fundamentals of SEO

Search engine optimization (SEO) is pretty essential for anyone who is creating and publishing content online. After all, if you want your content to be discovered by your target audience, you need to do a little optimization. That’s why SEO was the focus of our most recent #ContentWritingChat. We talked all about the fundamentals of SEO, a great way to get back to the basics. #ContentWritingChat Recap: Fundamentals of SEO (Doing it The Right Way) with Nicholas Coriano Join us for #ContentWritingChat on Tuesday, November 22nd at 10 AM Central Time with @NicholasCoriano! pic.twitter.com/sjjn5zpY2c — Express Writers (@ExpWriters) November 15, 2016 For this week’s chat, Nicholas Coriano popped in to be our guest host. He’s an entrepreneur, motivator, and the CEO of Homescape LLC. He joined the chat to talk all about the fundamentals of doing SEO the right way and shared plenty of great tips with everyone. Q1: What is SEO? To kick off the chat, we asked the all-important question… What is SEO? It’s important to know what exactly what SEO is before you dive in and start implementing the strategies you’ve learned about. Here’s how some of our chat participants defined SEO: A1: SEO stands for “search engine optimization.” #ContentWritingChat https://t.co/APImUTNGnW — Nicholas Coriano (@NicholasCoriano) November 22, 2016 A1b: It’s the process of getting traffic from “free”/ “organic”/“editorial” /“natural” search results on search engines #ContentWritingChat https://t.co/APImUU5hfu — Nicholas Coriano (@NicholasCoriano) November 22, 2016 As Nick said, SEO stands for Search Engine Optimization. It’s the process of getting traffic from organic search results via search engines like Google. A1: SEO is the means in which you can acquire the attention and action of search engine users thru ranking & attraction. #contentwritingchat — Annaliese Henwood (@MktgInnovator) November 22, 2016 Annaliese defined SEO as how you acquire attention and action of search engines. A1. Search engine optimization. The process of naturally optimizing your site for organic rankings #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) November 22, 2016 Our CEO, Julia, said SEO is naturally optimizing your site for organic rankings. Something we focus on here at Express Writers! @writingchat A1: SEO is the process of making your content easily findable and readable by the wonderful google robots! #ContentWritingChat pic.twitter.com/nEZlfSecAr — Digital Natives Cast (@DgtlNativesCast) November 22, 2016 SEO helps to make your content easily discovered and readable by the Google robots. A1. SEO is making your content easy for the search engines to find, based on the keywords you want to be known for. #contentwritingchat — pamelahughes (@pamelahughes) November 22, 2016 By taking the time to optimize your content, it will become easier for search engines to find. As Pamela said, you just need house the keywords you want to be known for. A1 It’s one of the ways to make sure the content & work you do gets found & is ranked = visible, recognized by every1 #ContentWritingChat — Zala Bricelj (@ZalkaB) November 22, 2016 Do you want your content to be seen by your audience? You need it to rank highly in search engine results. That’s what a little SEO helps you do! A1 Today, SEO is working WITH search engines (Google, let’s be real) to deliver the content that users want. #contentwritingchat — Nate Dame (@seonate) November 22, 2016 Remember that you have to work with the search engines in order to get results. There’s no need for black hat tactics or anything like that! Q2: Why is SEO important? Now that you know what SEO is, you need to understand why it’s so important. These reasons are all great examples of why SEO is crucial for online content creators: A2: People start looking for things on search engines. If you can be found there you are off to a good start! #ContentWritingChat https://t.co/U5HU8ahgOU — Nicholas Coriano (@NicholasCoriano) November 22, 2016 As Nick said, people turn to search engines to look for things. If you want your content to show up in those search results (and to rank high), you need to take the time to implement some SEO tactics. A2: SEO helps Google understand what ur page is about & why it will help users. It’s the backbone of digital marketing. #contentwritingchat — Ryan Clutter (@Ryan1SEO) November 22, 2016 Ryan said SEO helps Google understand what your web page is about and why it will help users. A2. It ensures that search engines can crawl & assess content accurately to serve your webpages in relevant queries #contentwritingchat — Trinity Insight (@TrinityInsight) November 22, 2016 SEO ensures search engines can craw and assess the content on your website, then present it for relevant search queries. a2 #SEO is very important in order to have your website crawled, indexed & rank in the search engines! #ContentWritingChat https://t.co/GcT0QO1QiJ — Debi Norton (@BRAVOMedia1) November 22, 2016 Do you want your website to be crawled, indexed, and then highly ranked? Of course! Debi said this is why SEO is a must. A2: #SEO helps your content get to your audience. Content that isn’t reaching them isn’t helping you. #ContentWritingChat — Jessica Lynn (@JessTheWriter33) November 22, 2016 Jessica knows SEO is important because it helps your content get to your audience. A2: SEO is an essential element of marketing because search ranking affects whether your digital efforts are found. #contentwritingchat — Annaliese Henwood (@MktgInnovator) November 22, 2016 Your ranking in the search engines will determine whether or not your content is found. And you want it to be found, right? A2) Increases the likelihood that audiences will find you through content, keywords, and links! #ContentWritingChat https://t.co/oTCspuPZSe — HeyOrca! (@HeyOrca) November 22, 2016 SEO increases the likelihood your audience will find you through content, keywords, and links. A2. Without SEO, expecting your content to be ‘discovered’ is as good as expecting to find a needle in a haystack. #ContentWritingChat — Cheryl Joy (@CherylJoy2) November 22, 2016 Cheryl’s answer is a great way to look at it. If you want your content to be easier to find, SEO is very worthwhile. Q3: What are … Read more