If you want to rise to the top of Google’s search results and outshine your competitors, you need to consistently publish high-quality content. Sounds pretty easy, right? Well, not necessarily.
Great content can’t be created with the push of a button. It takes hard work and dedication to choose relevant topics that will appeal to an audience and turn them into something people will want to read and share with their communities.
But what are you supposed to do when you don’t have time to create content? What if writing isn’t one of your strong suits? If you find yourself in either of these situations, then it may be time to outsource your content creation to the experts like the Express Writers team.
You might be wondering… How do we provide quality content at Express Writers? To give you a better understanding of how our team creates amazing content for our clients, we’re sharing a few ways we make that happen. But first, let’s talk about why high-quality content is so important for brands like yours.
Why Quality Content is Crucial to Your Success
Gone are the days of cold calling and other old-fashioned marketing techniques to grow your business. Right now, it’s all about content marketing that outperforms those dated methods. However, it’s not enough to show up online and put any old content out there. It needs to be high-quality content, or people will scroll past. With competitive markets, that’s something you simply can’t risk happening.
Here’s why quality content matters:
It Increases Visibility: It’s more difficult for people to discover your brand if you don’t put yourself out there online. By publishing search engine optimized content on your blog, you generate a ton of new traffic to your website because you’ll start ranking in the search results on Google. And consistently publishing posts on social media will also send new people your way. You need to attract an audience to your brand if you hope to convert them to paying clients and customers.
It’ll Position You as an Authority in Your Field: When you share valuable content with your audience, it allows you to showcase your expertise. Over time, people will begin to see you as an authority in your field. You’ll become their go-to resource for whatever you offer. That’s a huge element of building the Know, Like, and Trust Factor with your audience.
It’ll Boost Your Conversion Rate: Once you’ve established authority and trust through your content, people will be more inclined to buy from you. That’s because your audience will have developed a connection with you. They’ll see you as a dependable resource, and, therefore, a worthwhile investment. The more sales you bring in, the more money you make, and the more success you bring your brand.
You’ll Stand Out From Your Competitors: Odds are, you have a number of competitors in your industry that you’re always up against. And you don’t want to lose potential clients to them. That’s why you should use your content to stand out and showcase what makes you unique. It attracts clients your way, boosting sales in the long run.
The best part is that content marketing compounds over time. So, when done well, that means your content will continue to attract traffic and leads month after month. Even if you take a break. That’s because well-written, evergreen content will still be of interest to your audience well into the future. At the end of the day, there’s no better investment you can make for your business because the long-term payoff ensures you get the most bang for your buck.
How We’re Able to Provide Quality Content at Express Writers
Now that you see how important it is to put amazing content into the world, the next thing to do is start writing. However, not everyone is a natural writer. And that’s totally okay! If writing isn’t your strong suit, you can easily outsource it to a content agency like our team.
We’ve made quality content our mission, and there are three key reasons we’re able to provide it to our clients. Our 5,000 clients and more than 40,000 completed projects since the company was founded in 2011 speak for themselves.
Here’s how we make it happen:
1. We Hire Experienced Writers
First and foremost, we pride ourselves on hiring experienced writers with the skills and knowledge to create amazing content that readers (and Google) will love. These people are passionate about writing and content creation. We’ve compiled a team of people who love the work they do.
Many of our writers studied Communications or Journalism in school, while others have previous experience working as a freelance writer or writing for publications. It’s important to us that they have experience in the field because it ensures they can confidently step into the role and take on a wide array of projects from our diverse clientele.
We also have three levels of writers, which helps us match them with the projects that are the best fit. Here’s a breakdown of what those writing levels look like:
General: Our general writing level is for those who have minimal writing experience. This means it’s ideal for entry-level writers looking to get started. Plus, they can level up after some time in the role. The general writers on our team still have natural writing skills and easily provide quality content at Express Writers.
Level 1: Those newer writers who have a few months to two years of experience fall in our Level 1 tier. These writers are still top-notch and can be counted on to produce quality content. They’re also eager to learn and grow, which we give them the opportunity to do.
Level 2: To be placed in our Level 2 tier, writers need to have at least five years of content writing experience. Not only that, but they also need to have regular experience with larger volume assignments, a proven track record, and industry specialization. Some fields will require an advanced degree, such as legal, health, and finance.
2. Writers Have Access to Valuable Trainings
No matter how many years of experience you have under your belt, there’s always room to grow and improve. That’s why we make sure our team has access to valuable training to help them to strengthen their skills. These trainings are updated regularly to ensure they contain only the most current information, meeting all the latest industry standards. Since the world of online content creation is always evolving, our writers need to adapt to those changes.
We encourage our writers to review the available resources so they can learn new tidbits and better their skills over time. Besides those trainings, the best thing they can do to become better writers is to write. At Express Writers, they receive regular client assignments to ensure they’re always putting what they’ve learned to good use.
Our writers also have access to their final submitted projects after an editor has reviewed them. This is valuable training as the writers learn so much from the feedback our editors offer. It allows them to get better with each project they complete.
3. We Have an Effective Process for Assigning Projects
A big part of how we’re able to produce quality content at Express Writers is the process we’ve created for assigning projects to our team of writers. We don’t blindly assign a client’s order to someone. We’re not going down an alphabetical list and handing out projects. Nor are writers reviewing a list of orders and selecting the jobs they want.
Once an order is received and the input form is complete, we’ll have all the pertinent information needed to match a project with its ideal writer. This is a task our Content Manager confidently tackles, expertly pairing each writer with the project that is best suited to their skills.
Writers are assigned according to their area of expertise, their writing level, and the requested content format of the order. Not only does this allow a writer’s skills to shine, but it ensures they’re able to do work they truly enjoy. When they’re happy doing their job, they produce better results. And when it comes to the client, they can rest easy knowing they’re getting the best writer possible.
Order Quality Content From Express Writers
Ready to have an expert team take over your content creation? Our writers can create whatever you need, from blog posts to social media content and so much more. You can visit our Content Shop and place an order or choose our fully managed service where you make a deposit and have our team handle everything from start to finish.
Contact us today to discuss your content needs and find the best options for you.
Who knew that when Express Writers was founded back in 2011 that we’d one day become a team of over 90 people, serving more than 5,000 clients worldwide? But you might wonder how Express Writers works if you’re just getting to know us.
Our passion for creating excellent content and commitment to quality every step of the way has largely contributed to our success. It’s why our clients turn to us for all of their content needs. And if you’ve been looking for an agency to outsource your content creation to, you can join our other loyal clients.
But if you’ve never worked with a content agency before, you might be unsure what the experience is like. Is it the right fit for you? How does one get started with outsourcing to an agency? We want to eliminate any of the barriers between you and high-quality content from our team.
So, how does Express Writers work? Let’s take a look at our process so you’ll know what to expect when placing your first order inside our Content Shop. This way, you can see how your order is handled from start to finish, ensuring quality service every step of the way.
The Platform: Introducing Our Content Shop
Before we start talking about how to place an order, we need to first introduce you to our Content Shop. This platform was painstakingly built to make it easier than ever for you to purchase content from our team. It lays out all of our available services so you can see the different types of content we can create for you, as well as our four content writing levels to choose from.
Our General content level is great for basic blogs, while our Expert, Specialty, and Authority content levels can be used for blogging or web page content. However, our writers do more than that. They can also craft ebooks, email copy, product descriptions, social media posts, press releases, and more.
Want to get started? Here’s what you need to do:
Register for an Account: Before placing an order, you’ll need to register for an account. All content deliveries are made to your account. This is also an opportunity for us to learn more about you. You’ll answer questions about who you’re ordering content for (yourself, your clients, or both), the type of content you’re interested in, whether you want to order content yourself (self-service), or if you’d prefer to make a deposit and have Express Writers fully manage your content.
Placing an Order: After you create your account, you’re free to browse the Content Shop and begin adding various types of content to your virtual shopping cart. Choose your preferred content type, word count (where applicable), as well as any other additional add-ons you require, such as meta description or SEO topic research. Once you’re all set, simply complete the checkout process.
As mentioned above, you don’t need to choose the “self-service” option where you select and order content on your own. If you need a more hands-off solution, you can get in touch about our “Managed Service” option. It’s a great option for agencies and companies that need to scale up their content output.
Our Process: Placing, Receiving, and Creating Orders
Now, how does the Express Writers process work? We’ve broken this down into an easy-to-understand four-step process that outlines every stage. It begins by placing your order and ends with you receiving a high-quality piece of content.
1. Choose and Purchase Your Content
You begin by browsing our Content Shop and purchasing the content that is best suited to your needs. From there, you’ll receive an input form, which you’ll need to complete before we can start writing. This form provides us with all the pertinent details regarding your order, including:
Your project title
Content format
The brand the content is for and the website URL
Your preferred writer industry
Keywords to use
An outline or any supporting documents, if applicable
Things to mention and things to avoid
Examples of content you love
And the preferred voice and tone for your content
This information allows our Content Manager to match the perfect writer to your order. Each of our writers has their own area of expertise which ensures you get someone who can confidently create the content you desire. Plus, a writer who enjoys the content they create is much happier with their job overall.
2. An Expert Writer Creates Your Content
Next, we’ll move into the content creation process. One of our expert writers will bring your content to life, always matching your brief and implementing SEO best practices. Should the writer have any questions during this phase, one of our team members will contact you for more details. Be sure to keep an eye out and respond promptly so your deadlines can still be met.
Once the writer completes the content, a draft is submitted for editorial review before you even see it.
3. An Editor Reviews the Content
While our writers do a great job creating content for our clients, sometimes mistakes happen. That’s why we have editors (or Quality Assistants) who will review your content before it’s delivered. This gives them the chance to correct any typos or other errors. Plus, they will upload the content into Grammarly to check for problems and Copyscape to make sure the content is 100% original.
If, for some reason, the content doesn’t meet expectations, we’ll send it back to the writer to make changes. But if an editor approves it, it’ll be delivered to you.
4. Your Content is Delivered
Once delivered, the content will appear in your client portal. You then review the content to ensure it meets all of your expectations. If it does, then you’re good to approve the project and publish the content. If you’d like to make changes, you can send it back to our team for revisions with your feedback. This will help the writer to fine-tune the content according to your requests.
With most content orders, you receive up to two free revision rounds, which our writer and our Quality Assistant team complete. Our mission is to ensure our clients are happy and you’re your content is right the first time. We want you to be satisfied with the content we’ve created for you. Don’t hesitate to ask for changes if necessary.
The Team Members Involved in Creating Your Content
How does Express Writers work when it comes to creating your content? You can rest easy knowing that whenever an order comes in through our Content Shop, it’s always handled with care.
There’s no automated process assigning your order to one of our writers. Nor is it a free-for-all where writers get to pick and choose the jobs they want to take. Instead, your content order goes through three important team members before the final product makes it to you.
Here’s a rundown of who will be overseeing your content:
Content Manager: Our Content Manager, Korilynn, plays a crucial role here at Express Writers. She matches your content order to its perfect writer. This is done by considering the writer’s areas of expertise, content writing level, as well as the format of the requested content. Getting the right match is essential for bringing an incredible piece of content to life.
Writer: Once assigned, your content is now in the hands of one of our expert writers. These writers are all based in the U.S. and native English speakers. They have a strong grasp of grammar, impeccable spelling, and understand SEO best practices. We also continually train them to keep them up-to-date with current SEO and copywriting standards. These skills are non-negotiable as they craft the content you ordered, whether it’s a blog, social media content, etc.
Editor: After the writer has completed and submitted a piece, an editor reviews it before you receive it. Our editors fine-tune your content and run it through both Copyscape and Grammarly. This ensures that once the content is delivered, it’s ready to be published with no further editing for you or your team.
Considering we’ve completed over 40,000 projects for our clients, it’s safe to say this process works for us. Our Content Manager does a fantastic job pairing writers with the right piece of content for them. Not only does this improve the final product, but it means our writers can let their skills shine. And thanks to our editors, every piece of content is polished to perfection.
Get Quality Content From Express Writers
Our Content Shop features all of our available services, with everything from blog writing to social media posts. We’re committed to providing you with quality content that will get you noticed online and make your audience (and Google) fall in love.
Have a custom project? Contact us today to discuss your content needs and learn how Express Writers can assist you.
Download your Free copy of What We Do to Craft Consistent Quality Content at Express Writers
