More are on the horizon that we’re really excited about. Can’t wait to share those with you, soon! Here’s to amazing content!
“I’m ‘doing’ content, but it’s just not bringing me clients.”
“I’m posting and creating regularly – in fact, consistency is my middle name – but I’m still a one-person show with little funding to achieve my next level.”
Lately, I’ve heard this ALL too often – but the reality is, if you develop content strategically, you CAN achieve six-figure income months in your business.
Since it’s been almost two years since I created a case study on my brand (specifically, how we are our own content guinea pig: we’re able to make monthly six-figure sales happen from clients that found our content online), I decided it was time for a new one.
I started the research for this in February, and today – five months later! – the case study is all done and live, as of today.
Today’s case study focuses on how we actually earn real income (to the tune of six-figures per month) from the content and rankings we’ve achieved.
99.9% of our leads and business revenue comes through the content we produce. And the majority of that content? Well, it’s published on our blog.
Next, we interviewed a client we work with from time to time: Magnificent Marketing, a full-service marketing agency. We’ll share how they’ve boosted their client traffic numbers and rankings with great content.
If you read one blog of mine this quarter, read this one. Grab a cup of coffee or tea, and dig in!
[bctt tweet=”99.9% of our leads and revenue comes through the content we produce. And the majority of that content? Well, it’s published on our blog. Learn how we do it in our case study on #blogging #SEO success ” username=”ExpWriters”]
Why & How SEO Blogging Equals ROI for Any Brand
Blogging (a form of great content marketing) equals ROI, for any brand.
In itself, blogging is a key online content format capable of building a brand, attracting your ideal clients to your website, and growing your entire business. Especially blogging written around viable SEO keywords you want to rank for.
But here’s the caveat to that.
That statement is only true if your blogging strategy includes consistency, relevancy and quality.
[bctt tweet=”‘Blogging is a key online content format capable of building a brand… BUT… that statement is only true if your blogging strategy includes consistency, relevancy and quality.’ – @JuliaEMcCoy” on #bloggingROI username=”ExpWriters”]
Businesses who create content strategically achieve ROI in the form of:
Better, more qualified leads that convert at a higher rate than traffic from paid ads or paid search
How many leads? Our content marketing ROI formula can help you estimate your average monthly leads/sales from content marketing
Here’s the formula: Monthly Visitors x 16% Organic Traffic to Lead Conversion Rate = X Leads/Month)
According to that formula, an average of 1,000 visitors/month can get you at least 160 high-quality leads/month from strategic blogging
That’s not all, though.
Blogging also brings in:
Year-over-year site traffic growth that’s 8x higher than those at the back of the pack
6x the conversions of those who don’t publish content, according to a well-known study from Aberdeen and Kapost
Incredibly convincing numbers, right?
But, even better than stats, we have a prime, real-life example of what blogging ROI looks like.
Ready? Let’s dig in and see exactly what the power of blogging–and great content–can do for a business.
Express Writers’ Blogging ROI: $1,600 in Content = $66,700 Worth of Traffic & Organic Google Positions
Here’s a real-life, extreme example of how great, consistent content creation can work incredibly well.
Take a look at the current traction below for Express Writers. This is after six years of consistent content, with over 1,000 blogs published to-date on our site across those six consistent years.
(Remember, steady content creation has a dominoes effect: It does better over time.)
According to our data on SEMrush (pulled June 1, 2018), current paid search efforts to achieve our current month’s site traffic — 22,800 visitors — would cost $66,700. (This amount increases on a monthly basis for us. Lately, every month it’s been a 1-2k increase in traffic, with a fluctuating increase in rankings as well.)
If we were to buy this much traffic through Google Adsense, that would be an average paid search cost of $2.92 per visitor.
And, we haven’t even figured out how many of those are leads (buyers) yet. Expensive! $$$
How Much Content Do We Produce to Achieve Blogging ROI? + the Costs
We publish, on average, one long-form, comprehensive piece of content weekly, and we update content on a monthly basis, too. Besides that, we publish monthly podcasts with show notes, and monthly #ContentWritingChat recaps.
And here’s an example of a #ContentWritingChat recap post:
What does it cost to create this type of content regularly?
Our costs run:
Money: $400/month (this used to be $750, but we shaved off $300+ in costs by switching our Twitter chat to once/month instead of weekly)
Time: 4-5 hours of my time/month in blogging prep, publishing, writing, outlining, optimizing, & 3-4 hours/month in email marketing
If you qualify the hours I personally spend on our content into a “staff cost,” that alone could run $1,600+ per month.
How Do the Costs Compare to Paid Methods?
If paid search would cost $66,700 to achieve our current traffic in a month (22,800 visitors), and my cost of content marketing to achieve that traffic is $1,625, then paid search would be (at a minimum) 40x more expensive than my organic content marketing efforts.
Or, put it another way – a solid, consistent content marketing strategy over time could be 40 times cheaper than a paid marketing strategy. For business owners and higher-ups who think exclusively in dollar signs, that’s convincing.
What’s the Estimated ROI from Blogging at Express Writers?
Now, let’s put those numbers into the ROI formula (using my base visitor amount, to stay conservative — my site traffic is an extreme example after consistent years of targeted content):
And the majority of those visitors came in through search rankings:
Let’s estimate the leads and sales from that traffic once again using the content marketing ROI formula. Then we’ll compare the results to our recorded data for May 2018.
Infographic: Using the Content Marketing ROI Formula, Here’s our Real ROI Numbers for Blogging Results
Our Estimated Blogging ROI Using the Content Marketing ROI Formula
Our formula is grounded in two vital stats:
The average conversion rate for traffic to leads: 16% (Marketing Sherpa)
The average conversion rate for leads turning into sales: 14% (Business2Community)
Plugging those stats plus our traffic volume into a simple equation helps us estimate two huge content marketing ROI benchmarks: leads and sales.
First, we’ll estimate the leads we could see stemming from the month’s total traffic (93,000):
93,000 Monthly Visitors x 16% = 14,880Leads
Next, we can estimate how many of those leads will turn into sales:
14,880 Leads x 14% = 2,083Sales
Based on our traffic numbers for May, we could expect to see 14,880 leads and 2,083 sales resulting from our blogging and content marketing efforts.
[bctt tweet=”How much ROI does our business blog bring in? @JuliaEMcCoy shares how to use the Content Marketing ROI Formula in finding actual #bloggingROI” username=”ExpWriters”]
The Actual Blogging ROI
Here are our sales numbers for May 2018:
235 orders placed
2,140 “items” (content services) ordered
$186,128.50 in gross sales
Keep in mind: Many of these orders were from return and repeat clients, although many of them were new clients, too. Our average client retention rate is increasing, as well. Several of our recurring clients have stayed with us for 3-4 years now.
But, it’s 100% accurate to say that across all of our clients and lead generation methods, 99% of every client we’ve worked with to date has found us through our search rankings.
[bctt tweet=”‘99% of every client we’ve worked with to date has found us through our search rankings.’ – @JuliaEMcCoy on Express Writer’s successful #bloggingROI” username=”ExpWriters”]
Our ROI from Blogging Is on Fire
The 2,140 individual content services ordered matches up very well with our predicted ROI from traffic we earned through consistent blogging (2,083 sales from 14,880 leads).
The real kicker, however, is apparent in our gross sales number.
If $1,600 in content costs per month can generate $186,128.50 in gross sales, I’d say content marketing is a safe investment to beton if you’re considering every marketing avenue (keeping in mind these are gross numbers before we pay our team of 70+ people, and cover other business costs & taxes).
Even more importantly:
If we had to pay $66k in PPC ads to achieve our gross sales numbers, we’d be broke (there’s no way we’d make a profit after that high PPC cost and then the cost of delivering content services).
It’s safe to say that content marketing, mainly in the form of blogging, is the lynchpin for us in terms of drawing customers to our business.
Magnificent Marketing Case Study: Blogging = Steady Monthly Traffic Growth
I recently sat down with David Reimherr, founder of Magnificent Marketing, and their firm’s content marketing manager, Bre South.
Here’s what they had to say about how content marketing and blogging contributes to their client’s success.
“Our content strategy success begins with a deep dive onboard with our client to walk through targeted audience demographics, content mission statement, and their content tilt. In discussing the core messaging of the client’s product; we dig into the core of a client’s product and why it would resonate with its audience. We find which content angles will serve their audience, and how to reach their audience appropriately.
We help them figure out how to talk the talk their audience wants to hear.
All content efforts are driven by the content mission statement in addition to what our client already knows about their audience and experience. This gives way to the creation of determining main pillar topics and sub-topics the client commits to producing content for.
We help them create this mission statement for which all efforts will follow.
The main pillar topics are determined based on what a persona would actively be searching for as a problem they are looking for help to solve.
What topics will the audience care to read, interact and engage with?
All pillar topics funnel up to the brand’s content mission strategy and position the client as a thought leader in their specific industry. From here we are able to segment awareness, consideration and purchase pieces specifically and begin the roadmap of content construction and execution.
Blog writing is SEO focused which stems from a detailed keyword discovery and current ranking report to highlight the keywords to target for from their pillars.
We outline their content writing strategy by creating suggested headline topics built from our keyword report.
ROI & Success in Content Marketing
We’ve seen tremendous success, specifically in Emancipet, a national nonprofit veterinary service providing low-cost but high-quality care since 1999, through identifying keyword opportunities and crafting content around the terms to target.
We took over the account in January 2018 and through a strategic SEO focus around blog posts, consistent social media scheduling, and additional content creation we’ve seen a 16% increase in organic search. From that increase, 15% have been new users.
In addition, Emancipet nationally ranks in the top spot (#1) organically for the following keywords:
affordable heartworm treatment
Austin low cost vet
low cost heartworm treatment
cost of heartworm treatment
how much does heartworm treatment cost
how does microchip work for lost dog
free vet clinics in Houston
low cost heartworm test
heartworm shot cost
affordable pet care Austin
On a local level, we kicked off marketing efforts with Austin Dental Care, a company that has been around since 1997, with no previous strategic marketing in place, in November of 2017. Unfortunately, they did not have the proper Google tracking in place for us to historically compare but we saw the following continual uptick in organic search since our content plan kicked off.
Increase in organic search users:
November: 30 users
December: 112
January: 216
February: 263
March: 313
April: 337
May: 408
Magnificent Marketing continues to implement successful content for their clients–and Express Writers helps fulfill that content!”
How Can You Achieve the Same Results and ROI from Blogging?
One of our passions is to spread the word about content marketing and help people achieve amazing results with it, like our own success at Express Writers.
Because – fantastic news – you can absolutely do this, too.
Here are some solid steps to help you get to a real level of blogging ROI.
1. Write Down What You’re Willing to Invest in Blogging and Content Marketing – and Stick to It
The type of blogging that earns ROI requires a two-fold investment of time and money.
Whether you take content creation in hand or outsource it to experts, the best stuff depends on what you’re willing to put into it.
Thus: Budget for your blogging. Write down a ballpark estimate of what you’re willing to spend, then proceed to the next step.
[bctt tweet=”‘Tip #1: Write down what you’re willing to invest in blogging and content marketing – and stick to it.’ Read @JuliaEMcCoy ‘s tips in achieving real #bloggingROI” username=”ExpWriters”]
2. Calculate How the Investment Will Pay Off
Let’s say you choose to outsource your content.
At Express Writers, if you want our best writing level, that’s Authority Content. One authority-level blog costs $375, including full design, content, research, keyword strategy, and more.
You would actually receive SEO keyword research from our trained experts in each Authority piece, and have the possibility of ranking high with each blog. Investing in one year of authority blogging would cost about $19,500 if you publish one authority blog/week.
Or, if you want our next-best writing level, you could invest in expert writing, which is not as intensified, long-form and powerful as authority, but is also a high-quality, worthwhile writing level. You get an expert writer who knows your industry. No SEO research and full design, content only. This costs $395/month for 1 blog a week, posted on your site. Or $4,740 a year. (See blog management packages here.)
Since we write to appeal to your specific readers and search engines, we can estimate your keyword rankings. We can also use stats to figure out your click-through rate and traffic from organic blogging.
With an estimate of your monthly traffic in hand, we can then estimate potential leads and sales using our trusty formula:
As you can see, this is an easy and eye-opening way to determine how your blogging investment will pay off.
If you’re not satisfied with the potential ROI, play with the numbers and see what happens as your investment increases.
P.S. A note about blogging. You really need social media activity (posts, sharing of your blogs, relevant facts about your brand, etc.) from a qualified social media copywriter if you don’t have social media going on yet. It will really complete the full-circle picture. For example, our Twitter profile @ExpWriters is responsible for 10% of our monthly traffic!
If you were to add social media coverage from our social media packages to the blogging you do yourself, or the blogging we could do for you, this would start at $360/month to promote the blog and share other relevant posts about your brand consistently, adding $4,320/year in costs. Making sure you have activity under your brand name on social media is absolutely necessary for every brand.
3. Blog the Right Way (that Makes the ROI Roll In)
Here’s one caveat: You’ll only earn blogging ROI if you blog the right way.
The ROI formula only predicts what you’ll earn from consistent, high-quality, targeted blogging.
If you phone it in, you will not see the results the formula predicts.
We have lots of guides here at EW that can help you blog profitably. Here are a few for starters – read up to improve your game:
4. Remember That Cheapening Out Also Cheapens Your Content
Remember that investment you committed to in step #1?
If you flake out on it, your content will flake out, too.
Cheapening out likewise cheapens your content.
For example, if you cut the time you devote for blog creation in half without improving your productivity, you’ll start pushing out lower-quality blogs.
Similarly, if you cut the budget for your content, you’ll only be able to afford the cheapest content mills. Usually, this means bottom-of-the-barrel writing, or writers whose native language is not English.
With the latter, mistakes like these are too common:
Mistakes like these can kill your blog ROI, because content that’s thin, riddled with errors, factually incorrect, poorly written, or hard to read does NOT rank.
Need a visual reminder of poor blogging? Here you go:
Not only does this blog make your brain hurt, it’s also completely useless information. From one post, it’s painfully obvious that this business went the cheap route for their blog.
Yikes.
Ready to See ROI from Your Blog? Be Inspired from Our Success Stories
