FOMO

From the moment we wake up, we consume a crazy high amount of content. It’s nuts. In just one minute: 7 million Snapchat videos are posted. Over 2 million Instagram posts get “hearted.” Facebook gets over 4 million likes. Nearly 350,000 tweets happen. Google translates 69 million words. (Contently) In one day: almost three million blogs are posted. So it only makes sense that you should share your awesome content on all of those platforms in order to have the greatest reach. In a world of endless options for publishing content, we should publish anywhere and everywhere, right? (FOMO!) Not necessarily. Let’s keep talking. Where to Publish Content: Why The Answer Starts With Where NOT to Publish  One of the challenges we face as content marketers is the rise of social media platforms and the fact that readers don’t just start there – they never have to leave. We use social media for news, to keep up with trends, to connect with other people, and to follow our favorite brands, which means we’re more engaged than ever before. But we also run the risk of getting stuck in a rut with the billions of others who are plugged in worldwide. From Statista Your content may be magnificent, praiseworthy, and top-notch. But that doesn’t mean you should utilize every blogging and social media outlet known to the internet in order to share it. The more content you publish, the better, but where should you sink all your valuable content marketing efforts into? Here’s Where to Publish: 3 Areas of Focus We Recommend When you are ready to share amazing content, here are three of the best places to create and publish on. 1. Your own blog and site Honestly: this is your real best content publishing real estate. Upkeeping a blog is key. Look at these stats: 1) B2B marketers that use blogs receive 67% more leads than those that do not. 2) Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. 5) Companies who blog receive 97% more links to their website. 6) Blogs have been rated as the 5th most trusted source for accurate online information. Hubspot Treat it like your #1 content hub. Grow and expand it, weekly if not daily. Here at Express Writers, we publish the majority of the content on our site. The combined abilities of our experienced writers allow us to create quality content that brings in revenue while also helping our audience. We post once a week minimum, with posts between 1,500 and 4,000 words. Once a month, a Twitter chat recap in our dedicated chat section is also created and shared. Our content is consistent, well-researched, and published following a specific timeframe. Topics are planned and thought out with care. Our branded content has ended up being a major, major source of our entire company revenue (to the tune of 99%). More on that in my case study. Your blog content can be an amazing resource for your audience. Here’s why: Blogging can increase your search engine optimization (SEO), especially when you use keywords in the right way and create content in long form. Blogging gives you content to promote across social media channels. Blogging allows you a space to put valuable calls-to-action, which have the potential to generate leads and grow conversions. A. How to write a strong blog post? Hubspot offers some simple tips on how to write a blog post that begins with understanding your audience and ends with choosing a catchy title. You can read more about that here and grab some free blogging templates while you’re at it. The best blog posts always have a clear topic and engaging title; the audience is drawn in and stays engaged because they have been captivated by the introduction. The content is well-organized and relevant to the issue being addressed. Experts across the industry craft quality blog content for their sites, including: Neil Patel – co-founder of Crazy Egg, Hello Bar, and KISSmeterics Barry Feldman – speaker, author, and creative copywriter Seth Godin – author and founder of Squidoo B. How often to post? You may be wondering how often to publish on your company’s blog. While every company is different in size, strategy, and industry, there is some research that can help us answer that question. In one study from HubSpot, the results showed that B2B companies that published over 16 blog posts per month received more than 3 times the amount of traffic as compared to companies that only published 4 times per month. For B2C companies, those 16-times-per-month rate saw over 4 times the amount of traffic. In another study, over 90% of Hubspot’s blog leads and more than 75% of post views came from old posts. Posting quality content multiple times per week may be just what your readers are looking for, and if it’s awesome content, they will keep coming back for more. Read more about how to write content for a blog over here. The time, effort, and work put into your own content makes your blog site YOUR real estate. [bctt tweet=”Why publish your best on someone else’s real estate? – @JuliaEMcCoy” username=”ExpWriters”] 2. Guest blogging in your niche Before you decide where to guest blog, you should set a goal for your blogging. These goals could include anything from setting yourself up as an authority in your industry to driving readers to your own site. Check out how we achieve results from guest blogging: my content, for example a column I keep with 2 posts/week on SiteProNews, has netted us a lead worth $5,000. When you begin with this sort of focus, it can help narrow your scope as you write. Guest blogging in your niche is a great opportunity to share your authoritative view on a number of topics, but you must find platforms where your audience is already located. You may find opportunities by searching for blogs that invite guests to post – just do a keyword search using words from your industry combined with “guest … Read more