Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept taking local search to the next level. Internet-savvy business owners and marketers are looking for pertinent answers to a few pressing questions: how can this recent improvement impact the click-through rate of a webpage? How could it influence current SEO practices? And most importantly, how could Google carousel influence everyday buying decisions of millions of potential clients all across the U.S.? Let’s start with the beginning.