new blog post

You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content?  Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get traction beyond bare-bones SEO and organic shares. (Which could be significant by itself, but why settle?) If you feel comfortable letting your blog hang out on the internet without any help, be prepared for a surge of activity followed by a quick decline. Your blog will limp along for a while until it’s forgotten entirely. If, on the other hand, you want to give all your new blogs a fighting chance at getting read by a wider audience – not to mention a longer lifespan online – promotion is essential! So, how to promote a new blog post in ways that actually get it noticed? Follow along as we share our best tips and techniques. How to Promote a New Blog Post: Your Comprehensive Guide to Boosting Traffic and Engagement 1. Do These 5 Tactics BEFORE You Promote a New Blog Post Make Your Blog the Best Version of Itself Build Your Email List Using Lead Magnets Optimize Your Blog Posts for Search Promote a New Blog Post Internally Build Relationships with Peers, Fans, Followers, and Customers 2. Promote a New Blog Post Using Email Segment Your Email List and Target by Interests Did You Mention a Specific Brand/Influencer in a Post? Email Them Write Your Emails the Right Way 3. Promote a New Blog Post on Social Media Use Instagram Stories Cross-Post to Each Platform You’re On Plug Your New Blog on Relevant Twitter Chats Add the Link to Your New Blog on Your Profiles Share Your New Blog Multiple Times on Fast-Moving Feeds Use Those #Hashtags and DO @ People Share Your New Blog to Your Social Media Groups and Communities 4. Promote a New Blog Post with Smart Tools Use Quuu Promote or Zest Curate Your Blog Posts in a Content Hub Add Social Sharing Buttons to Your Posts Do These 5 Tactics BEFORE You Promote a New Blog Post So, you’re all ready to start learning how to promote a new blog post. Hold on one second. There are a few foundations we need to cover first. Don’t skip these steps – they’ll help make blog promotion much, much easier. 1. Make Your Blog the Best Version of Itself Content promotion will mean absolutely nothing if all you do is lead visitors to a subpar blog. All the promotional tactics in the world can’t save mediocre content. Why? Quite simply, people don’t want to read, share, or engage with content that’s “eh.” They may be lured to a blog that sucks because they won’t know it sucks until they land there. Once they find out, they’ll bounce away from the crappy blog as fast as they can. You’ll be no better off than you were before. That’s why you MUST commit to creating the best blog this side of the internet. An amazing blog makes people want to stay, read, engage, and share. Plus: Amazing content promotes itself! A case study from Ahrefs nicely demonstrates this point. They regularly receive organic promotion from outside sources without any effort, like this Reddit post: As they explain in the post, Ahrefs did absolutely nothing marketing-wise to get this kind of great P.R. – their readers love their content, and that love makes them WANT to share Ahref posts. Simple logic, but something that a lot of people forget about when considering how to promote a new blog post. Make sure your blog is amazing at the start, and organic promotion will follow. 2. Build Your Email List Using Lead Magnets I can’t emphasize the importance of this next point enough: Build your email list to create a built-in audience for your blog promotion. According to the latest report from The Radicati Group, today there are over 3.9 billion people using email worldwide. That’s over half the population of the entire globe. Not only is email widely used – it generates the most ROI per dollar spent out of any other marketing activity. (A Litmus study estimated that email is worth an average of $38 for every $1 spent.) Your list, when you build it, is worth a TON. It’s a direct link to people who are interested in you/your brand, and thus the perfect channel for blog post promotion. Next question: How do you build your email list? Create lead magnets. Lead magnets are golden nuggets of content that are high-value. You offer these as exclusive downloads for your audience in exchange for their name and email address. A truly high-quality lead magnet is well-written and packs in tons of helpful/valuable information. Create lead magnets offering high-value information, then offer them to readers in exchange for their email address. Once you get their email – boom! – your list building has begun. Once you have an email list, send out messages to it with links to your new blog posts. Done and done. 3. Optimize Your Blog Posts for Search Besides blog promotion, don’t forget about SEO. It’s a major way to scoop up organic traffic to your blog posts from search engines like Google. That said, a LOT more goes into proper SEO besides just inserting keywords in the right places. You need to think about factors like: Content quality Whether your content fulfills user search intent for your focus keyword Whether your blog showcases relevant expertise for the topics you’re covering Your site design and page-load speed Your use of links and sources in your blog And more It’s important to get your SEO down before you think about how to promote a new blog post with other tactics. That’s because SEO is a passive way to draw more traffic and leads to your blog. Cover this base, draw in readers organically, and then hustle for more … Read more