live video streaming - Express Writers

#ContentWritingChat Recap: How to Implement Successful Livestreaming Into Your Content Marketing Strategy with Ross Brand

June 19, 2024March 23, 2018 by Rachel Moffett

Have you been using live video as part of your brand’s online strategy? If not, now is the time to jump on the bandwagon because it certainly isn’t going away! But if you’d like some tips to help you become a livestreaming master, we have everything you need to know right here! This week’s #ContentWritingChat is filled with valuable advice that’s worth reading before you hit that “Go Live” button. #ContentWritingChat Recap: How to Implement Successful Livestreaming Into Your Content Marketing Strategy with Ross Brand Welcome to #ContentWritingChat! ?? Our guest host this week is @iRossBrand! He’s joining us to share some tips and tricks to take our livestreaming skills to the next level. If you’re joining us today, say hi! pic.twitter.com/Y7zRsOivcW — Express Writers (@ExpWriters) March 20, 2018 Our guest host this week was Ross Brand. He’s behind the site, Livestream Universe, which is all about helping businesses leverage the power of livestreaming. Q1: Why is livestreaming a valuable component of a content strategy? If you’re not convinced that livestreaming is worth your attention, you’ll start thinking otherwise after reading these responses! We asked everyone to share why they think it plays such a big role in their overall content strategy. Here’s what a few chat participants said: A1-1) #Livestreaming builds the know, like and trust factor with potential customers faster than other forms of communication. It’s enables a two-way conversation via the live chat or even bringing people on camera. #contentwritingchat — Ross Brand (@iRossBrand) March 20, 2018 A1-2) #Livestreaming viewers are able to get a sense of who you are, what it’d be like to work with you, your knowledge, your passion for what you do, how you react to questions and issues related to your business in real time. #contentwritingchat — Ross Brand (@iRossBrand) March 20, 2018 As Ross pointed out, live video is a great way to build the Know, Like, and Trust Factor with your audience. It allows them to get to know you better and see what you’re all about. A1) Livestreaming is awesome because it adds a very human element to the content. As content marketers, we know that being human is essential to reach your audience. Livestreaming is as human as it gets b/c there’s no editing.#ContentWritingChat pic.twitter.com/iABcJie0m5 — Jason Schemmel – Podcaster. Speaker. #GSDChat?️ (@JasonSchemmel) March 20, 2018 Jason said live videos can add a human element to your content. It’s raw, unedited footage and your viewers can relate to what they see since they’re getting the real you. A1: Livestreams help brands humanize their company in the eyes of the consumer. You’re removing any element of editing and giving them that raw, unaltered footage that strengthens your credibility and maximizes your transparency. #ContentWritingChat — Maria Marchewka (@_MariaMarchewka) March 20, 2018 Maria also agrees that livestreaming humanizes a brand. She also feels it strengthens your credibility and maximizes transparency. A1 It’s a window into your company, it’s a human connection – a great way to build a relationship with your audience #contentwritingchat — Iain G. Scott (@IainGScott) March 20, 2018 Iain said it gives people a window into your company. They’ll get to see what things are like behind-the-scenes. A1: People want to get to know the person behind your brand. Livestreaming allows them to see you in an authentic, personal way. #ContentWritingChat — Amanda Cross (@amandacrossco) March 20, 2018 As Amanda pointed out, people want to get to know the person behind the brand. And going live is a fantastic way to show people what you’re like! A1: It gives your audience a unique vantage point. With livestreams, they’re able to see the world through your lens which gives them the chance to become immersed in the experience. #ContentWritingChat — Flying Cork (@flyingcorkpgh) March 20, 2018 Live video also gives your audience a unique vantage point. A1. It allows you to connect in a more personal way with your customers, you gain immediate feedback from your followers, and these videos get so much traction even after the live event is over. #contentwritingchat — Doris Shadouh (@DShadouh) March 20, 2018 It’s all about helping you connect with your audience in a more personal way. A1: Each member of your audience is slightly different. Someone might not take in written content the way they would live stream. Live stream allows you to make sure you’re hitting everyone in your audience. #ContentWritingChat — Netvantage Marketing (@netvantage) March 20, 2018 Everyone in your audience is different! And as Lexie pointed out, some may really appreciate a live video because they consume content better that way. Q2: How does someone get started with livestreaming? What gear do you need? Now that you’re sold on the value of livestreaming, it’s time to get started with your first broadcast! But what exactly do you need before you can go live? Here are some tips: A2-1) The easiest way to get started is with your mobile phone. The device in your pocket has everything you need to livestream. When you first start #livestreaming, keep it short, introduce yourself & know what you want to talk about or write out an outline. #contentwritingchat — Ross Brand (@iRossBrand) March 20, 2018 A2-2) You don’t need to spend much on gear to get started #livestreaming. In any situation where there are other people on the same broadcast, it’s best to use iPhone ear buds or headphones to avoid feedback. Your ear buds have a mic built-in too. #contentwritingchat — Ross Brand (@iRossBrand) March 20, 2018 As Ross said, there’s no need to spend a bunch of money on livestreaming if you’re just starting out. You can absolutely use your smartphone to go live, as well as a pair of headphones with a built-in microphone. A2-3) For desktop & laptop #livevideo, you can get a decent #microphone & boom arm to hold it off your desk for $75. Dynamic mics are best b/c they pick up less room and background noise. The @samsontech Q2u is a great option at a … Read more

#ContentWritingChat Recap: Top Content & Strategy Tips to Support Live Video with Jennifer Radke

December 31, 2020January 13, 2017 by Rachel Moffett

Did you catch this week’s #ContentWritingChat? Whether you missed the chat or you’re in need of a refresher, you’re in luck! We have a recap of our latest chat and it’s filled with all kinds of amazing tips that are sure to help you become a live video pro. Keep reading to check it out! #ContentWritingChat Recap: Top Content & Strategy Tips to Support Live Video with Jennifer Radke Join us for #ContentWritingChat on Tuesday, January 10th at 10 AM CST with guest host, @radkejen! pic.twitter.com/M5w03UT6HY — Express Writers (@ExpWriters) January 5, 2017 Our guest host this week was Jennifer Radke. She’s passionate about social media and is the CEO of the National Institute for Social Media. Jen joined this week’s chat to talk all about live video, as it continues to be very popular in the social media world. She shared some amazing tips with us that will help you make your your next live video (or your first) amazing! Q1: Platforms for live video: how do you pick live platforms to fit you or your brand? Why? There are many live video platforms these days and it can be hard to decide which one is right for your brand. You can use Facebook Live, Instagram Live, or even Periscope. So, how do you pick? Check out this advice: A1: It is important to know 1) Where your audience (community) is and 2) the functions and features of each platform #contentwritingchat — Jennifer Radke (@radkejen) January 10, 2017 Jen’s advice is to consider where your audience is already, plus the functions and features of the platform. You want to make sure that they live video platform you use is really going to work for you and allow you to get the best results possible. @ExpWriters A1: Where are your followers? Do they care about your video? What do they talk about? All things to consider #ContentWritingChat — Tracy Lynn Willis (@tracylacywillis) January 10, 2017 Tracy said to figure out where your followers are. Find out what they care about and what they talk about. These are all great things to consider when choosing a platform. A1: We’re going to start with the platforms where the majority of our members and audience are – namely FB and Twitter #contentwritingchat — GoGirlsMusic (@GoGirlsMusic) January 10, 2017 It’s always a great idea to start with the platforms your audience is already using. It’s the best way to ensure your broadcast is being seen by the right people. A1: a) Is your target on the platform? b) Will it support your video objectives/goals? c) Can you repurpose it? #ContentWritingChat — Sara Tetzloff (@que_sara) January 10, 2017 In addition to determining where your audience is and whether or not it’s going to support your goals, Sara recommends finding out if you can repurpose it. Being able to repurpose your live broadcast is very beneficial. A1. It’s easiest to start with platforms we’re familiar with + have an existing following! Experiment + build from there #ContentWritingChat — Trinity Insight (@TrinityInsight) January 10, 2017 It’s often easier to start with the platforms you’re already familiar with. If you already have a following there, there’s a huge bonus. If you have a good following on your Facebook page, try Facebook Live. The same goes for Instagram. A1: Broadcast where your audience is, the less you make them do the more likely they are to join you #contentwritingchat pic.twitter.com/lylKN4UCnI — Digital Natives Cast (@DgtlNativesCast) January 10, 2017 This is great advice from the Digital Natives team! Q2: Live video sessions: what steps should you take to prepare? Now that you’ve chosen a platform to do your live video broadcast, it’s time to go live! So, what can you do to prepare? These tips will help ensure everything goes smoothly: A2: Understand your goals, create an outline (not a script), make sure technology is working. #contentwritingchat — Jennifer Radke (@radkejen) January 10, 2017 A2: It is helpful to promote your live post before you just start streaming. Let people know when you will be online #contentwritingchat — Jennifer Radke (@radkejen) January 10, 2017 Jen suggests knowing what your goals are before you go live. What’s the reason you’re going live and what do you hope to achieve with your broadcast? You should also write an outline so you know what you’ll talk about. And don’t forget to make sure all your technology is working beforehand. There’s nothing more frustrating than technical difficulties! Another great idea is to promote your live broadcast before it actually begins. If you’re going to be talking about a hot topic you know your audience will love, tell them beforehand so they don’t miss out. A2: To prepare for a live video session, have notes written beforehand. It’ll keep you on track with your main points. #ContentWritingChat — Rachel (@redheadrachel) January 10, 2017 Have some notes written before you go live. You don’t want to write out a full script because that’s not genuine and in the moment. However, it’s a good idea to have some main talking points in mind that you can refer to. This will ensure you don’t lose track and you can refer to it if there’s a lull in engagement from your viewers. A2: Know what you want to talk about. Don’t rely on viewers questions in the comments. #contentwritingchat — Netvantage Marketing (@netvantage) January 10, 2017 Lexie advises not relying on the questions you receive in comments from your viewers. If no one shows up or you don’t get any questions, you’ll have nothing to talk about. Know what you want to chat about before you go live. A2: write out your talking points and understand how you’re going to manage handling questions & engaging the audience. #ContentWritingChat https://t.co/KJV6YvKclm — Cassandra Schwartz ⭐ (@MWestMillennial) January 10, 2017 Cassandra said to write out your talking points and also knowing how you’re going to handle questions and engaging with your audience. This will help make sure your broadcast is great. … Read more

#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

August 4, 2022April 15, 2016 by Rachel Moffett

If you missed #ContentWritingChat this week, then you missed an amazing conversation all about online video creation and marketing techniques. Video content continues to grow in popularity online, with more brands joining YouTube or using live streaming apps. If you want to learn how to best utilize video content for your brand, read on for a full recap of this week’s chat! #ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos Join us Tuesday, April 12th for #ContentWritingChat at 10 AM CDT. Guest host: @michaelkinney. pic.twitter.com/K4l8g7iGAK — Express Writers (@ExpWriters) April 5, 2016 Award winning broadcaster and video expert, Michael Kinney, joined us as our guest host this week. Michael has been a regular at #ContentWritingChat and we were thrilled to have him share his expertise with us. He has over 25 years of professional television production experience and he shared some fantastic insight throughout the chat. Q1: How can you tell your brand’s story through video? Telling your brand story is the best way to connect with your audience and allow them to get to know you and what you do. But how can you tell your story more effectively through video? Check out these tips: A1: Do video interviews with people behind the brand to discover their WHY, their motivations, beyond profit. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A1: AUTHENTICALLY SHOW how the brand affects customers and fans using video case studies, profiles, testimonials. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 Michael suggests doing video interviews with the people behind the brand. This gives your audience the opportunity to get to know you better and also help them understand WHY you do what you do. Be sure to show how your brand is impacting customers and fans. Case studies, profiles, and testimonials are great for this. A1. Give people an inside look at you/your team and show them how passionate you are! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 Kristen agrees that giving your audience an inside look into your brand is a must. It’s the best way to show them how passionate you are! A1: Show your personality and who you are. People want to see you #ContentWritingChat — Searcy Sledge (@SearcySledge) April 12, 2016 As Searcy said, show your personality. Don’t be afraid to just be yourself. Your audience wants to get to know the real you. A1) Like all storytelling, best to show instead of tell. Video can focus not on you but on the characters of your story. #ContentWritingChat — Jeremy Bond (@JeremyDBond) April 12, 2016 Jeremy said to turn the focus to the characters of the story instead of making it all about you. .@ExpWriters #ContentWritingChat A1. Videos work well in establishing a strong emotional connection with the brand in consumers’ minds. — Pratik Mohapatra (@mohapatrapratik) April 12, 2016 One important thing to remember about videos, as Pratik mentioned: Establish a strong emotional connection. Build that connection with your audience and they’ll be sure to stick around. A1. Know it well, tell it better. Clear communication of your message is key. Touch hearts, not wallets. #ContentWritingChat @ExpWriters — Co-op Social (@co_opsocial) April 12, 2016 Co-op Social said it best: Touch hearts, not wallets. Q2: What are best practices for writing/developing engaging, outstanding video scripts? When it comes to video content, you need to make sure you’re grabbing the attention of your audience right off the bat. Creating a script ahead of time can really help with this. Here’s how to engage your audience with amazing video: A2: Write for the ear, not the eye. Use simple, concrete, active, conversational language. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael said, you need to write for the ear, not the eye. Speak in a way that is natural and conversational. Your words show flow easily. A) Be concise, both in terms of the content and the length of the video. Nobody will watch a video that drags on. #contentwritingchat — Kyle Murray (@TheKyleMurray) April 12, 2016 Kyle said to keep it concise when considering your content and the length of your video. Your audience will not stick around for a video where you’re rambling on. Stay focused and get to the point! A2. Speak your audience’s language, get to the point and let the visuals do the legwork. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 A2 Short and crisp, speak in your #Demographics language #ContentWritingChat https://t.co/NJIk90T6Z2 — Varun Kumar (@varunkr842) April 12, 2016 Kristen and Varun remind us to consider our audience when creating video content. You need to speak in language that your audience will relate to. A2: Don’t use jargon and corporate-speak. #contentwritingchat — Laura Powell (@dailysuitcase) April 12, 2016 Laura says to ditch the jargon and corporate-speak. This all goes back to knowing and understanding your audience. You need to speak in a way they will understand. A1b) Captions/subtitles in video. Not all will want or be able to hear your video with the sound (i.e. in an office) #ContentWritingChat — Jim Carter (@MSLJim) April 12, 2016 A great tip from Jim: Don’t forget to include captions/subtitles in your videos. Keep in mind that some people may not be able to listen due to their location. Having subtitles allows them to get your content without hearing the sound. Also, this helps you cater to hearing-impaired audiences as well. Q3: What are the ideal video formats and lengths for your audience? When you’re creating video content you need to consider the format and the length. How do you know what will work for your audience? A3: “Formats” can also mean the way you deliver your video: live-action, on-camera, PPT, Screencast #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A3: Can also mean the genre of video production: vlog, interview, instructional, demo, documentary, news-style. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael knows, video formats can vary. You can go for live-action, screencast, vlogs, interviews, documentaries, etc. There are so … Read more

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

January 1, 2021February 5, 2016 by Rachel Moffett

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST. #ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe Join us Tuesday, February 2nd at 10 AM CST for another #ContentWritingChat. Guest host: @CTrappe. pic.twitter.com/PTBY16g1sl — Express Writers (@ExpWriters) January 26, 2016 Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on! And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time! #ContentWritingChat is now trending in USA, ranking 47 — TT Mobile US (@TTMobile_us) February 2, 2016 Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video. Q1: Why should marketers join the trend of live streaming video? @CTrappe #ContentWritingChat pic.twitter.com/CDuG0IMTiT — ContentWritingChat (@writingchat) February 2, 2016 People are really engaged with people sharing their expertise on apps likes @periscopeco, @MeVeeApp and others. #contentwritingchat — Christoph Trappe (@CTrappe) February 2, 2016 A1 Simple: it’s huge. Periscope had 1 million users 10 DAYS post launch. Now it’s >10 million. Massive audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A1: Livestreaming is an event. People get excited about events. It’s a shared experience by appointment #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback. Q2: What are the best/hottest platforms for live video streaming? @CTrappe #ContentWritingChat pic.twitter.com/MpIHmUHX9F — ContentWritingChat (@writingchat) February 2, 2016 . @MeVeeApp is latest app. I love @periscopeco personally. https://t.co/YTrZXmCVg5 #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A2 @periscopeco and @blab are top, IMO #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face. Q3: How can live video streaming fit into content marketing? @CTrappe #ContentWritingChat pic.twitter.com/x40vHvGc5s — ContentWritingChat (@writingchat) February 2, 2016 A3: Live video is great addition to a the suite of content you release on a topic. #ContentWritingChat https://t.co/IKSDBEyAKu — Maureen Jann (@MaureenOnPoint) February 2, 2016 A3. An opportunity to connect, build on customer relationship, put name w/ face. More personal #ContentWritingChat https://t.co/58luWNQGWn — Grenae Thompson (@DGGT) February 2, 2016 As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you. Q4: What are the best practices of “scoping” on Periscope? @CTrappe #ContentWritingChat pic.twitter.com/VA2kDUYMJO — ContentWritingChat (@writingchat) February 2, 2016 Best practices: Be real, share something of value, don’t be annoying. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 Best practices are a good starting point, but don’t be married to somebody else’s alleged best practices. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A4: Promote, promote, promote in advance if you want a decent audience. #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you! Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in. Q5: How often should you scope or do a live video? Are there best times or days? @CTrappe #ContentWritingChat pic.twitter.com/X2EllaDcws — ContentWritingChat (@writingchat) February 2, 2016 As my friend @greggweiss has said: The best times to Scope are when you have something of value to say. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A5 I HAVE heard that daily scopers see great results growing an audience base. But again, it’s about sharing quality #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A5. Guess it depends on your audience & message, client availability. Be flexible #ContentWritingChat https://t.co/XHeQjGQgaf — Grenae Thompson (@DGGT) February 2, 2016 Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live. Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly. However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join! Q6: How can you interact with and grow your fan base through live video? @CTrappe #ContentWritingChat pic.twitter.com/AAl48yGpi3 — ContentWritingChat (@writingchat) … Read more