hiring a copywriter Archives

8 Top Cities Where Copywriting Jobs Are A Booming Career

by Adam Oakley | Nov 2, 2015 | Content Marketing

Today, the online marketing industry is booming.

40% of the world’s population has an online presence. In total, over 3 billion people use the internet; a number that went up from 738 million to 3.2 billion in the last 15 years.

With a visitor presence as strong as that, today’s marketing is best done online.

Add onto that the fact that many states have increased their tech-sector hiring; startups are popping up all over the virtual landscape. As startup agencies launch, and the need to have a powerful presence online increases, so does something else:

Copywriting jobs and opportunities.

The meat of a great online presence is content marketing, and more of it: so, copywriters are in demand today. And that demand is only growing.

Copywriters, You’re Needed

As copywriters, we’ve gone from suffering jokes at the hands of our doctorate or lawyer friends (“what are you ever going to do with that English degree?”) to being an in-demand, highly employable class of professionals in a highly dynamic climate.

As the market continues to shift, grow and change, one thing is clear: copywriters will continue to play an important part in creating and distributing the content that makes people sit up and take notice of new technologies.

In addition to being knowledgeable about good marketing practices, copywriters can also help new and established companies beef up their SEO game, create intriguing content and help birth campaigns that go viral. Fortunately, there are dozens of cities right now that are a virtual gold mine for copywriters. These cities offer exciting, diverse jobs in the tech industry through hundreds of well-known companies, some of which (LinkedIn, for example) are current in the inbound marketing and content marketing worlds.

According to Study.com, the need for copywriters is projected to go up 6% between 2012-2022 and according to GlassDoor.com, the national average salary for copywriters is over $58k annually. Because of this and because of the increasing demand the field is experiencing, being a copywriter is a hot gig right now.

The 8 Best Cities for Copywriting Opportunities & Jobs

We sat down to research the best cities for copywriters to find job opportunities in, and here’s what we found! (Updated December 2015.)

1. San Jose, California

It should come as no surprise that Silicon Valley is booming for talented writers. In San Jose, out of every 1,000 jobs, 126 are in the tech industry, which means plenty of jobs for copywriters and content marketers. Additionally, San Jose has one of the highest tech-related salaries in the country right now – an average of $130K each year. As home to big-name tech companies like Apple, Adobe and eBay, Silicon Valley is currently one of the best places in the country for copywriters who want to work in a fast-paced, tech-focused environment.

2. Minneapolis, Minnesota

If you’re a talented writer looking for work in the tech, advertising or PR industries right now, there’s no place like Minneapolis. In fact, the city is so rich with high-paying, unique jobs that some major media outlets are referring to the phenomena as “The Miracle of Minneapolis.” This is due in large part to the fact that the city combines affordable housing, great jobs and high salaries to create a highly livable market for skilled writers, editors and marketers. Minneapolis is home to several dozen huge company headquarters, including Novu, Target, Best Buy and C.H. Robinson, which have increased hiring in the tech sectors by 8.36% in the last six months. Companies like this are growing quickly and all of them need copywriters.

3. Seattle, Washington

The Seattle metro area has always been a writer’s paradise and today is no different. Home to tech colossuses like Amazon, Microsoft and Boeing, the city also boasts outposts of companies like Expedia, Zillow, Google, Facebook and Twitter. Within the Seattle area, 77 out of 1,000 jobs are tech-focused and those involved in the area’s tech industry make about $108K annually. In addition to the ample jobs in the area, the city also has a high quality of life and provides access to some of the best art, cultural events and food in the country.

4. San Francisco, California

Don’t jump to rope it in with Silicone Valley too quickly – San Francisco is home to plenty tech companies of its own and boasts a totally different environment than its neighbor to the South. Copywriters here can choose to work for companies like Google, Twitter, Pinterest, Yelp, Dropbox, Yahoo, Oracle, LinkedIn and Salesforce, among others. There are literally hundreds of copywriting jobs in this city and the lucky ones who get them will enjoy views of the bay and never-ending clam chowder with a side of job satisfaction.

5. Washington, DC

In the metro area that surrounds the country’s capital, copywriters can expect to find ample jobs. The area has a strong tech scene and over 79 out of every 1,000 jobs are tech-focused. The area also has over 1,000 startups, including companies like Urgent.ly and Soundtracker, which makes it a vibrant and dynamic place for copywriters and marketers alike.

6. Austin, Texas

In addition to boasting one of the best music scenes in the country, Austin is a formidable player in the tech and startup circles. Home to companies like Dell, RetailMeNot, Main street Hub and Yodle, 58 out of every 1,000 jobs in Austin are in the tech industry and copywriters won’t have any trouble finding a job they love. Additionally, the city is home to the South by Southwest festival, which debuts new technologies and provides one of the best possible networking and educational opportunities for copywriters, SEOs and marketers.

FYI: Our own Express Writers is located here!

7. Boston, Massachusetts

Unlike many areas in the country, which are startup-dense and mainstay-sparse, Boston offers a healthy mix of both. Ideal for the copywriter who wants to work for companies like HubSpot, Wayfair, TripAdvisor, WordStream, Constant Contact or HourlyNerd, copywriters in Boston can expect to find that roughly 57 out of every 1,000 jobs are tech-focused. The area does have high rental prices but the quality of living is outstanding and copywriters who land jobs in the area will enjoy the ample opportunity the city offers.

8. New York, New York

The original home of the fedora-clad, pipe-smoking, typewriter tapping writers of old, New York is still a formidable player in the tech industry game. The city offers hundreds of copywriting jobs at major companies like Chloe + Isabel, Saks Fifth Avenue, Entrée Health, Deep Focus, Wunderman, Barneys New York and Bed Bath & Beyond. Copywriters who land jobs in New York will have no trouble expanding outward into work with tech companies, advertising firms, publications or retail establishments, thanks to the ample opportunity inherent within New York and the sheer concentration of businesses the city has to offer.

Need a guidebook to help you boost your copywriting skills? Our CEO, Julia McCoy, wrote a bestseller on the topic!

The Vital Role of the Copywriter

Copywriters wear many hats – from writing web copy for companies to researching keywords, staying up-to-date on industry news, events and happenings and attending conferences to studying new platforms in the inbound and content marketing fields, copywriters are one of the major forces that allow web-based business to interact effectively and to expand their reach and message to new customers.

Although copywriters have always been an integral part of marketing and distribution, everything right now is online, which means that the need for copywriters has skyrocketed.

The Future of Copywriting Opportunities

Copywriting is a booming industry right now. As new companies are born and begin to flourish, copywriters become more and more in-demand. In order to stand out in today’s market environment, companies need highly skilled writers that are capable of developing and dispensing specific brand voices, conducting research on target audiences and creating web, print and visual content that catches customers’ eyes and helps the company differentiate itself from the crowd.

In many ways, it’s safe to say that it is virtually impossible for modern companies to attain success without the help of a dedicated team of marketing, SEO and copywriting professionals.

Today’s business environment runs on content and inbound marketing, and one of the only things that sets companies apart from one another in today’s overly crowded field is great content. Companies that can create great content that delivers true value and interest to readers are the ones that will snag sales, acquire new customers and achieve market dominance.

Looking forward, it seems like behind every great company will be a team of skilled copywriters who serve to make the magic happen. Because of this, it’s a great time to be a copywriter – and copywriter jobs are abundant. Even if you don’t make a pilgrimage to one of the 8 cities we mentioned above, it’s a safe bet that every company everywhere needs content.

From intriguing menus to highly technical eBooks and white pages, copywriters are the glue that holds modern companies together and the future, friends, looks bright.

Need to find a great copywriter of your own? Get a free content strategy call with us!

5 Situations That Prove It’s Time to Hire a Copywriting Professional

by Adam Oakley | Sep 4, 2015 | Copywriting

Copywriting is an important business and anyone who is even moderately familiar with marketing knows that content is an important vessel for advertising and promotion.

Surprisingly, even though great writing is an integral part of any business model, many companies skimp on it, convincing themselves that cut-rate writers or unskilled staff members can create content that outshines the competition. But when it comes to the quality of real, high-level content, it’s time to hire a professional copywriter.

Unfortunately, they’re wrong: and these five situations will prove it.

5 Major Reasons To Hire a Copywriting Professional

In order to succeed, businesses need great content and certain situations require the skills of a professionally trained copywriter. In these scenarios, the expertise of a professional writer is invaluable and may well save your company time, money and headaches.

1) You Don’t Know the Subject

Writing about something you’re unfamiliar with is a little bit like trying to pull a rabbit out of a hat. For example, if you’ve been a Shakespearian scholar all of your life, it’s going to be tough to sit down and write a well-researched, intelligent and elegant article on B2B business marketing, isn’t it?

A skilled copywriter will be well-versed in marketing tactics and can help you with all of your company’s content creation needs, be they blog posts or technical white pages. Additionally, a good writer can ensure that your content caters to your company’s SEO needs and is formatted to help your pages rank well in search engine indexes, expand your brand and attract more customers. It’s possible to find copywriters that specialize in everything from medical to legal writing so you can rest assured that there is a writer out there to fulfill your content creation needs.

2) You Can’t be Objective

It’s hard to be objective about something you feel passionately about. Unfortunately, objectivity is one of the many traits great content needs in order to be highly shareable and attention grabbing.

Because they have been intimately involved in the development of the company, many company owners often have a difficult time objectively describing their company’s products, goods or services. Although it is completely understandable and valid to have a deep emotional investment in a company, it’s often difficult to create great content when you do. For this reason, it’s wise to hire a skilled writer to create your company’s content.

Doing this ensures that you don’t inadvertently overlook important customer concerns or questions in the process of creating your marketing material. Customers want to know why your product is special, yes, but they also want evidence, studies, comparisons and objective evidence rather than subjective emotional reasoning.

Although you may well be a skilled writer, a good copywriter has both the skills and the emotional distance needed to present your product, service or good in an attractive light while also remaining collected enough to empathize with the reader, answer his or her questions and present the product objectively.

By paying attention to customer feedback, remaining objective and bringing a fresh perspective to your company’s content creation, a copywriter can serve the valuable purpose of helping you promote your company better.

3) You Hate Writing

Some people do – and that’s okay. You don’t have to love writing and, if you hate it or simply aren’t any good at it, it’s probably best that you leave it to someone else.

Content acts as the face of a company and if you’re slacking, creating sub-par content or confusing the difference between there, they’re and their, you run the risk of casting your company in a poor light, dissuading customers from working with you or evening getting your websites downrated in Google’s indexes.

Instead of raking yourself over the coals doing something you hate, hire a copywriting professional and let them handle the content creation while you focus on things you enjoy. Doing this will save you time and energy while also helping your company excel and ensuring that every bit of the quality, skill and passion that makes your company what it is comes through in your content.

4) You Just Don’t Have the Time

Great writing is a serious time investment and sometimes, you just don’t have that much time to spare. It

can be challenging to run a company and handle all of the responsibilities therein while also trying to find time to create high-quality content that your readers will love. For this reason, it’s a great idea to hire a skilled copywriter to handle your content creation needs.

When you have a million other responsibilities, it’s natural that content creation can begin to take a backseat. Unfortunately, those words need to get onto the page and the choice between whether or not you find a way to do that can ultimately define the success of failure of your company.

When you equip your company so that it can create as much high-quality content as possible, you increase your ability to build connections with customers, strengthen your web presence and make more sales.

5) You’re Facing a Big Event

If you’ve got a huge campaign or important product launch coming up, it’s important to ensure that your company is putting its best foot forward. Hiring a copywriting professional can help you do this.

It’s likely that these big events mean your company will have more exposure than usual and having all those extra eyes turned toward sub-par content can certainly hurt your business.

In order to prevent this, hire a skilled copywriter that can create direct, concise, well-structured, authoritative content that communicates directly to the customer and garners plenty of reader interaction. Remember – great writing can boost your business just as quickly as crappy writing can hurt it.

Who Are You Going To Call? Copywriting Professionals!

Great content is important and skimping on quality can hurt your business faster than you can blink an eye. Although many companies do plenty of their writing in-house, it’s wise to consider hiring a skilled copywriting professional for your company’s biggest events. Additionally, a great copywriter can help you fill in the gaps and ensure that your company is outshining the competition.

Check out our Industry copywriting services.