hire a copywriter Archives

14 Reasons You Should Hire a Copywriter

by Adam Oakley | Feb 16, 2021 | Copywriting

Writing and publishing consistently great web copy is absolutely vital for your online presence.

How much so?

Conductor published the first known study where they looked at the impact of educational content on customers.

Guess what they found?

Study participants said they were 131% more likely to purchase from a brand, after reading content from that brand.
78% of respondents found a brand “helpful,” while 64% found the brand “trustworthy” after reading content from that brand.
These numbers increased by 8-9% one week later!

Those are powerful numbers.

But, it can get overwhelming quickly if you don’t know how to do it, or where to start first in terms of hiring a copywriter or even trying to do it yourself.

This means that sometimes your web copy can get pushed to the back of your pile of important business-related items.

Yikes.

What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors?

Hire a copywriter, of course!

Let’s take a look at just why you should hire a copywriter and how one can help you create the best web copy ever for your business.

[bctt tweet=”Did you know? @Conductor found that 131% of people are more likely to purchase from a brand after reading content from that brand. This and 1️⃣4️⃣ more reasons to hire a #copywriter ✏” username=”ExpWriters”]

14 Reasons Hiring a Copywriter is Your Best Idea Yet

Let’s take a look at 14 great reasons why you should hire a copywriter. Ready?

1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing)

One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time.

This means you can spend your time drinking your favorite cup of coffee or tea in the morning ☕, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark you want.

2. A Professional Copywriter Can Perfectly Capture Your Services

When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, many industry-specific copywriters out there have special training, making them perfect to write for your niche audience.

3. Never Worry About High-Stakes Copy Again

Sometimes, you need copy that does some seriously heavy lifting.

Maybe you have a big product launch coming up, so you need tons of enticing, persuasive copy that encourages customers to buy. Maybe you’re publishing a mega blog guide that you poured a ton of resources into, and you need a headline that gets people to click and start reading. Or, maybe you invested in Facebook ads and you really need some great ad copy to make the investment pay off.

Whatever your situation, sometimes you can’t mess around with amateur copy. In cases like these and many more, you need to hire a pro copywriter, one with experience and results behind them, to get the job done and churn out that ROI.

4. Grammar Issues, Begone

Not everyone is skilled with grammar, spelling, and punctuation, and that is usually perfectly fine. However, when you’re writing web content, you want to make sure every aspect of your copy is perfect for the big Google machine, not to mention your reputation as a brand and/or a professional expert in your field. You know if you’re a strong writer or not, and it’s a good idea to make sure you hire a copywriter if you are not strong.

Copywriters have various degrees in fields that require great grammar, which means they will be able to craft expert material for you, Google, and your readers. In addition, many copywriters also have copyeditors on speed-dial who can look through the content to catch any little mistakes that do make it through. Grammar is vital for great SEO, so make sure you always have excellent grammar simply by hiring a copywriter.

5. A Copywriter Knows How to Write Persuasive Content

When writing for the web, persuasive copy is a must. However, not everyone has the talent to create persuasive content that helps pull customers through the sales funnel without coming across like a 1970s used car salesperson.

Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech, because we know this can easily turn your readers off. When you write your own content, it might come across as far too sales-y for your readers, simply because you don’t have the expertise to walk the fine line between being persuasive and sales-driven. Beat the doubt on whether or not your content is too persuasive (or not persuasive enough) by hiring a writer who can create expert copy that will turn readers into customers quickly and easily.

6. There IS Such a Thing as Being “Too Close” to a Topic

You might think being very close to your industry is helpful when it comes time to create copy, but this can actually be detrimental.

First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to newbies or those outside of it.

Second of all, when you’re writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content.

When you hire a copywriter, you’re able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing.

7. Copywriters Know the Importance of Variation in Content

Writing content for real readers, not just SEO, means you need variation, especially when it comes to content length. While longer content is still the most popular with Google, you should also have different lengths, such as a short piece of 350-500 words or a medium-length piece of 800-1,500 words, to give your readers the ability to choose the content they prefer to consume.

Someone on a commute might be more likely to read a short content piece while saving the longer ones for their lunch break or after work. You need to give your readers both options. A copywriter can make sure that each and every piece of content is written to different lengths to provide that ability, while still maintaining the same high quality standards.

Need more insights on the right blog post length to invest in? Check out my guide: How Long Should a Blog Post Be, Really?

8. A Copywriter Knows How to Craft Different Content Formats

Creating copy doesn’t just mean writing blog posts and web content, but also creating copy for multiple formats. You can find copywriters who have training in creating copy for infographics, videos, and images that help drive engagement on your social channels and blog. In fact, a copywriter can easily write a blog piece that can then be broken down into different formats, which repurposes your content and gets it out to a wider audience.

This is a great way to cover all your bases while giving people the ability to choose how they wish to consume their content. Copywriters exist with training in all areas of content formats, as well as ones who specialize in specific formats to make a greater impact. Whichever way you go, a copywriter can help you create all the different types of content you need.

9. Copywriters Keep Up-to-Date With Every Google Change

Google is great for helping people find your business, which boosts your revenue. However, it can be hard to keep up with every little change the search engine giant makes to its algorithm. There seems to be a new update every month or so, and lately there have been some mega changes that everyone needed to be prepared for. Whether it’s the major core update of 2020 or something a smaller, a copywriter will be on top of all these changes. This will help you get the best, most up-to-date content and SEO to better your copy and website.

10. When it Comes to Hitting the Target, Copywriters are Regular Katniss Everdeens

Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit their client’s target audience with every piece of content, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content. Hiring a copywriter to write copy for you is like hiring Katniss Everdeen to hunt for food or to support your side of the rebellion.

11. You Will Get Fresh, New Content All the Time

Publishing fresh, new content regularly is a vital part of staying relevant online, and you need to make sure you always have it. It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it, either.

As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation, making your site a high quality, Google-approved page.

12. A Copywriter Can Make Anything Sound Exciting

I’ve had a few clients come to me and ask about how a copywriter can make their boring subject or niche market sound exciting and enticing. They don’t believe it is possible, but it never hurts to try. When you hire a copywriter, however, it becomes more than possible to create engaging, exciting content for a yawn-worthy topic.

The good news is that not only can a copywriter make your product or service interesting, but also all businesses do have exciting aspects that a copywriter can highlight. You can trust a copywriter to locate and use the exciting elements of your industry while also coming up with great, new ideas for incredible, impactful content.

13. Copywriters Can Help You Generate Organic Traffic and Bring in Sales

Organic traffic is something we would all prefer to have instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, if you generate more organic traffic, you’ll find you’re likely to have more legitimate customers. In fact, organic traffic can lead to quick sales, as well as helping you keep the clients you bring in.

Copywriters can help create content that drives organic traffic such as creating content for social media, AND content that keeps visitors on-site once they reach your landing pages. When you get organic traffic, your revenue is likely to bump up significantly, and you will really enjoy getting to meet all of your new, wonderful clients. Remember, build a relationship with them once they start showing up to keep them coming back!

Not quite sure what to outsource to a copywriter? Check out our free guide on the essential copywriting services you need.

14. Use a Copywriter to Get Social

Being social is yet another vital aspect to any online presence.

A copywriter can help you create a perfect social media presence by creating engaging, epic social media content that drives clicks and interaction with clients. If you hire a social media copywriter, you will begin to notice that you have more interaction with your clients, which will help when it comes to word of mouth marketing.

Leave It to the Wizards of Words

As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy.

Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic and clients.

Looking for expert copywriters that can write engaging copy for any industry? Express Writers has a team of expertly trained writers who can provide your biz with the copy you need for your web pages and social media to shine.

Copywriting Services: How to Choose the Best

by Adam Oakley | Feb 8, 2014 | Copywriting

Choosing a service is all about choosing value. You want a service that meets your needs, but doesn’t break your piggybank. However, your true interest is in value. Your business, your very brand, is in need of development. It’s time to trust the work to an expert, not an amateur hobbyist.

Copywriting is as much a skill as it is a talent and art form. The market is chalked full of copywriters and agencies, all dedicated to what they label as “quality copywriting.” Unfortunately, all too often the bulk of these freelancers and businesses lack what it takes to deliver quality copy. How can you ensure you choose premium copywriting services?

The Art of the Two-Way Conversation – Key to Quality Copywriting

Choosing the best copywriting services to hire revolves around communication. During initial contact, you will likely provide basic information regarding your business and copy needs. Once you have received a response and open one-on-one communication with an agency or individual, there are some topics and questions that you should cover:

How much do you know about my industry? It’s important to determine whether or not your prospective service provider has a working knowledge of your industry. This question is especially significant if you are hiring an industry copywriter who claims to specialize in your industry. Since you’re in search of value, it’s important to determine whether or not the service provider has the aptitude to understand and write in the genre of your industry.
What do you know about my business? Prior to posing questions to the service provider, you should have already been prompted to supply preliminary information regarding your project and business. Now, you have an opportunity to test their knowledge. Did they review your submission fully? If they can’t tell you much about your business or don’t have several questions ready to ask about your business, chances are they are lazy. Lazy service providers never deliver quality because their focus is getting paid; not delivering copy that fully meets and even exceeds your expectations.
In your opinion, who is my target audience? Whether you provided audience specific information or not, if your project details held enough information about your project and business, the copywriting services provider should be able to offer an educated opinion regarding your target audience. If they can’t, they either don’t understand your audience or didn’t take enough time to study up. In order for copy to do the job, the writer must understand who your target audience is and why your product or service should be important to them.
What are the top three benefits I offer my target audience? Your goal with this question is to weed out the lazy copywriting freelancers and agencies. The professional, quality-producing copywriting services will answer this question correctly and likely say they noticed a few other benefits to convey to your target audience.
How would you describe my brand’s voice? You have a voice. You know how your business sounds and how you want it to sound in the future. Be sure the service provider has recognized your voice and is able to project it.
Have you produced any projects similar to mine? This question opens up the door to asking for samples. Any legitimate copywriting services providers will be able to supply samples similar to your project when asked. If they shy away from the topic, they probably aren’t capable of delivering quality work.
Why should I hire you? The ultimate question to test the copywriter’s skill! If they can’t sell themselves, then they certainly can’t produce copy that will sell your product or service. This is their chance to highlight their experience and explain what’s in it for you. If they can’t answer this question with value, then chances are they can’t create copy with value.

The questions you’ll be asking prospective copywriting services providers are designed to help you interview them. The interview should be a two-way conversation in which the service provider asks you some of their pertinent questions as well. Questions you should be prepared for will likely include:

Have you worked with a copywriter or copywriting agency before? Every copywriting service provider should ask this question. It gives them the opportunity to ensure you understand how the writing process works, and it gives them the chance to explain how they will work with and for you.
What is your budget for this project? If a copywriter asks this question, don’t think it’s because they want to max-out your budget. Likely, they want to ensure your budget offers a little breathing room. If it doesn’t, then they should double their efforts to ensure they get the job done right the first time—although, this should be their attitude no matter what.
Do you have existing marketing materials you are happy with? Copywriting services that ask this question understand the need for consistency. If your clients are used to seeing something, then that consistency needs to carry over to the copy they produce. Be ready to supply samples of your marketing materials and any other copy that reflect your company’s established voice and style.
Have you conducted market research, and what have you learned regarding your target audience and competition? Even if the copywriter has a basic understanding of your target audience and competition, they should take the opportunity to get as much detail as possible. A good copywriter will not only ask for market research results, but they will understand what they’re looking at. This question indicates they are far from lazy. They’re willing to sift through any data you have to glean more intelligence on your audience and competition.
Can you supply three to five descriptive words that define your company values? The copywriter asks this question when they want to hear you discuss your company values in your words. Don’t feel like you need to supply $50 words. Be blunt. Be honest. The copywriter can work magic when you give them painfully truthful information.
Do you have any examples of the copy style you prefer? If this question comes up, you can safely answer it with a “yes” or “no.” If you’ve seen a competitor’s website and you like their copy, don’t be afraid to tell the copywriter. They’ll visit the website and use it as a sample. They’ll likely probe with more questions to determine exactly why you like a particular piece of copy so they can incorporate similar qualities in yours.
Who is the primary contact, and will there be a secondary contact? A professional understands that while a primary contact may be the big decision maker, they aren’t always available. Be sure to have a couple contacts in place so that any questions or concerns arising during the creation process are promptly and accurately addressed.
How many people at your company will be involved in this project? Two heads are better than one! Every seasoned writer knows this. Don’t be afraid to involve multiple people from your company in the project, but be sure they’re qualified to be involved. For example, you might involve your Advertising or Marketing Director, Website Programmer and/or Designer, and anyone who works with your website, online profiles, marketing strategies or sales material creation and upkeep.
Who delivers final approval? This is a good question to be asked. It shows that the agency or writer knows there is a chain of command. Once they know who final approval is issued from, there won’t be a possibility of copy being approved and a project closed by someone who isn’t qualified.

Customer Reviews Speak Volumes

When choosing the best copywriting services to hire, take the time to do a little research. The most profound and helpful research will result from reading customer reviews. What are people saying about the service provider you’re interested in? If you have trouble finding reviews or testimonials online, ask the provider for references. Legitimate copywriting agencies and writers won’t have trouble referring you to two or three professional references.

The Truth about Copywriting Services…

…is that they are not created equal. Do you consider an athlete to be as skilled, talented and experienced as another? Of course not! Some athletes are amateurs; they lack experience, grooming and real world knowledge. Other athletes are mediocre; they’ve played professionally and understand the sport, but their skill could use sharpening. And then there are Olympic athletes; they are masters of their sport and capable of competing and winning at the highest possible level.

Copywriting agencies and freelance copywriters are similar. Some are amateur. Others have mediocre skill. The best are Olympic performers: capable of producing the most compelling, quality copy in the industry. The only way you can tell the difference is to ask questions and probe for information. By using the questions we’ve discussed here, you can gather enough information to determine whether or not a particular service provider is worth the investment. However, one thing is certain: investing in professional copywriting services is a time and money saving way to produce the kind of quality copy that sells and builds your online presence.