hire copywriters - Express Writers

10 Non-Excusable Reasons Why You Need a Writer

December 31, 2020June 28, 2016 by Adam Oakley

As a writing team, we’re constantly hired to fill in for a missing talent: the art of writing. We put our unique writing ability and style to good use to help companies grow organically. Good copy enables them to improve their communication with their targeted audiences, sell faster and better, and achieve bold marketing goals – that they didn’t even know they had in mind. Yes: written content can do all of that. What’s your superpower? Need a Writer? Two Solutions: Become an Overnight Creative Superhero, or Find One Maybe you consider yourself fairly decent with words. Let’s go further. Maybe you’re among the few wonders of the world who can solve a Rubix cube in the blink of an eye. You feel like you can count on your above-average analytical skills to deliver the best answers to your customers’ questions, challenges and concerns. But what if you can’t string one sentence together that can convert a reader? Turn someone visiting your site into a buyer? Activate their brain as they scan your content, so they automatically (and instantly) want to know more about you and buy whatever you’re selling? Those “activation” words, my friend, are the product of a true artist – a writer with the compound power of creative thinking and creative writing, at their disposal. I’ll be honest here: as a writer, you can’t just “be creative.” You have to be able to turn your creativity into a flow of words. A well-developed vocabulary helps. Online writing skills are a big help if you want Google to read your words, too. But you can’t try too hard, because it must come naturally. Thus, the best content is written. Easy as pie–if you have a natural, talented expert writer at your disposal. 10 Clear-Cut Reasons Why You (And Everyone Else) Truly Does Need a Writer Intrigued on what makes a writer so hire-able? Here are some of the biggest reasons we’re hired daily (and why you need a writer). 1. You Need Better-Than-Average Copy to Win with Google Today It’s funny my first point references a “robotic algorithm,” right? Well, they’ve actually come to a point of reading content like a real human–so they look for great writing in the copy. Useful stuff, that people will actually want to click on and read. (I’m serious. Google’s that advanced these days.) And they recently released their rulebook, aka Search Quality Evaluator Guidelines, which I’ve already discussed (read: dissected) in a previous blog here. In a nutshell, E.A.T is Google’s new name listing all the three key components that a page needs to meet its standards: A High Level of Expertise (E), Authoritativeness (A), and Trustworthiness (T). And then there’s Y.M.Y.L., which refers to the expert level content required for those high level industries (your money or your life – great rapper style, Google). If you think that your writing isn’t focused on expertise, authoritativeness, or trust: stop right now and rewrite everything until you come up with Google (and people)-friendlier versions, or put the pen down and let an experienced writer take charge. 2. You Don’t Want that Typo To Bring You Down OK: let’s say you have copy already written and you like it. I’ll give you the benefit of the doubt here. No matter what your content is about, a professional writer or copyeditor is your best bet to ensure your copy is error-free and solid. You don’t want to be the unintentional butt of that one humorous grammatical joke. I’m a professional copywriter, and I’ve been there: now, I always involve multiple people from our team in my own copy creation. Your answer: Nah, I’ve got this. I can proofread. #1: We’re all human, even the best of us. You’re going to miss an error at some point. #2: And have you ever proofread a ton of content? Because as your business and needs grow and you create more and more content, being your own editor gets a little…tedious. Refer to the below. Also, another short note on this point. An expert copywriter or is the best person to consult if you’re considering launching a tagline, slogan, or some other small bit of copy that will bring serious exposure. A writer can help you bring even more direct ROI from that little conversion phrase if they catch something, or perhaps save your business a ton of dough you’d lose if it wasn’t as good as it could be. Example: let’s say you’re starting a hashtag campaign. A professional writer can tell you if you’re falling in the danger of #SusAnalBumParty (a hashtag fail at trying to create a hashtag for Susan’s Album Party, for Susan Boyle, a few years ago). So, are we all looking forward to Susan Boyle’s #susanalbumparty? pic.twitter.com/AGZicIJq — ZOO Magazine (@ZOO) November 22, 2012 3. Your Brand Needs Great Content to Stay Relevant & Maintain A Competitive Edge Very few business owners have the creativity and analytical skills required to craft different types of web content that a brand requires to maintain an active presence both online and offline in today’s market. I’m not putting anyone down–there’s actually a lot of content types now you need to be creating to succeed online. And various types of content demand differing writing skills and knowledge. For instance, social media content is friendly, warm, and requires some marketing and conversational skills. On the other hand, web copy revolves around content SEO optimization knowledge, the ability to write targeted taglines and engage/direct your reader to ROI. For great blog content you have to know how to research certain topic well, and put it all together in a highly useful, informative, storified piece. Take an infographic–you have to know how to research, dig deep, and present it in an actionable, short, useful way. In all honesty, knowing how to mold your writing voice to each isn’t easy! You will need various writers for each type of web content that you’re planning on delivering. We have a social media manager, web copywriters, and blog copywriters who create our EW content. Our company counts on a team of specialized writers with experts … Read more

Calling All Creatives: We’re Hiring Writers (And We Want You!)

June 19, 2024July 4, 2014 by Adam Oakley

Yes, you heard right: Express Writers is hiring writers as we speak. Whether you adore the written word, are an aspiring scribe, or are knee-deep in the trenches of content creation, we think you should join us. We’re hiring writers who are superb at sentences and on-point with punctuation, but, more importantly, we want you if you have a passion for writing. There are plenty of reasons to submit your resume right now. But first, a little about us! All About the Express Writers Team (And Why We’re Hiring Writers Like You) First things first. Some of the most important things to know about us: Our team is totally remote (we work anywhere and everywhere). We adore good writing and quality content (naturally). We don’t hire just anybody (because quality matters). [clickToTweet tweet=”Want to join an amazing #copywriting team? Learn how you can work for @ExpWriters!” quote=”Want to join an amazing #copywriting team? Learn how you can work for @ExpWriters!”] The Perks of a Remote Team: Pajamas at Work? Sure! Let’s be honest: working in your pajamas is pretty awesome. What’s even better about working remotely with our team, besides wearing your bunny slippers to the “office”? We respect your schedule. We’re hiring writers for both full- and part-time work. This means you can come aboard to make some extra change on the side, or settle in for a real, long-term writing gig that pays. Quality Content Starts with Quality Staff Here are some of the friendly faces you may get to work with if you join us. Say hi to our management team: All of the content we produce begins and ends with them. They get the deets from the clients, and that information is passed to the writer (this could be you!). When you submit your work, it’s reviewed and edited, and then sent back to the client. Plus, everything is facilitated through our totally online, custom Teamroom. Together, we all work as a unit to produce the best possible end product for our customers. We pride ourselves on quality, and it’s evident in everything we do. If that doesn’t make you feel warm and fuzzy, we don’t know what will. The Ups, Downs, and In-Betweens: The Express Writers Story If you want to work with us, you should know a little of our history. Express Writers started with our CEO and founder, Julia McCoy. She was a young copywriter who started getting more work than she could handle on her own. Out of this personal success, the idea for her company was born. Imagine a team of writers who are passionate about their craft, who offer a one-stop-shop for all your writing and content creation needs. That was the dream, and, six years later, that dream is still growing. Join our team, and you could be part of it. Hear the tale, straight from Julia herself, in her entrepreneur story video: Yes, We’re Hiring Writers – Here’s What to Do Next At Express Writers, we are constantly hiring writers. Out of any given month, we are interviewing at least half the time in order to find just the right candidates to add to our team. Read more about us, including our company values. If you like what you see, submit your resume for one of our open roles! Who We Hire We interview lots of different candidates. Not everyone makes it through, but if you have the skills, the creativity, and the passion, you’ve got a shot! Here’s who we’re looking for: Copywriters (for general topics) – 5+ years of experience Expert copywriters (for intensive, authority content) – 8-10+ years of experience, solid portfolio, specific field expertise – from legal to medical Social Media Experts (social media copywriters) Designers (for ebooks, social media images, and more) Copy editors If you want the inside scoop on what it’s like to dive into one of these roles and work for us, here’s what one of our full-time copywriters, Alyssa, has to say about it. A Day in the Life at Express Writers: Full-Time Copywriter Alyssa There is one thing I’ll say about working for Express Writers full-time: it’s never boring. I roll out of bed around 8:00 a.m. each day. Depending on how well I slept, I either stumble or zombie-shuffle to the kitchen to make iced coffee or tea. Caffeine in hand, I grab the rest of my breakfast and head to my computer. Usually, I’m sitting down to work by 9 a.m., ready to roll up my sleeves and write. (And, yes, I do get the luxury of working in my pajamas, thank-you-very-much.) When I log-on to the Teamroom, a few assignments will be waiting, including an ongoing project. I hone my focus and bang out whatever is most pressing, then move on to other deadlines. As the day progresses, I get more assignments from Katria, the team content manager. My work varies – sometimes I’m writing web copy for a fresh company, sometimes I’m penning fun product descriptions, and much of the time I’m writing SEO blogs on a rainbow of topics. I love the variety – it keeps me on my toes. I continue plugging away steadily until lunchtime. I break for a bite to eat and a quick walk with my dog. When I return to my desk, I turn on some music because I can start to drag a little. My top choices are Dario Marianelli, Debussy, and Chopin (instrumental music gets my brain humming but doesn’t distract me). Usually, 5:00 p.m. is quitting time, but sometimes I work later to get ahead. I want to produce work that clients will love – every single time. Interested? Submit Your Resume Today and Join a Successful Writing Team We’re always hiring writers. If you’re skilled, creative, and motivated, we want you on our team. To write professionally and work in your pajamas (what? It’s really great!), then get on board and submit your resume and writing samples. The writers’ application is here. Editors, … Read more