industry copywriting

Did you miss this week’s #ContentWritingChat? If so, you missed an amazing discussion! There’s no need to worry though. We have a full recap so you can catch up and learn all about how to write for difficult industries. Do you need proof that Tuesday’s chat was amazing? Take a look at this! We trended at #11! Guys… seeing what I’m seeing?!? We’re in #11 spot for trending! #itwasgonnahappen #ContentWritingChat #partytime pic.twitter.com/zoX6Lpo7UZ — Julia McCoy (@JuliaEMcCoy) June 14, 2016 #ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries and Make it Fun Join us for #ContentWritingChat Tuesday, June 14th at 10 AM CDT with guest host @itskgarvin! pic.twitter.com/LehTo665jP — Express Writers (@ExpWriters) June 7, 2016 This week, our guest host was Kathleen Garvin. This was Kathleen’s second time guest hosting our chat and we always love having her share her expertise. As an editor for The Penny Hoarder, she has loads of great advice to share on writing. Q1: What are some of the craziest/most difficult industries you’ve written for? To start off the chat, we wanted to see what kind of writing experience our chat participants have had. While some of them haven’t written for any crazy industries, quite a few had. Let’s just say their answers didn’t disappoint! A1: Craziest? An EXTREMELY niche healthcare product. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A1: Most difficult? Personal finance. Mostly b/c I assumed it would be, you guessed it, BORING. #ContentWritingChat https://t.co/uX9mtOUrHl — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen has had to write for an extremely niche healthcare product before, which she found to be pretty crazy. She also said that personal finance was the most difficult for her because she found it boring. A1: The hardest web copy I ever wrote was for a rock hauling company. (Was writing small biz websites for @hibuUS). #ContentWritingChat — Tara M. Clapper (@irishtara) June 14, 2016 Tara had to write for a rock hauling company. That sounds pretty weird, right? A1: Weirdest: Anal itching cream called fire in the hole. Wonder if its still around. #contentwritingchat — Danielle Antosz (@dantosz) June 14, 2016 It’s safe to say that Danielle may have had the craziest answer of all. A1: We happen to be well versed in different grades of steel #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 Different grades of steel? That sounds interesting. A1. a Craziest: Trash bags. (Is that an industry?) Strangling my muse for ideas after the 10th article. (Back in 2011) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 14, 2016 Our very own CEO, Julia, had to write about trash bags. Does it get more fascinating than that? A1: My first paid writing gig was writing product descriptions for batteries. Yeah, that was challenging. #ContentWritingChat — Zachary Fenell (@zacharyfenell) June 14, 2016 Zachary had to write product descriptions for batteries! Q2: How can you still maintain readability and creativity when writing for difficult industries? When writing for a difficult industry you still want to make sure your writing is easy to read and creative. Check out these tips from the chat: A2: Remember the basics first: Good grammar, spelling + information. Anything less can kill your credibility. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 No matter what, you always need to keep the basics in mind. Kathleen said to ensure you have good grammar, correct spelling, and the right information. A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen and Alberto were on the same page with their responses. Remember that you’re writing for people. Write how people talk, not like a robot. Kathleen also suggests using images to break up the text in your article and interviewing people in the industry you’re writing for. A2: May be boring to you but useful and informative to the reader. Address their interests and questions. #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 @writingchat A2: Know thy reader! When you write to solve their problems, your writing becomes more interesting #ContentWritingChat — Jacob Rouser (@J_Rouser) June 14, 2016 Address the interests and questions of your reader. You want to make sure you’re adding value for them. @ExpWriters A2. Before writing, take a deep dive into particular industry and understand the business. #contentwritingchat — Hardik Oza (@Ozaemotion) June 14, 2016 Hardik said to make sure you get to know the industry and business you’re writing for. The more knowledge you have, the easier it’ll be to write. @writingchat A2 infuse a conversational aspect – don’t be overly technical, but still state the facts. #ContentWritingChat — Amanda Vera (@amnda_vera) June 14, 2016 Amanda said you shouldn’t be too technical in your writing. State the facts, but make sure it’s easy for the reader to understand. A2c) If you give you content personality, you’ll pull in readers for even some of the more dull topics. #ContentWritingChat — Jeff Reno(e) (@Renoe) June 14, 2016 Jenn said to give your content personality. That’s a sure way to pull readers in. A2: Try to understand what your target audience is interested in. And stop thinking you are writing about boring stuff #ContentWritingChat — Zlatka Larsen (@palkoviz) June 14, 2016 As Zlatka said, understand what your audience is interested in. Also, quit thinking you’re writing about boring content. It’s all in the mindset! A2: They say there are no boring topics… only boring content creators. 😉 #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 As Kathleen said, there are no boring topics… Only boring content creators. Q3: Industry content can require extra research. Tactics/methods for best research? If you’re writing for an industry that requires you to do some research, implement these tips from the chat: A3: Ask lots of questions + find out what other people are … Read more