They stand out as some of the most popular and widely used formats for content today.
But, here’s a million dollar question: how do you write them?
If you’ve ever wondered how to write content for a blog, you’re not alone.
While it’s true that writing blog content can be challenging, it doesn’t need to be, and my simple guide is here to help you learn the steps. Read on for tips on how to write content for a blog, another short how-to post in my #howtowrite series!
[bctt tweet=”Need some pointers on creating good blog posts? Here’s a nutshell guide on our own Write Blog, covering #howtowrite a blog. ” username=”ExpWriters”]
Why Blogs Matter
In addition to communicating valuable information to readers, blogs also serve important SEO purposes. When they’re well-written, they relate to Google and other search engines that a website is authoritative and relevant and that the writer well-versed on a given topic or in a given industry.
Additionally, blogs are a critical platform for any company that wants to build a well-rounded content strategy and are essential to companies striving to bond with their clients and showcase their brand voice.
Without a blog, it’s difficult to build up a consistent brand voice, and companies are finding that blog content consistently stands out as one of the most relevant and trustworthy sources of online content out there. To be exact, they’re the fifth most trusted source of online content among readers.
What’s more, blogging has the potential to have a massive impact on a company’s leads and engagement rates. The more blogs you publish, especially if they are SEO optimized with the right keywords, the more people will find their way to your site and its content. And if you’re writing your blogs well, they’ll want to stay, share, and download.
How to Write Content for a Blog: 6 Simple Tips to Start Using Now
If you want to learn how to write content for a blog, you’re in luck. These simple tips will help you get started.
1. First Things First: Know Your Audience
Knowing your audience is essential to writing good blogs. If you’ve never built a target persona before, now is the time to do it. In addition to giving you an idea of who you’re speaking to and what they care about, a target persona will also serve the critical purpose of helping you get inside your readers’ heads and solve their most pressing problems for them.
When you understand your blog’s audience, everything else can flow naturally. It’s critical to remember who your audience is throughout the writing process, and keep them in mind as you work to craft content your readers can depend on.
2. Spend The Time to Craft Great Topics
Topics are the lifeblood of your blog, so it pays to come up with great ones. If you’re having a difficult time harvesting blog topics, turn to trusty sources like your website FAQ and Quora. These are often untapped gold mines of great ideas and outstanding information, so it pays to pay attention to them.
As you craft the topics for your blog, pay attention to which perform well and which don’t. This will give you a good idea of what you should be crafting going forward.
3. Make Your Hook Captivating
The hook, or the opening part of your article, is one of the most important components of all of your content. With this in mind, spend some time making sure the beginnings of your article are as good as possible.
They should be constructed to grab your reader’s attention and keep it. This means including relevant facts, stats, and information. It also means addressing the reader directly and ensuring that you know your audience well enough to know what will appeal to them.
4. Organize Your Blogs to Make Them More Readable
While many people bypass this detail, organizing and optimizing your blogs is essential.
To make your blog content as readable as possible, organize them into small, digestible chunks and ensure that you’re never presenting your readers with dense blocks of information. In addition to making your content more user-friendly, breaking it into approachable pieces will help to make it better for SEO.
Evergreen content will become the cornerstone of your blogging strategy, but only if you let it. Evergreen content is the type of content that users can visit at any time and count on it to be relevant. It’s also the kind of content that will earn you blog views long after the publish date of the content itself. With this in mind, publish evergreen content whenever possible on your blog. It will boost your content strategy, and your readers will thank you.
6. Keep Writing
Writing a blog can be tough, but it’s critical to keep going – even (and especially) when it gets hard. If blogging were easy, everyone would do it. Because it’s not, though, it’s up to you to find ways to make the blogging strategy work for you as much as possible.
When you run up on writer’s or topic blocks, talk to people in your community and look at blogs you admire. This simple strategy will help you stay on the bleeding edge of the industry, even when you face the challenges that all bloggers do.
Great Blog Content Starts Here
While it’s true that great blog content is hard to come by, it’s also true that you can learn to create it with a few simple steps. This guide gives you the framework you need to learn how to write content for a blog, and begin crafting your own outstanding blog content. Time to make your dream of becoming a successful blogger a reality!
While content has many applications, ranging from social media to marketing and beyond, website content is by far one of the most common things that people want to learn how to write.
Designed to attract reader attention, provide value, and offer information, website content is the foundation of all content around the web, and it’s essential to know how to write content for a website in a fast, effective, and compelling way.
To be as useful and impactful as possible, website content can’t be rushed, sloppy, or completed with only a half-hearted effort. Instead, it needs to shine with relevance and value.
Here’s everything you need to do to learn how to write content for a website, and distinguish yourself from the crowd, in a nutshell guide in my #howtowrite series.
Focus on Value First – Always
Think, for a moment, about why people interact with website content.
They’re coming to a website to find out something about a company, a product, or a service. Maybe they’re a new customer looking to learn more about what a company provides. Maybe they heard about a cool new product and wanted to learn more for themselves.
Maybe they’re looking for a specific product and they want to do their research before they commit to buying. No matter what the case may be, website content is an essential vehicle for value and relevance, and it’s critical to provide this accordingly to customers.
With this in mind, website content must feature a few elements that are different and more pronounced than other types of content.
For example, it’s got to be more in-depth than social content, more professional than some blog content, and more personal than most marketing material out there.
To put it another way, people want to learn about your company, your brand and your mission through your written material, and it’s the job of website content job to do just that.
How to Write Content for a Website: 7 Steps to Compelling Material
If you’re setting out to write website content, but you’re not sure where to begin, start with these tips:
1. Be original.
When we say “original,” here, we mean it in both senses of the word.
On one hand, the content you publish on your website should be original in that it doesn’t appear anywhere else on the web.
While this may sound like a simple concept, 29% of sites currently feature duplicate meta content, so it’s wise to pay special attention to the fact that everything on your site is original, and that you’re not lifting pieces from yourself or from anyone else.
Secondly, the content on your site should be original in that contains your unique brand voice, outlook, and mission. Again, people come to your site looking for relevance and information and the best way to provide them with this is to be as relevant as possible.
2. Create strong headlines.
If you didn’t know it by now, strong headlines are the center of all things content, even (and especially) on your website. While the purpose of headlines is indeed to drive interest, headlines are also a good place to think about how best to provide relevance and information.
Ideally, people should be able to visit your site, look at your headline, and understand what the purpose of a page is and what types of information they can expect to find there.
With this in mind, creating your best headlines will go a long way toward making your content more informative, and can help boost the engagement and conversion rates of your pages.
Looking at your competitors and using BuzzSumo to search most shared content topics in your industry is a great way to be inspired and start a list of fantastic topics.
3. Provide relevant links, prices, and information.
The more information on a website, the better. If you’re writing a pricing page, for example, input links to related services and provide your users with all of the information they may need to make smart decisions.
While some people believe that including things like pricing on websites isn’t a good idea, customers are often grateful to have as much information as possible, and this small step can go a long way toward boosting the functionality and relevance of your site.
We have a Transparent Pricing page on our website, which clients have always said they appreciate:
4. Seek to provide answers in your website content.
When you write social media or blog content, a part of the process is knowing your audience well enough to address their fears, concerns and priorities. With website content, knowing your target audience is equally important, only you have to know them well enough to anticipate their questions and answer them before the customers have a chance to ask themselves.
When you do this, it helps show your readers that you understand their issues and that you’re willing to take a step into their shoes. It’s also a great way to make your pages more engaging, actionable, and targeted.
5. Be accurate.
Everything featured on your website should be accurate and current. Pricing information, for example, should always be up-to-date. You shouldn’t feature outdated services or bygone facts on your website, and it’s absolutely essential to ensure that the information you do provide is as accurate and interesting as possible.
In addition to helping your readers connect on a deeper level with your material, this will also provide a better user experience and a more exciting website for them.
6. Add images and video to your website pages.
A picture is worth a thousand words, and visual enhancement can work wonders for your website. With this in mind, consider recording a short product video and placing it on your product page or enhancing your “bio” or “about us” sections with images of your team, your workspace, your products, and your past successes.
These things provide a personal touch to a website, and can go a long way toward making the process more exciting and relatable for your users.
7. Keep it current.
Google loves fresh content, and this is especially essential for your website. Be sure that you’re not incurring google penalties by keeping all of your name, address, and phone number information up-to-date. This will help you provide the best experience to your readers, and can go a long way toward helping you rank well, also.
Learn How to Write Content for a Website Today
Website content is the cornerstone of all online material.
To ensure that you’re off on a great start with your website content, simply follow the tips in our blog today. In addition to providing you with new approaches to crafting compelling website content, these approaches will also allow you to put your own spin on the writing process.
If that weren’t impressive enough, there are 2 new LinkedIn members added each second.
As such, LinkedIn has quickly become one of the best platforms out there for content writing, and it’s a great place to gain leads and build recognition for your company, cause, or topic.
Like all things, though, learning to write content for LinkedIn is a skill, and you’ve got to develop it in order to excel at it.
With that in mind, here’s a simple, one-stop shop to help you get started crafting content for LinkedIn, in my next #howtowrite blog post in our series.
10 Tips for Writing Content on LinkedIn
To write great content on LinkedIn, follow these ten simple tips:
1. Tailor your voice to LinkedIn’s demographic.
The audience that uses LinkedIn is geared toward the world of professionalism and business, so it’s wise to treat them accordingly. Instead of writing your LinkedIn posts like you would for Facebook or a similar platform, be sure that you’re gearing them toward the unique community LinkedIn offers.
This means keeping your content on-topic, professional, and authoritative. It also means ensuring that you’re adjusting your voice wherever and whenever needed to continue meeting your reader’s requests and demands.
On LinkedIn, just like any other social media platform, it’s critical to learn to post often enough to get noticed, but not often enough that you bother your colleagues or drive leads away. Keep in mind that LinkedIn uses an algorithm that determines what shows up on network updates, and that posting too frequently can damage your impression numbers.
To determine how often you should post, consider LinkedIn’s top influencers. While they post several times a week, they’re not posting each day, and they have a deep understanding for their natural publishing maximums. To put this another way, you never want to post so often that you fatigue and bore your readers!
3. Add visuals to all of your LinkedIn content.
The more visuals you can add to your LinkedIn content, the better. While you don’t want to turn the material you publish on the platform into a storybook, it’s smart to accent each post with a relevant visual, since this will help ensure that your post is featuring nicely in LinkedIn’s publishing algorithm, and that it’s as attention-grabbing as possible with your audience.
4. Pay attention to your headlines.
Headlines, in the world of LinkedIn, are essential. To perform as well as possible, they should be attention-grabbing, short, and to-the-point, but they should also give the high-level professionals that populate the LinkedIn platform reason enough to click.
If you’re confused about what makes a great LinkedIn headline and what doesn’t, take some time to consider the headlines of top LinkedIn influencers for an example. Take, for instance, this HubSpot headline, which features numbers to grab attention, a valuable promise, and an image to complete the post:
5. Keep your posts to the right length.
Post length makes a big impact on LinkedIn. While it’s a platform that’s more geared toward longer content than Twitter or a similar social platform, it’s also smart to remember that the right length content makes all of the difference. With this in mind, keep your LinkedIn posts to the right length.
In addition to ensuring that people will read them, this will also go a long way toward keeping you on-topic and deeply involved with the material you write about.
6. Use quality links to improve your content.
Links make a massive difference in the success or failure of your LinkedIn posts. To make them as good as possible, use links to demonstrate your points, showcase key sources, and reach out to relevant sites.
Keep in mind that you don’t want to “link stuff” your content, just to showcase your ability to do it, but you DO want to be liberal about your use of links, and ensure that you’re doing what you need to do to show your readers and Google that you’re capable of linking well.
7. Complete your LinkedIn profile.
Your LinkedIn profile is one of the first places people will land when they’re looking for information about you and your company. With this in mind, be sure that you’ve completed and optimized your profile accordingly. This means that your profiles should feature a relevant profile picture, all your relevant contact information, and a complete list of recent accomplishments and skills. Don’t forget to update your profiles as needed to ensure that it stays current.
8. Publicize your posts.
LinkedIn posts can make a splash both inside and outside of LinkedIn. To get as much traction as possible from each post you write, be sure to publicize it both on LinkedIn and outside of the platform. This will help gain as much traction as possible for your post, while also ensuring that it gets the audience it deserves.
9. Embed relevant video information.
If you have a relevant video or SlideShare presentation that you can add to your LinkedIn profile, do it. In addition to helping you earn a broader audience, a step like this can go a long way toward building your authority on LinkedIn, and helping you stand out as a leader in any given field.
10. Adjust as needed.
The final tip for how to write content for LinkedIn is to adjust your strategy as needed. LinkedIn, like all social platforms, changes on a regular basis and your strategy will be best off if you can adjust it whenever it isn’t working, or isn’t working properly.
Keep in mind that the LinkedIn audience is unique and discerning, and the more willing you are to optimize your content for them, the better.
How to Write Content for LinkedIn, The Easy Way!
While writing content for LinkedIn may seem hard, these simple tips make it easy and effortless. As one of the most valuable networking and connection platforms out there, it’s clear that LinkedIn is far too important to pass by, and marketers who learn to write effective content for the platform will fare well both now and in the future.
Do you need a skilled writer to help you craft quality content for your social media platforms? Check out our Content Shop to learn more today!
Social media has become a massively valuable platform in recent years.
With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of the earth, it’s clear why the various platforms in the social media family, ranging from Facebook to LinkedIn, have stood out as such valuable and relevant places to share content.
But how, exactly, do you craft content that performs well on these diverse and different platforms?
In one of my first #howtowrite series, I’m here to share with you!
Read on.
How to Write Content for Social Media: 10 Tips
Since social media is such a varied and unique environment, it’s critical to ensure that you’re writing the right content at the right time. Here’s how:
1. Optimize what you write according to the platform you write it for.
Twitter is different from Facebook, which is different from Google+, which is different from Twitter! To make the most of writing content for social media, it’s critical that you take the additional time and effort needed to also optimize the content you write for the various social platforms for which you write it.
For example, do you know which of your readers frequent which platform? Do you know how long content should be for said platform, or how to present your content so that it performs the best it can on a given platform? If not, now is the time to learn. Optimizing content for the platform you publish it on is critical, and it’s essential to master this skill accordingly.
Images are as critical for social media content as they are anywhere else. To make the most of your social content, fill it up with images once you’ve written it. Beautiful stock photos, in-depth screenshots, and even personal pictures can go a long way toward improving your content and making it feel more approachable and friendly for your readers.
To understand why this is so important to good social media content, think for a moment about how you regard posts with images vs. posts without images in your own social media news feeds. Which are more likely to get your clicks? If you answered “posts with images,” you’re not alone.
While people only remember 10% of what they read, they remember 65% of what they see, and pairing a relevant visual with your social media content can help it stick in your readers’ heads.
3. Keep your audience in mind.
Your audience is critical when it comes to social media content, and if you don’t know who they are there’s no way you’re going to be able to address them properly. With this in mind, do everything you can to build targeted personas, research your audience, and develop a solid understanding of who they are and what they care about.
In addition to allowing you to tailor your content more effectively, this step will also help to ensure that the posts you publish on social media will have a wide, broad reach with the potential to extend well beyond your audience.
4. Keep it about other people.
Social media can be an echo chamber for narcissism, so it’s important to keep your content focused on other people. If you’re one of the many social media users who finds it tough to contend with other users who publish self-centric posts on a regular basis, take heed.
Instead, keep your posts broad and externally-focused for the best result.
5. Become a master of headlines.
Social media headlines are critical to your click-through-rate, and they can make or break the success of your content. With this in mind, follow the best practices for stellar headlines. In addition to earning you more clicks, a simple tip like this can easily boost the success rate of all of your social media content and ensure that you’re as close as possible to going viral online.
6. Experiment with different content types.
Social media is a great place for all sorts of content types, ranging from articles and blog posts to videos and infographics. To build a well-rounded and unique content strategy, try your hand at all of them.
In addition to giving your fans something to look forward to, this approach will also help expand your content horizons and teach you what works best with your audience and what doesn’t!
7. Address your readers.
Social media works best when its personal, so don’t be afraid to address your readers directly. The personal “you” makes more of a splash in the news feed than anything else, so it’s smart to include it.
8. Cover trending topics.
Social media is an excellent place to tap into current events and web-wide trends. In addition to the fact that these things will generally perform well with readers, social media content has a relatively short lifespan, so using it to cover current events is a great move.
With this in mind, don’t hesitate to look to trending hashtags, news sources, and industry events to come up with topics for your next batch of social media content.
9. Keep it concrete.
Social media isn’t a place to get obscure and experimental with your headlines or your content. Since people skim through social media feeds so quickly, concrete, tangible, unique headlines and topics will perform the best. Don’t forget to give your readers something they can hold onto.
10. Don’t make promises you can’t keep.
If readers click your title expecting one thing and they get another, they’re bound to be disappointed, and rightfully so! With this in mind, make sure your headline and the content beneath it deliver what’s promised, and don’t be surprised if your CTR drops when this stops happening.
Learn how to Write for Social Media & Gain Serious Brand Attention
Social media continues to grow, and learning how to write content for social media is more critical today than it’s ever been before.
When you ace your social media content, it’s easy to attract readers, develop your brand identity, and spread ideas worth sharing.
It’s also a great way to build an ongoing following that supports the goals and long-term objectives of your company.
While the purpose of content is to be helpful and useful for readers, it also needs to appear in search engines — otherwise, you’re losing out on the potential your content could have.
Like all types of online writing, however, learning how to write content for SEO is a skill that you must learn.
With this in mind, let’s dive into how to write content for SEO, and what proactive steps you can take to make your online content visible, relevant, and interesting.
How to Write Content for SEO: 7 Steps
Here’s a sneak peek at the 7 steps we’re going to cover in today’s blog.
1. Outline and ideate the content in your head before you write it.
2. Structure your content for easy readability & long-tail keywords.
3. Format all of your content into short chunks.
4. Make your headings descriptive.
5. Nail the transition.
6. Have other people proofread your posts.
7. Have other people proofread your posts.
8. Make sure your articles are long enough to provide ample main content.
[bctt tweet=” 70.6% of ALL web traffic comes from Google — a reason why SEO is critical for every business’s content marketing. No idea what SEO is? Don’t worry. @JuliaEMcCoy guides you through the basics on how you can write for SEO! ” username=”ExpWriters”]
What is SEO?
SEO stands for Search Engine Optimization. By making online content easy for the crawlers of search engines like Google to understand, good SEO principals help written material rank more efficiently. They can even make it easier for readers to find your written material online!
There are two different segments of SEO: technical SEO and on-page SEO. While technical SEO refers to the links, structure, and code of a website, on-page SEO is the keyword inclusion, length, outbound links, images, and style of a post – all of which help Google “read” it and rank it accordingly.
Both technical and on-page SEO are methods of optimizing content and getting it to rank in a favorable manner. Common SEO tactics involve keyword research and inclusion, image optimization, link building, and content formatting.
How to Create Content That Supports Good SEO: 7 Formatting & Structure Tips
Today, good SEO and good content go hand-in-hand. If your content is poorly formatted, improperly structured, or carelessly thrown together, it’s going to be difficult to shape it into something that supports effective SEO. With that in mind, here are some tips to help you correctly develop all of your blog posts, starting now:
1. Outline and ideate the content in your head before you write it.
While nobody is saying you need to sit down and create a “brain map” of your various ideas, content that supports good SEO is the opposite of an impressionist painting. Instead of being random and sudden, it is methodical and categorical. Because of this, brainstorming content is a powerful way to ensure that you’re including all of your main points and topics, and that you can use the content to input links, keywords, and other important SEO elements.
To this end, think about all of your content, with these questions, before you write it:
Who are you trying to reach?
Which keywords will you include?
What’s the overall point of your material?
What do you want the content to communicate?
By thinking through the course and structure of your content clearly, it’s easier to publish great content that lends itself nicely to SEO.
2. Structure your content for easy readability & long-tail keywords.
Great blog posts rely on great structure, and good SEO does, too. With this in mind, consider mapping or outlining your blog posts before you write them. In addition to giving you a structure to abide by, this simple task will also help you lay out your introduction, body, and conclusion, and ensure that your content is easy to read, which, in turn, makes it more reader- and search engine-friendly.
A large brick of text is intimidating to readers, and it will push people away. With this in mind, be sure to divide all of your content into readable chunks of text, with a beginning, middle, and end.
As a general rule, paragraphs should be only 3-4 sentences in length, and you should do your best to insert subheaders at intervals of every 300 or so words. This makes your content easier for readers to approach and helps keep it from feeling intimidating on the page. It also has the potential to improve your click-through rate, which can boost your overall SEO scores.
Look through some posts here to see examples of readable content:
Beyond just using headings, you need to know how to make them descriptive and useful. Headlines are meant to guide readers through your blog post, and headlines that are highly descriptive and include target keywords will do the best job of this. They’ll also work as a sort of advertisement on Google’s search engine results page and, if they’re written well enough, will draw more people to your content.
5. Nail the transition.
Transition words are important to your writing, and they can go a long way toward making it smoother and easier to understand for readers. While this sounds simple, it’s important to remember that good content is the foundation of good SEO, and content your customers can’t read doesn’t stand a snowball’s chance of ranking well.
With this in mind, don’t hesitate to use transition words and phrases like “However,” “Secondly,” etc. These help your readers keep pace and will work wonders to streamline your writing.
6. Have other people proofread your posts.
While you may be an effective writer and editor, having other people read your posts will cut down on errors and improve your writing. With this in mind, hire an editor or another writer to help you look over your post before you publish them. Don’t ever make a habit out of publishing something you’ve not adequately proofread since this is a recipe for mistakes and sloppiness, both of which can damage your rankings.
7. Make sure your articles are long enough to provide ample main content.
According to Yoast, every article you post should have at least 300 words. The reason for that is that content shorter than that doesn’t provide enough of what Google, in its updated Search Quality Evaluator Guidelines, calls “main content.”
While it’s true that longer articles tend to perform better in the world of SEO, the main priority you have as a writer is simply to ensure that your articles provide enough main content to be useful to search engines and people.
[bctt tweet=”ℹ️ 7 SEO structure tips: outline your ideas, use long-tail keywords, make your content readable, make headings descriptive, ▶️ use transition words, and ☑️ get your content proofread by someone else. ℹ️ ” username=”ExpWriters”]
How to Write Content for SEO: 6 Critical Tips for all of Your Content
Once you’ve learned what it takes to develop content with a favorable SEO structure, let’s talk about what it takes to actually write content for SEO.
While some bloggers overlook SEO, you simply cannot afford to take this approach, especially in light of the fact that many of the things mentioned in this article, like page load time and ample amounts of quality main page content, are things that Google has been prioritizing with recent algorithm updates.
Designed to help you rank well in search engines and enjoy a wider audience, writing content for SEO is a critical part of becoming a well-known blogger in your given field.
1. Optimize your content to load quickly.
While it’s not an element of on-page SEO necessarily, page load time is a huge factor in the world of SEO, and there are certain steps you can take during the writing process to streamline load times. According to Neil Patel, 40% of people abandon web page when they take more than 3 seconds to load, so it’s essential to keep load time in mind as you craft your pages.
To determine how your site does in terms of load time, use a tool like the Pingdom website speed tool. It’s super easy to use. Just plug in your URL and location.
If the results aren’t quite what you had hoped for, there are a few things you can do to alter your on-page SEO and speed load times accordingly:
Optimize your images. Images are an important part of a good blog, and they’re critical for SEO, as well. When they’re too long, though, they can easily harm a page’s load times. With this in mind, optimize your images to load more rapidly. This involves adjusting your image sizes so that they’re not excessively large, uploading speed-friendly image formats (JPEGS are the best options), and inputting image src codes to prevent the browser from surveying the page directory in an attempt to “read” the image.
Keep redirects at bay.Redirects can destroy your page load time, so it’s important to keep them to the bare minimum. As much as you can, avoid citing URLs in your content that redirect to other URLs. This will help enhance your load time and create a better user experience.
2. Make your headlines powerful and attention-grabbing.
The headline is a huge asset when writing content for SEO. In addition to the fact that the headline is the first thing people see, it’s also one of the primary things that Google evaluates when ranking your sites. To ensure that your headlines are performing well and drawing readers, be sure to do the following:
Include relevant keywords. For best results, input your keyword phrase at the beginning of your headline to make it as prominent as possible.
Use action words. Action words make readers want to act. When your headline asks someone to click, share, or download, they’re more likely to do just that.
Address the reader directly.Addressing the reader directly makes your headlines more personal, and can grab a reader’s attention from the depths of the SERPs.
3. Write a fresh meta description and title.
Meta descriptions are the small snippets of descriptive text that show up in Google’s SERPs. If you want SEO juice, you CANNOT ignore this part.
For example, check out the meta description that appears for Express Writers in the SERPS.
While they’re easy to overlook, they’re critical for the health and wellbeing of your content’s SEO. To get the most from each meta description you write, include relevant keywords, direct your content to the reader personally, and keep it the right length (fewer than 160 characters) so that it doesn’t get truncated by Google.
While these may seem like simple steps, they’re essential to keep your meta descriptions on point and helpful to your readers.
4. Include keywords (in the right places).
Keywords used to be all the rage in the world of SEO. Today, the buzz has quieted a bit, but they’re still an important piece of on-page SEO. With this in mind, you’ll want to include relevant keywords in all of the writing you do, but take pains to not go too far with them and “stuff” your content like a Thanksgiving turkey.
As a general rule, your keyword or keyword phrase should be included in your title, subheaders, and throughout the body copy. While keyword density is only one of Google’s more than 200 ranking factors, it’s still an important thing to pay attention to and optimize for when you set out to write content for SEO.
Links are a powerful tool to help improve your SEO. While internal links (links that point back to your own content) can help direct users to your other material, external links (to high DA sources with a score of 50 or above) will help communicate to Google and other search engines that your website is authoritative and relevant, and that you value quality connections to other online content.
To use links correctly, attach them to relevant, non-stuffy anchor text and ensure that you’re using only the most relevant sites for your particular information.
6. Use the right tools and resources.
While it’s true that writing content for SEO can be tough, there are dozens of great tools and resources at your disposal. Consider using apps like the following to improve your content’s SEO and help it rank more effectively.
Yoast SEO. A simple WordPress plugin that helps optimize WordPress posts for SEO.
Hemingway. A simple app that helps writers simplify and clarify their content for enhanced readability.
The AMI Headline Analyzer. A tool that analyzes headlines and determines how emotive and impactful they are.
BuzzSumo. A powerful tool designed to help bloggers mine topics, track keywords, and located trending topics.
[bctt tweet=”ℹ️ 6 tips on how to write content for SEO: optimize your copy and images, ️ use catchy headlines, ✍️ make sure to write meta data, ️ use keywords, use high-quality links, and ⚒️ use the right tools. ℹ️” username=”ExpWriters”]
Conclusion: How to Write Content for SEO, Made Simple
While it’s true that writing content for SEO can be tough, these simple tips can give you the roadmap you need to make the process easier and more streamlined than ever before.
With good SEO content comes good rankings, more readers, and increased online visibility – which is great for your content and your company.
