interview - Express Writers

Interview for the Write Blog: Copywriter & Content Strategist Diana

Interview For The Write Blog Copywriter And Content Strategist Diana

Today for the Write Blog, we interviewed one of our full-time writers, Diana. Diana is a journalism graduate, award-winning filmmaker and online content specialist. She dedicates her work to crafting content that connects people with stories and ideas that matter. When she’s away from the laptop, you can find her navigating through South America’s mountain trails or planning her next large-scale environmental project. Diana joined our team earlier this year and has become an integrated part, training closely with Julia for a course support role, and writing a myriad of content types for our clients.  How did you first find out you liked to write? My dad is a writer and I’ve always been a big fan of him in many ways. So when I was about nine years old, I decided to submit a story for the Remembrance Day competition at my school. The story ended up winning first place and was announced at the annual ceremony. If you can remember being nine years old, winning basically anything was the best thing ever. So clearly, I exploded — and became totally obsessed. Soon after, I got a hold of my dad’s old briefcase, filled it with blank notebooks and begun writing long-winded mystery stories for a good length of time (Nancy Drew was my other hero). What (or who) were your early influences in writing? After my long-lived Nancy Drew/Harriet the Spy phase and survived my too-cool-for-school chapter, I was introduced to a handful of influencers in University. Besides my incredible journalism/writing professors and mentors, there were some other special people I surrounded myself with: I ABSORBED Kurt Vonnegut. Like I wanted to take his work and inject it into my body somehow. Douglas Coupland and Rawi Hage were fairly prominent in my life, too. David Sedaris was pretty much my long-distance, secret mentor for my short story work. Hunter S. Thompson was my muse. Charles Bukowski, Leonard Cohen and Sylvia Plath were my sad, soulful weekend mentors. At this time, I was also regularly writing lyrics for a band I was in. I think this may have been one of the greatest influences for my writing: The self-disciplined study of lyricism and poetry. It gave my writing a certaindepth and flavour. Henry David Thoreau was a game-changer, though. I think I’ve read Walden 4 times. This, combined with tree planting expeditions and my insatiable love for scriptwriting eventually led me to creating work for a purpose, rather than simply the joy of storytelling. What kind of topics get you excited/passionate to write about and why? I love characters. Profile pieces, especially on zany people, make me giddy. I also love every aspect of writing for environmental topics. I try to learn as much about environmental issues on the side to help my craft in this field. Honestly though, any topic that has the potential to influence further development in either myself or the world at large has me pretty pumped. This can include: – content marketing – social enterprises – psychology and self-development – new cuisine or farming practices – specific technology Do you have any daily/typical writing rituals? I meditate. I go through stints where I don’t do it as often, but it’s clear how it affects my concentration and therefore my writing. Meditating every morning before looking at screens improves the overall productiveness of my day significantly. Clear/calm mind + blank paper + coffee = real potential. What books, tools, websites have helped your writing the most? I’m kind of old school. I believe the simple discipline of reading and writing a desired topic/style can boost your abilities. Currently, I’m trying to improve my content writing, so I’m reading Julia’s book while following various blogs. I use Feedly to help me stay updated with specific styles of content I’m focusing on — which is actually the most high-tech I’ve ever been in this respect. What is your favorite article that you wrote? It was called, “Massacre on Dundas Avenue.” It was an investigative piece on why there were so many dead squirrels littering the main roads in my town. The article was a result of a casual observation that led to a broader issue — an approach I feel makes for the best articles. A favorite client that you worked with? Dr. Graham’s Homes, which is an orphanage and school in Kalimpong, India. I wrote a number of the graduate’s testimonials for their main site to encourage essential funding. The stories these students shared were truly inspiring, some of them almost chilling. Being given the chance to take these stories and mould them into something tangible was an honor. What is the oddest writing assignment you’ve ever had? I covered a radio story on the inside life of a trailer park, which was actually a few hours away from where the TV show, Trailer Park Boys was shot. The assignment required me to go door-to-door and interview residents of the area, which proved to be both terrifying and awe-inspiring. The range of characters was vast, but one common theme that carried through was the residents’ ability to effortlessly entertain guests. How does your writing career help you either creatively, personally, or financially? My writing career not only pays the bills and my ability to travel (which includes its own benefits), but it encourages me to evolve on a personal level. I believe that constantly working on a craft, whether it be art, carpentry, music or writing, enhances your ability to expand in a myriad of ways. It helps you practice humility, and when done well and enjoyably, can be beneficial for your spirit and overall well-being. The craft of writing helps you connect with people and ideas. It supports continual learning, curiosity, and encourages open-mindedness. Needless to say, invaluable gains.

Q&A Interview With The SEMrush Team: Talking SEO & Online Marketing

Q&A Interview With The SEMrush Team: Talking SEO & Online Marketing

Last week, we sat down with a few members from the SEMrush team. In a nutshell, SEMrush is today the world’s leading provider of competitive intelligence and keyword research for professional digital marketing campaigns, with versatile, affordable plans. And yes – we use and love their software. We talked to Tara, Michael Stricker, Michael Isaac, and Tyler in our Q&A session. (Bios of the team members are at the end of this post.) We asked them how SEMrush came to be, common marketing problems to be faced today, SEO insights for website owners, among other things. It was a great session, with a lot of useful knowledge shared from their team – read, enjoy, and share! Tell us a little about how SEMrush was started (what’s your founding story)? Michael Stricker: “It was a dark and stormy night…” – Oleg and partners are the only ones who can answer this… they concocted something to aid their SEO data-gathering, and their peers were so taken with the result that they offered to pay for it… and the rest is history. Tyler: Oleg and Dmitry were tech guys working for a marketing firm with the task of creating “cool tools” (as Oleg puts it) for their company to run more efficiently. The point wasn’t profit; just create something cool and useful for the industry. They got so into it that they spun off the tools to create SEOQuake then SEMrush. Tara: Please see this for quotes directly from Oleg. What kind of daily problems does SEMrush answer for online marketers? Michael Stricker: Questions arise regarding what keywords your market is using most frequently. SEMrush enables astute marketers to get inside their prospect’s heads for a minute. The fact that it also affords an X-ray into what is working best for one’s online competitors is the icing on the cake. Add to that keywords, ads, clicks and spend for AdWords and you’ve got a chocolate layer cake. Sweeten that with Google Shopping data regarding keywords and prices and you’ve got a tray of high-converting cupcakes on top. Now, consider mobile search terms, visibility tracking and then specify local search down to the city and state, and you’ve got a tiered wedding cake for SEOs married to the data. Roll out the SEO Audit to help find and fix link errors and such that can trap search spiders and prevent your site from being fully indexed and you’ve got confections fit for a Technical SEO. Do that in 28 countries worldwide and Bing U.S. and you’ve given the world a slice of the pie. Michael Isaac: When people use SEMrush, they are constantly looking for answers. “What will be my next keywords?”, “Who should I be looking at the closest as a competitor?”, “What are the next errors I should fix on my site?”. We help our users find out all of this information every time they log in. We can tell them who is ranking for the same keywords they are, what issues we find with their site through our Site Audit tool, what keywords they should target next through their SEO and multiple other reports that can contribute to their overall success. We have users that are logging in every day fully utilizing the data we have in our database to improve themselves and find new information that will grow their online marketing efforts. Tyler: Prospecting clients with overview report and site audit. Which keywords to optimize for and which to stay away from. Who’s linking to me, what kind of links, and which links I should no-follow. Who’s spending what and how much in ads? Tracking and reporting SEO/PPC progress. Tara: While we market SEMrush as a competitive intelligence tool, there are many other things it can do for digital marketers. As a content manager and writer, I appreciate the insight SEMrush offers in editorial direction. I can use it to see which topics we’ve covered thoroughly or where we need more content. SEMrush allows me to combine instinct and data to produce informative content our readers enjoy. You’re not just competing with others, you’re competing with what you’ve already done on your own website. How would SEMrush benefit a typical marketer looking to analyze or boost their SEO rankings? Michael Stricker: Market insight comes with crowd-sourced data about what it is that web users are actually searching for, and the words and phrasing they use indicates just where they are on the “path to purchase”. Competitive insight gleaned from understanding your keyword strengths (unique, well-performing content and keywords), weaknesses (gap analysis), opportunities (popular keywords unique to competitors), and threats (keywords that are very competitively shared by commercial foes) all feeds into a holistic picture of what works and what does not, so that experimentation and attendant risk is minimized and positive SEO results can be accelerated and maintained. Knowing when to avoid pursuit of steeply-competitive keywords can preserve working capital for small or new domains. Gaining knowledge of competitors who invoke your brand to gain traffic for themselves is like a suit of golden armor. Forewarned is forearmed. Michael Isaac: Typical marketers are always looking for ways to improve their SEO and watch their competition closely. We believe here at SEMrush that we have came up with the perfect tool to conduct this research. We have tools that will provide insight on possible keywords you are looking to target or have been keeping an eye on. We offer multiple tools and reports that will assist you with tracking your competition and adding their SEO/PPC campaigns to determine where they have been struggling the most. Tyler: How wouldn’t they? Unless they feel like wasting a million hours manually crawling SERP results then they need SEMrush. They probably won’t need every feature, but life without a tool like SEMrush is like setting yourself up for failure– as a digital marketing. Tara: One of my favorite features about SEMrush is the position tracker report. I have my personal website set up in SEMrush and the … Read more

Essential Blogging Tips: Q&A with Adam Connell, Founder of Blogging Wizard

Essential Blogging Tips: Q&A with Adam Connell, Founder of Blogging Wizard

This week is the first week of our Q&As, a series we’ll be doing weekly with experts in our field, so we can learn and grow from their wisdom. Stay subscribed so you can read them weekly! We’re excited to present our first one: last week, we had the chance to (virtually) sit down with Adam Connell from Blogging Wizard. We asked him all about blogging—and he gave us some awesome insight and great blogging tips. It’s a must-read for any serious blogger. Essential Blogging Tips: Interview with Adam Connell, Founder of Blogging Wizard & Julia McCoy If you’re at any stage in blogging (just beginning, several years in the game, etc.) you’ll love what Adam has to say. Let’s get started! 1. What inspired you to create Blogging Wizard? Before starting Blogging Wizard I’d launched a few different blogs and the success I’d had helped me land a marketing job. After working at the agency for a while I wanted an outlet to share what I was learning, and in particular help other bloggers. One night I woke up in the middle of the night and scribbled “Blogging Wizard” on a piece of paper and went to sleep. The following day I purchased the domain name and started planning. 2. Tell us a little about your success story. Like most new blogs, it took a while to take off. Especially as I didn’t have much free time to grow Blogging Wizard. But as time went on I landed some good guest blogging opportunities on the likes of Problogger, and Search Engine Journal. I focused on connecting with other bloggers and began being featured in group interviews, as well as some coverage in HuffPost and CIO. In June 2014 I’d grown my blog to the point where I could leave my full time marketing job and focus 100% on blogging. Since then I’ve been mentioned on the likes of Forbes and Entrepreneur Magazine. At the moment I get around 60K-70K monthly readers. 3. What’s one piece of advice you would give someone just starting out in blogging? The most important thing to get nailed down at the start is what you’re trying to achieve. If you don’t know where you’re going, how can you make sure that you get there? Sure, you might end up there by chance but if you take control of your goals, you can make sure it happens. The next step is to work backwards from your end goal and figure out exactly how you’re going to get there. Break everything down into smaller, more manageable steps. Look at it from a tactical level too. You want to grow your audience and be able to keep more people coming back to your blog, so what’s the best way to do that? For most blogs, it means building an email list! So once you know what to focus on, you can build your blog around it and prioritize other things like social media accordingly. For example, I get more traffic from my email list than my social following, despite my social following being larger. So while I still work on improving my social presence, my blog is geared more to encourage email sign ups than social follower growth. The bottom line is this: know what you want to achieve, break it down into smaller steps and you’ll achieve your goals much faster. These are my blogging tips. 4. What’s a good way a blogger can narrow down on the right audience? First you need to make sure you’re in the right niche. I see so many blogs that start off so well and then fade into obscurity, this is usually because the blog owner has lost interest or they weren’t able to make the blog financially viable. So, start off right and consider 3 things – what you love, what you know and can you make money in that niche? Even if your goal isn’t to make money now, it may be in the future, after all, we’ve all got to put food on the table. The truth is that there’s usually a way you can make a blog profitable with some out of the box thinking, but when all other methods fail you can offer the skills you’ve attained as a blogger as a service – still, it’s good to consider revenue potential at the start. Having knowledge and experience you can draw upon is a valuable asset but I’m a big believer that you can learn anything you put your mind to, but the bottom line is that it helps. Above all else, the biggest consideration should be what you’re passionate about. You can make a success out of a blog that you’re not passionate for but it’s VERY challenging. And it defeats the point of starting a blog, most bloggers blog because they want to do what they love. By focusing on a niche you’re passionate about you will grow an audience faster (passion shows through in your writing) and you’ll be far more motivated to succeed. This is just the starting point though, the next step is to get as clear as possible on WHO you’re helping and HOW you’re going to help them. Be as specific as possible and really get to the core of who your target audience is. Creating an elevator pitch is a good idea, something like “I help ____ to _____”. For example, for a new project I’m working on, our elevator pitch is “we help solopreneurs streamline their life and streamline their business”. So get clear on who you’re helping and how you’re going to help them (i.e. the problems you’re going to solve) and your blog will grow so much faster. You’ll find it easier to speak to your audience and your audience will immediately see why they should follow your blog. To get clear on the WHO and the HOW, you could try to find online communities in your niche and ask people to fill … Read more

Google Hangout: Content Curation Interview with Guillaume Decugis, CEO of ScoopIt & Julia McCoy

Google Hangout: Content Curation Interview with Guillaume Decugis, CEO of ScoopIt & Julia McCoy

On January 13, I held a Google Hangout on Air with the CEO of Scoop.it, where I interviewed him about Scoop.it and the value of content curation this year. Below is the video and full transcript. It was a very insightful chat. Enjoy!  View the Google HOA here. Content Curation Interview with Guillaume Decugis Transcript Julia: Hello everyone, I’m Julia McCoy, the CEO of Express Writers, a copywriting agency. I have with me today the CEO of Scoop.it. Can I ask you to pronounce your name, if you don’t mind? Guillaume: Sure, so hi everyone, I’m Guillaume Decugis. Julia: Guillaume. Did I say that right? Guillaume: Yes! Julia: Great! Awesome. So, to start this off, I just wanted to talk to you about your tool. I think it’s an excellent tool for content curation that is a huge need coming up this year. We’re just seeing so much content happen, and we need tools for content curation, to be able to sort this content, and to be able to share it. So, tell me a little about Scoop.it, how you built it, and how it helps businesses today. Guillaume: Well, thanks for the praise. So Scoop.it was something we started and launched three years ago. We launched it because we realized that Web 2.0 was creating an opportunity and a pressure. The opportunity and the pressure is actually the same. The opportunity is we can become a media publisher, we can publish a lot of content. That’s what all those tools around Web 2.0 helped us do. It’s not just an opportunity, it became a pressure. Now that everybody can publish content, if you do not, then you simply don’t exist.   Or if you publish bad content, you might hurt your brand. So we felt that pressure is going to be something that a lot of professionals, businesses, companies, big and small are going to have a tough time with. Because.. Not everybody is a content creator. It takes time, energy, talent, inspiration to create good content.   And so we felt a lot of people will be struggling with that. And there’s an alternative to create content, or complement. We like to talk about complement, which is content curation. We felt not everybody can become an awesome blogger, an awesome video producer. But, we believe that fundamentally all businesses, all professionals have expertise. When you’re good at what you’re doing, you’ve done that for a few years, you have expertise and you can apply that expertise to curate content, which means selecting great content that you feel is relevant to your field, and adding your own value, your own context: telling your audience why this was an awesome piece of content. And we felt that was much more accessible to professionals in general, and it is a great way to build your content strategy for your business. So that’s the background behind it. Julia: That’s excellent! I agree with everything you said about getting content, and staying on the map with content. As you may or may not know, I developed some content strategizing products in our own company. We wanted to go beyond just creating content. So we looked into creating curation, and we were going to try to plan content, and show people how to find content. One of the tools I found was Scoop.it. I was so happy it was so simple to use, and I was researching maybe 20 different tools. Scoop.it was a key of how we find content. How do you see it as answering a big need for curation coming up this year? Guillaume: So, first of all, I love the fact you found Scoop.it simple, because that’s really I think the key to what we’ve been trying to do. We wanted to make it super simple. Let’s clarify something: curation in itself is not simple. If you don’t have tools, it’s actually very complicated, and you can waste a lot of time trying to find great content.   You’ll have this experience of, like, I’ve been browsing the web for FOUR hours and I felt I achieved nothing. And so we felt we needed to combine a couple of things. First, a piece of technology that could automate your content monitoring. And let’s be clear: automation, we automate the discovery of content, we never automate publishing. So we empower our users to publish in their own name what they’ve selected, and we make it easy for them to find content instead of searching for it hours every day. In just a few minutes, you can have the most relevant content in your field, directly on your Scoop.it engine. So simplicity is at the core of what we’re trying to achieve. I was asked by the Content Marketing Institute, what’s my prediction for 2015, and I think, you know, content marketing has been around for a few years. It’s maturing and it’s something that large companies have embraced. They’ve moved from traditional advertising, which is kind of old fashioned, to creating excellent content. The company which I admire which is probably the pioneer of content marketing is Redbull. If you look at what Redbull has become, they’re not a soft drink company anymore. They’re a media company. They have this content pool with 50,000 pieces of content, they launched a man to space and broke the record of parachuting down to earth. They’ve done amazing stuff, they’ve done amazing content. But the thing is they’re a large company, and they’re making a bold bet of transforming their company into a media company. A lot of the small midsize companies have not been able to do this, because it takes resources, it takes a long term horizon that large companies have and small companies don’t have. So my prediction for 2015 was that content marketing is now going to become mainstream. It’s going to become something that millions of SMBs in the US or in the world are going to be able to … Read more

Julia McCoy of Express Writers Interviews Jayson DeMers, CEO of AudienceBloom

Julia McCoy of Express Writers Interviews Jayson DeMers, CEO of AudienceBloom

On February 14, I interviewed Jayson DeMers. He was unavailable via conference or video, so we utilized a live Google Doc (what awesome technology!). Jayson is the CEO of AudienceBloom.com, a content marketing & social media marketing agency, and has been in web and online marketing since 2010. I asked Jayson DeMers several questions centering around 2014 online content practices for him to answer, and he obligingly accommodated with very helpful answers.   Julia: Please tell us a little about yourself and what you do in regards to web content/Internet! How do you serve others with AudienceBloom, your company? You and I were starting out about the same time, if I’m right? (in 2010-2011) Jayson: Sure! I grew up in Seattle, WA, where I still live and run my business, AudienceBloom. AudienceBloom is a full-service content marketing, SEO, and social media agency. Personally, I love writing and publishing helpful, informational content and advice across publishers like Forbes, Entrepreneur.com, and Huffington Post. And yes, I started AudienceBloom in April of 2010, so you and I were starting out about the same time.   What Jayson DeMers Thinks About SEO & Content Post-Google Updates Julia: How do you think keyword optimization in content has changed since the Google updates (Panda, Penguin, etc)? Jayson: I think it’s all but dead now. Whereas keyword density used to be a popular term and metric used to decipher the SEO-optimization level of content, it’s now seen as a manipulative, antiquated practice and metric. These days, the only metric that matters is quality, and quality is measured by social shares, reads, and inbound links to the content.   Julia: What are other noticeable content changes have you encountered post-Google updates? Jayson: Really, it’s just about content quality and shareability now. Keywords, keyword density, and other long-obeyed SEO content metrics are a thing of the past. Great content that adds value, builds your brand, and establishes credibility and authority is all that matters now.   Julia: What do you feel about guest blogging today? We’ve all heard the buzz that Matt Cutts, leader of Google’s Webspam team, recently discounted it. Jayson: I’ve got an upcoming article in Search Engine Journal that outlines exactly how I feel, but in a nutshell, I still strongly endorse (and engage in) guest blogging. Not as a link building tactic (which is what Cutts warns against), but rather as a brand building, credibility building, authority building tactic that increases my audience and reach. Furthermore, guest blogging provides referral traffic which can convert very well. It’s a brand-building tactic rather than a link building tactic, and that’s what should be the focus in 2014.   Web Copy Trends in 2014, According to Jayson DeMers Julia: What do you think the trends are for web content in 2014? What should we be aware of (good practices) and what to avoid (bad practices)? Jayson: Most companies know by now that they need to produce and publish content, but what I’ve found is that their idea of the quantity of content is far less than what they actually need. Many people think that 3 blog posts per month is sufficient. But in reality, 1 per day should be the goal for a small business. Furthermore, content distribution is going to be key to running a successful content marketing strategy in 2014. After publishing content, it needs eyeballs, and that’s where many companies don’t know what to do. Distributing that content strategically to get the right audience’s eyeballs on it is going to be critical for staying ahead of the competition. Bad practices to avoid will be posting content that isn’t interesting or valuable to your audience, not posting enough content, and not engaging in an offsite content strategy.   Julia: Thanks for your time! 🙂 Jayson: You’re very welcome! Thanks to you as well.    

Julia Interviews Marc Landsberg, CEO of Social Deviant

Julia Interviews Marc Landsberg, CEO of Social Deviant

I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout, hosted by Open Communications, Mark’s marketing team—but it refused to work for us. Yes, maddening! Especially because we had our video cameras all ready! But, we were still able to meet in a recorded phone conference, and had a great conference together.  What Marc Thought of Express Writers!   I started by introducing my company and asking Marc about Social Deviant. In return, Marc first started off by talking about how he appreciated, and saw the need and value for, the specific and large amounts of content Express Writers publishes. Marc is a 25+ year marketing veteran with a global exposure to CMOs, CEOs, for a long time, having built and sold his own businesses across the years. He saw a frustration in this world among agency owners where people did not create real-world content, which he saw as fundamental for their success—not an afterthought. Smart marketing of the future is smart content marketing, and they are synonymous. He saw the value in what Express Writers does from noticing a lack of the type of content we deliver. For instance, in one blog we talked about how to optimize your Pinterest posts. Marc saw that this offered real-world value to our followers. Too many agencies, Marc said, saw things from a 30,000 foot view—and the content topics we are delivering are spot on in today’s Internet.   Social Deviant Serving Big Names Marc then talked about the value his brand, Social Deviant, brings to clients. “A toddler in a man’s body,” his less-than-two-year-old company focuses on helping their clients build smart social media strategies, identifying target audiences, thinking about business objectives and marketing goals, defining the content mixed model, and putting this into social platforms; including specific management, development, and optimization. SD links a strategic approach with a conceptual, creative approach instead of a programmatic idea of reposting, etc.  It’s a different approach, top-down rather than bottom-up. He outlined how he’s been targeting key metrics and building a content strategy for several clients. Just two years old, Social Deviant has already built out an entire strategy plan for amplify and publicize a new route in air travel across social media, and a specific retainer project for a big brand for Miller Coors Kraft Beer.   Why Social Deviant? I asked Marc about his reasoning behind the company name Social Deviant. He believes in deviating from the typical and wants to revolutionize, in several ways, the field he works in. It’s also just as much as important, how you do it as what you do. Great reasoning, Marc!   Content & Social Media Next up were my questions for Marc. Since he has probably seen it all when it comes to social media, I asked him what he thought of the role that content played in social media, specifically for example: how do blogs work for social media?   Content & Social Media = Synonymous Marc said this is one of his favorite questions. What Social Deviant has done is equate social media with content. Social Deviant has basically made social media and content synonymous. Social media is content, Marc said. He said Express Writers’ content is great—because everything they do for clients is about content. Strategic issues arise, for example, how to measure and manage over time; how staffing can deliver smart content marketing; with POV on lots of this. Social Deviant has done a little “sleight-of-hand” to equate social media marketing to content marketing and include things like business metrics and content types, formats, frequency and volume, the social platforms, syndication and optimization strategies. He’s developed a 7-or-8 point list of content strategizing for all of his clients, making social media = content marketing synonymous.   Less Teaching In This Area? I asked Marc if he has noticed less of a need for teaching, with more and more people realizing they need content. He said clients choose Social Deviant because they embrace the fact they need to be better content marketers. SD only pursues like-minded clients. Marc says: if you stink at advertising we’re probably not your guys, and I don’t have the time or energy to convince you that that’s the wrong approach! Instead, he is looking for clients who know they need to be smarter. The question isn’t just about social media, it’s about how to be a better content marketer, when clients approach SD.   Content Marketing As A Whole SD also looks at all aspects and pieces of content marketing as content, and put a calendar together based on all aspects. They are re-defining what the marketing calendar looks like, driven by content. Put the word social aside, replace it with content. If you have a 12-month calendar, X budget, Y business objectives, what do you need to do to deliver on your marketing objectives? That could be a billboard, a long-form video, a Vine, infographic, images, all of the above. All of this is content. Which of these units make the most impact? Marc admitted it could be cheating—but he has put everything around content, which puts his company in a central role with all his clients. He’s taken the specific word social and replaced it with content.   At the ANA Social Summit in San Francisco, Social Deviant presented their new content calendar, driven by content formats that includes all online and offline content types. Interesting—at a social media summit, they presented an integrated content calendar! Incidentally, it’s now being used by big names like Farmer’s Insurance and was a hit when it was presented.   Marc said that what Express Writers does is very specific, very fantastic, and a great compliment to work that he’s doing. I told him we should hook this together! He said that we absolutely should, and offered to strategize together on a Join.me meeting with terrific … Read more