How Investing In Web Copy Can Make You Money
Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without a solid growth plan based on effective, personalized online marketing strategies you will probably wander in the dark for a very long period of time.
Content plays a very important part in this process and can guarantee your smooth evolution and considerable profitability and popularity increases on time and on a budget. Great content is one of those things that just seem too good to be true, and yet they are: it is affordable, even if you rely on professional web writing services, effective and offers you the chance to make a name for yourself in your field of activity, sell better and faster than ever before, bury you main competitors 6 feet under the ground, diversify your clientele, improve brand awareness and enhance your online presence.
The Era of the Content Beast: Feed It Regularly!
The most recent infographic launched by Express Writers tells us that we live in the era of the content beast. To keep the beast on your side, you have to feed it regularly. This means that you have to publish and update quality content as often as possible.
Doesn’t this sound like a fun challenge? Truth be told, fantastic, reader-oriented content won’t bring you your coffee in the morning, but will pretty much take care of the rest. So what’s stopping you from putting your awesome writing skills to the test? We will let you in on a little secret: investing in web content can make you money.
Money makes the world go round and great content will rock your entire universe, turning you into a well-known, influential, highly competitive player in your sector. Contrary to popular belief, first-class content doesn’t have to burn deep holes in your pockets. Obviously, there are two categories of copy: bad copy that makes you pinch pennies and good copy that gets you where you want to be and lets you sit on a pot of gold, according to Forbes.
Does Your Web Copy Help You Make or Waste Your Resources?
These days, Google gives you everything you could ever need to create stellar, search engine-friendly and user-friendly content. From essential SEO tools to cost-free guidelines enabling you to optimize your content the easy way, Google bends over backwards to give you the key to perfecting your web copy. Since all these amazing resources are widely available, not using them would be like finding the gold fish and throwing it back in the water.
Why Your Copy Could Be Throwing Money Out the Window
Before we go any further, try to provide an honest answer to this question: does your web copy make you earn or lose money? If your current promotion strategies haven’t taken you very far, chances are that your content stinks. Fortunately, there are many ways in which you could address this pressing problem. First of all, you have to identify the cause. Your web copy writing could be impacted by multiple issues, including the 2 concerns listed below.
You’re Not Getting Enough Traffic. OK, so you write headlines better than David Ogilvy, understand your audience and create content based on the elementary needs and demands of your audience. You play by the book, and still you don’t get enough traffic. This probably means that you don’t make the most of 3 key elements that could save your business and help you pursue your most ambitious goals.
A Verified, Personalized Content Strategy: According to Forbes, a content strategy represents the solid foundation of any marketing campaign that you may want to launch. To evaluate you current content strategy in an objective manner, you should ask yourself a few important questions: Am I creating and delivering web copy on a regular basis? Are both my content and my website properly optimized for search engines and tailored to the real necessities of my reader? Do I expand on interesting topics that can actually convert my readers into fans, followers and devoted buyers? Am I on the shortest path to SEO success or did my outdated, unverified, ineffective pre-Panda and pre-Penguin optimization tactics made me get lost in a labyrinth of unpaid bills and ever-growing expenses?
White Hat Link Building Strategies: Inbound links work to your advantage, letting Google know that you are a high-quality, popular, trustworthy source of information. If other respectable sources link to you, this basically means that they vouch for you. Guest blogging, getting listed in local directories and creating link-worthy content pieces are three excellent methods to build credibility and trust, according to AudienceBloom.com.
Social Media: Some of the most popular social networking websites give you the opportunity to profit from free or extremely affordable promotion strategies that support your current content distribution tactics. Social media can amplify your web copy marketing strategy and act as a powerful brand builder.
You’re Not Selling. Isn’t it extremely frustrating when you do as you are told and somehow your sustained efforts never get rewarded? We hear you. You have always crafted killer web copy which is 100% original, optimized for search engines and complying with all the rules and guidelines introduced by Google. You make the most of the very best marketing strategies and you are still very far from improving conversion rates. Your story doesn’t have a happy ending: your readers are not buying. There are a few possible scenarios that you should factor in:
You Are Not Launching the Right Bait: perhaps the web content that you have been creating so far is not actually targeting your ideal customers. Before crafting web copy, you have to define and analyze your audience, to be able to come up with inspiring, compelling articles and blog posts.
Your Content Is Not Stimulating Your Readers to Take Action: a content piece that does not include a powerful call to action is as useful as a bathing suit at the North Pole.
Your Website Looks Tacky and Isn’t Mobile-Friendly: your web copy may not be the one and only culprit for your lack of success. Did you really expect to witness improved conversion rates without updating your website? Since more and more clients are mobile, standard websites are so 2013. To boost your profit margins and restore your competitive edge, make sure your website undergoes an extreme makeover. Play your cards right by relying on responsive web design. Otherwise, you may lose money, and we’re not talking pocket change. According to eMarketer, almost ¼ the entire global population will use a smartphone in 2014. Can you really afford to ignore the ever-growing needs and demands of an ever-growing audience? We didn’t think so.
How to Address a Bad Copy Alert
Bad web copy can be a real nightmare, especially when your end goal is to make a lot of money fast. Guess what: bad content is just like a car without gas. You can push it a few miles and sweat your heart out if you’re really perseverant, but it won’t take you very far. To address this problem, you just need to follow a few basic steps:
- Make sure your current content is properly optimized for search engines
- Rely on both on-page and off-page optimization strategies to witness rapid results
- Ditch black hat SEO strategies that could get into trouble (duplicate content, paid links, hidden text and keyword stuffing)
- Write with your readers in mind
- Use Google Trends to discover new exciting topics that could raise the interest of your readers
- Take a peek at what your competitors are doing and see if you could actually embrace a similar approach
- Write compelling posts that include strategically placed call to actions that are difficult to ignore
How Good Copy Fills Your Pockets
Good web copy can pay for all the things that you need and crave for. That’s right: instead of making you break the bank, awe-inspiring content actually gives you the opportunity to attain your most ambitious goals while scoring a big profit. You may ask: how is this possible? It’s not magic and it’s definitely not rocket science. Here are 5 of the most important ways in which first-class content can become your personal wish-granting genie in a bottle.
Good Copy Puts Your Products in a Different Light. Let us tell you this much: perfection is 100% attainable, especially when it comes to web writing. If you can write stellar content you’ll do it; otherwise you’ll find an excuse. There is no justification for low-quality content. Great web copy gives you the chance to individualize your products and separate them from their counterparts launched by a sea of competitors. Great content pieces bring out the best in your merchandise, accentuate its unique features and its benefits and make it seem more appealing in the eyes of a larger segment of buyers.
Good Copy Turns “Average” into “Remarkable”. OK, so your detergent can wipe the tiniest, most stubborn stain off the face of the earth in a matter of a few seconds. But what you may not know is that dozens of other manufacturers brag about the same thing. Flawless web copy focused on the uniqueness of your brand allows you to exceed their efforts and compel more people to put your product on their shopping list.
Good Copy Sells Your Stuff Faster and Better Than Anything Else. Good copy sells faster and better than an employee working on commission. Why? The answer is simple: it resonates with your audience. It creates a compelling story that surrounds your products and your brand and makes them recognizable. Copywriters have that special something (a mix of creativity, empathy, passion for in-depth research and their own way with words) that enables them to create effective copy.
And by effective, what we actually mean is that client-oriented copy is a solid moneymaking machine. Copywriters know how to explore and exploit the secret desires of a large audience. Just analyze Louis Vuitton’s most recent spring campaign. At a first glance, you will probably be shocked: what could be the connection between South Africa, luxurious, insanely expensive handbags and wild animals? Actually, the creative minds behind the Louis Vuitton campaign got everything right. Associating iconic, high-end handbags with exotic destinations and a stress-free lifestyle based on the carpe diem principles was an excellent idea and represented the foundation of a very successful advertising strategy.
Good Copy Brings and Keeps You in the Public Eye. Good copy makes you invincible. The success of your company comes to an end only when people stop talking about your brand and your product. Excellent web content pieces give you the certainty that this worst case scenario could never become a part of your reality. It’s actually a pretty fair exchange: you give readers unlimited access to info that could simplify their daily life or make it more enjoyable, while they spread the word about your business and offer you the chance to expand your client database.
Good Copy Brings You on Page 1 in Google. Yes, we are fully aware of the fact that obsessing with rankings is not healthy or productive. But this doesn’t mean that you shouldn’t work hard to bring your website on page 1 in search engine results. A better ranking will increase your online visibility, making it easier for your clients to find you. Great web copy reflecting an ideal keyword density and an optimal number of inbound links will help you improve your website’s current Google ranking. At the end of the day, you have to keep in mind that you write for people, not for machines.
Keep things interesting, cultivate the interest of your readers and stimulate their feedback, conduct extensive research to spot changes that could affect your rankings, get to know your audience, learn even more about your products and services and their list of benefits and stitch all these pieces together to solve the puzzle. Good web copy is not a gift from above; it is an extremely valuable end product that requires time and effort, but eventually leads to much-appreciated monetary advantages.
You can’t put a price on perfection, but we can tell you this much: premium web copy is an excellent long-term investment, taking into consideration the tremendous success that you’ll have with Google and SERP rankings and also the increased number of buyers. Whatever you do, don’t forget that great content is the element that creates and feeds the powerful love story between marketing and sales.