lead magnets

Last week on Friday, I had the honor of speaking at Jessica Campos’ event, a Social Media Bootcamp right here in Austin, Texas. It was exciting for two reasons: for one, it was at The Capital Factory, a dream speaking venue in downtown Austin. For another, I had a fantastic host: Jessica is the founder of Marketing for Greatness and a well-known local marketer here in Austin, Texas. She worked hard at putting together a memorable event, and invited me to come and speak personally. Jessica hosts many networking events locally, and is a great person in real life just as much as she is in marketing. I love being around her. I said yes to Jessica’s invitation, and the rest is history! This amazing lady worked her network marketing magic and sold out the room – we had 50 seats, and more than 50 in attendance! It was my largest live audience yet. I’ve had the idea for a session on how to build authority online using the five foundational types of content for a while, and I decided to explore that for Jessica’s bootcamp. It was the perfect complement session to her opening talk on holistic social media marketing practices. This talk was born: Building Authority Online & Where it Begins: 5 Types of Content You Should Be Publishing to Grow Your Brand. After my talk, it was exciting to hear terrific real-time feedback from attendees. Two senior-level marketing executives that worked in Austin came and found me to tell me how much my talk resonated with them. “Everything you were saying about content made SO MUCH SENSE! Our ads aren’t working, nothing has been working, and we know we’ve needed a new channel for a while.” It was clear they were excited to find a way out from old practices that weren’t working. That was a thrill to me to hear! I loved knowing I’d been able to make a difference for someone. In today’s blog, I’m recapping the talk I gave, including the most important takeaways and lessons. Buckle in! [bctt tweet=”Check out @JuliaEMcCoy’s recap of her talk on building #authority online through #content, live at @capitalfactory in #ATX for @jessicamcampos’ #socialmediabootcamp ” username=”ExpWriters”] Social Media Bootcamp LIVE in Austin, Texas (Hosted by Jessica Campos) Here’s a look at our fun day in Austin at Jessica’s bootcamp, put together by my designer in a collage. Keep scrolling for top takeaways, a recap of Jessica’s and my session, and some special shoutouts! Jessica Campos: Social Media Practices That Bring Real Results in Your Business Jessica Campos started off Friday’s Social Media Bootcamp with a fantastic, action-packed session. She talked about the reality of “marketing” on social media, and how it’s not okay to just “turn to the person next to you, and ask, Would you like to lose ten pounds?” — and she had the whole room nodding and laughing. If it’s not okay to do in a waiting room, why do it on social media? She shared with us the typical journey of one of her warm leads: the person left her website open in their tab for days, closed it, came back through a Facebook ad and then clicked over to the blog, left the site again and came back to the contact page in another few days. And repeat. I relate! We cannot predict our buyer’s journey. Jessica shared how the marketing funnel is dead, and what’s replaced it: the loyalty loop. (As most of you already know by now, I completely agree that the funnel is dead. I’ve written about that here.) Jessica also shared how to discover your audience using tools like Facebook Insights and Google Analytics’ user behavior, two great tools for finding out real information about your audience. Using the whiteboard to write out the frameworks she shared, Jessica covered several areas that made up a “sandwich,” or “burger” to help us remember how to build a solid social media marketing strategy: The importance of data and knowing what your leads and ideal audience is actually doing and thinking of Building avatars to represent and get to know your ideal audience Creating a culture to attract your tribe and people Writing a manifesto to represent who you are with a brand voice to differentiate yourself from the masses Focusing on growing your influence online to attract people to you and your brand Jessica also did a real-life marketing analysis with one of the attendees, Lori Stinson, an agent and owner for logistics and supply chain company DSV. It was awesome! With Lori next to her, Jessica built avatars to represent Lori’s ideal audience, an experienced, established company out in California. One method I loved was when Jessica told Lori that LinkedIn was going to be her best bet to earn social media leads from. Several members of the audience also shared terrific ways Lori could create fun marketing campaigns to pull in the eyes and ears of her ideal people. Around noon, Jessica wrapped up her session, and we all had a lunch break. Then, it was time for my session. Special Shoutout to Jeff at Chubby Diaries & @YoungMommy (Christine Young) on Twitter I want to take a quick moment to give some well-deserved shoutouts. Jessica asked Jeffrey Jenkins, a local entrepreneur, travel influencer, speaker, and the founder of ChubbyDiaries.com, to attend and record media for us (as content creators, Jessica and I are all about maximizing our event presence). He took our photos and the raw video (coming soon to my YouTube channel!). Special shoutout to Jeff, who was a fantastic help! Another shoutout to Christine Young, supermom to 7 and blogger at FromDatestoDiapers.com, for live-tweeting during our event! She captured some fantastic takeaways live during our bootcamp. Great ideas = great content. Take time to brainstorm ideas, research topics, gather data, and formulate topics for posts. #socialmediabootcamp — Christine Young (@YoungMommy) April 26, 2019 Building Authority Online & Where it Begins: 5 Types of Content to Grow Your Brand (Recap of My Live Talk) I started my session with these important facts about today’s buyer: 81% … Read more