inbound marketing

Whether they realize it or not, a large number of businesses are already using content marketing strategies. Because some companies are still not familiar with the term “content marketing”, let’s water it down. Content marketing is basically all about providing helpful information to existing and prospective customers for the main purpose of increasing brand awareness, encouraging customer loyalty, driving website traffic and attracting new customers. New websites are launched every second, so you will need to employ top content marketing strategies that will ensure that all virtual roads lead to your website.   Predicting The Winds of Change For Content Marketing in Twenty Fourteen How will all this change in 2014? There have been several predictions. Which ones are the focus? Let’s take a look at the top content marketing trends to expect in 2014.   1. Website Management Will Improve with Advanced Technologies Every single year the content marketing industry is greatly impacted by new technological advances. In 2014, experts have predicted that there will be more advanced tools that website owners can use to effectively track the progress of their website – this is the part where you scream “yeah!!!”  Currently, it has been quite cumbersome, time consuming, and expensive for a large number of businesses to monitor and use the analytics for every piece of content on their website. However, with improved online resources, you will be able to analyze every single piece of content on your site for popularity and usefulness.   2. Content Will Start to Change Search engines are going to relegate poor-quality content to the nosebleed section of the page rankings. Quality content will be tailored to suit the requirements and answer the questions of target audiences (this is the time to seek the services of a reputable content provider if you want your site’s content to stand a chance in the highly competitive internet world). Currently, a lot of companies are creating content the wrong way. The content found on most company websites are written solely for the company, its employees, suppliers, business partners and not for the audiences that matter the most – the customers/clients! Experts predict that in 2014, a considerable number of businesses will start to understand the significance of customer-targeted writing and their content will start to change. If you are a small business owner, you should learn how to build content strategy for your small business website.   3. Every Company will Know the Importance of Content According to the 2013 State Inbound Marketing Report, 60 percent of businesses know the value of inbound marketing and are making use of content marketing strategies to boost their sales. In other words, the remaining 40 percent are clueless as to the importance of content marketing and are dangling at the bottom of the internet-food chain. It has been predicted that by the end of 2014, all businesses will become very familiar with inbound marketing and content marketing and will utilize these strategies to drum up more business.   4. Social Media will Certainly Play a Bigger Role in Content Marketing Though a considerable number of businesses are starting to familiarize themselves with social media popular platforms, very few companies actually know how to use these awesome platforms to properly boost sales and promote higher web traffic. By 2014, there will be a big trend in content marketing to social media platforms for specific targeted audiences.   5. There Will Be a Huge Demand for Top Quality Content HUGE. Why? As mentioned earlier, top search engines will be relegating poor-quality content down the search engine rankings with absolutely no hope of being seen – oh yes, search engines mean business! In 2014, smart business owners will recognize the importance of quality content and the need to have quality, well researched and written content on their website. As the demand for top-notch content increases, so will the demand for experienced and top quality content writers. Since experts have predicted that all business owners will understand the value of content marketing by the year 2014, this means that content writers will expect higher standards from clients, as more clients will know precisely what they want for their website. When you take a good look at the previously mentioned predictions, you can start to understand the increasing need for well researched and well written content delivered through the right platforms for your business. There is certainly no doubt that content marketing will always be regarded as a vital component of any B2B marketing tactic and its use will always keep growing. Having a highly successful content marketing campaign will certainly establish you as a professional in your field and lay down a foundation for a long-term, healthy business relationship. In order to make sure that your website remains attractive and relevant to your target audience, you will need to stay on top of the content marketing strategies. It is important that you know how to deliver useful content for your content strategy audience. Doing a lot of research and investing time in reviewing content marketing blogs can help you to know the value of top-quality content and how the trends in content marketing keeps evolving. Next, let’s talk about the top major uses content will have in 2014. 6. Personal Brand Growth with Content & Content Strategizing It is no secret that content marketing is a tested and trusted way to build links for improving search rankings and website traffic. If you are employed in a large organization, personal branding is a focus. It’s essential in building a strong presence in your industry. This will not only be beneficial to the organization, but also to you. Having a great personal brand can help you acquire a wealth of new opportunities that stretch way beyond existing alternatives. Personal branding has assisted professionals like Chris Guillebeau, Brian Clark, and Seth Godin. These professionals built a strong personal brand together with their existing companies to make themselves a solid resource for marketing, entrepreneurship and originality. … Read more