real estate blog writers

So, you want to start writing a real estate blog? That’s a great move for your practice and your brand. According to Demand Metric, businesses with a blog generate 67 percent more leads and 97 percent more traffic. Imagine that many more interested buyers and sellers walking through your door every month. Of course, writing a real estate blog isn’t your typical walk in the park. From questions around Google’s quality requirements to how to structure real estate blog content for the greatest impact, there’s a lot for you to consider. Here’s a closer look at what all good real estate blog writers know, and how to create articles on real estate topics that people actually want to read. Let’s go! [bctt tweet=”Writing a real estate blog isn’t easy. ?? From questions around Google’s quality requirements to how to structure real estate content for the greatest impact, there’s a lot to consider. Find out how to write for this tricky niche on @ExpWriters ✔” username=””] Your Blog Is Real Estate – Make It Valuable! Ah – buying a home. For many people, it’s the ultimate accomplishment, the pinnacle of the American Dream. However, every truly great accomplishment is at first impossible… if not utterly overwhelming. The decision to buy (and also to sell) a home comes with looots of questions attached. (The fact that there are over 50,000 titles on Amazon dedicated to advising first-time homebuyers stands as a testament to this.) If you’re thinking about starting a real estate blog, you need to keep this in mind. With so many people blogging and writing books, what are you going to do to stand out from the crowd? Your readers will come to you because they’ve got questions, confusion, and all manner of pain points. But that’s good news, really. It means you’ve got your work cut out for you. Your goal? To create a resource that’s as valuable as possible by being as helpful as possible. Incidentally, helpfulness is one thing that Google looks for when determining SERPs. (The Search Evaluator Guidelines mention helpful content 19 times.) Is a Real Estate Blog YMYL Content? One more thing to consider before you start writing real estate blog articles is whether your real estate blog falls under the YMYL category. YMYL stands for Your Money or Your Life. It’s Google’s shorthand for content that may impact a person’s health, wealth, happiness, or life quality. This content is subject to special quality rating requirements to ensure that only the absolute best content makes it high in the SERPs. In Section 2.3, Google lists all categories that fall under YMYL. While most things are obvious – financial blogs, medical advice, etc. – real estate isn’t explicitly mentioned as a YMYL topic. Nonetheless, the guidelines do note that “housing information” qualifies as YMYL when it may impact a person’s happiness or financial stability. In other words, you may have some real estate blog articles that count as YMYL and others that don’t. When in doubt, always ask yourself: can this information impact a reader’s health, wealth, happiness, or financial stability? If you think the answer might be yes, make sure you’re serving up the very highest quality content for your readers to E-A-T. Not every site needs to adhere to YMYL, but all content should strive to satisfy EAT. [bctt tweet=”Before writing real estate blogs, consider: Will your content fall under Google’s YMYL category? ? This content is subject to special quality rating requirements so only the best content makes it high in the SERPs. ? Tread carefully.” username=””] How to Write Real Estate Blog Articles That Inspire Confidence Writing expert real estate copy takes a lot of skill. Not only do you need to know your industry and your local area, but you need to find a way to stand out from your competitors who may also be publishing blogs of their own. Here are five things that you can do when writing real estate blog articles to help catch the eye of current and future home buyers or sellers. 1. The Problem-Solution Formula Shines with Real Estate Blogs Few things in life inspire more questions than buying or selling a home. That’s great for writing a real estate blog because you’ll have no shortage of topic ideas. Strive to make your blog as useful as possible by providing valuable content that answers questions or solves problems. To get started, I recommend spending some time brainstorming the most common questions or problems that your current and potential clients have. Then, use the problem-solution or question-answer formula to structure the content of your posts. It looks like this: 2. Get Down with Local SEO for Real Estate Targeting Ever walked by a bench at a bus stop and see an ad for a real estate agent? That agent likely works in that immediate neighborhood and knows it well. Local SEO is the digital equivalent of that park bench. It lets you target a very specific area to attract clients who are looking at the neighborhoods you know and sell (or buy) within. You can harness the power of local SEO through a number of different ways: Create a Google My Business If you’ve got a formal office, create a Google My Business account, and get it listed. Create content around local news stories. Did something newsworthy happen in your neighborhoods? Blog about it! Optimize for “near me” searches. Include your location prominently on your site. That’ll help it bubble to the top when users do local searches. Got SEO writing questions? Check out my 20+ page ebook, The SEO Content Writer’s Cheat Sheet, to brush up your skills. ? 3. Play Up Your Real Estate Blog Content Differentiation Factor In my book Practical Content Strategy & Marketing, I introduce a concept known as the Content Differentiation Factor, or CDF. I define this as the thing – the perspective, angle, or unique voice – that helps your content stand out from your competition. Your … Read more