personal branding

There’s no denying that it takes time to truly build a brand that will stand out from the crowd, especially if you’re in a saturated niche. Fortunately, our latest #ContentWritingChat has some tips that are going to help your brand shine. And this is advice you’ll want to implement in the coming year! Whether you’re building your own personal brand or you are part of another company’s brand, these tips will still be beneficial for you. So, if you want to learn how to build a brand that people truly love, keep reading for this week’s recap! #ContentWritingChat Recap: How to Build a Brand That Will Stand Out in 2018 with Rochelle Moulton Welcome to #ContentWritingChat! Today, @ConsultingChick is joining us to share her tips on building a brand that stands out. ?? Who is ready to chat? pic.twitter.com/JgdI7YnKXx — Express Writers (@ExpWriters) November 28, 2017 Our guest host this week was Rochelle Moulton. She’s an entrepreneur and a personal brand strategist. She joined us for Tuesday’s #ContentWritingChat to share her advice on branding and it’s definitely worth a read! Let’s dive in! Q1: What does it mean to have a personal brand or a brand for your business? Have you built one? To kick off the chat, we asked everyone to share what it means to have a brand. We also wanted to know if they’ve worked to build a brand themselves! Here’s what a few of our chat participants had to say: A1a Having a personal brand is consistently presenting yourself/your ideas so your sweet-spot audience knows you. #contentwritingchat — Rochelle Moulton (@ConsultingChick) November 28, 2017 A1 It’s also—at its best—about authenticity. Genuinely, without artifice, YOU. #contentwritingchat — Rochelle Moulton (@ConsultingChick) November 28, 2017 Rochelle said that having a personal brand is consistently presenting yourself and your ideas so your “sweet spot” audience knows you. Your brand also needs to be authentic. If it’s not, people are going to see right through you. A1: A brand is an identity for the company or person. It shows what is important to the company. It is crucial to be consistent with the identity you are showing. #ContentWritingChat — Netvantage Marketing (@netvantage) November 28, 2017 Lexie knows a brand is essentially the identity of the person or company that it represents. She feels your brand shows what’s important and that consistency is key. A1: Having a personal brand = showcasing who your business is and how you can help your customers.#ContentWritingChat https://t.co/0RemNw24nR — ThinkSEM (@ThinkSEM) November 28, 2017 Sarah said that having a personal brand showcases what your business is and how you’re able to help your customers. A1 Personal brand = creating a transparent, genuine, and honest public identity attached to ROI (courses, consulting, services, etc) that people relate to and want to invest in. #ContentWritingChat — Julia McCoy | ? New book out Nov 30! (@JuliaEMcCoy) November 28, 2017 When building a personal brand, you need to be transparent, genuine, and honest. Julia said that people will need to be able to relate to your brand and should want to invest in it. That’s all part of helping you attract the right people. A1. It’s your personality, vision, mission. It’s what you do, why you do it, and how you do it. It’s what people know and understand about you. It’s what people say when you leave the room. #contentwritingchat — Bourbon & Honey (@BrittanyBrander) November 28, 2017 As Brittany said, your brand is your personality, your vision, and your mission. It’s all about what you do, why you do it, and how you do it. She knows that your brand helps people get to know and understand you. A1. “Building your #brand is a crucial part of developing your business. It’s the foundation of giving your organization a voice, identity, value, and awareness among consumers.” via @HubSpot https://t.co/Z4S2lWRYyj #ContentWritingChat — SourceMedia (@SourceMediaCo) November 28, 2017 Your brand is the foundation of giving your company a voice, identity, value, and awareness. A1: All of us have a #PersonalBrand, whether we know it or not, whether we like it or not – it’s the way people see us!#ContentWritingChat pic.twitter.com/CvRACJCELz — @AndreaTorti90 (@andreatorti90) November 28, 2017 And remember, we all have a personal brand, whether you realize it or not! It’s better to be smart and actually manage your brand’s reputation. Q2: What are some key elements you will need in order to build a brand that will stand out? To build a brand that truly shines, there are a few key elements you’ll need to get started! Here’s what you need to know: A2 100% clarity on your ideal audience—who do you want to reach? #contentwritingchat — Rochelle Moulton (@ConsultingChick) November 28, 2017 A2 A compelling point of view—what do you believe and why? #contentwritingchat — Rochelle Moulton (@ConsultingChick) November 28, 2017 As Rochelle said, it’s important to have clarity on who your ideal audience is. You need to know who you want to reach in order to create the content that will resonate with them. She also said that having a compelling point of view will help you stand out from others. A2 Consistency is highly underrated—it’s actually the single most important factor in building trust in your brand #contentwritingchat — Rochelle Moulton (@ConsultingChick) November 28, 2017 And don’t forget that consistency is essential as well! It’s going to help you establish your brand and build trust with your audience. A2: A unique message…Something that sets you apart from others in your niche. When you define your message, you have to make sure that it’s one that can grow with you. #contentwritingchat — Flying Cork (@flyingcorkpgh) November 28, 2017 A unique message is going to help differentiate you from the others in your niche. A2 Know: WHO you are WHAT is your unique “offering” & differs your from others HOW can you serve your audience WHAT are ways to educate, entertain of be helpful#ContentWritingChat https://t.co/1fH7LuPGmQ — Zala Bricelj (@ZalkaB) November 28, 2017 Zala said you need to figure … Read more

Are you wondering how to build a personal brand that stands out online? If so, you’re in luck! That’s exactly what we discussed in our latest #ContentWritingChat. We talked about what it means to have a personal brand, the first steps you need to take to build your brand, and how you can incorporate personality into all of your online content. Does that sound like exactly what you need right now? Keep reading for our recap of Tuesday’s chat! #ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx Join us for #ContentWritingChat on Tuesday, August 1st at 10 AM Central with @ajamyx! pic.twitter.com/q6PmBRthA5 — Express Writers (@ExpWriters) July 25, 2017 Our guest host this week was Anthony John Amyx. He’s a personal brand and business growth strategist. He shared some great advice with us this week, which you’ll want to check out! Q1: What does it mean to have a personal brand and why is it important? So, what exactly does it mean to have a personal brand of your own? And why is it such an important thing? Here are a few of the responses we received during the chat: A1. Why you should have a personal brand #contentwritingchat pic.twitter.com/G3s2NVrCXZ — Anthony John Amyx (@ajamyx) August 1, 2017 If you want to stand out online, you need to have a personal brand. Show what you’re passionate about and what you have to offer that can help others. This is ultimately going to separate you from others. A1: It is our reputation – what ppl think when our name comes to mind. We all have one. That’s why it’s important. #contentwritingchat — Javier Sanabria (@SanabriaJav) August 1, 2017 As Javi pointed out, your personal brand is your reputation. It’s what other people think of when your name crosses their mind. Whether you realize it or not, we all have a personal brand. That’s why it’s so important to be aware of it. A1 Personal branding is when you apply your name to your products/services and establish yourself as a brand. #ContentWritingChat pic.twitter.com/CzFSAL1PVY — Julia McCoy ? (@JuliaEMcCoy) August 1, 2017 Julia said personal branding is when you apply your name to your products and services. This begins to establish you as your own brand. A1. Personal brand is the image we portray of ourselves/business. Visual yes, but also values, priorities and influence. #contentwritingchat — YourWebContentWriter (@WebContent4U) August 1, 2017 Your personal brand goes beyond the visuals, but it also includes your values, priorities, and influence. It’s all about how you portray yourself online. A1: Having a personal brand helps to know what your business stands for and for people to connect with you. #ContentWritingChat — Mind of a Diva (@MindofaDiva) August 1, 2017 Your brand is going to attract the right people and help them connect with you on a deeper level. A1a. You have a personal brand regardless of you maintain it or not, it’s your rep. #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) August 1, 2017 Rebecca knows that we all have a personal brand, whether you maintain it or not. That’s why it’s better to be in control of what you’re putting out there online because it directly impacts your reputation. Q2: What are the first steps to building a personal brand online? Now that you know why it’s important to build a personal brand, you’re likely wondering how to create a brand of your own. Here are the first steps you should take to establish your brand: A2. Continued #ContentWritingChat pic.twitter.com/QJuyOETNFk — Anthony John Amyx (@ajamyx) August 1, 2017 Make sure you know who your target audience is and know your story as well. You also want to build a platform to get people onto your list. All of this should come before you focus on promotion. A2: Make sure you know what you want to be known for. From topic to voice, get the building blocks in place. #ContentWritingChat — Maureen Jann (@MaureenOnPoint) August 1, 2017 Maureen said you need to know what you want to be known for first. Get those building blocks in place in order to get started. You want to know which topics you’ll talk about and you need to find your voice. A2: Be personable. Use what you’re passionate about to start to build your brand, you can always expand from there. #contentwritingchat — Netvantage Marketing (@netvantage) August 1, 2017 Passion is always going to be a key to success. Know what you’re passionate about and use that as fuel to build and grow your personal brand. A2: What’s your niche & your original take? Be interesting, present, knowledgeable, original, & in demand. #contentwritingchat — Shelly Lucas (@pisarose) August 1, 2017 It’s important that you figure out your niche and what makes you original. As Shelly said, you should be interested, present, knowledgeable, original, and in demand. A2: Well, you should start by deciding who you want to be, and then be that person. Don’t fake it. #ContentWritingChat pic.twitter.com/QWuBMYXFD7 — Sarah Nelson (@Blogging_Geek) August 1, 2017 One very important tip to remember when building your personal brand: don’t fake it. People will see right through you if you aren’t being genuine. Be yourself and that’s what will resonate with them. A2: Putting out content that helps you build your brand. #ContentWritingChat https://t.co/cxjFXWpZir — Nick Lingerfelt (@nicklingerfelt) August 1, 2017 Nick said you want to put out content that’s going to help you build your brand. Know what’s going to resonate with your audience and what aligns with your goals and share content that fits that. A2. You can provide value to your audience on a daily basis and earn their trust #contentwritingchat — Cheval John (@chevd80) August 1, 2017 Cheval’s advice is to provide value to your audience on a daily basis. This is going to help establish trust and allow you to build a relationship with them. A2: Participate in @Twitter chats in your niche. #ContentWritingChat — Danielle Bullen Love (@daniellewriter) August 1, 2017 A … Read more

This week’s #ContentWritingChat was all about personal branding! We talked about who should have a personal brand, they key steps to creating one, and much more. If you missed the chat or need a refresher on the topics we covered, it’s time to dive right into our recap! Join us for #ContentWritingChat on Tuesday, April 25th at 10 AM Central Time with @FeldmanCreative! pic.twitter.com/OPqu7a0Q8I — Express Writers (@ExpWriters) April 18, 2017 Our guest host this week was Barry Feldman. Barry is a content marketing consultant, copywriter, and author. In fact, he recently wrote a book called The Road to Recognition. Q1: How do you define a personal brand? Who has a personal brand? To kick off the chat, we asked everyone to share their definition of a personal brand. What do they think it means to have a personal brand and who actually has one? Check out some of these responses from the chat: A1: A personal brand is the perception people have of you regarding your professional life. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 A1: Everyone has, or has the potential to have, a personal brand. Whether they take control of it is the question. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 As Barry said, a personal brand is the perception people have of you regarding your professional life. People are always going to have thoughts and opinions surrounding you, whether you realize you have a personal brand or not. So, you better make sure it’s a good one! He also added that everyone has or has the potential to have a personal brand. It’s important that you recognize this and take control of the image you’re portraying. @ExpWriters A1: I think of a personal brand as your essence, what you stand for, what you won’t fall for. Your mission and values. #ContentWritingChat — Katie Lewis (@kathryndlewis) April 25, 2017 Katie had a great answer to this first question. She feels a personal brand is your essence, what you stand for, and what you won’t fall for. It’s all about your mission and the values you have. Definitely something worth thinking about! A1. A personal brand is a package of who you are and what you’re about that you represent to the world. #ContentWritingChat https://t.co/JH8FG4hRuo — Maggie Bizzell (@MaggieBizz) April 25, 2017 Maggie said your personal brand is a package of who you are and what you’re about. This package essentially represents you to the world, which is why it’s something everyone should think about. @writingchat A1: You are your personal brand. Everything anyone can see or read about you makes up how you’re perceived. #ContentWritingChat pic.twitter.com/jaNpkat5LQ — Jeff Reno(e) (@Renoe) April 25, 2017 As Jenn pointed out, everything anyone can see or read about you makes up how you’re perceived. It may sound a little scary, but remember that you can take control of your personal brand overall. A1 You personal brand is your vibe! How you communicate who you are, what you do, what people can expect from you…#ContentWritingChat https://t.co/SyLCps7dj1 — Gabriela Cardoza (@CardozaGab) April 25, 2017 Gabriela said your personal brand is your vibe. It’s all in how you communicate who you are, what you do, and what people can expect from you. Here’s hoping your personal brand gives off an amazing vibe! A1: First of all, everyone has a personal brand, whether they want to or not! It’s how you represent yourself to others. #contentwritingchat — Netvantage Marketing (@netvantage) April 25, 2017 Lexie from Netvantage Marketing feels everyone has a personal brand. This is why it’s so important to consider how you’re representing yourself, especially online. A1: Everyone has a personal brand, from personality to reputation, what do people think of you when you aren’t around? #contentwritingchat — Digital Natives Cast (@DgtlNativesCast) April 25, 2017 Ask yourself the following question… What do you want people to think of you when you’re not around? Make sure your personal brand is a reflection of that answer. Q2: What key steps should someone take when building a personal brand? Now that you know what a personal brand is, let’s talk about the key steps to building it. It’s likely that you have a personal brand whether you realize it or not and you want to make sure it’s an accurate reflection of you. Here’s what you need to know: A2: Establish your message (UVP). ID an audience. Concentrate on a niche. Find the right platform. Deliver value. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 Barry’s key steps to developing your personal brand: establish your message, identify who your audience is, concentrate on a niche, find the right platform, and then deliver value. @ExpWriters A2 Know your MVP/ value prop and your audience, first & foremost. Then build a content strategy & YOUR unique voice. #ContentWritingChat pic.twitter.com/kRegTw4L4H — Julia McCoy ? (@JuliaEMcCoy) April 25, 2017 Julia said to know what value you can provide and who your audience is first. From there, you can begin building a content strategy and your unique voice. A2. Before you start throwing things to see what sticks, get clear on who you’re talking to and why. #contentwritingchat — pamelahughes (@pamelahughes) April 25, 2017 Pamela knows just how important it is to know and understand who your audience is, so start there by figuring out who you’re targeting. A2: Know who you are; who your audience is & how to interact with them. Think sustainability; not trends. Be yourself.#ContentWritingChat https://t.co/YbEhBTtWJ6 — ThinkSEM (@ThinkSEM) April 25, 2017 Sarah’s advice is to know who you are and who your audience is, plus how you’re going to interact with them. It’s also important to be yourself, otherwise you aren’t building your brand on a strong foundation. @ExpWriters A2: They should first create a mission statement and set of values, giving their brand direction. #ContentWritingChat — Katie Lewis (@kathryndlewis) April 25, 2017 Katie suggests starting by creating a mission statement and setting values. This will help give you some direction with your brand … Read more