Apparently, Google doesn’t plan to stop pulling rabbits out of its white hat anytime soon. Over the past weekend, Google has started rolling out a brand-new algorithm update designed to win the battle with spam, in all its forms.
Most likely, to reinforce its efforts to ensure a superior web experience for all users while fighting the creation and promotion of low-quality, meaningless content. As a matter of fact, according to The Moz Blog, Google actually gave the green light to 2 updates: Payday Loan 2.0. (which addresses “very spammy queries”) and Panda 4.0.
Meet the Winners and the Losers of Panda 4.0
Some of the biggest players on digital markets have already been hit hard by this new update that impacted their website traffic: Search Engine Journal reveals that ask.com, ebay.com and biography.com are only 3 of the giant well-known websites that witnessed a drastic traffic reduction of over 33%. Yikes! Panda 4.0 also announced a few lucky winners that managed to display substantial traffic gains, including emedicinehealth.com, medterms.com and zimbio.com (revealing an astonishing 500% traffic increase!)
Can you guess what separates the winning side from the sore losers? Content appears to be the game-changer. At this point, these numbers are difficult to interpret. However, most of the players that were brought to their knees by Panda 4.0 promoted duplicate or syndicated content, so this may be one of the causes of their recent failure. However, taking into account that the new update is not entirely rolled out, we can still expect to witness many more ranking changes.
Should We Feel Intimidated by the New Panda 4.0 Algorithm Update?
Each and every single time Google is getting ready to throw unscrupulous spammers to the lions (or to the cranky Pandas, in this case) without giving us a heads-up, we can’t help but wonder: how it this change going to impact websites and everyday people who depend on a regular content flow to grow and run their online businesses?
At this point, according to Search Engine Land, Google is now affirming that Panda 4.0 affects 7.5% of all English-language queries, while the Payday Loan update influences approximately 0.2% of the overall number of English searches.
There is a great deal of speculation regarding the overall impact of this new algorithm update and the supplementary measures of precaution that webmasters would be forced to take to avoid search engine penalties and stay friends with Google. Could this brand new wind of change reflect Google’s intention to throw a rope to small business owners who are struggling to make a name for themselves and improve their bottom line by simply boosting their premium content creation efforts?
Could We Be Dealing with a Less Aggressive Panda This Time?
During the Search Marketing Expo, Matt Cutts announced that Google’s search team is currently working on a new Panda update that may be cataloged by many people as “softer”. Furthermore, according to Search Engine Land, Cutts has explained that this update is specifically designed to lend a helping hand to small-scale businesses, by enabling their websites to perform better in search results. Could the 4.0 update represent the less aggressive approach to helping small company owners that Cutts was talking about not too long ago? It’s still too early to jump to conclusions.
Small business owners may expect an increased level of visibility in local search results, which would represent a great advantage. After all, unlike large corporations that set bigger goals and have the means required to reach a broad audience, most small companies choose to promote their business and market their goods locally, because most of their clients are recruited from the local sphere. In this particular content, one question comes to mind: would Google actually be willing to soften its Panda update? Sure, why not? Chances are that Google has actually embraced this approach, especially since it already counts on a solid precedent: the softer version of the Panda algorithm rolled out in July 2013 (one of our infographics explores the timeline history of SEO and Google’s most feared algorithm update).
All in all, even though we still don’t have all the details required to get the bigger picture when it comes to evaluating the fresh Panda 4.0 update, it seems that small businesses could actually benefit from this softer version allowing them to improve their online visibility.
Many webmasters probably feel that they are wandering in the dark and are most likely asking themselves the following question: how do we have to act from now on to cope with this change and adapt to new challenges?
Better Content Will Always Represent the Key to Success
There is only one good answer to this question: by investing more time, money and energy in original, reader-oriented, properly optimized content pieces that have nothing to do with spammy, black-hat SEO practices and any other attempts to deceive search engines. As long as you play by the book and realize that premium content created to provide value to your readers is the solid foundation of any successful strategy, you will manage to protect your business against the powerful wind of change without worrying that Google’s never-ending series of changes could nuke your company and burry it 6 feet under the ground.
Should SEO Experts Stop Trying to Make the Pig Fly?
These 2 new algorithm updates have created quite a stir in the SEO community. After all, many businesses that got hit by Panda never managed to recover, so the fact that changes implemented by Google make most webmasters tremble in terror is perfectly understandable.
But does this mean that this crazy zoo counting an angry Panda, Penguin and Payday Loan should make SEO experts quit their jobs and run away with the circus? Absolutely not! According to Bruce Clay, the president and owner of Bruce Clay Inc., (cited by Search Engine Journal), great search engine optimization strategies relying on orthodox, Google-friendly tactics, still manage to prove their effectiveness even with all these updated rolled out by Google. Google is constantly cracking down on superior quality, so as long as you maintain a user-friendly website with a logical architecture displaying premium, optimized, regularly updated content, you have nothing to worry about.
Keep in mind that neglecting Google’s rules and guidelines would be like swimming against the current: tiresome and pointless. All in all, above-the-average content is your one and only way of salvation.
Instead of spending a significant amount of time rubbing your crystal ball and trying to find out what the next update may bring, you could always redirect your resources towards content creation to enhance the value of your web writing and make it become truly irresistible in the eyes of both human readers and search engines.
Google thinks that we are the kind of people who love surprises. We are not. At least when it comes to Search Engine Optimization (SEO) we love certainties that allow us to create and apply winning website optimization strategies. Google doesn’t seem to care about this, since it constantly bombards us with algorithm updates and an ever-growing number of changes that usually take us by surprise and make us rethink or rebuild our SEO plans from scratch.
Interpreting Google’s New Makeover
At this point, all webmasters should focus their attention on Google’s sneaky redesign ideas that have recently been put into practice, probably while we were enjoying our beauty sleep. All in all, it seems that these changes have been made to boost consistency in design, create a cleaner look and perfect the multi-device navigation experience.
Here’s are the main alterations that impact both SERPs formats and AdWords blocks. 1) Search Results. Obviously, if you run an online business and your website is indexed by Google, you care about the way in which your webpage appears in search engine results. No, your eyes are not playing a trick on you and yes, Google does look a bit different. Here are the main modifications that should catch your eye: first of all, the new version brings a bigger, much more visible title font. At the same time, Google has decided to ditch the underlining and make the URL source just a bit smaller, without changing the mini links or the snippet.
The larger title font may make it easier for your visitors to find you, but this alteration has another implication that you may want to factor in: a bigger title font could reduce the size of some title tags and influence your conversion rates. According to Moz, this means that in the future you may be forced to create smaller title tags, at least for some of your most important pages. Furthermore, there is another important element that captures our attention: a horizontal divider placed at the bottom of the search result. This divider separates search engine results and makes it easier for visitors to find the sources of info that they would like to check out, regardless of the type of devices that they are using to surf the Internet. 2) AdWords. Google has also implemented a few basic changes, in an attempt to come up with a new AdWords format. Here we spot the main key differences listed above: the oversized title fonts, the horizontal divider and the non-underlined titles. But there are other changes that have taken us by surprise. First of all, the pinkish background and the “ads related to” feature are no longer a part of the picture. A yellowish, very noticeable [Ad] box is strategically placed in front of every single ad. The right-hand side column of the Adwords block displays fewer, less dramatic changes, which include just one [Ad] box for the entire right column, more vertical space and bigger titles.
Should We Work Against the Game-Changer or Embrace the Change?
So the question on everybody’s lips is this: should we feel intimidated by these sudden changes that caught us off-guard?
In November, Moz anticipated the fact that Google will switch to a card-like design, meant to ensure an ideal web experience for all Internet users. As mobile and tablets become increasingly popular and new types of gadgets, like Google Glass could soon change the way in which we navigate online, Google is going for much more versatile SERPs that could be easily mixed and matched to provide different combinations that are much more relevant to various search devices and situations. The horizontal divider used to separate search engine results may not represent a major change for now, but it can be interpreted as a first modification made by Google in an attempt to reorganize the old SERPs that we know and love into units that could be reorganized and displayed in different ways.
It doesn’t really matter if we like the new redesign ideas or not. We have no saying in this. It’s important to know that these changes have recently been confirmed by Jon Wiley, Google’s top search designer and that they may be a tiny part of a much bigger plan. In this context, it is important to find out how these alterations could impact your website’s visibility and profitability and act accordingly. Don’t hate the game-changer; hate your potential lack of initiative that could jeopardize your efforts to stay in the game.
There’s nothing worse than noticing a drop or significant change in your site’s activity without knowing what caused it. On November 15th, MozCast reported a significant temperature spike hitting 102.2.
No, there wasn’t a glitch in the system and the chat on Google didn’t discuss any updates, but there was certainly something amiss. So, was it an unannounced Google Algorithm update? Something Google seems to be doing a lot more of as of late.
SERPs.com and SERPmetrics both reported spikes on November 15th. While one day shifts are nothing to panic about, it often means there is something in the mix that needs to be investigated further.
The Big Guys Win Again
According to a blog by Moz.com, the Big 10 websites saw a significant increase in their search results for the day of the spike — with a jump of 15.39 percent to 15.89 percent. You might not think this number is anything to fret over, but that small fraction of a leap is actually a huge amount if you consider the statistics historically. Sites that had the biggest range jump included eBay, Amazon and Wikipedia — all enjoying three to five percent gains.
Yes, some algorithm updates can cause leaps in numbers like this, but a jump doesn’t necessarily mean an update either. So was there an update for sure?
No one has officially released the word on whether or not there was another algorithm change. In some cases big websites can benefit from algorithm changes, while the little guys suffer. However, there are times where these changes benefit or hurt everyone.
There are two things for certain that website owners and SEO specialists should keep in mind:
There was a historical one-day change, which is something that cannot be ignored.
The Big 10 metric has now hit yet another historical high — with the last high being in April of 2012.
Wikipedia, for example, gained a few spots on the first page of search results for terms such as “Famous Footwear Store Hours.” In fact, Famous Footwear went from holding eight spots down to four spots while Wikipedia quickly filled up the rest on the search engine result page. It is theorized that this drop is because someone else dropped out, leaving Wikipedia to fill the gap.
There Was a Glitch Though…
Google did have DNS issues on November 14th and there were plenty of errors to go around for that 24 hour period while Google worked out their issues. According to the Search Engine Roundtable, the change in ranking reports coincides with the DNS errors, but Search Engine Roundtable doesn’t see any changes for themselves.
It’s hard to say if there was really an update on November 14th or if the entire situation was a glitch. Because the holiday season is upon us (with Black Friday gone and Cyber Monday hitting hard), it’s natural for commercial SERPs to fluctuate — and it doesn’t necessarily mean Google has released or updated anything.
Whatever did occur November 14th hasn’t happened again and there’s no further news to confirm or deny an update. Thus, for now, consider it a SERP mystery. While a one-day spike is something you traditionally see with an update, the holiday season might account for the changes as well. Until then, the big websites can enjoy their new spaces.
Whatever name you call it, this type of marketing is all you need to get noticed online.
Paid search and advertising can only take you so far – you need to keep funneling money into these channels to keep them alive and working. You’re paying for a top spot on Google.
The investment in organic content marketing, on the other hand, is up-front. You put money into content creation and SEO, publish your stuff, promote it, and then sit back. After a few months, with the right attention to quality and optimization, your content starts climbing the SERPs.
That’s the major difference between paid, outbound marketing and organic, inbound marketing: One keeps building momentum as it nurtures leads. The other halts and drops dead the second the dollars and cents do.
Okay, so paid search has its benefits (immediate visibility on Google’s first page), but it only lasts as long as you keep paying.
So what about traditional advertising? Where does that get you?
Well…
Paid Ads and Cold Sells Do Not Nurture the Customer – Holistic Marketing Does
Traditional ads are one-and-done.
They’re the cold sell to end all cold sells.
They appear in front of a target pretty randomly – when they’re driving by a billboard, when they flip to a live TV show, or when they read a magazine at the doctor’s office.
Seeing an ad once is not enough to nurture a connection with a customer. That’s why you’ll see the same ads over and over – the companies want you to remember them, whether you want to or not.
These days, that type of approach feels irrelevant, intrusive, and, mostly, annoying.
Marketing as Holistic Relationship-Building
Of course, the way a holistic marketing strategy works is to draw people to your brand who are likely to buy from you. HubSpot calls this crucial first step the “Attract” stage:
You attract the right people with relevant, high-quality content that’s targeted for your potential leads’ state of mind. The value of the content you provide builds a relationship with your readers, one that stands on a foundation of trust.
Ultimately, that relationship and trust are what lead to a sale.
Newsflash: This Is Not a Novel Concept
This idea isn’t new…
In fact, it’s older than you may think.
Let’s turn back the clock and take a peek at how content marketing blossomed during the early days of advertising.
These old marketing campaigns from household brand names provided value that nurtured relationships with potential customers.
More than that, they may just inspire you anew with your own content ideation and creation.
Turn away from paying out your ears for ads or top SERP spots and follow me to…
5 Old Marketing Campaigns That Demonstrate the Awesomeness of Holistic Inbound Marketing
Before the internet, there was print content marketing. Here are four outstanding examples.
1. John Deere’s News Magazine
John Deere is a tractor and farm equipment manufacturer in the U.S.
The company’s most famous marketing campaign might serve as one of the earliest examples of organic content marketing.
John Deere has been around since 1837, but it wasn’t until 1895 that they launched their farming news magazine, The Furrow.
Volume VI of The Furrow, published in 1901
This publication is a fantastic example of long-form content marketing. It’s still published monthly, in fact, because it is:
Comprehensive
Targeted for John Deere’s customers
Informative/entertaining
A relationship builder between the company and their audience
Authoritative – it puts the emphasis on the company’s clout and know-how in the industry
The 1976 Bicentennial Issue
Today, the magazine still has an audience of about 2 million worldwide subscribers and is printed in 14 languages. Back issues are digitized on the magazine’s website:
Readers and farmers can check out articles that address topics like land conservation, the food system, sustainable farming and best practices, and the importance of plant diversity for crops.
This incredible content marketing initiative is undoubtedly part of the reason why John Deere is still a household name today.
2. American Express’ Travel Guides
American Express is a world-renowned financial services company.
How did it get there? With a little help from its comprehensive and user-focused content marketing through the decades.
When the company opened in 1850, it was initially a courier service in New York state. Then, by 1915, it added traveler’s checks and travel agency services to its roster. (Additional banking services came later.)
When it moved its focus to travel in the early 20th century, American Express decided it wanted to be the travel company of the United States.
How would they do it? With some really great holistic inbound marketing.
The company started publishing travel guides that became go-to resources for any traveler. They were informative, useful, colorful, interesting, and appealed to the average American Express customers – travelers, jet-setters, and professionals.
Here’s an early example of a guide to the French Riviera from 1917:
Check out this guide to Alaska tours from 1931:
And this guide for Americans traveling to Europe, circa 1948:
Later, the company moved from small guides to big publishing ventures. They bought the magazine Camera and Travel in 1968, which they later renamed Travel + Leisure. It went on to become a best-selling magazine.
Today, American Express is one of the biggest companies in the world. Their travel/financial services have grown and expanded to include exclusive airport lounges, travel insurance, business credit cards geared for traveling professionals, and more.
And, their content marketing has moved onto the digital sphere, of course, where they still offer travel guides and tips:
3. Sunkist’s Early “Infographics”
If you want an early example of using infographics in marketing, look to Sunkist, the fruit-grower, and their early ad content.
Sunkist started in 1893 when citrus growers in California banded together to better market their sweet crops. Back then, oranges and lemons were viewed as luxuries that people only ate on holidays or received as Christmas gifts.
By 1908, Sunkist launched their first campaign to make citrus fruits daily necessities in the minds of Americans.
A few of these early ads bear a surprising resemblance to the infographics of today, using a combination of text and imagery to inform or enlighten readers.
In particular, the ad below (“Every-Hour Uses for Good Lemons”) gives us eight practical ways to use lemons, then advises us to “send for a free book containing many others.”
If you took them up on the offer, the company would mail you a mini guide showcasing all kinds of ways to use lemons in everyday life, including cooking, baking, beauty rituals, and cleaning.
(If you’re curious, you can browse through the whole book digitally thanks to Duke Digital Repository. A few of the suggestions include using lemons to clean brass, remove stains on clothing, help cure a cold, and “invigorate the heart and muscles.”)
Here’s another Sunkist ad that resembles a blog post/infographic hybrid. It instructs us how to correctly serve tea with lemon:
Wait… There’s an incorrect way? (Along with the content, Sunkist also displays their headline prowess here.)
The result from Sunkist’s marketing efforts: The orange was the first branded and advertised fruit. Eventually, lemons and oranges became synonymous with the Sunkist name and still are to this day.
4. Fleischmann’s Recipes and How-Tos
If you’re a baker, you may be familiar with Fleischmann’s Yeast in the yellow and red packaging.
Since the 1870s, this company has been producing yeast for home bakers who want consistently fluffy and well-risen bread or baked goods. They even innovated Active Dry Yeast, which can be stored in the cupboard or pantry and activated with warm water, during World War II.
In the early days, Fleischmann’s used holistic content marketing to help their customers bake the best bread possible using their yeast products.
In 1920, they published small recipe booklets with tips, tricks, and methods for delicious homemade bread, called “Fleischmann’s Recipes.”
Similar to Sunkist’s “infographic” ads, Fleischmann’s also used a similar method to promote their “High Vitamin Yeast” in 1939:
Of course, like the other names on this list, Fleischmann’s is a common brand, one you’ll find in most modern bakers’ kitchens.
Meanwhile, their modern content marketing continues a long-standing tradition of providing useful information for their customers and guiding them on their baking journeys:
Holistic Inbound Marketing: A Time-Honored Strategy for Better Leads
Old marketing campaigns are full of inspiration ready for the taking. If you turn back the clock, you can quickly see that it was pretty common.
As it turns out, content marketing isn’t all that modern – lots of big brands were doing it as far back as the late 19th century.
Here’s why it keeps getting reinvigorated throughout the decades, and why it’s having a major renaissance right this second:
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given their recent & biggest algorithm updates. The latest one, Google Penguin 5, has nothing to do with cute.
The newest and latest algorithm update is a vicious version of the old Penguin, cutting down on spam and causing a lot of grief to website owners who are now experiencing a heavy loss in traffic from Google Penguin 5 as a result of the algorithm updates taking place. If that includes you, there’s one comfort: you’re not alone.
Even the best of the best, including copywriting websites, were affected by the change and lost rankings inside the space of one night. Google’s baby, original content, wasn’t overlooked in the battle—it was affected too.
How bad were the effects?
A simple hyperlink that Google didn’t approve of could mean entire de-ranking for a quality content article, which could consequently mean an entire keyword ranking loss.
Matt Cutts Confirms
Matt Cutts officially confirmed the latest Penguin update on October 4 with a simple tweet: Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.
While he says it will affect 1% of searches, search engine gurus are saying it has affected more than 3% of all websites. That’s a LOT of websites when it comes down to the count. Literally thousands of websites with some investment in SEO tactics will feel the change, with an expected fluctuation in their rankings—with more people experiencing loss of rankings than an increase.
Why is it Penguin 5, Not Penguin 2.1?
Cutts calls it Penguin 2.1, but SEO blogs, forums and hubs around the Internet are putting it better by titling it Penguin 5. There have been so many numerous “mini”, “large” and “add-on” updates to Penguin. But if the researcher pays attention, this is the fifth most impactful one and so it just makes sense to call it that. (Sorry, Cutts.)
What’s Happening to Others?
Many concerned conversations between website owners occurred all over the web, after Google Penguin 5 hit. The updated Penguin de-rankings cost a living for many. National website owners lost 70% of their traffic, commenting on the Webmaster World thread concerning their misfortunes. Many felt they had no reason to experience the drop in rankings—they just suddenly lost all their traffic and rankings, even after practicing methods (like disavowing bad links) that Google seemed to favor and restore rankings because of, prior.
So What Really Is Google Penguin 5 Targeting?
OK, so what really happened that night where 3% of website owners felt their rankings affected? Here’s a lowdown from some experts.
Biggest tweak ever made to Penguin. Chris Crum of WebProNews is saying that Penguin 2.0/5 is the biggest tweak ever made to the entire Penguin algorithm since it launched, and the word is a lot of webmasters were affected.
The entire algorithm is a penalty. Bruce Clay, of Bruce Clay, INC, is calling it Google’s Angry Bird. (We love it, Bruce!) He says a dip in traffic could indicate you were hit by the new Penguin, even if no keyword rankings could appear to be lost. He also clarifies that the new algorithm is a penalty. (Really, Google? Your entire latest update is a penalty?) It’s an attempt to devalue all “manipulative links” in Google’s search engine ranking algorithm.
The purpose of Penguin 5 is to eliminate spam. Sage Lewis of Clickz recounts some sad stories of entire livings lost because of the update, and confirms that the purpose of the mean new bird was to eliminate as much “spam” as possible.
Paid links are the target of the heaviest penalizations. Danny Sullivan of SearchEngineLand says that the new Google update particularly goes after websites that bought “paid links” to gain their rankings. This is what Google defines as spam-filtering, in this particular algorithm change.
All the link types that can be de-ranked by Google: Links achieved quickly on a short time period, imbalanced anchor text, a paid link with exact match anchor text, spammy blog comments, questionable guest blogs, and article marketing links are now all disqualified. Danny Goodwin of SearchEngineWatch delved even deeper on the link issues that Google’s algorithm affected to describe this.
What Can I Do Right Now (and Later)?
Now that you know the entire Penguin 5 is a “penalty” targeting any kind of links that Google thinks are spammy, here are some good practices you can start implementing yesterday to get better rankings and satisfy the angry monster savvy Google Penguin 5.
Step 1. Understand you cannot trick the algorithm any more with paid cultivation of backlinks.
This is a knowledge thing, and can take 5 minutes to 5 weeks to get over, depending on how close to your emotions this principle lies. Simply understand that you cannot—cannot use paid cultivation of links to rank anymore. You cannot game Google and pay an Indian SEO company pennies for thousands of links. Google will know…and catch you in your sleep. (Not really, but it will hurt you, bad.)
Step 2. Fix Your Links.
Now that you’re smart and have taken away all psychological barriers and last pretenses that paid links have any value, it’s time to fix the links that are potentially killing your rankings.
How do you do this? The Google Disavow tool can be a lifesaver. It is a way to tell Google Penguin 5 to stop counting bad links pointing to your site. If you want to get really nitty-gritty, the SearchEngineJournal resource article on how to know which links to disavow is a huge help. Remember, once you’ve disavowed, you’ll need to wait till Google updates again for the links to be disqualified.
Step 3. Practice Good SEO Methods.
Diversify. If all you did was organic SEO tactics, invest in Adwords. Look into Facebook ads. Consider email marketing and more regular/scheduled/routine content marketing with a social plan as backup. Investments will bring you more back.
Fresh is better. Whenever you need something, from a stock image to a new blog or a link—remember the more original and fresh it is, the better off you’ll be. Don’t recycle old stock images. Don’t try to pay someone to use their recycled link network. Don’t let your website content stagnant. Idea: Getting your entire site rewritten is a great step towards a better SEO ranking experience this autumn.
Get social. We don’t mean parties and drinks; we mean investing in a social media management person or team for savvy hash-tagging on your Twitter page and encouragement of your fan engagement. All this social platform engagement good stuff is 100% natural and one of the hottest practices to gain Google’s favor today.
Reach out to others in your industry. Whether on Twitter, or on their blog, try to reach out, after you’ve established they will be a quality connection. Connect and socialize and make organic efforts to get to know and follow them. Google will count the connection for SEO value when you link on their relevant site or engage on a social media platform.
Step 4. Invest in what works: written content in the form of blogs and website content.
But this simple sentence isn’t enough. There are some major changes you may need to make to your content strategy, based on what you are doing/not doing that is currently Google-friendly. Good content practices are outlined below.
For now, avoid ALL article marketing. We recommend even avoiding Ezinearticles.com for the present. Google is so anti-article marketing, anti-anything-not-natural in the way of links and content, it’s important to only practice what is safe in order to secure rankings (or regain them).
Quantity, quality, and relevance of links inside your content. Do not (ever) randomnly link. You must spend time (or have your writer spend time) to find links with good value, and only include those links as hyperlinks in your written blog and website content. Here’s a simple way to do it. Since PageRank is going out the window, that’s not a reliable factor anymore. Moz has put out their own MozBar, a toolbar that tells you the quality factors of any website on the web. The Root Domain is what you want to look at. If the Root Domain (DA) is over 30, the link is decent enough to be favored by Google. Get the MozBar.
Guest blogging is still beneficial when the website you’re blogging on has a solid social presence, followers, and hefty amount of quality going on. Like TechCrunch, Mashable, or any other big name in guest blogging. Don’t go for the easy ones. It will pay off to try to get on Forbes.com as a guest blogger. Have your copywriter come up with great blog ideas that relate to your industry for pitches.
Watch your tags and categories for duplication. Even synonyms of the same word can be too much. More is less when it comes to categories, and tags should be no more than half a dozen. This is easy to forget when you’re plugging away at Wordpress posts.
Have you been affected by Google Penguin 5 and need quality content? Express Writers specializes in organic, 100% original content written by expert writers at affordable cost. Get your content on the right track today with our help.
