market your content

Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can still utilize the services from other companies, but this blog is going to help you learn several nifty ways to market your content without breaking your bank account.  To Market or Not To Market Believe it or not, there are people who wonder if marketing is important. In fact, you might be one of those! We can tell you that marketing is of the utmost importance when it comes to getting your content and product out there. How else will people find you? How else can they learn about your amazing products and services? Just because you have published your content does not mean it stops there. You have to market or else your other efforts will fall flat and you will notice your site going downhill fast. There are many ways in which you can market your content and according to Convince and Convert, some of these are: Emailing employees on an internal network. If you do not have an internal network, you can still do this via Google+ or sending out an employee newsletter. Social Media news release. Traditional news releases. Appearing on local news stations. YouTube demos for apps and other products. These are based on what one company did when creating a nifty app to help parents find the best car seat for their children. The app was successful because of the marketing this company did. Instead of treating the release as the end of the line, they advertised their product as much as they possibly could. While some of their methods may not work for your business, following some of what is listed above will help you. Do not neglect marketing or you will live to regret it. Now, we are sure you are wondering how to market your product, content, and services. We will discuss a few handy tips and products that can help you immensely as you begin your marketing campaign. 1. Great Strategies and Strong Foundations. In order to market your content, you need to have solid content foundation. You cannot just jump into the content marketing game, you need to have a plan and follow it. Strategy is the best way to make sure your content will be noticed. If you do not have a strategy for your content and your content marketing campaigns, you will see it slipping. Once you have a strategy and a strong foundation, you can begin to publish great content and market it wonderfully. A good strategy will help you keep up with your marketing needs, but bad strategy will make you lose more customers and money. Never underestimate the power of great strategy! 2. Street Teams. These have proven to be pretty effective for a lot of groups and companies. Street teams rely on clients to give out information regarding a company or group. These can be done in numerous ways. For example, the International Geek Girl Pen Pal Club (IGGPPC) has several street teams throughout the world. Their teams give out postcards, pins, stickers, pencils, and other things that relate to letter writing. This is a great way for people outside of the IGGPPC friend circle to hear about this group. Because of the street teams, this group has approximately 45,000 site views a month. The street teams combined with social media get the information out there to a huge audience, creating a tremendous success for this year old group. Utilize your social networks and start creating a street team that will be appropriate for your business and content, you’ll be amazed at how much your name will get out there by getting clients to give out information around their towns! 3. Social Media. One of the biggest helps in marketing your own content is social media. It is so important that you have read it a thousand times over, but we keep saying it because a lot of people are ignoring this. Social media is a great marketing technique. A big help in social media is that share or retweet button. When you have an active social media marketing campaign, you will see more and more of your information being shared on the basic social media sites. It is really great when your info starts being shared a lot; it means you are one step closer to going viral, which is absolutely perfect in the world of the Internet and marketing! While Facebook and Twitter are great ways to market, there are some other social media sites and tools that will help you in your marketing campaign. It is time to start thinking outside of the generic social media box. (And do not worry; we will be discussing these awesome tools in this blog!) As we have said and will continue to say, social media is the greatest way to self-market and promote your content and product, as it gets to a wider audience and can be shared many times over. 4. StumbleUpon. This is a great resource for marketing. StumbleUpon users will “stumble upon” various webpages that have been added. They then rank the web page as being something they are interested in or not, which will help StumbleUpon streamline the web pages the user sees most. This is a great opportunity for your marketing campaigns. Firmology gives a few examples of how StumbleUpon can be used in your content marketing: Add a Page. This is an easy way to promote your page. Go to the drop down menu beneath your profile photo and locate the link that is appropriately titled, “add a page.” From there, you can add links to pages from all over your website. Be sure to add applicable tags so users can … Read more