How Food Trucks Are Killing It On Social Media
Looking for social media inspiration is one of my favorite things to do because I know just how much a little inspiration here can help. One of the latest trends I’ve noticed is food trucks and their absolutely epic presence when it comes to social media. I am going to look at why they kill it on social media and how, regardless of your industry, you can gain great inspiration for your very own social media campaign from these eateries on wheels.
Food Trucks Are Winning At Social Media Content
Food trucks have been part of the eatery crowd for quite some time, but they’ve become increasingly popular in the last few months and years. They are a great place for communities to gather and make great food for everyone. However, they wouldn’t be near as successful if it weren’t for social media. These small eateries, many of which travel to various locations throughout cities or towns, need social media to connect with their fans and let people know vital information. When it comes to social media, food trucks are a great example of how to use it and just what it can do for businesses.
One city that has a great food truck community is that of Austin, Texas, where my own office is located. Here in Austin, we have websites that are dedicated to finding excellent food trucks for newbies, and also giving information to those who need it for their favorites.
And a Few of Our Austin Favorites…
If you’re ever in Austin, make sure to visit a few of these trucks (we recommend it!) If you aren’t heading to Austin anytime soon, you should still take a look at their social media presence to see just what you can learn from them. No matter where they are at, whether in Austin, Texas, such as Cowabunga Burgers or food trucks in Missouri such as Not’cho Ordinary Taco or London Calling, you can find some sort of social media inspiration. Let’s take a look at how food trucks are killing it with social media and just what you can learn from them for your own business.
How Are Food Trucks Doing So Well On Social Media?
One of the best ways that many food trucks are being epic with their social media presence is because they are focusing on their industry and customers. If you take a look at a few of the food trucks I shared above, you will see that they have a strategy that fits their service and their clientele. When you head to a local food truck, take a quick look at the age range of people there, many are Millennials or Generation X, and the business owners know this. In fact, many might just fit into those age ranges, themselves. Because of this, they know that they need to have an epic social media presence that is going to standout from the crowd of food truck businesses on social media.
Now, let’s take a look at a few things you can learn for yourself and your business from these incredible eateries and how it can apply to your business.
The Top 4 Things You Can Learn from Food Trucks and Social Media
There are a few things you can take away from food trucks, besides yummy niche food, and I am going to take a look at a few!
- They All Rely on Having Their Location Plugged in. This might not work for every business, but if you are a locally owned or small business, location is everything. It is especially true for food trucks because the instant someone arrives, they will want to check in and let their friends know where they are. This is great because it shows up on Facebook just how many people visited your location while also giving free advertisement to a wide range of people you might not have access to. Take a look at the pages I listed above to see how many people are checking in, and imagine each person has at least 200 Facebook friends. That’s a lot of coverage for practically no advertising cost. Sounds excellent, doesn’t it?
- They Keep Things Professional but Personal on Social Media. Food trucks and their social media presences are great at showing how one can be classy and professional while still getting “personal” with customers. This helps to foster a great relationship with people, making them more likely to engage with the social media page and business, as well as continuing doing business with the company. A great way to get “personal” on social media is to let your personality or brand personality, shine through, making people click. This helps differentiate you from your competitors, and can, in the end, instill a high amount of trust in your company from clients.
- They Share Updates Their Followers Want to See. When a food truck business owner posts to social media, they know that they have to post content their clients want to see. If they are constantly posting irrelevant information, their clients won’t engage with them and this could end up leading to a failed food truck. However, by posting content that is engaging for their specific audience, they are creating a fun atmosphere that will have people coming back for more both in the social media and physical sense. Make sure that when you are posting content, you are posting something that engages your clientele and that it is something they relate to. This can be various trends within your industry, on the Internet, memes, and so much more depending on your industry. Keep it relevant, keep it interesting, and you will keep your customers.
- Using Multiple Social Media Channels. Many food trucks don’t just rely on one social media channel to get their coverage. They understand that people have multiple channels, and, therefore, know the need to be on a few others. The typical places you will see a food truck will be Facebook, Twitter, and possibly Instagram because those social channels work for their industry. When it comes to your own, you will need to see which channels will get you the coverage you need, as well as reaching the demographic you want. You should also keep in mind that various social media channels do have some sort of impact when it comes to SEO, which is awesome when it comes to ranking on the SERP.
Social Media Equals Success for All!
If you aren’t on social media or aren’t posting regularly, now is the time to start. Take a lesson from these excellent food trucks and create content that is perfect for your clients and niche industry. If you need any help creating excellent, engaging social media content then look no further than Express Writers. We provide a wonderful team of trained social media experts that can create content that will drive engagement and organic traffic, helping you rank and bring in amazing revenue. Take a look to see how our services will help you!