secrets for financial blog writers

90% of businesses are blogging in 2020. By the time you’re done reading this article, tens of thousands of posts will have been finished and pushed live. With 77% of all internet users reading blogs now, and blogs considered one of the top five most trustworthy sources of information, there’s no bones about it — your finance business needs a blog. But there’s a lot of content already out there, which means you’re facing stiff competition. And if you’re in a popular niche like finance, the competition is even fiercer. You need expert financial blog writers on your side. Psst… we craft industry specialist content for brands in the finance space! See our expert finance writer rates here. However, competition for eyeballs isn’t all talented financial blog writers have to worry about. From special quality requirements by Google to features of the industry itself, here’s why it pays to invest in a writer who knows that they’re doing in this field (plus plenty of actionable tips for you to get started writing your finance blog!). Let’s dive in! [bctt tweet=”Financial blog articles are hard to do well and easy to mess up. Why? You need financial know-how AND engaging writing. ✍?? @JuliaEMcCoy discusses the expertise you need and how to write for this tough industry.” username=”ExpWriters”] First Things First: Offering Financial Advice Is Tricky Business Even Under Normal Circumstances Have you ever received well-meaning but inaccurate financial advice from a friend or family member? They probably thought they knew what they were talking about. It probably sounded good. Maybe you even acted upon it. But surprise! Things didn’t go so great. ? Let me be the first to warn you: Google is well aware of people like your friend or family member, and they don’t have time for crappy financial content in their search engine. You may already be an expert on finance, but if you’re thinking about starting a finance blog, make sure you do your homework. ? Specifically, make sure you know how to convey to Google the fact that you do, in fact, know what you’re talking about. Here’s how. Your Money or Your Life Unlike writers in other industries, financial blog writers need to be aware of a small but uber-critical quality requirement: YMYL. It stands for Your Money or Your Life. According to Google, YMYL topics are those that can impact a person’s future happiness, health, safety, or financial stability.  The Official Search Quality Evaluator Guidelines require a Very High-Quality rating for all pages that fall under YMYL. That’s because if someone follows the advice and it turns out to be poor or inaccurate, it can have serious negative consequences on their life, happiness, health, or finances. How do you demonstrate quality under YMYL? You make sure your readers are E-A-Ting the best content! Demonstrate: Identify authors and their credentials. Showcase your company’s accomplishments and dedicate yourself to never publishing low-quality content. Ever. Develop your brand’s authority by consistently publishing high-quality, well-researched, and cited content on specific topics. Be transparent about who you are and what your company is about. Have your contact information clearly listed, and make sure all other important info is easy to find. But! Make sure you’re actually demonstrating that authority to back it up, even if you’ve got the most interesting blog in the world. 😉 [bctt tweet=”‼HOT TIP: Financial blog writers need to be aware of a small but uber-critical quality requirement for ranking: YMYL (Your Money or Your Life). Learn more ➡” username=”ExpWriters”] How to Write Financial Blog Articles That Win Audiences (and Conversions!) It’s easy to fall into the trap of dry, uninspired writing, but the best finance blog writers know just how to spice up the copy to win audiences and conversions. Here’s a quick guide for financial bloggers and a few tips when writing a finance blog. 1. Analyze Your Target Audience, Then Speak Directly to Them Nobody likes being talked at – on the internet, talking at your audience is a great way to scare them off. With financial blog articles, it can be easy to sink into that. However, you should be cultivating your unique voice in a way that creates a conversation with your readers. The best way to speak to your readers? Understand their language, their needs, goals, and desires. You can identify those things with a target persona. You can think of a target persona as a case study of your readers. It can shed insight into what topics you should discuss, what you should avoid, and how to approach conversations for the best possible reception. I also recommend that you: Define your target audience as narrowly as possible. Finance is such a big topic that it’s better for you to define the scope of your blog as narrowly as you can. That also allows you to develop your content differentiation factor. Identify your audience’s reading level. A finance blog written for investment specialists will sound very different from one intended for the general public. Embrace the human element. Finances can be a touchy, emotional subject. So, don’t be afraid to address the human element of the conversation to get in touch with your audience. When your target audience is well-defined, it will show! Compare the Financial Samurai to the Penny Hoarder (below). Who is the target audience of each? 2. Give Your Financial Blog Readers a Reason to Read We like to know that we’re going to get something for our efforts. So, with every financially-centric blog you post, get in the habit of putting yourself in your target audience’s shoes and asking yourself: what’s in it for me? People (usually) don’t go looking through financial blog content unless they’re enthusiasts on the topic. If they’ve landed on one of your articles, chances are they’re looking for advice. Therefore, pay special attention to the value that you’re providing by highlighting the clear benefits of each article. Do: Make tips and advice as actionable as possible Break down concepts and leave your … Read more