Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right?
Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to writing social media posts as an individual.
There’s a lot more at stake for the business, including a meaningful impact on the brand’s perceived authority, its reach to potential new consumers, engagement rates, and more.
Globally, as of July 2021, there are an estimated 4.48 billion social media users (almost 57% of the world’s population). Facebook still reigns supreme with an estimated 2.853 million users, followed by YouTube in second place.
Here’s where it gets tricky – each social media platform has its own tips, tricks, algorithms, and best practices. Content that performs well on LinkedIn isn’t likely to see that same success on Twitter or Pinterest if posts are simply copied and pasted uniformly across every channel.
Not to worry… we’re here to share the best advice for each social outlet so your content performs no matter where it’s posted.
When done correctly, a marketing strategy on social media can reach a lot of people to bring in leads, raise brand awareness, and create conversion opportunities.
[bctt tweet=”Copywriting to attract the right audience from a business standpoint is a little more methodical than writing social media posts as an individual. (There’s a lot more at stake! ?) Learn how to write posts that won’t fail ?” username=”ExpWriters”]
The good news is, you don’t have to rely on too much trial and error to nail down the best methods for the various social media channels.
Why?
Because a lot of other people have already done it for you!
You can (and should) still monitor your social media analytics to see which posts engage with your unique audience the most, but as far as coming up with a tried-and-true formula, there’s no reason to reinvent the wheel.
Follow these tips to rule your social media campaigns.
1. How to Write Facebook Posts That Get Liked and Shared
The #1 social media platform isn’t exactly a one-and-done content formula because it handles multiple types of media, and different posting techniques can work well depending on the goal you’re hoping to accomplish.
To find success on Facebook, you need to “read the room” and respond to your audience. These guidelines with help you do just that:
Video is the best performing content. However, Facebook campaigns are most effective when you vary your types of posts, so mix it up with photos, infographics, text, gifs, memes, blog posts, press releases, links, et cetera.
The ideal length for a post is around 40-80 characters. As a general rule, short posts on social media perform better than long ones.
End with a question. People are more likely to engage when you reach out to them for their opinions or feedback.
Post interesting content, even if it doesn’t pertain directly to your brand. Facebook’s audience has a limited tolerance for self-promotion, which means if you want to keep your followers engaged, it doesn’t hurt to post about more than just your business. Be sure to keep your topics related to your niche, though.
Make it visual. Text is easy to scroll past, but graphics help to make people pause while they’re skimming through their newsfeed. Even if you’re publishing a post that’s strictly text, Facebook makes it easy to transform it into a visual graphic.
2. How to Write Effective Tweets on Twitter
Posting on Twitter requires smart, concise word choices to convey your message within a limited space. It can take a little extra practice, but once you get the hang of it, your tweets will take off.
When posting on Twitter, take this advice into account:
Front-load your tweet. Most people on Twitter are skimming through a massive amount of content. Put the most important information at the beginning of your tweet to catch their attention.
The ideal length for a tweet is 240+ characters. Twitter increased its character limit from 140 to 280 in 2017, and users seem to appreciate the extra room to express themselves. If you need more than 280 characters, create a thread or add a link to a blog post. Tip: Use a free tool like Bitly to shorten your url and maximize your space.
Don’t go overboard with hashtags. Real estate for your tweet is limited – you can’t afford to spend it all on hashtags rather than your actual message. Limit yourself to 1-3 relevant hashtags.
Tweet shareable content. Twitter’s audience loves to retweet breaking news, statistics, quotes, jokes, and gifs. Timing is important on Twitter – you don’t want to be the last one to share yesterday’s news.
3. How to Write Engaging Instagram Captions
Instagram is all about visual content, but that doesn’t mean you can skate by with insufficient captions. If you want your audience to interact with your content, your words do matter.
Start with a bang. Instagram allows up to 2,200 characters. However, it’s important to keep in mind that no more than 125 characters will show beneath your photo. If you want your audience to read your full post, you need to entice them to click “more.”
Use emojis. Instagram + emojis = ? For real, though, emojis have proven to be incredibly effective on Instagram.
Use relevant hashtags. You’re allowed up to 30 hashtags, but don’t just pick the ones that are currently trending (especially if they don’t really pertain to your media). Instead, try to vary your hashtag use. Select a few broad, popular ones but also mix in some niche-specific hashtags, plus one or two branded ones. For example, Coca-Cola created the branded hashtag #ShareACoke for an Instagram campaign.
Break up long text into paragraphs. Instagram is still a bit tricky about this. If you want to have paragraphs with white space in between them, you have to hit Enter, then add a space on the blank line before you tap Enter again. But the extra step is worth it, because big blocks of text are difficult to read.
One of the biggest mistakes people make is treating LinkedIn like a clone of Facebook.
While the two do share some similarities, even a blue logo, the type of content is very different.
LinkedIn is primarily a networking platform where business professionals and brands share industry insights, news, and updates. The latest “epic fail” video going viral on Facebook isn’t going to fit in with what LinkedIn’s audience expects.
When posting on LinkedIn, keep in mind that:
Long-form content works well. Don’t hesitate to share articles and blog posts on LinkedIn. This audience is more likely to take their time and read what you have to say, so you can also type longer posts than you normally would on other platforms that are meant to be skimmed. Just be sure to stay organized and professional.
Add a handful of hashtags. While hashtags dominate Instagram and Twitter, they fell flat when it came to Facebook. LinkedIn falls somewhere in between. Relevant hashtags are good to include, but in moderation and preferably tucked at the end of your post.
Brand your content and graphics. Professionals are likely to share studies, research, infographics, statistics, and industry updates. If you’re posting content, make sure it’s branded so you get the credit when it’s shared. For example, Gary Vaynerchuk always includes his signature and Instagram/Twitter handle on his content.
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5. How to Post Great Pins on Pinterest
Much like Instagram, the focus on Pinterest will be on the picture rather than the text.
That being said, the right description can give your post a major boost! Try these tips the next time you post a pin:
The ideal length for a post is around 150-300 characters. You’re allowed up to 500 characters, but try not to go overboard. It’s a good idea to be detailed and use relevant keywords in the description.
Have a professional tone. Slang and acronyms don’t give a great impression on Pinterest. Be mindful of your grammar and punctuation. Try to keep your tone informal but professional.
Hashtags are optional (but useful). A few years ago, hashtags were a big NO on Pinterest. But now, hashtags are searchable and will appear in chronological order. However, Pinterest is still primarily driven by keywords, not hashtags, which means the feed will display results that have the keyword even without the hashtag. Since a hashtag usually doubles as a keyword, it doesn’t hurt to use them on your pins.
Tackle Social Media with a Can-Do Attitude!
The most important piece of advice when it comes to social media is to BE AUTHETIC.
That, more than anything else, is what will help your content connect with your audience. When in doubt, remember that short and sweet tends to perform better than long-form content on most platforms.
Experiment with your posts to find what you audience responds to best. Try posting different lengths and forms of content at different times of the day.
Whatever you do, don’t give up! Social media can be difficult to navigate, but with persistence and a methodical approach, you’ll find what works.
Need some help? Our expert writers are here for any content-related project from social media and beyond. Visit our Content Shop to see what types of custom content we can create for you.
Ever wanted to learn how to become a social media manager, or what it’s like being one?
Krystal, one of our talented client social media managers, is guest blogging today with her thoughts on the subject. Plus, she’s sharing a look at her day, writing and creating social posts for our client base. Enjoy!
I grew up on the Internet.
No, seriously.
If you knew me up until college, you knew me as the shy, quiet, artsy anime/video games nerd that had some good ideas, but wasn’t very effective in communicating them. That is, unless we were friends online.
Text role play, fanfic writing, and managing online communities was how I got out of my shell and found my writer’s voice.
It was a way to communicate that didn’t always flow as freely in person. I learned how to manage folks on MMOs and do customer service via email.
These types of things were done for leisure, naturally.
I was always a reader and a lover of fiction, but when I started working for an indie bookstore, I was reading ten books a month and bridging the gap between having an online personality and communicating with bookstore patrons in person.
Now how, might you ask, did this culminate in becoming a social media manager?
How to Become a Social Media Manager: Krystal’s Starting Roots
Reading and writing have always been my pillars. I used to do more Fine Arts (I even had a brief stint in art school), but I found that I couldn’t communicate with my paintings and photos as deeply as I could with words. This became apparent to me as I started becoming engaged in online communities such as LiveJournal and managing big raids in World of Warcraft and really excelled at connecting with users and empathizing with them.
You learn how to communicate with people in a whole new way, using persuasive and subtle language to create a sense of a virtual community. No matter what online platform I’m on, that’s what I strive to do – create a community, whether it’s with fellow nerds or customers I’m trying to reach out to.
It’s like calling a hotline and having to speak to a computer. That’s bad social media. Good social media is connecting with the user on the other end. Great social media is getting them to laugh at the screen and look forward to your tweets or status updates. You want to feel like the person on the other side of the screen is your confidante, ready to answer your questions and guide you in the right direction, whether it’s helping you figure out why your flight was delayed or which ice cream is the hot flavor of the month.
Being a Good Social Media Manager is All About Great Research and Writing
Of course, there’s more to social media than just being a solid communicator. You have to love research. Having a degree in Applied Psychology, I’m used to spending hours, days, even weeks doing research on one topic.
My biggest hurdle when I first started writing copy for social media professionally was getting used to writing copy for topics that I knew nothing about, or –let’s face it—topics I couldn’t care less about.
A Day in the Life: Writing for Typical Subjects Can be Fun!
But the beauty of loving research and writing is that, in general, you most likely love to learn. This was an unexpected perk when I joined up with the great folks at Express Writers.
I was getting clients that were connected to products like luxury vehicles, RVs, beds, and real estate litigation. I happen to own a bed, but otherwise I don’t know anything about any of those. I was pleasantly surprised by how fun it was to research the kind of content that their customers wanted to see, Googling all sorts of articles and such to get people excited about RV safety. Who knew!
As long as you check your sources and make sure they’re legit, you can find some awesome content out there. I keep a word document of all the websites I’ve found to be useful depending on the subject, just so I can revisit the ones I know will give me great content if I need to.
Tip: Be Conversational in Your Writing Style
Then, I get the information out there as if I’m having a conversation with someone. Even if a client wants the tone of the copy to be professional, I try to give it my own personal spin so that every tweet feels like a greeting, a first impression between strangers. I can talk a lot about keywords and SEO, which are all essential in the most fundamental ways, but once you’ve drawn in your customers with the right algorithm, you need to keep them hooked with your personality. This is of course true with actual face-to-face interactions, but when information is flying at users on their Timelines or Dashboards.
This is what I love about being a social media manager. It’s the ultimate social experiment of the human condition, only way more fun and interactive than anything you’d read in a textbook!
4 Tips to Share on How to Become a Social Media Manager That’s Worth Their Salt
TL;DR, right?
Well, I’ve zeroed in on some tips that I think you’ll find useful if you’re thinking of getting involved in the professional social media world:
1. Keep Reading
Seriously. Whether its articles online, novels, or even episodic video games – keep yourself immersed in some form of literature, whether it’s Dostoevsky, Murakami , or That-Indie-Graphic-Novel-That-You-Wish-Other-People-Read,-Too. It makes you a better, savvier writer overall and keeps your noodle engaged with language. Draw on the voices in literature to help you cultivate your own. It’s important to do, even if you only have 140 characters to show it.
The same goes for writing. If you get an itch to write a little story, poem, or blog, scratch it.
2. Stay Connected to Social Media
This is related to my last point, and it may sound pretty obvious, but it deserves special mention: stay involved.
Read your timelines, study how your favorite companies stay relevant on a daily basis and how they connect with their customers.
Really listen to their tones and how they come across.
Sometimes I even say posts out loud to see if they sound natural. You can really learn how much tone makes a difference when it comes to what kind of impact one has online.
3. Remember Your Audience: They’re Just Like You
I hate stuffy sounding social media. You know what I’m talking about. It sounds like the kinds of emails your boss writes when they’re trying to sound engaging – the ones that make you roll your eyes.
If you’ve been in the position where you’ve read a social media post that’s trying to be engaging and it makes you roll your eyes, then you know that that writer hasn’t found their inner voice.
This goes for professionally-geared social media accounts, too, not just the fun ones. Your posts should sound like a conversation – a virtual handshake to your followers – not a thesis statement.
4. Emojis Are Fine and All, But…
Use them smartly and sparingly.
Same goes for hashtags.
This is 2016 – you really don’t need twelve hashtags and thirty emojis in your tweet unless you’re a spam bot.
Need great social media content? Can’t keep up with the demanding schedule that social media needs for the highest exposure results? We can help! Check out our Social Media Management packages – to have Krystal on your social media, just request her in the order form!
Do you want to hear something cool that is going to help you reach a wider audience?
Of course! Today’s latest news involves the trusty channel Facebook.
Yes, Facebook has a new change coming that can really help improve your content outreach; but how? The channel is providing its users with the ability to create long-form content pieces on their new platform, called Facebook’s long-form content platform.
Is this the new face of blogging? What can you expect and how can you use it? Let’s take a look!
Facebook’s Long-Form Content Platform Is Harking Back to the Good Old Days – Remember Notes?
Facebook is constantly trying to make the channel more user-friendly, as well as helping businesses reach out to new audiences. The social media giant is creating a long form blogging platform and it will be using the once popular notes feature.
Do you remember notes?
Those handy things people would share their latest updates on, do silly question and answer surveys, and more.
Well, for a while, notes seemingly disappeared, losing popularity.
However, Facebook is revamping Notes giving people the ability to blog directly on the channel. The site is hoping to become yet another player in the direct long-form blogging platforms, keeping people on Facebook and away from the competition. Now, Notes will become Facebook’s long-form content platform.
The idea of a long-form content platform isn’t anything new – Medium has been doing it for a while now and LinkedIn opened the ability to all users last year. (I’ll be looking at these more in depth later in the blog.)
And now Facebook wants to be added amongst those channels, keeping users on Facebook instead of seeing them leave for another channel.
Facebook Doesn’t Want to Lose the Content Game: So The Long-Form Platform Is Happening
You saw me mentioned Medium and LinkedIn, but just what am I talking about? These two channels provide long-form content platforms for users, giving people immediate access to blogs.
People don’t have to go to a separate web page when reading the content, which is one of the reasons Facebook is going to utilize Instant Articles, as well.
What is Medium? It is a blogging platform that came about a few years ago. While it didn’t seem to catch on quickly then, users are starting to pick up and more people are going to the channel.
It is a simple blogging platform created by Twitter co-founder, Evan Williams. Its sole purpose is to give people the chance to write and read excellent content without the distractions of other social channels.
Along with channels like Medium, LinkedIn started allowing people to create blog content directly on the site – opening it up to all users. This is definitely something that all businesses have been using to great success.
Facebook began to notice this, and the social channel finally decided to take steps to rectify the lack of blogging abilities on the platform.
This is where Notes comes into play with the ability to write long-form content. According to Matt Southern from Search Engine Journal, Facebook is testing out a Medium-like approach to long-form content with this revamped approach.
Will it be successful? There’s no knowing for sure, but since Facebook is such an important and established channel, it is likely it will gain momentum.
7 Incredibly Awesome Ways to Use Facebook’s Long-Form Content Platform
This is going to be great for so many small businesses, and I want to take a look at just how you can use this new platform for your business page.
1. Create Incredible, Easy-to-Access Content. A great way to use this platform is to provide easy-to-access content to your followers. While they might be more than willing to head to your site, this can give busy people the chance to read your content quicker.
You don’t have to focus solely on this platform, and you really shouldn’t, but it is a great way to gain access to more readers and build your audience.
2. Always Utilize Amazing, Eye-Catching Images in Your Posts. One thing you should always remember is that Facebook is still a very visual place. Those images you use in your social postings? You’ll need them on the long-form content platform, too.
Facebook says that those images are really what will help bring in viewers for your Notes. The blog showcases one post that, when using an image, got 14,642 shares. The business page that posted the image only had about 600 fans.
Can you see just how important an image is?
People are more likely to share something that has an image, and when you add something eye-catching or adorable, you will see more interaction.
3. Come Up With Excellent Facebook-Only Content for Your Users. Whoa, wait. Facebook only content? Aren’t you supposed to make content for all platforms you use?
Yes! However, this is a great way to engage with your Facebook followers, as well as reach a newer audience on the channel. You can offer Facebook exclusives meaning that people will get something awesome if they follow and read.
This will help make them all feel special, share your content, and keep coming back.
4. Create Awesome, Engaging Content that Really Speaks to Your Audience. Since you’re writing on Facebook, you definitely need to make sure the post is engaging. People don’t want to waste their time reading a post on Facebook that isn’t interesting.
Creating engaging content isn’t all that hard, especially if you’ve already been writing it.
A few tips to take to heart when writing engaging content are to provide your audience with something of value, use a great flowing format, and be consistent with your tone.
Your Facebook followers will definitely appreciate this with your long-form content.
5. Write On Something Absolutely Trendy. Since you are writing on Facebook for a Facebook audience, this gives you the chance to write on something trendy.
Writing on trending topics gives you the chance to be current with your readers and build a great relationship with them. There are tons of topics you can use any given month, which gives you an endless supply of awesome ideas for Facebook.
Locate these topics, and start utilizing Facebook’s new platform to get those pieces out to your audience.
6. Be Yourself, Be Personal, and Write in the First Person. When writing content, you always want to make sure it comes across as genuine. This is vital no matter where you are sharing it.
When it comes to writing for Facebook’s new platform, you need to make sure you reach out to audiences and be as genuine as possible. There are so many ways to do so, helping you establish yourself and build client-business relationships.
A few great ways to be more personal, according to Mark Lerner from Business2Community are to write in the first person, incorporate emotion, and don’t hesitate to state your opinions.
7. This is Long-Form Content – Don’t be Afraid of Writing Longer Pieces. It’s in the name – long-form content. This means you can definitely write longer content pieces.
This is always debated amongst content marketers, but long content is quite successful.
SERPIQ did a study looking into content length to find how many words got the most clicks, reads, and shares. The study shows that pieces that are over 2000 words tend to get the best traction from people.
Take a look at the screenshot below to see what the study found:
Believing that people don’t like longer content is a major content myth that so many people have. As you can see, many people do, in fact, like reading lengthier content.
And remember, it isn’t just about the length of your content, but it is also about the quality. Just because you have a longer piece doesn’t mean people will like it.
Make sure you focus on the quality of what you’re writing and if it provides value.
Don’t worry; if you write shorter content, people will like that too. Just always be sure to include longer pieces, especially when writing on Facebook’s new platform.
Are You Ready for Long-Form Facebook Content?
Facebook long-form content is really going to be an exciting time for businesses and users; are you ready?
If you’re already writing blogs for your business site, then you are just one step away from creating excellent Facebook content.
Simply add content for Facebook’s new platform to your blogging mix, write excellent posts for the channel, and you’ll start to see some awesome engagement.
Looking for great content to share on your blogs or even on Facebook’s new content platform? Express Writers can provide you with the blog content you’re looking for.
In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself! Enjoy, and don’t forget to share and leave us a comment! Full transcript is below.
Transcript
The Science Behind the Most Successful Social Media Campaigns & Sharers
Social Media Shares: Why Do They Matter So Much?
53% of Americans who engage with brands in social media become more loyal to those brands
Interesting content is among the top 3 motives for consumers to follow brands on social media
The majority of brands measure content success by social shares
47% of B2B marketers cite creating engaging content as their top marketing challenge
The 3 Most Re-Tweeted Tweets in History
What’s the secret to the sharing power of the top tweets? Let’s take a look at which tweets made it to the most re-tweeted list.
Barack Obama’s social media team captured a moment of human emotion and celebration that followers can relate to: and, keep in mind, it’s also news to share.
Facebook Posts That Had the Most Shares in History
What’s the magic formula for the most shared Facebook posts? Here’s who and what really hit it out of the park on Facebook.
PerezHilton.com. “This would have legit traumatized me as a kid! Heck, even now!” 4.4 Million Shares.
Facebook users share posts they relate to, and they think their Facebook friends can relate to. The posts they share are also social currency: to show their friends what they care about and who they are.
5 Techniques For Successful Social Media Campaigns: Inspiration From the Best Brands on Social
Here’s how businesses succeed in increasing engagement and promoting shares. include the company logos with the mentions (Autodesk, Whole foods, etc.)
Genuine Value. Autodesk shares social content that offers genuine value to its niche target market.
Be Personal. Whole Foods Market makes their customer service personal leveraging their local profiles.
Authentic Conversation. Kimpton Hotels & Restaurants gets personal, engaging with its guests through real, authentic conversation.
Contests. Intuit rolls out a year-long contest that their target market loves to engage with.
Transparency. Mars shows a behind the scenes peek of its businesses, offering greater transparency of its business practices and ethics to their intrigued followers.
5 Steps to More Engagement & Shares for Your Content
Follow these simple steps to gain a successful social media campaign and inspire more shares for your content.
1. Listen to Your Fans. One of the best ways to increase your engagement is to look at what your fans already like to engage with and duplicate their efforts with your own, unique spin.
2. Post More Photos. 87% of a Facebook page engagement occurs on photo posts.
3. Take Your Own Photos. People engage with authentic, human social media brands. Take your own “candid” photos to show your followers into your world. Don’t be afraid to be personal.
4. Get Your Own Custom URL. When a URL is shortened, it looks less cluttered, making your post more appealing and easier to read.
5. Post Evergreen Content. Evergreen content is timeless. Focus on creating posts that can be shared over a long period of time and still remain relevant. A great way to do this is to create evergreen blogs that can be shared, and re-shared, on social media.
Getting likes and shares on social content is a great way to see your business having an impact on clients. While you’re working on getting those likes and shares, you should take a look at why people like posts and why they end up sharing your content: the science behind social sharing.
Here’s a direct look at these reasons with some great tips on how to create excellent content that your customers will not only read but also like or share.
The Science Behind Social Sharing: Just Why Do We Like & Share Posts on Social Media?
Posting to social media has many aims, including getting likes and shares from your clients. You’ve read how to create excellent, shareable content, but just why do people like posts or share on social media? There are many reasons for this and I am going to look at different reasons from the latest post from QuickSprout, investigating just why people do what they do on social media.
3 Reasons Why We Like Posts on Social Media
Let’s take a look at a few reasons why your clients and even yourself, like to “like” things when it comes to Facebook and other social posts.
1. We Can Affirm What the Person Says. According to the QuickSprout post, one of the main reasons we like posts is we get the chance to affirm what the other person is saying. This doesn’t always mean we technically like something, but that we want to encourage the person. A like on our posts shows that our readers, friends, and families found something interesting or moving about our post. It also shows us that people are, in fact, listening to what we say. This is great when it comes to your business because that means that there are truly people reading your posts, even if you sometimes feel you are speaking into the social media void.
2. We Can Feel “Involved” With Something. As humans, we all have a need to feel involved in something. This is one reason why we look for groups to work with whether in the community or online. In the QuickSprout article mentioned earlier, one way we all work to feel involved is by liking something on Facebook. This goes for sharing, as well because it gets more people to see a post from a group or business you’re involved in. Remember this when you post social media content by posting things that will help your customers feel even more involved in your business.
3. We Can Express a Form of Empathy. A simple but deeply emotional reason in the science of social sharing. Have you ever noticed when someone says a family member or friend passes away, people update their Facebook and within minutes someone else likes it? Does that person really like that their friend’s loved one died? Are they really that callous? Actually, they aren’t. “Liking” doesn’t always mean you like a post, as I mentioned earlier. It can be a way to affirm, but it can also be a form of empathy. Many of us are separated from our friends, so a like on a sad update helps us feel like we are making them food or giving them a hug. Likes can be the emotional Heimlich of the Internet world, and help people feel a strong sense of community no matter what is happening.
Three Top Reasons Why We Share Social Media Posts
Now that I’ve looked at why people like posts, let’s take a look at why they share. Just what is the psychology behind a social share and what should your business do to get them? Take a look!
1. We Want to Share Interesting Things. Interesting things are important to us, and when it comes to our social media channels, we want to share interesting things. No one wants to share something that makes them look like a boring fuddy-duddy to their friend group. No matter how boring the topic is, if it is written in an interesting, unique way, people are more likely to share it because they found it, well, interesting. This is why you should share “how to” articles, lists, and other types of easy-to-read content because they can help you make some pretty interesting content no matter what.
2. We Want to Support Things We Care About. In addition to sharing interesting things, we also want to share posts to support things we care about, according to Shea Bennett from Ad Week. In fact, according to Shea, about 68 percent of people do this because it helps to show who we are while highlighting different areas we care for. This could be dumping a bucket of icy water over oneself to raise awareness and support for ALS or sharing a blog post from To Write Love on Her Arms. Whatever a person cares about, they will share. You can research your audience to learn what it is they care for, which can help you craft great content they will be willing to share with others.
3. To Develop and Nourish Our Online Relationships. Another reason people share, according to Garrett Moon from CoSchedule, is to help develop and nourish their online relationships. About 78 percent of users polled said this was the reason, and it is quite apparent by the way we all use our social channels and work to grow various relationships. These relationships can be with friends, family members, or even businesses, which is why your business should create content that focuses on the user, not your company.
4 Perfect Things You Can Share on Your Business’s Social Media Pages
Now that you can see a few of the reasons behind why your clients will be liking and sharing content, you are probably wondering how you can create it. I am going to look at a few ways to create content your clients will definitely want to share and like, helping you promote and grow engagement and relationships. Once you focus on that, you will begin to see an awesome boost to organic traffic, as well as to your revenue.
1. Share Your Blogs for More Engagement. Blogging is a fantastic way to get likes and shares from clients. There are many ways to write great, engaging blog copy that helps improve your social and site traffic. Some of these include writing on great, trendy content topics, writing news stories from within your industry and researching your audience to know what they want to read. Always make sure you are writing blogs on a wide variety of topics to help draw in more readers and reach different people in different places.
2. Share Great Visual Content. Visual marketing is a great way to create social content that receives likes and shares. It can help to grab the attention of your audience, which means they will read things such as an infographic. Always consider sharing your infographics on your blog, but also as individual photos on social media. This will help give your clients quick access to it without having to wait for your page to load. If they find it useful and interesting, then they will click on your link and check out more of your content.
Other visual content ideas are to share regular images that are high quality (you can create some great social share images by using things like Canva), as well as uploading videos. You can condense your written content down into a video, making it easier for your customers to consume the content quicker.
3. Share Related Industry Content. You also don’t always want to focus on your content and your content only. Give your clients more content from places within your industry, such as industry leaders, as well as content from related industries. For example, if you run a used bookstore, you can share content from websites like Abe Books, but you can also share things like grammar memes, posts from Grammarly, or anything else that could be related to reading, writing, and books. The sky really is the limit when it comes to related industry content – broaden your mind and you can broaden your social engagement.
4. Share User-Generated Content. As I mentioned earlier, people enjoy feeling involved in a company, which is often why they like or share. But, you don’t just need to sit around and wait for them to do that; you can encourage involvement through user-generated content. Have your clients upload images of your product or create something with your services. If you sell something like cleaning supplies, ask users to send in images or videos of how they used them. No matter the type of product you have, you can always find ways to encourage user-generated content to help make your clients feel even more involved. This can help you get more likes and shares, too.
Get Social and Receive All the Likes and Shares!
The science of social sharing is something that can help you grow your social following. Getting likes and shares isn’t something that will happen overnight, but if you work at it and encourage involvement, people are more likely to start engaging. Start by following a few of the tips listed above and see just how much engagement you receive.
If you are looking for excellent social media content to get you started, then look no further that Express Writers. Our social media team is well-trained in creating excellent social content for a multitude of clients. Check out our services to see how we can help you!
