how to create a lead magnet

Imagine this. You’re the master of SEO and your website is consistently at the #1 position on Google’s SERPs. You have tons of daily site visitors. Thousands. Even millions. Sound like huge success to you? It’s not. Because here’s the thing: Site traffic is COMPLETELY USELESS unless you’re converting your visitors. Yup. Maybe you have 1,000,000 site visitors. But those numbers mean nothing compared to your competitor who has 10 site visitors who all convert. It’s in the conversions that you see real success. So, how do you convert visitors into buyers? It all begins with getting leads. In this ultimate guide, I’ll teach you a proven formula for pulling in thousands of leads from your site. I’ll show you how to create a LEAD MAGNET. Don’t have a lead magnet right now? Or do you have a bunch of them that aren’t pulling in the numbers you expected? Read this guide and find out: Why you ABSOLUTELY need a lead magnet. How DigitalMarketer pulled in 35,859 leads with a single lead magnet (I dissect this exact piece and show you why it worked so well). A step-by-step guide on how to create a lead magnet of your own, based on this powerful example. How Brian Dean boosted conversions by 785% in one day by using an easy-to-create lead magnet (the content upgrade). How to create your own content upgrade. Examples, tips, and images to inspire your creativity. And more! Ready to dive in? [bctt tweet=”Ranking for 100,000 high search volume keywords ISN’T a huge success UNLESS you’re converting that traffic. What do you need to convert visitors? The humble lead magnet. More on the Write Blog via @JuliaEMcCoy ” username=”ExpWriters”] What Is a Lead Magnet? A lead magnet is simply a gift you offer your audience in exchange for their contact information. It’s super effective because people LOVE getting free stuff. Take the following experiment of the Amazon gift card. People were asked if they’d rather get a gift card for free worth $10, or a gift card worth $20 for only $7. Which one would you pick? If you were in it for hard value, you’d pick the $20 gift card for $7. Right? Let’s see how people responded. Source: neilpatel.com The graph shows that people always go for higher value UNLESS something is offered for free. Then they all go for the free stuff. This is exactly how a lead magnet works. It cashes in on people’s magnetizing attraction towards freebies. Here’s exactly how it works: Build something your audience will adore. Let your knowledge about them guide you. Ebooks, webinars, checklists, cheat sheets, and content upgrades are all fabulous ideas. Create an opt-in form on your site. You can do it easily with either Mailchimp or ConvertKit. To get your freebie, your audience has to sign up with their contact information on the form. Once your audience signs up, they can immediately download your lead magnet. Lead magnets offer your audience huge value for nothing. Or almost nothing. All they need to do is share their contact information with you. There’s one problem left, though. What if no one cares about your freebie? Because yes, not all lead magnets are created equal. There are lead magnets everyone is dying to grab and download… …and those that are just, well, meh. Source: backlinko.com The secret to success is knowing what makes a lead magnet desirable, urgent, and worthwhile. Let’s get into the “how” of building EXACTLY that. Looking to get an epic lead magnet written and designed? We do that! Check out our top-notch ebooks (AKA lead magnets) here. 5 Lead Magnet Types That Convert and Pull in Leads Like Crazy First, a few ground rules. Here’s an incredible example of a lead magnet that converted like crazy: The Ultimate Facebook Ad Template Library by DigitalMarketer. Source: digitalmarketer.com This powerhouse managed to pull in 35,859 leads in only two months. Amazing! By now you’re wondering: What made it so special? What made 35,859 people desire it? Can I make one just like it? YES, you can. This is why I will dissect DigitalMarketer’s lead magnet for you. I’ll: Show you the elements that made it super successful Give you a step-by-step guide to creating one just like it Inspire you with other examples of amazing lead magnets Let’s get started! [bctt tweet=”@DigitalMktr pulled in 35,859 leads in 60 days with one powerful lead magnet. @JuliaEMcCoy breaks down why it worked so well, AND shows you how to create your own high-powered lead magnet ” username=”ExpWriters”] 1. The Ultra-Specific Lead Magnet Opt-In Form: Where It All Begins It all starts with the opt-in form. Why? You will never convert a single soul if your opt-in form looks boring or generic. For example, look at this one. Source: lucidpress.com Honestly. Would you sign up for this? Nope. You don’t know EXACTLY what you’ll get, so why risk signing up for something that’ll only clutter up your email box? Okay. Let’s once again look at the opt-in teaser for The Ultimate Facebook Ad Template Library. What do you see? That’s right. Ultra-specificity. In particular… Specific Numbers Numbers convert like crazy. And there are tons of powerful numbers in this content. “8 BRAND-NEW examples,” “11-word ad that netted $208,485,” and “110,422 leads for just $1.76 a piece.” Notice the numbers aren’t even rounded off. That gives them an extra punch of power and specificity. Specific Benefits Those who download The Ultimate Facebook Ad Template Library get: Examples of successful Facebook ads by DigitalMarketer An 11-word ad formula they can use (for ANY market) A trick that will turn deserting leads into customers A question formula that increases conversions while saving money Inspiration from the top three Facebook ads that generated 110, 422 leads for $1.76 So the number one rule in creating a lead magnet opt-in form? Be ultra-specific. Let’s look at other examples of opt-in forms that follow this rule. Here’s one from HubSpot.     Nope, HubSpot’s opt-in … Read more