110 Marketers Share Their Top Pieces of Advice for New Content Creators
In the last week of December 2017, I wrote a content-only LinkedIn post that reached over 20,000 people! In this post, I asked marketers to share their #1 piece of advice for new content creators. And I promised them they’d be featured in the very roundup you’re reading right now. It was a creative kickstart to a viral thread. Here’s the LinkedIn post I wrote that went viral. My initial goal was to achieve 50 comments. Within one weekI’d hit 14,000 views and 74 comments: WHOA. My LinkedIn post keeps exploding! 14,800+ views now! My goal was 3k views / 50 comments. We’re at 14.8k views / 74 comments. ? I’m SO excited about this organic achievement. Can’t wait to compile my blog all about it! pic.twitter.com/SCPwPZDRkp — Julia McCoy | #SXSW 2018 (@JuliaEMcCoy) January 2, 2018 It blew up at 116 total comments, and 20,000+ views in the next month! I’m still reeling at the results from this single post. Moral of the story: get creative and post great content on LinkedIn that inspires engagement! You’ll be surprised at the potential LinkedIn has today as an amazing social media platform for kickstarting cool conversations and collaborations. Now. Back to today’s nugget of gold from my experiment a few months back. Ready? You’re about to read from 110 pros and their pieces of advice on content creation. This is crucial wisdom from people who have been there. They know their stuff when it comes to content creation and marketing. So, without further ado, here are our 110 pieces of advice for new content creators. If you enjoy this, feel free to share this advice vault forward — then, let us know in the comments what your favorite quote was! Advice for New Content Creators: 110 Pros in the Field Share Their #1 Useful Tip 1. “Write on what you know, and what you know well. And perhaps even more importantly, write on what you care about, what feels meaningful to you, what you’re truly interested in. Connect with clients/brands that appreciate and utilize that subject matter. That’s the way to produce great content you can be proud of.” – Jeremy Pollack – Anthropologist, Organizational Culture Consultant, and Personal Coach at Pollack Peacebuilding Systems – @AMMScience Writing what you know, what lights you up, will get you far in content marketing, according to Jeremy, and he couldn’t be more spot-on. 2. “In terms of creating content: it’s all about empathy (you’ll get to used to saying that a lot). Emotional connection is the foundation of all great content. Whatever you produce, create it from the perspective of the end-user. If it doesn’t resonate with them, no one will care about it. In terms of becoming a professional: Keep an open mind and ask lots of questions. You’ll be amazed how helpful the established professionals in the industry are; don’t feel like you have to know everything up front right away. Just show your ambition to learn, soak up as much knowledge as possible, apply it, stay active in the online communities, offer to help others, and you’ll do fine.” – Jason Schemmel – Social Media Manager, HarperCollins Christian Publishing — @JasonSchemmel Jason says when you can emotionally connect with your audience, you’re going somewhere great. 3. “…my main piece of advice is to always keep learning, practicing and getting better. Inch by inch, you will achieve. It almost sounds cliche, but it’s real. Learn from the best in the biz, and truly put what you learn into practice, and you too will be operating and producing at a high level.” – Dave Reimherr – Founder of Magnificent Marketing – @DavidReimherr A great reminder from Dave – learning can be a slow process, so have patience and keep on keepin’ on. 4. “As an aspiring content writer, I say: ‘Perfection does not exist, get over your psychological uncertainty and ship it.’” – Bonnie David – Social Media Consultant for Wellness Practitioners — @bonnie_david There’s no such thing as perfect! Bonnie reminds us to get over ourselves and go for it. 5. “Concentrate on context. Excellent writing is not simply being good with words, it’s knowing where your work sits in a reader’s journey. What brought them to your work? What core messages do you want them to take from it? What’s the next step you’d like them to take after reading what you’ve created? Content is never standalone, so put it in context and rigorously question your work to make it great, not just good.” – Ellie Hubble – Content Specialist, Writer, and Creative Never forget to write for your readers and where they are on their journey, according to Ellie. 6. “Humor sells. If you can make a prospect/client/customer smile or laugh, you’re on your way to closing and getting paid. Keep ‘em laughing. Never fails. OK, sometimes it fails, but it’s still a good idea.” – Paul Lalley – Award-Winning Writer, Editor, SEO/M Pro, Media Developer, Site Designer, Marketing Consultant – @webwordslinger Paul nails this advice: When in doubt, make them laugh. 7. “Never stop reading. The moment you stop learning the moment you stop being able to create!” – Stephanie R. Caudle – Public Relations Consultant/Start-Up Founder Stephanie encourages us to keep reading and learning to stay inspired to create. 8. “Take the time to discover, uncover and understand your unique point of view and writing style and personality. Then dive in. Play with expressing your point of view in different ways, using different media. But always stay true to your style and your point of view. Learn from others, but don’t try to BE another.” – Ivana Taylor – Small Business Marketing Expert, Online Publisher and Influencer, DIYMarketers – @DIYMarketers Everyone has a unique point of view – know yours inside-out for better content, according to Ivana. 9. “I think mine would be only write when you have something worth saying. I think research and reflection is key, then when you have some original and helpful insights you can turn them into content. … Read more
