investing in web copy

Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without a solid growth plan based on effective, personalized online marketing strategies you will probably wander in the dark for a very long period of time. Content plays a very important part in this process and can guarantee your smooth evolution and considerable profitability and popularity increases on time and on a budget. Great content is one of those things that just seem too good to be true, and yet they are: it is affordable, even if you rely on professional web writing services, effective and offers you the chance to make a name for yourself in your field of activity, sell better and faster than ever before, bury you main competitors 6 feet under the ground, diversify your clientele, improve brand awareness and enhance your online presence. The Era of the Content Beast: Feed It Regularly! The most recent infographic launched by Express Writers tells us that we live in the era of the content beast. To keep the beast on your side, you have to feed it regularly. This means that you have to publish and update quality content as often as possible. Doesn’t this sound like a fun challenge? Truth be told, fantastic, reader-oriented content won’t bring you your coffee in the morning, but will pretty much take care of the rest. So what’s stopping you from putting your awesome writing skills to the test? We will let you in on a little secret: investing in web content can make you money. Money makes the world go round and great content will rock your entire universe, turning you into a well-known, influential, highly competitive player in your sector. Contrary to popular belief, first-class content doesn’t have to burn deep holes in your pockets. Obviously, there are two categories of copy: bad copy that makes you pinch pennies and good copy that gets you where you want to be and lets you sit on a pot of gold, according to Forbes. Does Your Web Copy Help You Make or Waste Your Resources? These days, Google gives you everything you could ever need to create stellar, search engine-friendly and user-friendly content. From essential SEO tools to cost-free guidelines enabling you to optimize your content the easy way, Google bends over backwards to give you the key to perfecting your web copy. Since all these amazing resources are widely available, not using them would be like finding the gold fish and throwing it back in the water. Why Your Copy Could Be Throwing Money Out the Window Before we go any further, try to provide an honest answer to this question: does your web copy make you earn or lose money? If your current promotion strategies haven’t taken you very far, chances are that your content stinks. Fortunately, there are many ways in which you could address this pressing problem. First of all, you have to identify the cause. Your web copy writing could be impacted by multiple issues, including the 2 concerns listed below. You’re Not Getting Enough Traffic. OK, so you write headlines better than David Ogilvy, understand your audience and create content based on the elementary needs and demands of your audience. You play by the book, and still you don’t get enough traffic. This probably means that you don’t make the most of 3 key elements that could save your business and help you pursue your most ambitious goals. A Verified, Personalized Content Strategy: According to Forbes, a content strategy represents the solid foundation of any marketing campaign that you may want to launch. To evaluate you current content strategy in an objective manner, you should ask yourself a few important questions: Am I creating and delivering web copy on a regular basis? Are both my content and my website properly optimized for search engines and tailored to the real necessities of my reader? Do I expand on interesting topics that can actually convert my readers into fans, followers and devoted buyers? Am I on the shortest path to SEO success or did my outdated, unverified, ineffective pre-Panda and pre-Penguin optimization tactics made me get lost in a labyrinth of unpaid bills and ever-growing expenses? White Hat Link Building Strategies: Inbound links work to your advantage, letting Google know that you are a high-quality, popular, trustworthy source of information. If other respectable sources link to you, this basically means that they vouch for you. Guest blogging, getting listed in local directories and creating link-worthy content pieces are three excellent methods to build credibility and trust, according to AudienceBloom.com. Social Media: Some of the most popular social networking websites give you the opportunity to profit from free or extremely affordable promotion strategies that support your current content distribution tactics. Social media can amplify your web copy marketing strategy and act as a powerful brand builder. You’re Not Selling. Isn’t it extremely frustrating when you do as you are told and somehow your sustained efforts never get rewarded? We hear you. You have always crafted killer web copy which is 100% original, optimized for search engines and complying with all the rules and guidelines introduced by Google. You make the most of the very best marketing strategies and you are still very far from improving conversion rates. Your story doesn’t have a happy ending: your readers are not buying. There are a few possible scenarios that you should factor in: You Are Not Launching the Right Bait: perhaps the web content that you have been creating so far is not actually targeting your ideal customers. Before crafting web copy, you have to define and analyze your audience, to be able to come up with inspiring, compelling articles and blog posts. Your Content Is Not Stimulating Your Readers to Take Action: a content piece that does not include a powerful call to action is as useful as a bathing … Read more