Express Writers team Archives

Get to Know the Team Behind Express Writers

by Alicia Oakley | May 3, 2022 | Updates

Did you know the Express Writers team is filled with carefully handpicked content creators? In addition to our behind-the-scenes team, our expert content writers are passionate about producing quality content. And we couldn’t be more grateful!

With the help of our team, we have had the privilege to serve over 5,000 clients, ultimately completing more than 40,000 projects since the company was founded in 2011. We couldn’t have reached such great success without an incredible team on our side.

But if you haven’t worked with us yet, you might be curious about those managing everything behind the scenes on the Express Writers team. For instance, who exactly is involved in the content creation process? And how can you learn more about the team you’re trusting to create your content?

To help you get to know us, we’re sharing a little about the team members who are directly involved in fulfilling your content orders. Plus, we’re giving you details about the writers on our team and introducing you to the team members that keep things running smoothly here at Express Writers.

Who is Involved in the Express Writers Process?

Every order placed inside our Content Shop is handled with care. That’s why we have a human team handling every aspect of bringing your content to life. There’s no automated process assigning a project to whichever writer happens to be available. Instead, everything is carefully assigned thanks to some thoughtful planning by our Content Manager.

Here’s a look at the Express Writers team members who are directly involved in creating your content:

Content Manager: Once you place your order, our Content Manager reviews the details of your project based on the input form you’ve submitted. This information allows the Content Manager to assign your content to the writer who would be the ideal fit based on their areas of expertise, content writing level, and the format of the requested content. Doing this ensures our clients are always matched with the writer who will deliver the best results possible.
Writer: After a project is assigned, it’s in the hands of one of our expert writers. Our writers are skilled and able to create content in a wide array of formats. We have writers trained to craft blog articles, social media posts, ebooks, press releases, and just about anything your brand could need to stand out online. That’s because we want to serve you in any way we can!
Editor: When a draft of your content has been submitted, our editors take over. All of our editors go through extensive internal training under our leadership team so they can meet your brand guidelines every time. They fine-tune your content and correct any errors. Should significant changes need to be made, they’ll send it back to the writer to make final changes. Otherwise, our team will send it over for your approval.

We take great pride in this process because we know it works. Not only does this ensure client satisfaction by pairing you with the best writer for the job, but it keeps our writers happy as well. After all, writers who are passionate about the content they’re creating craft the best articles.

About the Writers on Our Team

Let’s take a moment and talk about the writers on the Express Writers team. We want to ensure quality with every client project, so it’s important that we hire experienced and knowledgeable writers. That’s why we carefully review each application we receive and hire those we know will be an asset to our team.

Our writers are based in the U.S. and are all native English speakers. They’re excellent with grammar and spelling, so you can rest easy knowing you won’t need to make any edits to the finished project you receive. They also understand SEO best practices to ensure your content is properly optimized. And they’re passionate about learning and evolving their skills.

One of our focuses is hiring writers with niche and highly specialized backgrounds. These writers have years of on-the-job experience and advanced degrees in fields from legal and finance to marketing and real estate. Rest assured that your content is in good hands with these industry specialists.

Not only that, but we also offer industry-leading training for our writers so they have the opportunity to strengthen their writing skills over time. By staying updated with industry best practices, our writers can produce captivating, high-quality content every single time.

Get to Know the Express Writers Team

The tricky thing about working with a remote team is that you don’t usually get the opportunity to meet them in person. We strive to put people first, so we want to put a face to the name of the folks you’ll work with. On our Who We Are page, you’ll see a sampling of some of the Express Writers team members, but here are a few that you definitely need to know:

Adam Oakley, CEO

Adam Oakley took over the role as Express Writers CEO in 2021 after our founder, Julia McCoy, stepped down to pursue other career opportunities. Adam brings more than 20 years of experience in various executive roles to the Express Writers team. He has previously worked in manufacturing, technology, and professional service businesses.

Not only that, but he also has prior experience running the marketing department for a large manufacturing company. He’s even been part of the leadership team for a global technology provider, where he focused on business operations, scaling the worldwide group, and developing the client service model for a $30 million company.

His leadership and management skills make him a natural CEO for Express Writers. Since taking over the role, he’s fully immersed himself in our company culture, taking the time to meet directly with various team members, establish a relationship with them, and ensure a smooth transition. It’s his mission to expand on EW’s success, helping us to make an even greater impact on the world of online content.

Alicia Oakley, COO

Alicia Oakley became our COO in 2021. After 20 years of experience across different fields, including education, real estate, and entrepreneurship, Alicia is now lending her expertise to Express Writers. She even brings along a Master’s degree in education. Her mission as COO is to guide our team to the next level, as it’s one of the things she’s most passionate about in her career.

Much like Adam, Alicia didn’t hesitate to jump in and familiarize herself with the core members of the Express Writers team after coming on board. By taking the time to get to know the existing team, she has been able to identify areas for improvement, which will ultimately propel our agency to even greater success and massive growth.

Outside of Express Writers, Alicia enjoys spending time with her four children, traveling, reading, and expanding her real estate portfolio.

Korilynn VanDyke, Content Manager

Korilynn VanDyke has what is arguably one of the most important behind-the-scenes roles on the Express Writers team. As our Content Manager, she matches our clients to the writer that’s best suited to their project to ensure quality with every piece of content our team creates. She also oversees the support team and our project deadlines to keep things running smoothly.

Considering Korilynn has had a passion for writing since her elementary school days, it’s no wonder she found herself as part of our team. She’s been writing professionally for over 12 years now, so it’s safe to say she knows a thing or two about great content. As a member of the Express Writers team since almost the beginning, her experience and industry knowledge make her invaluable as we continue to grow.

When she’s not working, you can typically find her spending time with her husband and three children.

Nicole Inge, Client Success and Marketing Coordinator

If you’ve ever reached out to us to get help with placing an order, you’ve most likely talked to Nicole. As our Client Specialist, she answers all of your important content-related questions. She can help you choose the right content for your needs and assist you in purchasing from our Content Shop.

Additionally, Nicole coordinates our marketing efforts. She works on our marketing campaigns, writes copy for the site, and edits and updates our blog each week. Combining her knowledge of client needs with her marketing background helps EW reach more folks who need high-quality content, which she thinks is the best part of her job.

Nicole has been passionate about writing since she was 13. This interest led her to get a Bachelor’s in creative writing in 2016. She also completed her MFA in poetry in May of 2020. While in grad school, Nicole also worked in the marketing department for a book festival and as an editor for a literary journal, giving her tons of experience that she’s able to utilize here at Express Writers.

Let Express Writers Handle Your Content Creation

Now that you’ve learned more about the Express Writers team, let us handle your content creation. Our team can create everything from blogs and social media posts to marketing materials such as press releases. Whatever you’re looking for, our team of expert writers is ready and willing to tackle your project!

Contact us today to learn more about how our team can help.

How Does Express Writers Work? Here’s a Look at Our Process

by Adam Oakley | Apr 26, 2022 | Updates

Who knew that when Express Writers was founded back in 2011 that we’d one day become a team of over 90 people, serving more than 5,000 clients worldwide? But you might wonder how Express Writers works if you’re just getting to know us.

Our passion for creating excellent content and commitment to quality every step of the way has largely contributed to our success. It’s why our clients turn to us for all of their content needs. And if you’ve been looking for an agency to outsource your content creation to, you can join our other loyal clients.

But if you’ve never worked with a content agency before, you might be unsure what the experience is like. Is it the right fit for you? How does one get started with outsourcing to an agency? We want to eliminate any of the barriers between you and high-quality content from our team.

So, how does Express Writers work? Let’s take a look at our process so you’ll know what to expect when placing your first order inside our Content Shop. This way, you can see how your order is handled from start to finish, ensuring quality service every step of the way.

The Platform: Introducing Our Content Shop

Before we start talking about how to place an order, we need to first introduce you to our Content Shop. This platform was painstakingly built to make it easier than ever for you to purchase content from our team. It lays out all of our available services so you can see the different types of content we can create for you, as well as our four content writing levels to choose from.

Our General content level is great for basic blogs, while our Expert, Specialty, and Authority content levels can be used for blogging or web page content. However, our writers do more than that. They can also craft ebooks, email copy, product descriptions, social media posts, press releases, and more.

Want to get started? Here’s what you need to do:

Register for an Account: Before placing an order, you’ll need to register for an account. All content deliveries are made to your account. This is also an opportunity for us to learn more about you. You’ll answer questions about who you’re ordering content for (yourself, your clients, or both), the type of content you’re interested in, whether you want to order content yourself (self-service), or if you’d prefer to make a deposit and have Express Writers fully manage your content.
Placing an Order: After you create your account, you’re free to browse the Content Shop and begin adding various types of content to your virtual shopping cart. Choose your preferred content type, word count (where applicable), as well as any other additional add-ons you require, such as meta description or SEO topic research. Once you’re all set, simply complete the checkout process.

As mentioned above, you don’t need to choose the “self-service” option where you select and order content on your own. If you need a more hands-off solution, you can get in touch about our “Managed Service” option. It’s a great option for agencies and companies that need to scale up their content output.

Our Process: Placing, Receiving, and Creating Orders

Now, how does the Express Writers process work? We’ve broken this down into an easy-to-understand four-step process that outlines every stage. It begins by placing your order and ends with you receiving a high-quality piece of content.

1. Choose and Purchase Your Content

You begin by browsing our Content Shop and purchasing the content that is best suited to your needs. From there, you’ll receive an input form, which you’ll need to complete before we can start writing. This form provides us with all the pertinent details regarding your order, including:

Your project title
Content format
The brand the content is for and the website URL
Your preferred writer industry
Keywords to use
An outline or any supporting documents, if applicable
Things to mention and things to avoid
Examples of content you love
And the preferred voice and tone for your content

This information allows our Content Manager to match the perfect writer to your order. Each of our writers has their own area of expertise which ensures you get someone who can confidently create the content you desire. Plus, a writer who enjoys the content they create is much happier with their job overall.

2. An Expert Writer Creates Your Content

Next, we’ll move into the content creation process. One of our expert writers will bring your content to life, always matching your brief and implementing SEO best practices. Should the writer have any questions during this phase, one of our team members will contact you for more details. Be sure to keep an eye out and respond promptly so your deadlines can still be met.

Once the writer completes the content, a draft is submitted for editorial review before you even see it.

3. An Editor Reviews the Content

While our writers do a great job creating content for our clients, sometimes mistakes happen. That’s why we have editors (or Quality Assistants) who will review your content before it’s delivered. This gives them the chance to correct any typos or other errors. Plus, they will upload the content into Grammarly to check for problems and Copyscape to make sure the content is 100% original.

If, for some reason, the content doesn’t meet expectations, we’ll send it back to the writer to make changes. But if an editor approves it, it’ll be delivered to you.

4. Your Content is Delivered

Once delivered, the content will appear in your client portal. You then review the content to ensure it meets all of your expectations. If it does, then you’re good to approve the project and publish the content. If you’d like to make changes, you can send it back to our team for revisions with your feedback. This will help the writer to fine-tune the content according to your requests.

With most content orders, you receive up to two free revision rounds, which our writer and our Quality Assistant team complete. Our mission is to ensure our clients are happy and you’re your content is right the first time. We want you to be satisfied with the content we’ve created for you. Don’t hesitate to ask for changes if necessary.

The Team Members Involved in Creating Your Content

How does Express Writers work when it comes to creating your content? You can rest easy knowing that whenever an order comes in through our Content Shop, it’s always handled with care.

There’s no automated process assigning your order to one of our writers. Nor is it a free-for-all where writers get to pick and choose the jobs they want to take. Instead, your content order goes through three important team members before the final product makes it to you.

Here’s a rundown of who will be overseeing your content:

Content Manager: Our Content Manager, Korilynn, plays a crucial role here at Express Writers. She matches your content order to its perfect writer. This is done by considering the writer’s areas of expertise, content writing level, as well as the format of the requested content. Getting the right match is essential for bringing an incredible piece of content to life.
Writer: Once assigned, your content is now in the hands of one of our expert writers. These writers are all based in the U.S. and native English speakers. They have a strong grasp of grammar, impeccable spelling, and understand SEO best practices. We also continually train them to keep them up-to-date with current SEO and copywriting standards. These skills are non-negotiable as they craft the content you ordered, whether it’s a blog, social media content, etc.
Editor: After the writer has completed and submitted a piece, an editor reviews it before you receive it. Our editors fine-tune your content and run it through both Copyscape and Grammarly. This ensures that once the content is delivered, it’s ready to be published with no further editing for you or your team.

Considering we’ve completed over 40,000 projects for our clients, it’s safe to say this process works for us. Our Content Manager does a fantastic job pairing writers with the right piece of content for them. Not only does this improve the final product, but it means our writers can let their skills shine. And thanks to our editors, every piece of content is polished to perfection.

Get Quality Content From Express Writers

Our Content Shop features all of our available services, with everything from blog writing to social media posts. We’re committed to providing you with quality content that will get you noticed online and make your audience (and Google) fall in love.

Have a custom project? Contact us today to discuss your content needs and learn how Express Writers can assist you.