Express Writers
Do You Need a Niche Writer? Explore 9 Niches Our Experts Cover

Do You Need a Niche Writer? Explore 9 Niches Our Experts Cover

by | Dec 10, 2024 | Blogging, Content Marketing, Copywriting, Website Content

Would you let the receptionist at your doctor’s office diagnose your illness? Probably not.

Then why would you hire a generalist writer to cover niche content? 

It can be tempting to let your business slide by with generic website content as long as you’re ranking in search engines. But to truly turn those clicks into conversions, you need to stand out from the generic competition. 

You need a niche writer. 

What Is a Niche Writer?

A niche writer specializes in creating content for a specific industry or topic. Cruise travel writers and engineering technical writers are two examples. Unlike content generalists, niche writers deeply understand industry terminology, trends, challenges, and customer needs.

For instance, a legal writer will understand compliance standards and legal jargon, while a medical writer will know how to create accurate and empathetic content for healthcare providers and patients. This level of expertise ensures that the content resonates with its intended audience, builds trust, and positions your brand as a thought leader.

In today’s AI-focused world, having a niche writer on your team is necessary. Generic content often gets lost in the noise, but in-depth, industry-specific content written by experts can set you apart.

Why Hire a Niche Writer?

You may have heard the term “jack of all trades, master of none.” A content generalist is sort of like this. They may have writing talent and SEO skills but lack the depth of knowledge required to serve your customers’ specific needs. Expert writers not only provide accurate and relevant content but also inspire customers’ trust and loyalty through increased brand authority.

Niche writers offer benefits you can take to the bank. One business even saw a 300% increase in organic revenue by adding expert content to their website.

Here are a few reasons why using a niche writer can be a total game-changer for your business.

Earn Customer Trust and Loyalty with Topical Authority

Your customers are smart. They know the difference between surface-level content and truly insightful information. And they’re more likely to trust and stay loyal to a company that provides the expert knowledge they need.

An Edelman Trust Barometer special report found that consumer trust drives business growth more than ever. Over half of consumers surveyed proclaimed their loyalty (and their money) to brands they trust. 

By investing in a niche writer, you show your audience that you understand their needs, pain points, and goals — and that they can trust you as an industry authority.

Grow Your Customer Base with Higher Rankings 

A website with in-depth, well-researched coverage of a topic will land higher on a search engine results page than one with a few superficial articles. This is partially thanks to topical authority — a measure of how well your content is valued within its industry by search engines. Additionally, Google’s updated E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ranking guidelines emphasize the importance of high-quality, first-hand insights, reinforcing the need for expert-driven content. 

Backlinko’s 2024 SEO analysis highlights this shift, showing that expert voices are now more critical than ever. Customers naturally gravitate toward brands that demonstrate credibility through professional authorship. This trend is echoed by Surfer SEO’s recent survey, where 90% of SEO professionals identified topical authority as essential to their strategy. 

Experts widely recognize that topical authority is important to SEO.

Image from Surfer SEO

A niche writer understands the nuances of your industry. They know specific phrases and search terms your target audience uses. They’ll craft content that naturally incorporates these keywords while providing real value to readers, leading to higher rankings on search engine results pages. Better rankings mean more visibility, more clicks, and ultimately more conversions.

Avoid Spreading Misinformation

In some industries, accuracy is non-negotiable. Imagine a medical article providing outdated or incorrect information, or a legal guide omitting critical compliance details. Inaccurate content can lead to serious consequences for your readers — and your reputation. 

Expert writers ensure that your content is well-researched, up-to-date, and credible.  

9 Niches Our Experts Cover

Finding a talented and knowledgeable writer isn’t easy. We source writers who are not only skilled in their craft but also subject matter authorities in their field. We make sure our niche writers are relevant, coming from industries with some of the fastest-growing businesses, according to Merchant Machine’s global analysis.

Top 10 growing industries based on analysis of over 1300 fast-growing businesses.

Image from Merchant Machine

Here are nine (of the many) niches our experts cover.

1. Financial

Money may not buy happiness, but it does power economies. Our financial writers understand complex topics like investment strategies, retirement planning, tax laws, and financial regulations. We hire financial experts with experience across all sectors like crypto, accounting, banking, and insurance.

Whether you need whitepapers for institutional investors or blog posts for everyday savers, our financial writers create content that’s clear, actionable, and tailored to your audience’s knowledge level.

2. Medical

The healthcare industry thrives on trust and accuracy. From patient education materials to marketing content for medical devices, our writers specialize in creating content that is both empathetic and scientifically accurate.

Wellness, fitness, pharmaceuticals, and biotechnology are just a few areas we cover. Need proof? Read our article about why hiring a medical writer can be a critical choice. 

3. Construction

In an industry built on precision, our construction writers lay a strong foundation for your niche content. We write for contractors, architects, and suppliers, covering topics like sustainable building practices, industry trends, and project management strategies.

Our writers can craft everything from case studies about successful projects to instructional guides for specialized equipment.

4. Manufacturing

Manufacturing is the backbone of innovation, and our manufacturing writers bring technical expertise to this critical sector. Whether you’re a small-scale producer or a global industrial giant, we craft content that showcases your products, processes, and achievements.

Think product manuals, whitepapers on industry advancements, or marketing materials that demystify complex manufacturing processes.

5. Legal

The legal industry relies on precision and compliance, and our legal writers deliver on both fronts. They can create content that simplifies legal concepts for a general audience or dive deep into legal nuances for professionals.

From writing about contract law to producing content for law firm blogs, our experts understand the stakes involved in legal writing and prioritize accuracy above all else.

6. Marketing

Marketing is all about connecting with your audience. Our marketing writers are experts in crafting compelling content that drives engagement and conversions. They especially understand the importance of topical authority and trustworthiness in helping your business grow its market share. 

From email campaigns and social media posts to in-depth guides on marketing strategies, we help businesses stay ahead of industry trends while speaking directly to their target audience.

7. Technology

Technology is constantly evolving, and our tech writers keep pace with advancements in AI, blockchain, cybersecurity, and more. Our subject matter authorities boast backgrounds in SaaS, cybersecurity, FinTech, and more.

We specialize in translating complex technical concepts into digestible content, whether it’s for a tech-savvy audience or customers new to the industry. Need an article about the latest AI tools or an in-depth guide on cloud computing? We’ve got you covered.

8. Hospitality

Hospitality writing is more than just sharing savvy travel tips. Our expert hospitality writers hail from all corners of the globe. They come with experience in travel, hotels, restaurants, and many other hospitality sectors. 

Whether you need a detailed travel guide to Caribbean cruise ports or actionable managerial advice for your kitchen staff, our hospitality writers are here to give you the white glove treatment.

9. Real Estate

The real estate market is a growing industry. And it’s ever-changing. Our real estate writers stay up to date on industry trends, local regulations, and customer needs.

Whether you want market analysis, property descriptions, or information that helps buyers and sellers navigate the home-buying process, our real estate writers create compelling content that builds trust and drives action.   

Stand Out in Your Industry with a Niche Writer

Your content is the voice of your business. Why settle for generic messaging when you can work with industry experts? Whether you need to rank higher on search engines, connect with your ideal audience, or position yourself as an authority, niche writers are your secret weapon.

Ready to dive deeper into your business and unlock your conversion potential? Check out our specialty content services and find out how our expert writers can help.

Content Marketer vs. Marketing Content Writer: Which Is Best for You?

Content Marketer vs. Marketing Content Writer: Which Is Best for You?

by | Oct 8, 2024 | Content Marketing, Content Strategy, Copywriting

Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t sure the difference, you aren’t alone. It is so subtle most don’t even realize the two terms are different. One of the key differences is that it requires a strategic, practical use rather than simply putting an object into action.

Similarly, people can easily confuse content marketers and marketing content writers. Yet, one is more strategic, while the other has a more general use.

Let’s dive into those differences with practical tips you can utilize (yes, that was intentional) when hiring another team member for your marketing team.

What Role Does Each Writer Play in Your Marketing Strategy?

While our main objective is to compare content marketers with marketing content writers, let’s take a step back because several other key players can also contribute to your overall marketing strategy. Take a look at the entire lineup.

What Is a Copywriter?

A copywriter is the most general term for someone who writes copy. This includes:

  • Ad copy
  • Blog posts
  • Emails
  • Product descriptions

They understand the written word and how to use it to persuade and convince people. Copywriters are a crucial part of a content team that needs powerful words to move their strategies forward.

While most content marketers are also copywriters, not all copywriters are content marketers, as that requires additional skills and writing superpowers.

What Is a Content Strategist?

A content strategist is a term I have seen floating around with variable meanings from someone who analyzes data to a strategic content writer.

What differentiates a content strategist from a content marketer is that their focus is on the planning and strategy behind content. Content strategists may or may not be copywriters. In many industries, especially freelancers, content strategists do have copywriting skills. However, their primary marketing point is understanding the numbers behind copywriting.

For instance, a content strategist understands the ins and outs of SEO. They research the best times of day for publishing content. They are experts on each platform and can list where you’ll most likely reach your audience.

Strategists are great members to have on your team to ensure your content has a plan and purpose, and they can pinpoint the results from your content so each investment has the most significant impact.

What Is a Marketing Content Writer?

Now, we are getting into the more complicated terms that will sound very similar. A marketing content writer is a copywriter who has skills specific to marketing.

When you hire a copywriter, you are hiring a broad skill set. However, when you hire a marketing content writer, they have experience in marketing-specific writing, such as conversion emails, newsletters, press releases, and ad copy. 

They can craft content built around marketing concepts to ensure each project you complete moves you closer to your marketing goals.

What Is a Content Marketer?

The simplest definition of a content marketer is they are all of the above.

A marketer understands the strategy and can create compelling marketing content. They are the whole package from start to finish, ensuring you have the most powerful results from every asset you publish.

While 90% of marketers use blogs, that is only one of many marketing channels content marketers work with. Other common channels content marketers monitor and manage content creation for include:

  • Emails
  • Social media
  • Ads
  • Press releases
  • Whitepapers and eBooks
  • Guest posts

Content marketers also work with more than the written word. They also craft images, videos, and even audio content.

4 Primary Differences Between a Content Marketer vs. Content Writer

Are you still feeling confused? Don’t worry. We are about to take a much closer look at those last two because the subtle distinction is worth noting.

1. Experience Level

Content marketers tend to have more experience than marketing content writers. They understand the deeper intricacies of the marketing world and can use that knowledge to craft insightful content.

Many content marketers start as marketing content writers or even perform marketing writing in their current role. Others operate exclusively in a managerial role while they hire marketing writers to perform the writing portion of content marketing. Through that role, they can gain more first-hand experience with all parts of marketing beyond crafting content, helping them always see content in the bigger picture.

B2C and B2B content marketing writers have the most experience with content creation. They know enough about marketing to craft well-rounded marketing content, but they haven’t always had that first-hand experience in marketing roles outside of copywriting.

2. Role in the Team

Content writers create written content for marketing purposes, while content marketers use that content for marketing purposes.

For example, a marketing writer will create email campaigns while the content marketer schedules and automates the email campaigns the writer crafted.

Even though there is a distinction between the two, the terms are often used interchangeably because the two roles may overlap. Businesses with smaller marketing teams may have the content marketer as the marketing writer. 

When that happens, the content marketer is responsible for:

  • Planning and strategizing
  • Creating content
  • Distributing the content
  • Monitoring results

That’s quite the workload for one person! 

That’s why if you hire a content marketer, you should consider outsourcing help for marketing writing or an entire content marketing team with someone for each role in the process.

3. Access to Resources

This third difference does not apply to all marketing teams but is a common differentiating factor. Often, the writer acts in a silo apart from the rest of the marketing team. They may be a marketing writer crafting content for a specific marketing goal, but they don’t always have the same access to data as other team members.

Picture marketing writers like that trust game in elementary school. One child had a blindfold, while the other led them around an obstacle course. That is how many marketing writers operate, relying on the data the content marketers and strategists pass on to the writer. This can lead to inaccurate data or missing information that would have helped the content achieve its goals more effectively.

The solution isn’t always having the content marketer act as the writer, which risks burning out your marketer.

The best strategy is building a transparent team, allowing everyone to access the same data. At Express Writers, we offer strategy and writing services where writers receive the same data your content marketers receive to ensure there are no siloes in the content creation process.

4. Creation of Different Media Types

When you hear content, words might be the first concept that comes to mind. Blog posts, emails, and other written content are a large part of content marketing. However, they aren’t the only content format available.

Short-form video marketing was one of the top media formats marketers used in 2024. Graphics and audio are also marketing formats that you will use quite frequently, especially on social media or interactive websites.

A marketing writer works primarily with written content and copy for those marketing formats. They can write video scripts and copy for infographics. However, a content marketer must design or hire a graphic designer for the rest of the content.

If you need to streamline this process, consider outsourcing a content marketing agency like Express Writers with in-house graphic designers who can help with every stage of the content creation process.

Short-form video offers the highest ROI.

Image from HubSpot

Which Type of Marketing Content Writer Should You Hire?

Do you need a copywriter, strategist, content marketing writer, or content marketer?

Start by closely examining your team and seeing what skills you could benefit most from, whether it be strong writing skills, strategy, or marketing insights.

We often use a combination of terms when referring to Express Writers because we have a little of each. We have trained writers but also strategists and marketers who understand data and can get you the results you need.

We believe in providing more than just writing services. We want you to have the whole deal, so you don’t have to pick and choose between a copywriter, strategist, or marketer. Our services ensure every project you receive has insights and experience infused in every word.

Order your first content project today!