hire a copywriter - Express Writers

14 Reasons You Should Hire a Copywriter

June 19, 2024February 16, 2021 by Adam Oakley

Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of educational content on customers. Guess what they found? Study participants said they were 131% more likely to purchase from a brand, after reading content from that brand. 78% of respondents found a brand “helpful,” while 64% found the brand “trustworthy” after reading content from that brand. These numbers increased by 8-9% one week later! Those are powerful numbers. But, it can get overwhelming quickly if you don’t know how to do it, or where to start first in terms of hiring a copywriter or even trying to do it yourself. This means that sometimes your web copy can get pushed to the back of your pile of important business-related items. Yikes. What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors? Hire a copywriter, of course! Let’s take a look at just why you should hire a copywriter and how one can help you create the best web copy ever for your business. [bctt tweet=”Did you know? @Conductor found that 131% of people are more likely to purchase from a brand after reading content from that brand. This and 1️⃣4️⃣ more reasons to hire a #copywriter ✏” username=”ExpWriters”] 14 Reasons Hiring a Copywriter is Your Best Idea Yet Let’s take a look at 14 great reasons why you should hire a copywriter. Ready? 1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing) One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time. This means you can spend your time drinking your favorite cup of coffee or tea in the morning ☕, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark you want. 2. A Professional Copywriter Can Perfectly Capture Your Services When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, many industry-specific copywriters out there have special training, making them perfect to write for your niche audience. 3. Never Worry About High-Stakes Copy Again Sometimes, you need copy that does some seriously heavy lifting. Maybe you have a big product launch coming up, so you need tons of enticing, persuasive copy that encourages customers to buy. Maybe you’re publishing a mega blog guide that you poured a ton of resources into, and you need a headline that gets people to click and start reading. Or, maybe you invested in Facebook ads and you really need some great ad copy to make the investment pay off. Whatever your situation, sometimes you can’t mess around with amateur copy. In cases like these and many more, you need to hire a pro copywriter, one with experience and results behind them, to get the job done and churn out that ROI. 4. Grammar Issues, Begone Not everyone is skilled with grammar, spelling, and punctuation, and that is usually perfectly fine. However, when you’re writing web content, you want to make sure every aspect of your copy is perfect for the big Google machine, not to mention your reputation as a brand and/or a professional expert in your field. You know if you’re a strong writer or not, and it’s a good idea to make sure you hire a copywriter if you are not strong. Copywriters have various degrees in fields that require great grammar, which means they will be able to craft expert material for you, Google, and your readers. In addition, many copywriters also have copyeditors on speed-dial who can look through the content to catch any little mistakes that do make it through. Grammar is vital for great SEO, so make sure you always have excellent grammar simply by hiring a copywriter. 5. A Copywriter Knows How to Write Persuasive Content When writing for the web, persuasive copy is a must. However, not everyone has the talent to create persuasive content that helps pull customers through the sales funnel without coming across like a 1970s used car salesperson. Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech, because we know this can easily turn your readers off. When you write your own content, it might come across as far too sales-y for your readers, simply because you don’t have the expertise to walk the fine line between being persuasive and sales-driven. Beat the doubt on whether or not your content is too persuasive (or not persuasive enough) by hiring a writer who can create expert copy that will turn readers into customers quickly and easily. 6. There IS Such a Thing as Being “Too Close” to a Topic You might think being very close to your industry is helpful when it comes time to create copy, but this can actually be detrimental. First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to newbies or those outside of it. Second of all, when you’re writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content. When you hire a copywriter, you’re able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing. 7. Copywriters … Read more

Copywriting Services: How to Choose the Best

January 1, 2021February 8, 2014 by Adam Oakley

Choosing a service is all about choosing value. You want a service that meets your needs, but doesn’t break your piggybank. However, your true interest is in value. Your business, your very brand, is in need of development. It’s time to trust the work to an expert, not an amateur hobbyist. Copywriting is as much a skill as it is a talent and art form. The market is chalked full of copywriters and agencies, all dedicated to what they label as “quality copywriting.” Unfortunately, all too often the bulk of these freelancers and businesses lack what it takes to deliver quality copy. How can you ensure you choose premium copywriting services? The Art of the Two-Way Conversation – Key to Quality Copywriting Choosing the best copywriting services to hire revolves around communication. During initial contact, you will likely provide basic information regarding your business and copy needs. Once you have received a response and open one-on-one communication with an agency or individual, there are some topics and questions that you should cover: How much do you know about my industry? It’s important to determine whether or not your prospective service provider has a working knowledge of your industry. This question is especially significant if you are hiring an industry copywriter who claims to specialize in your industry. Since you’re in search of value, it’s important to determine whether or not the service provider has the aptitude to understand and write in the genre of your industry. What do you know about my business? Prior to posing questions to the service provider, you should have already been prompted to supply preliminary information regarding your project and business. Now, you have an opportunity to test their knowledge. Did they review your submission fully? If they can’t tell you much about your business or don’t have several questions ready to ask about your business, chances are they are lazy. Lazy service providers never deliver quality because their focus is getting paid; not delivering copy that fully meets and even exceeds your expectations. In your opinion, who is my target audience? Whether you provided audience specific information or not, if your project details held enough information about your project and business, the copywriting services provider should be able to offer an educated opinion regarding your target audience. If they can’t, they either don’t understand your audience or didn’t take enough time to study up. In order for copy to do the job, the writer must understand who your target audience is and why your product or service should be important to them. What are the top three benefits I offer my target audience? Your goal with this question is to weed out the lazy copywriting freelancers and agencies. The professional, quality-producing copywriting services will answer this question correctly and likely say they noticed a few other benefits to convey to your target audience. How would you describe my brand’s voice? You have a voice. You know how your business sounds and how you want it to sound in the future. Be sure the service provider has recognized your voice and is able to project it. Have you produced any projects similar to mine? This question opens up the door to asking for samples. Any legitimate copywriting services providers will be able to supply samples similar to your project when asked. If they shy away from the topic, they probably aren’t capable of delivering quality work. Why should I hire you? The ultimate question to test the copywriter’s skill! If they can’t sell themselves, then they certainly can’t produce copy that will sell your product or service. This is their chance to highlight their experience and explain what’s in it for you. If they can’t answer this question with value, then chances are they can’t create copy with value. The questions you’ll be asking prospective copywriting services providers are designed to help you interview them. The interview should be a two-way conversation in which the service provider asks you some of their pertinent questions as well. Questions you should be prepared for will likely include: Have you worked with a copywriter or copywriting agency before? Every copywriting service provider should ask this question. It gives them the opportunity to ensure you understand how the writing process works, and it gives them the chance to explain how they will work with and for you. What is your budget for this project? If a copywriter asks this question, don’t think it’s because they want to max-out your budget. Likely, they want to ensure your budget offers a little breathing room. If it doesn’t, then they should double their efforts to ensure they get the job done right the first time—although, this should be their attitude no matter what. Do you have existing marketing materials you are happy with? Copywriting services that ask this question understand the need for consistency. If your clients are used to seeing something, then that consistency needs to carry over to the copy they produce. Be ready to supply samples of your marketing materials and any other copy that reflect your company’s established voice and style. Have you conducted market research, and what have you learned regarding your target audience and competition? Even if the copywriter has a basic understanding of your target audience and competition, they should take the opportunity to get as much detail as possible. A good copywriter will not only ask for market research results, but they will understand what they’re looking at. This question indicates they are far from lazy. They’re willing to sift through any data you have to glean more intelligence on your audience and competition. Can you supply three to five descriptive words that define your company values? The copywriter asks this question when they want to hear you discuss your company values in your words. Don’t feel like you need to supply $50 words. Be blunt. Be honest. The copywriter can work magic when you give them painfully truthful information. … Read more