How To Cope With Facebook’s Newsfeed Change & Updates
The social media scene is dynamic. Updates to, as they put it, “improve user experience” are affecting businesses especially those who produce poor-quality content more than ever.
Just what are these changes and how will they impact your Facebook’s newsfeed? And, subsequently, your Facebook strategy and business?
I am going to take a look and show you how you can still work effectively with the recent Facebook change.
Facebook updated – again.
Facebook Changed, Again
It seems like we can’t go a month or so without hearing about a major change whether on Google, or a leading social channel like Facebook. Even the average user can tell social networks’ update frequencies through their smartphone alerts.
In the latest release from Facebook, we are noticing that the social media giant is living up to the promise of making users’ Timelines more oriented for them, with the recent Facebook’s newsfeed update.
Many people wondered just how Facebook would do this because the company constantly seems to make choices that go against that. However, there are now major changes to your timeline, which helps you see exactly what you want.
You can do three new things to help improve your newsfeed, making it more interesting and engaging.
Users can select which friends and brands they want to see first, who to follow and unfollow, and discover new content based on past interactions. This is great for the normal Facebook user, helping them see exactly what they want to, but this provides some fear for businesses.
What Is This Change & What Does it Mean for Your Business?
Just what is this change? Well, as you saw above, it is simply about giving people the control over their own Timelines and newsfeeds.
In addition, Facebook’s newsfeed is making sure to tailor new pages to fit what users have looked at and interacted with already. For example, if you follow and interact with book related Facebook pages, Facebook will tailor the new pages to fit the bookish theme.
What does this mean for your business?
Per Hubspot, organic reach has steadily been declining on the social channel, which is definitely a major stressor for marketers. This means that, even more so, you are going to need to focus on creating excellent, engaging Facebook content for your clients. You will also need to make sure you work hard to establish connections and relationships with followers, fans, and customers to ensure they will continue to see your posts.
If you already have that standing, then you should consider encouraging people to select your brand for the “See First” feature, helping you continue reaching out.
How Can You Get Customers to See Your Content First?
Are you looking for the magic ingredient to get clients to see your content first?
One of the best ways is to ask your clients to select the “See First” option.
You might be surprised at how many people will willingly do that simply because you asked nicely. If you don’t have a lot of Facebook interaction yet, however, you will need to focus on upping the interaction through content before asking people to select that option.
As I mentioned above, you are going to need to focus on content, instead of the number of posts you make. In addition, you need to focus on knowing your audience and creating things they will want to see. Always share your top content on Facebook, and to stay on people’s “See First” list, make sure you don’t overwhelm them with too much content in a day.
Your Ads Can Still Be Seen, but There’s a Catch
Facebook will tailor the newsfeed to fit a person’s interest based off of what he or she has selected to see “first.”
This could impact your ads and which ones they see, making it harder for some people to see your ads.
However, this doesn’t mean you should give up on Facebook ads completely. They can still come in handy, and if you are writing social content that appeals to your readers, the chances are high that you’ll be able to be one of the 300 or so posts a person sees in a day.
If your budget is small for advertising, then don’t fret. You can still get reach by making awesome content and encouraging your existing clients to share it. Work on creating shareable content for Facebook and include things like images and videos to help bring about more shares for your content.
3 Major Strategies To Help You Improve Your Facebook Strategy
With this change, it is important to look at your Facebook strategy and improve it to help your reach and to encourage users to put you on their “See First” list. Shehan Peruma from HubSpot gives some excellent marketing strategies for Facebook that can definitely help your strategy. Let’s look at a few of these ideas.
1. Re-Evaluate Your Strategy and Run Analytics Tests
This is a great chance to re-evaluate your current Facebook strategy to see how you can improve it with the latest changes. Run some analytics tests to help with this evaluation, and never hesitate to ask your clients for their input.
2. Focus More On Content Creation and Curation
Don’t focus too hard on getting people to see your content; that will come along after focusing on the importance of content creation and curation. Work to create original, great content your clients will enjoy, and always find great outside sources to share on your Facebook, as well.
3. Always Respond to Anyone Who Comments
As you can see, keeping up a business-client relationship will be important with this new Facebook change. A great way to help build a relationship is to respond to anyone who comments on your Facebook posts.
Facebook is Still as Important as Ever
Just because Facebook’s newsfeed made another change, doesn’t mean it is losing its relevancy. It is still as important as it has ever been, making it a vital aspect of any social media strategy. Don’t give up on the channel, but instead focus on creating great content and building relationships with your clients.
Creating great Facebook content doesn’t need to be stressful, either.
Express Writers can help you create and curate excellent content for all of your social channels. Take a look at our services to see just how we can help you.