financial blog writers - Express Writers

What You Need to Know About Hiring Top-Notch Financial Content Writers

June 28, 2022June 21, 2022 by Adam Oakley

The internet is the world’s directory for products and services. Whether you need to order groceries, find a dog walking service, or locate a home repairman, a quick online search enables you to compare options and make a decision. One of the best ways to inform potential customers about your services is to produce online content attracting them to your website. Sheer content production alone, though, won’t continuously draw new customers to your business. Instead, effective new content—blogs, business services pages, product reviews—is paired with search engine optimization (SEO) strategies to get your content to the top of a consumer’s search results. Producing content for financial services providers or product sellers is no different. Consumers seeking to establish a new relationship with financial services providers, such as investment or wealth management, retirement planning, or financial planning advice desire an experienced company they can trust. Outsourcing your financial content writing to an experienced writing agency saves your business time, effort, and expense while increasing your market share and customer reach. Why Hire an Online Content Writer? Customers use online content to learn more about a company’s product or service before buying it. But what is “online content”? Everything from your business’s “About Us” webpage to your staff listing and product descriptions is valuable real estate. In an economy where 85% of customers find local businesses online, a strong internet presence is a must. Creating your online content optimized for online web search requires a trained in-house marketing staff familiar with SEO strategies meant to attract new and repeat customers. However, depending on the size of your business, this may not be feasible. Even if you have an in-house staff, budget constraints may limit the resources your in-house marketers can devote to content creation. Outsourcing content creation is beneficial to creating superior, typo-free, and relevant search-engine-optimized content. Perhaps this is why as much as 84% of business-to-business marketers and business-to-consumer owners outsource content writing. What is SEO? An effective writing service provider implements search engine optimization (SEO) strategies. Put simply, SEO is the process taken to get a website placed higher in the results provided by an online search engine (usually Google). You can consider SEO to be the free analog to paid advertising. For example, you can pay to have Google provide your website when a potential customer searches for specific keywords. On the other hand, you could optimize your website so that search engines such as Google place it higher on the list of results when a potential customer searches. Consider a blog comparing different types of retirement accounts. The most common are 401(k) accounts and Roth IRA accounts. If someone were searching for the differences between the two accounts, they’re likely looking for applicable income limits, contribution maximums, and investment strategies. If anyone were to find your blog, it would need to outrank other websites comparing these retirement accounts. Using SEO can pull you up in rankings. But SEO isn’t only about strategic keyword placement. It’s also about content and design. Writing Effective Content To make outsourcing your content creation effective, the content must be high quality. A high-quality blog will not only include relevant keywords, but it will also provide a solution to whatever problem it is that readers endeavored to solve. The longer your audience engages with your content, the more favorable the ranking by the search engine. Search engines also emphasize intent: Why did this individual search for this string of terms? Do they want to know how to do something? Are they looking to make a purchase? When your writer understands the target audience, they write more interesting and engaging content. Using Effective Keywords The keywords you choose will drive potential customers to your website. The particular keywords you target aim to attract different audience segments to your site. Imagine that you sell investment management services for clients able to invest at minimum $25,000. Ranking for a keyword like “cheap investment advice,” for instance, might garner thousands of clicks per month. But who would these clicks come from? People who might not have $25,000 to invest! Keyword selection matters because you need to choose specific words that naturally occur to your audience. Hiring a Content Writer in Your Field Consistently publishing online content keeps your business relevant to consumers. For example, an error-free blog written on timely topics adds credibility and authority to your services. When this content pairs with SEO strategies, you make it more likely that consumers or businesses see your posts. Outsourcing financial content writing will benefit your business in the following ways: 1. You can focus on your business. Some small businesses consist of a handful of trusted and capable employees. Mid-sized businesses may have an in-house marketing department dedicated to reaching new consumers. In either situation—and all of those between—outsourcing content creation saves time. Take a 1000-word blog explaining the difference between a certified financial planner (CFP) and an investment broker. While a relatively uncomplex topic, a thoroughly researched and well-written end product requires hours of sourcing and drafting. A content editor would need to review the first draft, while a manager would need to approve the product before posting online. Posting a high-quality blog would require at least two to three levels of review, taking multiple employees away from other tasks. When you outsource content creation instead, you allow yourself to focus on the business of running your business. 2. You keep costs down. Employing a team of in-house marketing strategists is beneficial for businesses with a steady revenue stream capable of supporting multiple salaries. These marketing strategists provide a return on investment by building your client base and brand awareness and developing goodwill and identification in your sector. But what if you could achieve all of these benefits without paying numerous salaries? Not to mention the additional employment taxes, employee benefits, and social security payments that you save on. When you outsource your content creation, you only pay for the final deliverable—your new content. No need to … Read more

Financial Blog Writers: 5 Secrets for Amplifying Content Quality & Succeeding in the SERPs

January 1, 2021September 15, 2020 by Adam Oakley

90% of businesses are blogging in 2020. By the time you’re done reading this article, tens of thousands of posts will have been finished and pushed live. With 77% of all internet users reading blogs now, and blogs considered one of the top five most trustworthy sources of information, there’s no bones about it — your finance business needs a blog. But there’s a lot of content already out there, which means you’re facing stiff competition. And if you’re in a popular niche like finance, the competition is even fiercer. You need expert financial blog writers on your side. Psst… we craft industry specialist content for brands in the finance space! See our expert finance writer rates here. However, competition for eyeballs isn’t all talented financial blog writers have to worry about. From special quality requirements by Google to features of the industry itself, here’s why it pays to invest in a writer who knows that they’re doing in this field (plus plenty of actionable tips for you to get started writing your finance blog!). Let’s dive in! [bctt tweet=”Financial blog articles are hard to do well and easy to mess up. Why? You need financial know-how AND engaging writing. ✍?? @JuliaEMcCoy discusses the expertise you need and how to write for this tough industry.” username=”ExpWriters”] First Things First: Offering Financial Advice Is Tricky Business Even Under Normal Circumstances Have you ever received well-meaning but inaccurate financial advice from a friend or family member? They probably thought they knew what they were talking about. It probably sounded good. Maybe you even acted upon it. But surprise! Things didn’t go so great. ? Let me be the first to warn you: Google is well aware of people like your friend or family member, and they don’t have time for crappy financial content in their search engine. You may already be an expert on finance, but if you’re thinking about starting a finance blog, make sure you do your homework. ? Specifically, make sure you know how to convey to Google the fact that you do, in fact, know what you’re talking about. Here’s how. Your Money or Your Life Unlike writers in other industries, financial blog writers need to be aware of a small but uber-critical quality requirement: YMYL. It stands for Your Money or Your Life. According to Google, YMYL topics are those that can impact a person’s future happiness, health, safety, or financial stability. The Official Search Quality Evaluator Guidelines require a Very High-Quality rating for all pages that fall under YMYL. That’s because if someone follows the advice and it turns out to be poor or inaccurate, it can have serious negative consequences on their life, happiness, health, or finances. How do you demonstrate quality under YMYL? You make sure your readers are E-A-Ting the best content! Demonstrate: Identify authors and their credentials. Showcase your company’s accomplishments and dedicate yourself to never publishing low-quality content. Ever. Develop your brand’s authority by consistently publishing high-quality, well-researched, and cited content on specific topics. Be transparent about who you are and what your company is about. Have your contact information clearly listed, and make sure all other important info is easy to find. But! Make sure you’re actually demonstrating that authority to back it up, even if you’ve got the most interesting blog in the world. 😉 [bctt tweet=”‼HOT TIP: Financial blog writers need to be aware of a small but uber-critical quality requirement for ranking: YMYL (Your Money or Your Life). Learn more ➡” username=”ExpWriters”] How to Write Financial Blog Articles That Win Audiences (and Conversions!) It’s easy to fall into the trap of dry, uninspired writing, but the best finance blog writers know just how to spice up the copy to win audiences and conversions. Here’s a quick guide for financial bloggers and a few tips when writing a finance blog. 1. Analyze Your Target Audience, Then Speak Directly to Them Nobody likes being talked at – on the internet, talking at your audience is a great way to scare them off. With financial blog articles, it can be easy to sink into that. However, you should be cultivating your unique voice in a way that creates a conversation with your readers. The best way to speak to your readers? Understand their language, their needs, goals, and desires. You can identify those things with a target persona. You can think of a target persona as a case study of your readers. It can shed insight into what topics you should discuss, what you should avoid, and how to approach conversations for the best possible reception. I also recommend that you: Define your target audience as narrowly as possible. Finance is such a big topic that it’s better for you to define the scope of your blog as narrowly as you can. That also allows you to develop your content differentiation factor. Identify your audience’s reading level. A finance blog written for investment specialists will sound very different from one intended for the general public. Embrace the human element. Finances can be a touchy, emotional subject. So, don’t be afraid to address the human element of the conversation to get in touch with your audience. When your target audience is well-defined, it will show! Compare the Financial Samurai to the Penny Hoarder (below). Who is the target audience of each? 2. Give Your Financial Blog Readers a Reason to Read We like to know that we’re going to get something for our efforts. So, with every financially-centric blog you post, get in the habit of putting yourself in your target audience’s shoes and asking yourself: what’s in it for me? People (usually) don’t go looking through financial blog content unless they’re enthusiasts on the topic. If they’ve landed on one of your articles, chances are they’re looking for advice. Therefore, pay special attention to the value that you’re providing by highlighting the clear benefits of each article. Do: Make tips and advice as actionable as possible Break down concepts and leave your … Read more