how to create a landing page

It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting its superiority over other brands. It blended together (no pun intended ) great content, simplicity, and a deep knowledge of its target audience. Source: vitamix.com The result? A 500% increase in daily visits to the Vitamix pages A 20% increase in revenue 32% of visitors returned to the Vitamix pages after their initial visit AMAZING! We all want results like that. But here’s the thing. Not all landing pages are created equal. There are good landing pages, OK landing pages, and landing pages which are just well…meh. Plus, there are landing pages that make you want to pull your hair out and throw a tantrum. And then there are the landing page unicorns. The ones that stand out, give you a huge boost in conversions, and get your brand front and center in the minds of your audience. These are the ones I’ll teach you to make in this guide, using a unique formula: P.A.S.T.O.R. –one of the most underrated, yet best formulas in copywriting existence, created by legend Ray Edwards (author, How to Write Copy that Sells). Hint: Ray wrote copy for Tony Robbins, Jeff Walker (author of Launch), and many other globally-famous entrepreneurs. This blog is a good one. Ready? What is a Landing Page? According to Unbounce, a landing page is “a standalone webpage, created specifically for a marketing or advertising campaign.” It’s called a landing page because it’s where users “land” when they click a link from an email, an ad, or your blog. Unlike other webpages, landing pages are created with a single goal in mind. It can be to sell a specific product, get users to sign up for a webinar, collect email addresses, and so on. [bctt tweet=”A landing page is where users ‘land’ after clicking a link from an email, an ad, or your blog. They’re created with a single goal in mind: To move users to an action that benefits your brand ‍♀️ ” username=”ExpWriters”] Let’s look at how a landing page fits into the buyer’s journey. Look at this email from AWAI (American Writers and Artists Inc.) In the middle of the email, you’ll notice a link inviting you to check out the program award-winning author Donna Baier Stein created. If you click the link, you’ll be taken to this landing page. Source: awai.com This lengthy landing page is packed with useful information, benefits, and testimonials. Its number one (and only) goal? To sell “Write Your First Novel or Memoir Now!” for $497. Why Do You Need a High Converting Landing Page? You already have an informative website and blog. Aren’t these enough to convert buyers? Why spend extra time and energy creating landing pages for each product or service you offer? Here are three reasons you absolutely need landing pages. Reason 1: You’ll Stop Throwing Leads Away Go back to AWAI’s email above. Now, imagine your ultimate dream is to write the next New York Times Bestseller. The email appeals to you because it promises a step-by-step guide on how to do it. But what if you clicked on the link in the email, and it led you straight to AWAI’s homepage? You’d see this. Source: awai.com Sure, the homepage promises you’ll learn how to make a living as a writer. But there’s no mention of the specific course that caught your eye in the email. You’ll have to dig it up yourself. If you’re like a ton of users, you’ll either: Get distracted as you look for the course through the navigational menu Leave because your interest has faded and you don’t have time to look for the course So, if you link directly to your homepage from emails, your blog, or social media? You’re throwing hot leads right out the window. Reason 2: You Can Get Powerful Insights into Your Marketing Landing pages are amazing because they help you measure the success of your marketing efforts. You can collect information on your audience. You can measure the percentage of people who convert. You can compare different marketing offers. Reason 3: You’ll Increase Conversions Your website’s homepage is distracting. And that’s not a bad thing. You don’t want to leave out a single piece of sizzling information about your brand, right? But there’s a downside to a fully-optimized, information-loaded homepage. When users visit it, they get distracted. A web page can have an attention ratio of 20:1, 30:1, or worse (God forbid) 150:1. This means there are 150 things to do distracting users from the one thing they should do. On the other hand, a high-converting landing page has an attention ratio of 1:1. [bctt tweet=”Why do you need landing pages for your website? 1️⃣To stop throwing away leads. 2️⃣To get powerful marketing insights. 3️⃣To increase conversions. ” username=”ExpWriters”] How to Make a High Converting Landing Page: 12 Tips You Absolutely Need to Follow for Success Now you’re convinced you need landing pages for your marketing campaigns, let’s dive into how to create a landing page that converts like crazy—following the formula of one of the most powerful copywriters in existence. 1. Stick to a Proven Formula for Long-Form Copy with The P.A.S.T.O.R. Formula Have you heard of legendary copywriter Ray Edwards, or read his amazing book How to Write Copy that Sells? He is the communications strategist and copywriter for some of the most powerful voices in leadership and business—New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), just to name a few. In How to Write Copy That Sells, Ray Edwards introduces the powerful P.A.S.T.O.R. framework for writing copy that works. P.A.S.T.O.R. stands for: P: Person, problem, pain A: Amplify S: Story or solution T: Transformation and testimony O: Offer R: Response Let’s look into them one by one. 1. … Read more