jess ostroff

Did you miss #ContentWritingChat this Tuesday? We’ve got you covered with a recap of our latest chat where we talked all about content marketing. #ContentWritingChat Recap: How Brands Can be at Their Most Productive with Content Marketing with Jess Ostroff Join us for #ContentWritingChat on Tuesday, September 27th at 10 AM CDT with @jessostroff from @convince! pic.twitter.com/OwqAYlYFgl — Express Writers (@ExpWriters) September 20, 2016 Our guest host this week was Jess Ostroff. Jess is the Managing Editor at Convince & Convert as well as the CEO & Director at Don’t Panic Management. She joined our chat to share her tips on productivity when it comes to content marketing. Q1: How do you maintain productivity in content marketing? What are your best tips? Chat participants shared some amazing tips on Tuesday. Check out some of the ones that were shared: A1: People don’t spend enough time planning their #contentmarketing efforts. Planning is key to productivity! #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 Jess knows just how big of a difference planning can make. When you take the time to plan your content marketing efforts, you’re going to see a huge difference in terms of your productivity. A1 Dedicated time for planning. Don’t let anything distract you then. And an editorial calendar. Track ALL your ideas #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 27, 2016 Julia agrees in the importance of planning. Set aside time to plan your content marketing strategy and don’t let anything distract you. Just stay focused! A1) Well honed processes/communication are key! We’re fortunate to have @jessostroff keeping us productive/accountable. #contentwritingchat — Convince & Convert (@convince) September 27, 2016 The Convince & Convert team knows well-honed processes and communication are essential. They rely on their team member, Jess, to keep them accountable. @writingchat A1 Brainstorm effectively, use a content calendar, and always have clear goals and metrics to measure them #ContentWritingChat pic.twitter.com/eDvt8GCLAO — Digital Natives Cast (@DgtlNativesCast) September 27, 2016 Brainstorm ideas and then move them into your content calendar. Having a content calendar is the best way to plan everything in advance. You should also set clear goals for your content so you know which metrics are most important to track @writingchat A1 – Automate the tasks that don’t require a personal touch. Use tools like @Buffer and @IFTTT. #ContentWritingChat — globalHMA (@globalHMA) September 27, 2016 Automating certain tasks can definitely be helpful. Use social media scheduling tools like Buffer or create time-saving recipes in IFTTT. A1: Want to be productive? Set a schedule and stick to it. Hard to keep yourself accountable otherwise. #ContentWritingChat pic.twitter.com/5yAh26S5L2 — Jeff Reno(e) (@Renoe) September 27, 2016 Jenn’s advice is simple, yet effective. Set a schedule and stick to it. Lists are good but don’t let them stop you from catching an unusual and worthwhile story that doesn’t fit the list. #contentwritingchat — Christoph Trappe (@CTrappe) September 27, 2016 While planning is great, Christoph knows that you shouldn’t let it stop you from catching an unusual and worthwhile story that doesn’t fit the list. Q2: How can you hone in on where your ROI sweet spot is in content marketing? How can you figure out what that ROI sweet spot is? Read these tips from the chat: A2: Re: ROI. Always figure out what you’re going to use to measure BEFORE you even start. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 A2: Don’t just look at RETURN. Consider the INVESTMENT as well. That’s where #productivity really comes in. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 As Jess said, before you start you need to figure out what you’re going to use to measure. She reminds us that you shouldn’t just look at the return, but you should also consider the investment as well. A2) Listen to your customers. Know their pain points and FAQs. Winning content ideas lie there. #contentwritingchat — Convince & Convert (@convince) September 27, 2016 It’s important to listen to your customers. Know their pain points and address them with your content. a2: Check metrics, run tests, ask your audience. Create a clear picture of your goals and align them with target ROIs #contentwritingchat — Jobs2Careers (@Jobs2Careers) September 27, 2016 It all starts with having a clear picture of your goals and aligning them with your target ROIs. A2) Finding the ROI in content starts with understanding the overarching business goals. Don’t create without em. #ContentWritingChat — Ross Simmonds (@TheCoolestCool) September 27, 2016 Ross said it starts with understanding your business goals. You need to know what they are in order to create. A2: Test and keep testing. A/B pages and take higher outcomes and improve #contentwritingchat — Andy Drinkwater (@iqseo) September 27, 2016 Andy knows you have to keep testing. Running A/B tests is a great way to see what your audience is responding to. Q3: How do you begin the process of creating worthwhile content? Tips on planning/mapping? The content creation process isn’t always easy, but our chat participants shared some awesome tips on Tuesday. Check out what they had to say and implement them for yourself: A3: Of course, you can’t create anything without defining your audience and figuring out what stories THEY need to hear. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 A3: Think about what your launch date is and work backwards from there. How much time do you need to write, produce? #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 Jess said you need to start with knowing who your audience is so you can figure out what they need to hear. She then recommends considering your deadline and working backwards from there. It’s a great way to keep you on track. A3: Here’s an example of a slide deck/ebook creation timeline. You can re-work this for any type of content. #contentwritingchat pic.twitter.com/rRVKNHOgCc — Jess Ostroff (@jessostroff) September 27, 2016 Jess even shared a helpful timeline for creating slide decks or eBooks. This is sure to come in handy! A3: It all starts with knowing and understanding your … Read more