Guillaume Decugis - Express Writers

#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

December 31, 2020March 11, 2016 by Rachel Moffett

We had so many new participants in this week’s Content Writing Chat – we couldn’t have been more thrilled with the turn out. Lots of new faces joined us. We were even a trending topic in the USA again, reaching our highest rank so far: #40! #ContentWritingChat is now trending in USA, ranking 40 — TT Mobile US (@TTMobile_us) March 8, 2016 If you missed it, there’s no need to worry because we have a recap of some of the best tweets of the chat. Keep reading to learn all about content curation! #ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016 Join us Tuesday, March 8th at 10 AM CST for #ContentWritingChat with @gdecugis as our guest host! pic.twitter.com/wzsn0M7Czf — Express Writers (@ExpWriters) March 1, 2016 Our guest host for this week’s chat was Guillaume Decugis. Guillaume is the Co-Founder and CEO of Scoop.it, and an all-around awesome entrepreneur and influencer in the content marketing space. Julia has interviewed him previously on G+ Hangouts and Blab. He joined us to share his thoughts on best practices for content curation in 2016. Q1: Describe content curation and what it’s all about. #ContentWritingChat pic.twitter.com/8QXwcKBnUk — ContentWritingChat (@writingchat) March 8, 2016 What is content curation exactly? Guillaume, Kristen, Kyle, and Grenae all chimed in with great answers for our first question! @writingchat A1: so content curation is about discovering, selecting, enriching and publishing relevant content. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A1. Content curation happens when you sift through the world of content, find posts relevant to your audience & share! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A1 Curation adds your own insights, examples, experience w/someone else’s content #ContentWritingChat https://t.co/KWhPZf2h0p — Grenae Thompson (@DGGT) March 8, 2016 A1) Content is reflection of your values, concerns abt the world you live in. Curation is a method to advance the convo #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It’s all about discovering and publishing content that is relevant to your audience. Grenae said you should add your own insights, examples, and experience when sharing content from others. As Kyle mentioned, it’s a good way to advance the conversation. Q2: How does content curation fit into content creation? #ContentWritingChat pic.twitter.com/E2EJ69H5gp — ContentWritingChat (@writingchat) March 8, 2016 A2: so a good way to see it is as continuum: nobody’s 100% creating and nobody’s 100% curating. We all do a mix. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A2) Key to being a thought/industry leader: not only make polished, relevant content, but to promote others who do same. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It seems everyone agrees: you can’t have creation without curation! Guillaume mentioned that we should all have a balance between creating content and curating content. Kyle said it’s important to create great content ourselves, but to also promote others who are creating great content as well. Even our CEO, Julia, agrees. She said she can’t create without curation. Curating amazing content can be a huge source of inspiration! A2 As a content creator, I CANNOT create without curation. Finding/curating great content/news/etc is huge inspiration #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 Q3: What is a good mix of content creation and curation? (80/20, etc.?) #ContentWritingChat pic.twitter.com/AFuYlcnfRU — ContentWritingChat (@writingchat) March 8, 2016 A3: There is no golden rule. My own rule: create as long as you’re good; curate the rest to reach your content goals. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A3 Balance is KEY. Don’t overdo curation; add your voice. That said, share others’ great content consistently! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 A2c I prefer a 60 Creation/40 curation mix, but the ultimate goal is that all content is 90% useful/10% promo #ContentWritingChat — Chris Bell (@riskycontent) March 8, 2016 A3) I’d say follow the “two ears, one mouth” rule: Listen more, talk less. Something like 60/40 or even 70/30. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 Although Guillaume and Julia don’t have a specific ratio they follow, they both recognize that balance is KEY. Provide your audience with a mix of valuable content from you and from other sources. Both Chris and Kyle are fans of a 60/40 ratio. Your goal should always be to give your audience useful content and to tune in to what others are saying. A3)Whatever the balance, using curated content shows you care about what others are saying. Can’t just be our own voice. #ContentWritingChat — Jeremy Bond (@JeremyDBond) March 8, 2016 And as Jeremy said, curation shows that you care about what others are saying. You let others know that you’re listening when their content is part of your curation. Q4: What are some ways to find great content to curate? #ContentWritingChat pic.twitter.com/ePQToeLhc6 — ContentWritingChat (@writingchat) March 8, 2016 A4: Where does your audience get their information from? That is a good place to start. #contentwritingchat — Netvantage Marketing (@netvantage) March 8, 2016 A4: But also email newsletters you can subscribe to from influential blogs in your industry. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A4. I <3 @feedly & @paper_li for finding great content to curate. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A4 I use #TwitterLists, my email subscription, tried few tools including @scoopit #contentwritingchat https://t.co/Yg5bnNhw7n — Varun Kumar ☺ (@varunkr842) March 8, 2016 A4: Follow your favourite hashtag, sign up to newsletters, blogs and updates on @feedly or @reddit #contentwritingchat — Tajah Brown (@Tajah_Brown) March 8, 2016 We received a ton of suggestions for great content curation tips from everyone in the chat on Tuesday! As Netvantage Marketing said, you should consider where your audience is getting their information. Check out the websites and sources they’re reading. Guillaume mentioned using his tool, Scoop.it, but also said email newsletters are a great place to find content. Make sure you’re subscribed to some of the influential blogs within your industry to see what people are talking about! Kristen is a fan of Feedly and Paper.li. Varun … Read more

Google Hangout: Content Curation Interview with Guillaume Decugis, CEO of ScoopIt & Julia McCoy

December 31, 2020January 16, 2015 by Adam Oakley

On January 13, I held a Google Hangout on Air with the CEO of Scoop.it, where I interviewed him about Scoop.it and the value of content curation this year. Below is the video and full transcript. It was a very insightful chat. Enjoy! View the Google HOA here. Content Curation Interview with Guillaume Decugis Transcript Julia: Hello everyone, I’m Julia McCoy, the CEO of Express Writers, a copywriting agency. I have with me today the CEO of Scoop.it. Can I ask you to pronounce your name, if you don’t mind? Guillaume: Sure, so hi everyone, I’m Guillaume Decugis. Julia: Guillaume. Did I say that right? Guillaume: Yes! Julia: Great! Awesome. So, to start this off, I just wanted to talk to you about your tool. I think it’s an excellent tool for content curation that is a huge need coming up this year. We’re just seeing so much content happen, and we need tools for content curation, to be able to sort this content, and to be able to share it. So, tell me a little about Scoop.it, how you built it, and how it helps businesses today. Guillaume: Well, thanks for the praise. So Scoop.it was something we started and launched three years ago. We launched it because we realized that Web 2.0 was creating an opportunity and a pressure. The opportunity and the pressure is actually the same. The opportunity is we can become a media publisher, we can publish a lot of content. That’s what all those tools around Web 2.0 helped us do. It’s not just an opportunity, it became a pressure. Now that everybody can publish content, if you do not, then you simply don’t exist. Or if you publish bad content, you might hurt your brand. So we felt that pressure is going to be something that a lot of professionals, businesses, companies, big and small are going to have a tough time with. Because.. Not everybody is a content creator. It takes time, energy, talent, inspiration to create good content. And so we felt a lot of people will be struggling with that. And there’s an alternative to create content, or complement. We like to talk about complement, which is content curation. We felt not everybody can become an awesome blogger, an awesome video producer. But, we believe that fundamentally all businesses, all professionals have expertise. When you’re good at what you’re doing, you’ve done that for a few years, you have expertise and you can apply that expertise to curate content, which means selecting great content that you feel is relevant to your field, and adding your own value, your own context: telling your audience why this was an awesome piece of content. And we felt that was much more accessible to professionals in general, and it is a great way to build your content strategy for your business. So that’s the background behind it. Julia: That’s excellent! I agree with everything you said about getting content, and staying on the map with content. As you may or may not know, I developed some content strategizing products in our own company. We wanted to go beyond just creating content. So we looked into creating curation, and we were going to try to plan content, and show people how to find content. One of the tools I found was Scoop.it. I was so happy it was so simple to use, and I was researching maybe 20 different tools. Scoop.it was a key of how we find content. How do you see it as answering a big need for curation coming up this year? Guillaume: So, first of all, I love the fact you found Scoop.it simple, because that’s really I think the key to what we’ve been trying to do. We wanted to make it super simple. Let’s clarify something: curation in itself is not simple. If you don’t have tools, it’s actually very complicated, and you can waste a lot of time trying to find great content. You’ll have this experience of, like, I’ve been browsing the web for FOUR hours and I felt I achieved nothing. And so we felt we needed to combine a couple of things. First, a piece of technology that could automate your content monitoring. And let’s be clear: automation, we automate the discovery of content, we never automate publishing. So we empower our users to publish in their own name what they’ve selected, and we make it easy for them to find content instead of searching for it hours every day. In just a few minutes, you can have the most relevant content in your field, directly on your Scoop.it engine. So simplicity is at the core of what we’re trying to achieve. I was asked by the Content Marketing Institute, what’s my prediction for 2015, and I think, you know, content marketing has been around for a few years. It’s maturing and it’s something that large companies have embraced. They’ve moved from traditional advertising, which is kind of old fashioned, to creating excellent content. The company which I admire which is probably the pioneer of content marketing is Redbull. If you look at what Redbull has become, they’re not a soft drink company anymore. They’re a media company. They have this content pool with 50,000 pieces of content, they launched a man to space and broke the record of parachuting down to earth. They’ve done amazing stuff, they’ve done amazing content. But the thing is they’re a large company, and they’re making a bold bet of transforming their company into a media company. A lot of the small midsize companies have not been able to do this, because it takes resources, it takes a long term horizon that large companies have and small companies don’t have. So my prediction for 2015 was that content marketing is now going to become mainstream. It’s going to become something that millions of SMBs in the US or in the world are going to be able to … Read more