KLT Factor

If you want to succeed in business, it’s important that you take time to build the Know, Like, and Trust Factor with your audience. That’s because customers are only going to be inclined to do business with brands they trust. Meaning, if they don’t see you as a trustworthy and reliable source of information in your field, they probably won’t ever make a purchase. And we all want to be profitable, right? So, the question is… How do you build this all-important KLT Factor to set your business up to thrive? Well, one way is to produce amazing content! And in this #ContentWritingChat recap, you’ll learn how to create online content that attracts your target audience and makes them fall in love with you. #ContentWritingChat Recap: Building the KLT Factor Through Online Content Welcome to #ContentWritingChat! It's our first chat of 2022 and we're so excited to have you joining us. 😊 Today, we're hosting a community chat all about building the Know, Like, and Trust Factor through your online content. pic.twitter.com/RKK2pO5nXM — Express Writers | Your Content Writing Partner (@ExpWriters) January 4, 2022 This month, we hosted a community chat, giving our awesome chat participants the chance to shine. They shared some great tips on building the KLT Factor, so let’s dive into the recap. Q1: The Know, Like, and Trust (KLT) Factor is often talked about by creators and marketers. Why is this such an important thing to focus on when building your brand? A1 People do businesses with brands they know. Merely broadcasting without engagement usually get you nowhere. #ContentWritingChat https://t.co/UHtvOWlcFs — Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) January 4, 2022 If people don’t know who you are, you’ll miss out on tons of opportunities to build relationships, land sales, and more. That’s why the first step is to get yourself out there and become known. Q1: It has a lot to do with the final T – Trust. To sustain any relationship you need trust, thats why it it super important to go beyond simple awareness, and make sure your audience trusts you and your brand. #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 As Kushlani said, it really comes down to the final element: trust. Without that, it’s going to be difficult for your business to grow and generate sales. People need to know they can count on you before they’ll spend any money with you. a1 to create leads and business for your. brand you need to:💕 share your brand & values;🤝 create a community around you;🍟 nurture a community that will share your brand #contentwritingchat — joana rita sousa 🦄 💩💎 (@JoanaRSSousa) January 4, 2022 Part of building the KLT Factor is creating and nurturing your community online. This will ensure you’re developing strong, long-lasting relationships with your customers. A1. Meaningful relationships are built on trust, which doesn’t happen unless you’re known and liked. Trust is the ultimate goal here. #ContentWritingChat — Dana Lemaster (@DanaLemaster) January 4, 2022 And of course, you can’t have trust without first being known and liked. You have to start at the beginning by generating awareness and getting people interested in who you are and what you do. Q2: The first element of the KLT Factor is becoming known. How can a brand generate more awareness to build an audience of their target clients/customers? A2: It's all about being present and showing up online. Where can you be to get in front of your target audience? Create content on your blog, YouTube, or a podcast. Be on social media as well. And make connections. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) January 4, 2022 You need to make sure you’re showing up online and doing so consistently. By regularly putting out valuable content, whether it’s on a blog or another platform, you increase the odds of being discovered by a new audience. A2 A brand has to listen and learn from its audience's wants and needs. Then come back with solutions to heal those pain points. People will see, learn and spread the word about your performance. #ContentWritingChat — Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) January 4, 2022 As you create content, follow Jim’s advice. Use it as an opportunity to address the pain points your audience is struggling with. If you can provide solutions to their problems, they’ll be more inclined to keep coming back. A2: By being present in the right communities and distributing knowledge through the right channels and doing it consistently. #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 Being part of the right communities (the ones where your target audience spends their time) is going to boost awareness greatly. Use the social media platforms they’re active on. Join Twitter chats and Facebook groups they frequent. Just get yourself out there. Q3: Next, you want your audience to like you. How do you create content that will get your audience interested and make them fall in love with the work you’re doing? A3: By creating content that is Relevant TimelyAuthentic #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 In order for your content to appeal to people, make sure it’s relevant to their needs, something they’re looking for in the moment, and authentic to your brand voice and values. A3 For your audience to like you, create content that is relatable, be human and use social listening to know what content they need #contentwritingchat — Egline Samoei (@EguarEglin) January 4, 2022 Relatable content will help you win over potential customers. That’s why it’s so important to figure out what they want so you can create it. Social listening is a great practice for understanding their needs. A3. Do: Ask people what they need & work to provide it Engage in social listening Be your best self Don’t: Talk about you and your work nonstop Turn every conversation into a sales pitch #ContentWritingChat — Dana … Read more