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Do You Need a Niche Writer? Explore 9 Niches Our Experts Cover

February 6, 2025December 10, 2024 by David Ingram

Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting to let your business slide by with generic website content as long as you’re ranking in search engines. But to truly turn those clicks into conversions, you need to stand out from the generic competition. You need a niche writer. What Is a Niche Writer? A niche writer specializes in creating content for a specific industry or topic. Cruise travel writers and engineering technical writers are two examples. Unlike content generalists, niche writers deeply understand industry terminology, trends, challenges, and customer needs. For instance, a legal writer will understand compliance standards and legal jargon, while a medical writer will know how to create accurate and empathetic content for healthcare providers and patients. This level of expertise ensures that the content resonates with its intended audience, builds trust, and positions your brand as a thought leader. In today’s AI-focused world, having a niche writer on your team is necessary. Generic content often gets lost in the noise, but in-depth, industry-specific content written by experts can set you apart. Why Hire a Niche Writer? You may have heard the term “jack of all trades, master of none.” A content generalist is sort of like this. They may have writing talent and SEO skills but lack the depth of knowledge required to serve your customers’ specific needs. Expert writers not only provide accurate and relevant content but also inspire customers’ trust and loyalty through increased brand authority. Niche writers offer benefits you can take to the bank. One business even saw a 300% increase in organic revenue by adding expert content to their website. Here are a few reasons why using a niche writer can be a total game-changer for your business. Earn Customer Trust and Loyalty with Topical Authority Your customers are smart. They know the difference between surface-level content and truly insightful information. And they’re more likely to trust and stay loyal to a company that provides the expert knowledge they need. An Edelman Trust Barometer special report found that consumer trust drives business growth more than ever. Over half of consumers surveyed proclaimed their loyalty (and their money) to brands they trust. By investing in a niche writer, you show your audience that you understand their needs, pain points, and goals — and that they can trust you as an industry authority. Grow Your Customer Base with Higher Rankings A website with in-depth, well-researched coverage of a topic will land higher on a search engine results page than one with a few superficial articles. This is partially thanks to topical authority — a measure of how well your content is valued within its industry by search engines. Additionally, Google’s updated E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ranking guidelines emphasize the importance of high-quality, first-hand insights, reinforcing the need for expert-driven content. Backlinko’s 2024 SEO analysis highlights this shift, showing that expert voices are now more critical than ever. Customers naturally gravitate toward brands that demonstrate credibility through professional authorship. This trend is echoed by Surfer SEO’s recent survey, where 90% of SEO professionals identified topical authority as essential to their strategy. A niche writer understands the nuances of your industry. They know specific phrases and search terms your target audience uses. They’ll craft content that naturally incorporates these keywords while providing real value to readers, leading to higher rankings on search engine results pages. Better rankings mean more visibility, more clicks, and ultimately more conversions. Avoid Spreading Misinformation In some industries, accuracy is non-negotiable. Imagine a medical article providing outdated or incorrect information, or a legal guide omitting critical compliance details. Inaccurate content can lead to serious consequences for your readers — and your reputation. Expert writers ensure that your content is well-researched, up-to-date, and credible. 9 Niches Our Experts Cover Finding a talented and knowledgeable writer isn’t easy. We source writers who are not only skilled in their craft but also subject matter authorities in their field. We make sure our niche writers are relevant, coming from industries with some of the fastest-growing businesses, according to Merchant Machine’s global analysis. Here are nine (of the many) niches our experts cover. 1. Financial Money may not buy happiness, but it does power economies. Our financial writers understand complex topics like investment strategies, retirement planning, tax laws, and financial regulations. We hire financial experts with experience across all sectors like crypto, accounting, banking, and insurance. Whether you need whitepapers for institutional investors or blog posts for everyday savers, our financial writers create content that’s clear, actionable, and tailored to your audience’s knowledge level. 2. Medical The healthcare industry thrives on trust and accuracy. From patient education materials to marketing content for medical devices, our writers specialize in creating content that is both empathetic and scientifically accurate. Wellness, fitness, pharmaceuticals, and biotechnology are just a few areas we cover. Need proof? Read our article about why hiring a medical writer can be a critical choice. 3. Construction In an industry built on precision, our construction writers lay a strong foundation for your niche content. We write for contractors, architects, and suppliers, covering topics like sustainable building practices, industry trends, and project management strategies. Our writers can craft everything from case studies about successful projects to instructional guides for specialized equipment. 4. Manufacturing Manufacturing is the backbone of innovation, and our manufacturing writers bring technical expertise to this critical sector. Whether you’re a small-scale producer or a global industrial giant, we craft content that showcases your products, processes, and achievements. Think product manuals, whitepapers on industry advancements, or marketing materials that demystify complex manufacturing processes. 5. Legal The legal industry relies on precision and compliance, and our legal writers deliver on both fronts. They can create content that simplifies legal concepts for a general audience or dive deep into legal nuances for professionals. From writing about contract law to producing content for law … Read more

Content Marketer vs. Marketing Content Writer: Which Is Best for You?

October 8, 2024 by Sarah Damron

Content Marketing vs. Marketing Content Writer

Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t sure the difference, you aren’t alone. It is so subtle most don’t even realize the two terms are different. One of the key differences is that it requires a strategic, practical use rather than simply putting an object into action. Similarly, people can easily confuse content marketers and marketing content writers. Yet, one is more strategic, while the other has a more general use. Let’s dive into those differences with practical tips you can utilize (yes, that was intentional) when hiring another team member for your marketing team. What Role Does Each Writer Play in Your Marketing Strategy? While our main objective is to compare content marketers with marketing content writers, let’s take a step back because several other key players can also contribute to your overall marketing strategy. Take a look at the entire lineup. What Is a Copywriter? A copywriter is the most general term for someone who writes copy. This includes: Ad copy Blog posts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. Copywriters are a crucial part of a content team that needs powerful words to move their strategies forward. While most content marketers are also copywriters, not all copywriters are content marketers, as that requires additional skills and writing superpowers. What Is a Content Strategist? A content strategist is a term I have seen floating around with variable meanings from someone who analyzes data to a strategic content writer. What differentiates a content strategist from a content marketer is that their focus is on the planning and strategy behind content. Content strategists may or may not be copywriters. In many industries, especially freelancers, content strategists do have copywriting skills. However, their primary marketing point is understanding the numbers behind copywriting. For instance, a content strategist understands the ins and outs of SEO. They research the best times of day for publishing content. They are experts on each platform and can list where you’ll most likely reach your audience. Strategists are great members to have on your team to ensure your content has a plan and purpose, and they can pinpoint the results from your content so each investment has the most significant impact. What Is a Marketing Content Writer? Now, we are getting into the more complicated terms that will sound very similar. A marketing content writer is a copywriter who has skills specific to marketing. When you hire a copywriter, you are hiring a broad skill set. However, when you hire a marketing content writer, they have experience in marketing-specific writing, such as conversion emails, newsletters, press releases, and ad copy. They can craft content built around marketing concepts to ensure each project you complete moves you closer to your marketing goals. What Is a Content Marketer? The simplest definition of a content marketer is they are all of the above. A marketer understands the strategy and can create compelling marketing content. They are the whole package from start to finish, ensuring you have the most powerful results from every asset you publish. While 90% of marketers use blogs, that is only one of many marketing channels content marketers work with. Other common channels content marketers monitor and manage content creation for include: Emails Social media Ads Press releases Whitepapers and eBooks Guest posts Content marketers also work with more than the written word. They also craft images, videos, and even audio content. 4 Primary Differences Between a Content Marketer vs. Content Writer Are you still feeling confused? Don’t worry. We are about to take a much closer look at those last two because the subtle distinction is worth noting. 1. Experience Level Content marketers tend to have more experience than marketing content writers. They understand the deeper intricacies of the marketing world and can use that knowledge to craft insightful content. Many content marketers start as marketing content writers or even perform marketing writing in their current role. Others operate exclusively in a managerial role while they hire marketing writers to perform the writing portion of content marketing. Through that role, they can gain more first-hand experience with all parts of marketing beyond crafting content, helping them always see content in the bigger picture. B2C and B2B content marketing writers have the most experience with content creation. They know enough about marketing to craft well-rounded marketing content, but they haven’t always had that first-hand experience in marketing roles outside of copywriting. 2. Role in the Team Content writers create written content for marketing purposes, while content marketers use that content for marketing purposes. For example, a marketing writer will create email campaigns while the content marketer schedules and automates the email campaigns the writer crafted. Even though there is a distinction between the two, the terms are often used interchangeably because the two roles may overlap. Businesses with smaller marketing teams may have the content marketer as the marketing writer. When that happens, the content marketer is responsible for: Planning and strategizing Creating content Distributing the content Monitoring results That’s quite the workload for one person! That’s why if you hire a content marketer, you should consider outsourcing help for marketing writing or an entire content marketing team with someone for each role in the process. 3. Access to Resources This third difference does not apply to all marketing teams but is a common differentiating factor. Often, the writer acts in a silo apart from the rest of the marketing team. They may be a marketing writer crafting content for a specific marketing goal, but they don’t always have the same access to data as other team members. Picture marketing writers like that trust game in elementary school. One child had a blindfold, while the other led them around an obstacle course. That is how many marketing writers operate, relying on the … Read more