modern content marketing

Did you miss this week’s #ContentWritingChat? There’s no need to worry, friends! Dive into our recap of Tuesday’s chat and learn all about successful content marketing. #ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Content Marketing Join us for #ContentWritingChat Tuesday, May 24th at 10 AM CDT with guest host @sujanpatel! pic.twitter.com/4rx5wqCbHr — Express Writers (@ExpWriters) May 17, 2016 This week, our guest host was Sujan Patel. Sujan is a growth marketer, entrepreneur, and the co-founder of Narrow.io and ContentMarketer.io. Q1: How important is content marketing to businesses in today’s era? Should businesses have a content marketing strategy? If so, how important is it in this day and age? A1 Content Marketing is critical marketing channel as it’s the most effecrive way to do SEO, build an audience & brand #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A1b Content Marketing can also directly generate leads. Blogging @ https://t.co/FHvoX3vvqy brings in $1+ million a year #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 As Sujan said, content marketing is the most effective way to do SEO and to build your audience and brand. Content marketing can also help you generate leads. Just look at the results Sujan has had with his personal website! A1: Content is king. If you don’t have the correct content, you’ll never produce the correct community for your brand. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 It’s no secret that content is king! You need to know your audience so you can create the right content to attract them to your brand. A1: Extremely. Writing great content that speaks to audience + amplification is key to success. #ContentWritingChat https://t.co/AFiiBqKN6a — ThinkSEM (@ThinkSEM) May 24, 2016 Sarah from ThinkSEM was spot on with her answer. Write content that speaks to your audience. A1: I dare say if you aren’t using content marketing, how are you in business? #ContentWritingChat — Zachary Fenell (@zacharyfenell) May 24, 2016 Zachary questions how anyone could be in business without having a content marketing strategy. Do you agree? A1) #ContentMarketing is like a glue that holds your community together, providing relevant – and shareable – content. #ContentWritingChat — Jim Carter (@MSLJim) May 24, 2016 Jim says it’s the glue that holds your community together. Focus on providing relevant and shareable content for your audience. A1- #ContentMarketing is critical. If you’re not investing in data-driven #content, you’re doing it wrong. #ContentWritingChat — Hannah Chapple (@HannahChapple) May 24, 2016 Great answer from Hannah! Invest in data-driven content. A1 In today’s era, effective content marketing is like the eggs to your cake. Can’t have good marketing without it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 24, 2016 Our CEO, Julia, chimed in: you can’t have good marketing without content marketing! Q2: What are key first steps in building a successful content marketing strategy? Now that you know how important content marketing is, how do you develop a strategy that gets results? A2 1st step: understand your target audience. Know their needs, wants, struggles, what makes them happy, sad, angry #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2b step 2 keyword research..find out what are the top keywords and long tail keywords #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2c: Find out what sites/blogs they reads and make sure your company has presence there. Guest post is a good first step #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 Sujan knows it all starts with getting to know your target audience. What do they need and want? What are their struggles? What makes them happy, sad, angry? Then, conduct some keyword research to find the top keywords for your content. And don’t forget guest posting! It’s a powerful way to get in front of a new audience. A2: Knowing your audience is the first step. If you don’t, you won’t know what kind of content they want to read. #contentwritingchat — Netvantage Marketing (@netvantage) May 24, 2016 A2: Knowing the audience you are projecting your content to. What do they want? How will they respond? Etc. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 Netvantage Marketing and Elexicon agree: get to know your audience. When you understand the needs of your audience, you can create exactly the content they’re looking for. A2: 1) know the goal(s). Work backward w/strategy from there. 2) Be sure to track the right KPI #ContentWritingChat https://t.co/HvTVtgYB8u — ThinkSEM (@ThinkSEM) May 24, 2016 Always set goals and keep them in mind as you work. When you have a clear idea of what your goals are, you can create a plan to help you achieve them. Nice answer, Sarah! A2: Connect, connect, connect! If you want people to follow your Twitter, blog, FB page, whatever. Start participating. #contentwritingchat — Chris Christensen (@christensen143) May 24, 2016 Chris knows the importance of engaging with your audience. If you want to see results, start connecting with people. Building relationships makes a huge difference. A2. Research your platforms, target markets, and trending topics. #contentwritingchat — Village Print&Media (@village_print) May 24, 2016 Research the platforms you’ll use, get to know your audience, and be aware of trending topics. These things are so important in a successful content marketing strategy. A2 1) know your why 2) know ur TA 3) align their needs and your “offerings” 4) make a plan 5) baby steps = process #ContentWritingChat — Zala Bricelj (@ZalkaB) May 24, 2016 Great answer from Zala! Know your why, know your target audience, align their needs and your offerings, then make a plan. A2. Probably knowing WHY you are creating all this content is a good idea. Also, know WHO you are creating it for. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 24, 2016 Know why you’re creating content and who you’re creating it for. This is so true, Brittany! A2 @ExpWriters Define your goals, audience, content format, build a mail list #ContentWritingChat https://t.co/LDfLlnZf5s — Alberto Gómez (@alberMoire) May 24, 2016 Alberto said you should also consider the content format and focus on building an … Read more