keep audience engaged - Express Writers

#ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra

December 31, 2020May 19, 2017 by Rachel Moffett

Although social media continues to change, one thing that hasn’t is how important it is for online brands to be present there. If you’re not actively using social media and engaging with your audience on those platforms, you’re missing out on an incredible opportunity to grow your business. Despite how popular it is, there are still many brands who just aren’t sure how to do social media the right way. In our latest #ContentWritingChat, we talked about engaging your audience on social media and learned some really great tips! #ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra Join us for #ContentWritingChat on Tuesday, May 16th at 10 AM Central Time with @meerasapra from @zoho! pic.twitter.com/9XOcp5gkrD — Express Writers (@ExpWriters) May 11, 2017 Our guest host for this week’s chat was Meera Sapra. Meera is the Product Manager over at Zoho Social and she plays a large role in the brand’s social media presence. She shared a lot of helpful advice on engaging your audience during Tuesday’s chat, so let’s dive into the recap! Q1: What does engagement on social media look like for your brand? Which metrics do you typically measure? When it comes to success on social media, brands all have different goals they’re aiming to reach. To kick off the chat, we asked everyone to share what kind of engagement their brand looks for online and which metrics are most important to them. @writingchat A1. So many ways to track engagement. We just use one simple rule: Measure what matters #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 As Meera said, it’s so important to measure what matters. The metrics that are most important to you might not matter so much to other brands. You may even set different goals based on the campaigns you produce. This is why it’s key to set goals for your content and create and measure with them in mind. A1: The metrics vary based on the goal of the post. It might be likes, shares, or link clicks, etc. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 Again, metrics can vary based on the goal of your social media post. You might be aiming for likes, shares, link clicks, or something else. It all depends! A1. Engagement = clicks, conversions from our social presence! We measure for highest-performing posts using @buffer. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) May 16, 2017 As Julia said, clicks and conversions are two things we always measure here at Express Writers. We want to see that social media followers are taking action by heading over to our website and making conversions (whether that be email sign-ups or sales). Buffer has been a helpful tool when it comes to measure the success of our content. @ExpWriters A1: With @FractureSaga – we’ll be monitoring engagement and referral traffic. #ContentWritingChat pic.twitter.com/IdX7eXXRps — Jeff Reno(e) ? (@Renoe) May 16, 2017 Jenn knows the goals for his brand and he intends to monitor engagement from his audience as well as referral traffic she receives from social media. A1: Comments / Replies are the highest form of complement for engagement. Apart from that, we always like to those RTs! #ContentWritingChat — Digital Natives Cast (@DgtlNativesCast) May 16, 2017 Comments and replies are always great to measure on social media because it’s nice to see that your content gets your audience talking. Use it as an opportunity to engage with them in return and start building a relationship. A1: We measure quantitative (engagement rate, video views, lead gen) and qualitative (what are they saying?) #contentwritingchat pic.twitter.com/wXnLzN8Fwg — Sara Tetzloff (@que_sara) May 16, 2017 For Sara, she has a few different metrics she likes to keep an eye on. They include engagement rate, video views, lead generation, and she monitors what people are saying. Q2: To reach your audience, you have to be present on social media. How do you choose the platforms that are right for you? With so many social media platforms out there, it can sometimes feel a little overwhelming. It can even leave you wondering which platforms you should really be investing your time in. Here’s some advice to help you choose the ones that are worthwhile for your brand: @ExpWriters A2. Instead of spreading yourself too thin, focus your efforts on the networks that matter the most. #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 Meera is spot-on with her answer for this question. As she said, you don’t want to spread yourself too thin. Focus on the social media platforms that matter the most for your brand. That’s going to be different from what other brands are doing, so determine what’s best for you. A2: To know the demo of your audience is incredibly important. That then determines the platforms you should be using. #ContentWritingChat — Roslyn Wertheimer ? (@RE_Wertheimer) May 16, 2017 As Roslyn said, you need to know the demographics of your target audience. This will guide you in the right direction because you can figure out which platforms they’re using the most. A2 Ans is very simple, be there, where your TA is hanging out. Build a community there, be a part of their conversation. #ContentWritingChat https://t.co/EZWR48AzYn — Varun Kumar ? (@DigitalVK) May 16, 2017 Varun agrees that you need to be where your target audience is hanging out online. Once you figure that out, you can begin building a community there and be part of their conversation. That’s key to engaging your audience on social media. A2: Do your homework! You need to learn where your audience hangs out + is active/engaged. Go there 🙂#ContentWritingChat https://t.co/0tWIJ6uZ3h — ThinkSEM (@ThinkSEM) May 16, 2017 Even Sarah agrees! It’s all about being where your audience is spending their time. A2: Where is your audience asking questions? That is where you need to be so you can answer their questions. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 This is another great way to look at it. Determine where your audience … Read more

Keep Your Audience Engaged By Teaching Through Blogging

January 1, 2021September 1, 2014 by Adam Oakley

Engagement, shareability, and even going viral. It’s what we all want out of our blogging. But how exactly do you get there? How do you keep a reader engaged enough (to read past the first word)? How do you get to the level of going viral and getting excess shares? One way is to teach through your blogging. It’s simple—start teaching your clients and visitors with your blog. Let’s take a look at why you should teach your clients, the benefits, and few examples of how you can do this! Why Should You Teach Your Clients? One of the main reasons you want to teach your client base is to keep them engaged with your blogs. Sure, the few blogs about your company are entertaining, but they do not provide value for your readers. Your services landing pages are where you can tell people about your company, what you offer, and more, but your blog is your chance to give your customers something of high value. People love being able to learn from businesses because it feels like they are getting something for free. This encourages them to use your company in the future for whatever their particular needs are. Marketing Land points out that when anyone encounters a problem they can’t solve on their own, they head right on over to the nearest search engine. This gives you the amazing opportunity to rank quickly and bring in new customers! What Are The Benefits of Teaching through Blogging? Teaching is something that is perfect for every company with a blog to do. Let’s take a look at some of the benefits you will see when you teach your clients through your blog: 1. Keep Visitors Engaged In Your Writing. One of the key benefits of teaching is that you are able to keep your visitors engaged in your blogs. It is easy for people to just skim and skip your content if it doesn’t offer anything that they want or need. If you start teaching people, they will keep reading your blog. You may even see that people do more than just skim your blog because people can’t learn just by skimming (though some do try!). 2. Convert Visitors Into Customers. You know that it is important to convert those visitors to customers, but you might find that it is quite difficult to do. Teaching through your blog is a great way to do just this. You will show visitors that you offer something pretty awesome and they might consider using your company in the future, or even purchase something that day! Doesn’t it seem like a great idea to start teaching your clients? Offer them something of value to show your visitors that you really are the company to go with. 3. Create Longtime Customers. If you continually offer something that has value, you will find that your customers are more apt to stay with you for a long time. We all love receiving consistent information that can help us in our everyday problems and are more likely to stick with a company that offers something no one else does. Just think about it; are you more likely to stay with a company that never offers any helpful information on a certain task or problem? Or are you more likely to stay with a company that consistently offers you valuable information? We know that we’d prefer a company who gave us consistent useful information! 4. You Get A Competitive Edge When Teaching. Teaching is still something that seems relatively new, and as Mack Collier points out, if you teach, you get a strong competitive edge. This is a great way to start beating your competition and you might even bring over a few of your competition’s client base just by simply teaching people. Obviously, your competition might learn from you to teach others, but you will have the satisfaction of knowing you are worlds ahead of them already. 5. Content With Value Is More Apt To Be Shared. In the same article mentioned above, Mark Collier explains that content with value is more likely to be shared on social sites. The more your content is shared, the closer you will get to have something go viral. Viral content is something that most companies really want because it will get them noticed by more people and grow their client base significantly. There are several different ways that viral content can be achieved; teaching your customers is just one of many. 6. Your Brand Becomes More Trusted. Hubpsot points out thatyou will find clients are more likely to trust your brand if you teach them, than if your blog doesn’t offer anything valuable. They can give your brand excellent reviews and you will stand out amongst all of the others in your industry. Teaching can really help your reputation management and keep your reputation higher. As you well know, reputation is crucial in the online world and is what can make or break your business. Teaching will help you keep that reputation up. 7. Overall Happy Customers. According to the same Hubspot article mentioned above, you will find that clients will be generally happy when they are learning from your business. What you are doing is showing your client base that you appreciate them enough to give them help and information for free. As stated previously, customers will be more likely to share your business with others, and you will find that if a particular blog post really resonates with them, they will share it. Happy customers make for a happy business. How Do You Teach Through Your Blog? You are now probably thinking, “well, those benefits sure sound great! But how do I go about teaching through blogging?” We are going to give you a few tips on just how to teach through your blog and offer some excellent, valuable content for your clients. 1. Offer DIY Projects. People really enjoy DIY projects; just take a look at Pinterest! … Read more