pam didner

Did you catch the latest #ContentWritingChat? We had a great discussion all about internal communications tactics. This is one chat you’ll definitely want to check out if you manage or are part of a team so you all can work together effectively. Keep reading for the recap! #ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner Join us for #ContentWritingChat on Tuesday, April 4th at 10 AM Central Time as we chat with @PamDidner! pic.twitter.com/tt5eKkStMk — Express Writers (@ExpWriters) March 28, 2017 Our guest host for this chat was Pam Didner. Pam is a marketing strategist, speaker, and author. The topic of internal communications tactics was inspired by her book, Global Content Marketing. Q1: Why is internal communication so important for successful content marketing? To kick off the chat, we asked everyone to share why they felt internal communications was important when it comes to content marketing. We received some great responses and here’s what some of the chat participants had to say: A1 Diff people are involved frm content planning to promotion.When everyone is aligned, teamwork makes dream work. #ContentWritingChat pic.twitter.com/q8bYk7TJwV — Pam Didner (@PamDidner) April 4, 2017 Pam knows that internal communication can help keep everyone on the team aligned. When everyone is on the same page and they’re all working together, amazing things can happen. @ExpWriters A1 Great internal communication is THE single most important thing to awesome CM planning and execution, in a team. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 As Julia said, great internal communication is so important when it comes to content marketing planning and executing. It’s crucial for all of us here at Express Writers, especially as a remote team. A1 #communication is the key for clear & effective messaging, which is the basic requirement for any #ContentMarketing #ContentWritingChat https://t.co/AKjP3KMdft — Varun Kumar ? (@DigitalVK) April 4, 2017 Varun said communication is key for clear and effective messaging, which is a must for content marketing. A1: Internal communication is how you keep your content strategy cohesive. Everyone needs to be on the same page. #ContentWritingChat pic.twitter.com/zLQdPtJHbi — Mallie Rust (@malliefe2o3) April 4, 2017 Mallie knows it’s important to keep your content strategy cohesive, which is why it’s essential that you and your team communicate regularly. A1: If we don’t communicate well internally with our team, how can we communicate well with customers and the audience. #ContentWritingChat — Iva Ignjatovic (@IvaIgnjatovic) April 4, 2017 As Iva said, if you aren’t able to communicate well with your own team, how can you effectively communicate with your clients and your audience? Q2: How would you define internal communication(s) in content marketing? We know why internal communications plays such an important role within content marketing, but what does it all actually mean? Take a look at these responses from Tuesday’s chat: A2 My def: Come together through strategy & work together via process and tools. It’s about following your workflows. #ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s definition of internal communications in content marketing is: coming together through strategy and working together via processes and tools. She also states that it’s about following the workflows you have in place. A2Internal housekeeping: the art of communicating ideas, value and relevancy of content to those across the organization #ContentWritingChat — Maureen Jann (@MaureenOnPoint) April 4, 2017 Maureen said it’s the art of communicating ideas, value, and relevancy of content to those across the organization. @ExpWriters A2 Having a framework & schedule. Frequent meetings to brain dump, curate ideas together. Ability to co-create content. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 When it comes to the Express Writers team, Julia loves to have frequent meetings to brain dump ideas and curate ideas as a team. It allows everyone to co-create. A2: Having a system where every member of the mkt team is aligned in their efforts, on the same page, on the same sched. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 For Elizabeth, it’s all about having a system that allows every team member to be aligned and on the same page. After all, it’s so important that everyone on a team is on the right track. @ExpWriters A2. I would say providing clear directiion to your team and stepping back to allow them to shine #contentwritingchat — Cheval John (@chevd80) April 4, 2017 Providing clear direction to your team and stepping back to allow them to shine is all part of internal communications for Cheval. It’s great to collaborate as a team, but you also want to give everyone room to do what they do best. Q3: What are some key steps in creating internal communication tactics? To create internal communication tactics for your team, you’ll want to read through this helpful advice from the chat: A3 Key steps: -Align on comm. objective -Agree on strategy & tactics -Execute tactics -Host Regular meeting/follow up#ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s key steps include: align on the objective, agree on a strategy and tactics, execute tactics, and host regular meetings to follow-up. A3: Find the right tools for your team to use. Train your team on how to use them. Create best-practices. Enforce. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 Elizabeth’s advice is to find the right tools for your team to use. What works for one team might not be ideal for yours, so choose the tools that are going to be the most useful to the work you do. Then, take the time to train your team on how to use it so everyone can get the most from the tool. @ExpWriters A3) Have a clearly defined method of communication that EVERYONE can & should use. Make sure everyone’s on the same page #ContentWritingChat pic.twitter.com/g7StvYGxP1 — Jason Schemmel (@JasonSchemmel) April 4, 2017 Jason suggests having a method of communication that everyone on the team can use. You want to make sure everyone is on the same page. A3: Be open & approachable with … Read more