press release tactics

Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to come see the new aquarium addition, go to a book signing, listen to a newly released album, and most importantly, visit your website. This blog will help you find some great tactics for making a larger impact and get more from your PR campaigns. First, Let’s Discuss The Importance of a Press Release. Like we said, a lot of experts seem to think press releases are going to become unnecessary, but we disagree. Nature shows us that extinction of the dinosaurs did not affect the alligator or crocodile; they are still alive and well. So too are press releases. A powerful press release can tell people information about your new company or site, or tell people when you are holding an event, whether it is in-person, or an online get-together. They can also tell you why a company or product is important. Press releases are still vital for the success of your business! Update What You Believe When Releasing a Press Release Because of the newer forms of technology, press releases have amazing opportunities to be done in a variety of ways. You don’t have to stick to antiquated methods and, in fact, those methods probably will not generate the amount of leads you want. Here are a few ideas of how to get your press release out, the new way: Tweet, Tweet. With the invention of Twitter, you can release your PR in a form of microblog. Give a brief, yet enticing, one-liner to include with a link to your formal press release. This helps grab people’s attention, and once you have their attention, they will read your PR. You can even build up to the press release for a few days, making sure people know it is on its way. Facebook. This is another great way to release your new PR. You can give a bit more detail on Facebook as opposed to Twitter, making it easier to hit a few highlights of your press release. Do not give too much away though! Make people feel the need to read. Publish Your Press Release as an Article. Copyblogger says that great press releases are great articles. Instead of just providing a link to a PDF, consider actually releasing it as an article on your site. This format can actually help engage more people and keep their attention longer. Pinterest! Really? Yes! Making your press release into an infographic is a great way to get more shares. This can be shared on Facebook, Twitter, Google+, and other social media sites and is perfect for Pinterest and Tumblr. Make it pin-worthy and you will see your press release shared more than a simple PDF. Now, Let’s Talk About How to Get More from a Press Release. Here, we will talk about a few ways in which to garner more response from your PR campaign and how to make it available to wider audiences. 1. Have You Considered Mobile? If not, you really need to reconsider your current marketing techniques, because there is a whopping 143 million Americans who have smartphones. That’s a lot of people using mobile phones for more than just calls. When writing up your press release, think about how you can optimize it for mobile readers. Will the typeface be too small on their screen or will the general layout be too bulky? Is it user-friendly? These are questions you have to consider when going mobile for any of your content. When it comes to a press release, it is imperative because you want people to read all of the release, not just some. Your wordy press release is not the best option for mobile. Considering a few of these tactics can help you as you setup your mobile format. Infographics Get Your Information Across Quicker. When it comes to a mobile platform, an infographic is one of the best ways to get your information out there and make it accessible for mobile users. Look over your press release and figure out which points matter the most to your company and put them on your infographic. Those points are what mobile users are looking for, but many may want to see more information. Provide a link to your press release within the infographic, so people know where to look. Shorter Sentences Are Best. When writing content, you always want to make sure you provide enough information regarding your points, but when it comes to a mobile platform that is not the best method. Those lengthy paragraphs will lose mobile readers quickly. Shorter sentences can get your point across without causing too much information to overload the mobile reader. Get Your Message Across Powerfully, but Quickly. Mobile copy can get your information out there in a quick and powerful way. This format makes you think about what the most important elements are, and when someone reads something interesting or powerful, they are more apt to get off their phones and head to the web copy version to get more information. Make it Quotable. People love quotes. With this in mind, make your copy quotable. This goes for regular copy as well as mobile copy. If you make it quotable, people will remember your press release and what it was about. They are also likely to share your services with others. 2. Make it Portable while Keeping its Substance We know you want to keep the substance and meat of your press release, and we are here to say it is possible to keep that meat while making it easier to manage. By “easier to manage” we mean, make it something that can be broken down into one paragraph or a sentence. People like to read the basic information and then “unpack it; ” they are more likely to share something that … Read more