how to market a blog post

Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your content’s visibility. If you’re unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.  Email Marketing Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts. A few tips when marketing content through email include: Teasing subscribers with snippets to pique their interest. Using eye-catching CTAs to encourage them to take action. Personalizing the email by including warm greetings and the subscriber’s name. Sending follow-up emails to remind them to check out the amazing content. When sending a teaser email, keep it simple. Short intros, non-distracting graphics, and a link to the blog post are more effective than lengthy content. Did you know you can also repurpose your blog post into emails? Split them into smaller topics for variety and link each topic to the original blog post. Marketing your blog post through email gives you direct access to subscribers via their inboxes. It’s also inexpensive, and the results are measurable by analyzing email opening rates and click-through rates. When using email marketing as a promotional strategy, let your readers choose a frequency for receiving mail that won’t overwhelm them. Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Share on Social Media Platforms Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. If you’re wondering how to share a blog post on social media, an effective approach is to share teaser points along with a link to the full article. You can also take advantage of WhatsApp Status, Facebook and Instagram Stories, and Twitter Threads that disappear after 24 hours. An effective way to use these status and stories features is to break down your blog post into key points and turn them into multiple statuses, then include a link in the last status. YouTube Stories, on the other hand, last longer. They disappear after 7 days, but they’re only available for channels with 10,000 subscribers. If you’re not eligible, promote your blog post through a short YouTube video and include the blog’s link. With social media sharing, you’ll enjoy increased visibility due to a large audience. It’s also cost-effective since sharing is free unless you’re using paid ads. You also get real-time feedback through comments, likes, and shares, and gradually build a community as readers interact with your post. When choosing a social media platform, consider which suits your audience’s demographics. For instance, Instagram is popular with Gen Z while Facebook caters mostly to Millenials, Gen X, and Baby Boomers.   Share on Content Publishing Platforms  Content publishing platforms allow you to create and publish longer content than is possible on social media. Popular ones include LinkedIn, Medium, Blogger, and WordPress. Platforms like LinkedIn and Medium, which have numerous users, have inbuilt audiences where your posts are recommended to users, helping you reach a wider audience. They also contain engagement metrics such as shares, comments, likes, number of views, and average time spent by readers on your articles. Other platforms like Substack can integrate with email to further promote your blog posts to your subscribers. WordPress has SEO optimization features to help your blog post generate traffic. These content publishing platforms are user-friendly, making them easy to use for non-tech persons. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. When choosing the best publishing platform, consider your audience. For instance, LinkedIn caters to professionals seeking B2B content while Medium has a broad readership. Get Help from Influencers Influencers have a significantly large fan base, and they also have the power to influence their fans to make certain decisions. With their wide reach, influencers can promote your brand’s blog posts to reach a wider audience and generate more traffic.  Search your industry or niche to discover which influencers fit your needs. There are influencer search tools such as Upfluence and Promoty which make it easier to find them. When you find the right one, collaborate with them on ideas such as allowing them to take over your social media for a day, and helping you promote your content to your followers and the influencer’s followers. When seeking influencers to promote your brand’s blog posts, consider settling for ideas that benefit both you and the influencer. Therefore, your blog posts should be relevant to the influencer’s followers. Also, look out for influencers with a genuine connection to their audience and whether their previous collaborations with other brands were successful. Generate Backlinks to Your Blog Posts Links from other websites to your brand’s website are a signal to search engines that your content is credible enough to be referenced. That is a big boost to your visibility and has the potential to increase your website’s traffic. Here’s how to promote a new blog post by getting quality backlinks: Create valuable content that people want to link to as their point of reference, and ensure you also link to credible sources. Write for other reputable blogs (guest blogging) in your niche and include a link back to your website or a relevant article. Get on Quora, Reddit, and other Question and Answer sites. Answer questions expertly there so that when you leave a link readers will want to click on it. When using backlinks as a means of promoting your brand’s blog posts, remember to choose quality over quantity. A few quality links to and from reputable brands are better than many low-quality links that can harm your SEO. Promote Your Content Through … Read more