semrush - Express Writers

How to Write & Publish Authority-Building SEO Blogs (SEMrush Webinar Recap)

February 7, 2024March 5, 2019 by Adam Oakley

How to Write & Publish Authority-Building SEO Blogs in 2019 (SEMrush Webinar Recap)

A few weeks ago, on February 11, I gave a talk for SEMrush on one of my favorite topics – writing and publishing authority-building blogs and SEO content. We had hundreds of viewers live, and lots of great questions! To help out those of you who couldn’t attend, and for those who were just too busy for the almost two-hour talk I gave (!!), we’re recapping the entire webinar here on the Write Blog. ?? I cover everything you need to know, including why inbound content ROCKS, and how to create strong content that gets results, step-by-step. Ready to learn? Let’s get into the nitty-gritty, including why ads are dying and why inbound marketing/blogging is the way forward in 2019. [bctt tweet=”Read the recap of the live talk @JuliaEMcCoy gave for @semrush in February, on #authority building #SEO content ?” username=”ExpWriters”] The Talk: Secrets to Writing Authority-Building SEO Blogs in 2019 Like video content better? Watch a replay of the 1.49 hour session on YouTube: The Recap: Secrets to Writing Authority-Building SEO Blogs in 2019 As promised, here’s our written recap of the top takeaways from my talk! Why Blog? The State of Advertising is Dismal The state of advertising is pretty bad when you look at the conversion numbers. Compared to 3 years ago, conversion rates on advertising have dipped ridiculously low. In 2016, the average return on ad spend (ROAS) was 11.88x. Today, that number has dropped to 0.66x. (Read all about the dreary state of advertising in this recap of The Ad Strategist’s report.) By comparison, blogging and content marketing look awesome. Seriously: Inbound is THE future of marketing. For instance, did you know Google is the most-visited website in the world? YouTube and Facebook hold the next two top spots, but they still aren’t anywhere close to Google’s traffic numbers (nearly 3.5 billion searches per day!). When you build authority SEO content on your website, you build your Google authority simultaneously. That’s because Google will crawl your blogs and rank them, giving them a position in the search engine results. Since Google grabs so much traffic, that could be beyond powerful for growing your web presence. BUT – To build authority, your content has to be amazing, strategic, researched, and well-crafted. Your content platform (your website) must be user-friendly and well-designed. You have to do it all (or, if you’re a smart delegator, make sure it all gets done). Don’t worry, though – where there’s a way, there’s a will. And there IS a way. Follow me! [bctt tweet=”To build authority, your content has to be amazing, strategic, researched, and well-crafted. Your content platform, your site, must be user-friendly and well-designed. @JuliaEMcCoy” username=”ExpWriters”] How to Write and Publish Authoritative, GOOD Content: 6 Strategic Steps It’s time to dive into authority-building content creation. Get ready for greatness! 1. Make Sure Your Website is Right A useful, user-friendly website needs to be the bottom layer of your online presence cake. Without this crucial piece in place, you won’t see any real results from your content. A strong website is what makes your content eligible to rank in the first place. Our site at Express Writers gets nearly 4,000 organic visitors daily from our blog and content rankings (we currently rank for over 16,000 keywords). Those numbers wouldn’t be possible without a strong website serving as the foundation. What does a strong website look like? Using our site as an example, the top 5 elements are illustrated below. Strong sites are built on trusted platforms, like WordPress, which is one of the most robust SEO out there. They load quickly – under 2 seconds is ideal. According to Google, as page load time increases from one second to 10 seconds, a site visitor is 123% more likely to bounce. The page copy is simple, clear, and easy to read. CTAs are also clear, strategically placed, and stand out. Sites should have cohesive branding and design that don’t mess with site speed and page load times (no heavy images or videos!). Communication apps, pop-ups, and chatbots are minimized so they don’t annoy your visitors. 2. Map Your Blog Topic to Your Goals Before you even start writing or outlining, your goals should mark your content trajectory. [bctt tweet=”Before you even start writing or outlining, your goals should mark your content trajectory. @JuliaEMcCoy #blogging” username=”ExpWriters”] How will your blog help you advance to your goals? Will it increase your brand awareness? Build trust and loyalty with readers? Capture leads and grow your following? Whatever you hope to achieve, make sure each blog you put out aligns with either an overarching goal or a smaller goal that paves the way to bigger successes. Answering the following questions can help further nail down your goals for each blog you write: Who are you writing this blog to? What questions can you answer for them on this topic? What format will this content take? Is it suited for a long-form, in-depth blog post, or does it lend itself better to a visually stunning infographic? Remember, blogs aren’t your only option for content creation. When will you publish the blog? Can you strategically tie it to a season or holiday? Where will you publish? To build authority, you should focus on publishing most blogs to your website. However, posting to guest blogs from time to time can give your brand more exposure. 3. Do Strategic Research After mapping your blog content to goals, the next step is to dive into strategic research. First up, that means keyword research. Don’t start with any random industry keyword, though – begin with your audience’s pain points and research keywords that hit on their problems. You want to find keywords that tie to the questions they’re asking in Google so you can position your content as a solution they’ll find in search results. Using a tool like SEMrush during keyword research is immensely helpful. It will give you vital data about your keyword including keyword difficulty (KD) and related … Read more

Your Nutshell Guide: How to Find Killer SEO Keywords for Your Online Content

June 19, 2024May 14, 2018 by Adam Oakley

What’s one way to make sure your content gets search engine-indexed, ranked, and, ultimately, discovered by users in your target niche? I’m sure you already know the answer from the headline – you need SEO keywords. More importantly, you need to know how to find SEO keywords. Why? Because the benefits are incredible. When you target the right keywords and use them to optimize your amazing content: You’ll start ranking for those keywords. You’ll hit desirable top spots in the SERPS. You’ll drive much more profitable traffic to your website. Take a look at this chart from Ignite Visibility that shows how much your click-through rate increases as you climb into the top 5 spots on Google for a keyword. When you hit #1, your CTR makes a huge leap from 13.32% to 20.5%. More clicks and more profitable traffic will lead to: Leads Conversions Followers Sales Unicorns and rainbows (not literally, but you’ll FEEL just as magical as these things – like you’re an SEO wizard) That’s a LONG pathway of benefits. And with Facebook ad costs up 43%, and 30% of all internet users using adblockers, it’s even more important than ever to make sure you’re honing on the right keywords and building great onsite, organic content. In essence, you’re building content people want to find. It’s an investment for your future. So, how do you find the right ones that will amount to traffic boosts, lead boosts, and conversion boosts? I’m going to show you, step-by-step, using two of my favorite tools for keyword research and discovery (KWFinder by Mangools, and SEMrush). Let’s do this. How to Find the Right SEO Keywords for Your Online Content in SEMrush The right keywords are ones that give you opportunities to break into the rankings – and maybe even climb past all the other results to hit that coveted #1 position. These high-opportunity keywords all follow a specific formula. Usually, they: Are specific (A.K.A. long tail keywords) Have low search competition (don’t confuse this metric with keyword difficulty – competition shows how many advertisers are bidding to show up in paid spots in results for the keyword) Have relatively high search volume (people are actually typing them into Google) Have low keyword difficulty (a score that rates how hard it is to rank for a keyword) Most keyword tools have their own method for calculating difficulty scores. For example, here’s how KWFinder does it: If this is a lot to take in, I get it. These criteria seem like a lot to juggle at first. But that’s what I’m sharing today – I’m answering the ultimate question: How do you find SEO keywords that fit ALL of these factors? Let’s see what that process looks like in SEMrush. 1. Start with a Relevant, Broad Search Term with Potential To narrow down keywords in SEMrush, start by searching for a keyword you think has potential. For example, if I sell graphic t-shirts in my online store, I would research the term “graphic t-shirts.” As you can see, this keyword has an average organic search volume of 6.6K searches per month. But, check out the competition. We’re looking at .93. That’s almost 100% competition, which means you’re up against tough luck. Another thing to consider is that even though you may net many of these numbers in search volume, few will be qualified to buy. The search term is too broad: They’re probably at the early stages in the buying cycle, and haven’t made a decision on what to buy yet. So, this traffic potential is useless for your bottom line. For even more proof, when I plug “graphic t-shirts” into Keyword Explorer, it rates 44 on a difficulty scale of 1-100. In general, scoring 50 or above means it’s impossible to rank for the phrase. While this ranks below 50, it’s a best practice to only use keywords that rank at 40 or below. Lower difficulty = lower competition = higher ROI. So, we’ve ruled out using this keyword in our SEO. We need to get more specific to find a better option. We need a long-tail keyword. 2. Use Your Broad Term as a Root, and Go Long Tail “Graphic t shirts” is too broad. How do we make this root keyword more specific? We add to it. Let’s try “women’s graphic t shirts.” The search volume is 5.4K for this one. That’s better but still too high. Let’s look at the “related keywords” to see if there’s an option with lower competition. “Women’s graphic tee shirts” has an average monthly search volume of 210. I would need to do a little more research on keyword difficulty and brand competition, but this could be a good option for SEO. 3. Dig Deeper – Check Keyword Difficulty and Search Volume To dig deeper, I could click on “View full report” to view all the related keyword possibilities. Then I could sort them by keyword difficulty and search volume to find my sweet spot. The sweet spot, where a keyword is balanced between low keyword difficulty, low competition, and high search volume, is ultimately what you’re looking for. Tip: Use More Than One Tool to Find Great SEO Keywords (How to Use KWFinder) One of my number one tips for how to find SEO keywords is to NEVER rely on one tool exclusively. Instead, use multiple tools to double-check your research and compare how each tool rates keyword difficulty, measures search volume, and more. Here’s what I mean: In SEMrush, “women’s graphic tee shirts” looks like a solid SEO keyword option with high potential. To make sure I’m on the right track, I’m going to turn to another one of my favorite SEO tools, KWFinder, to double-check. As you can see, KWFinder gives this keyword a difficulty rating of 37, or “still easy.” Plus, the search volume is 260/month, but many of those searchers could be in a later stage of the buyer’s journey. There’s definitely potential here. Now that I’ve double-checked the results for … Read more

Why Keyword Research is Vital to a Strong Content Presence Online & Our Favorite Tools

December 31, 2020March 14, 2017 by Adam Oakley

Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation. Why? Keyword research is online ROI. Real, true, return-on-investment: find the right keywords, and you can create content with the potential for high Google rankings inside the next year (remember, content is a long-term investment). Using the right keywords allows you to use the direct terms of your customers and target audience. Keyword research is the tool you use to spread your message and stand out in your field. Every content developer worth his or her words knows it is a piece of the bigger picture when it comes to ranking and reaching. Understanding why, and how, will add vitality to your brand’s presence. Skimp here, and you’ll find yourself stuck in the same place with the same results. But there is a way to dive in, find the right keywords, and strengthen your online presence. Let’s discuss! Why Consistent Keyword Research Is Fundamental to a Strong Online Presence Let’s dive in with three big reasons why keyword research is vital to a strong presence. 1. Consistent keyword research helps you get to know and understand your ideal target persona. Focusing too much on specific keywords without a focus on the user behind the screen is a big mistake. Keywords are the words we are trying to rank for, but your buyer persona doesn’t really care about the “keyword” itself. What they care about is finding the best results for their search term. When you type something into a Google search, you have a purpose. Your goal is to find out more information about a new restaurant, read a news story, or look for a local service. This means that one simple change in a word can produce far different results. It’s all about intent. Example: When someone searches for “hire a gardener” on Google, the first results are fairly generic and include results from sites like Home Advisor, WikiHow, and Gardens Illustrated. These are general how-to guides aimed at anyone who wants to know how to plant a flower, when to weed, and what type of fertilizer works best. The results are not specific to location or service type. But change that search to “hire a gardener in Austin,” and the results are much different. With the addition of just a few more words, we see the best gardeners in the Austin area based on reviews from other customers. These are meant for those searchers who are far into the process and want real answers. There is intent behind this specific search. By understanding how a user will search, you can narrow your focus and dive deeper into keyword research, rather than just stringing words together. This will allow you to craft focused content, target your persona, and see results. Content creators often make the mistake of spending too much time on specific phrases and terms while neglecting to understand the user intent behind the words. Rather than try to guess what your audience means by a search query, keyword research helps you understand the intent behind the language. 2. Consistent keyword research keeps it natural. How we search on the web has changed significantly over the past few decades. The rise of voice search and advanced technology has contributed to the way we look for everything from pizza delivery to books on Amazon. Today, users are more likely to phrase a search as a question, as if they are talking to a friend, rather than searching with just two or three words. Or in some cases, they search online the same way they ask Alexa or Siri a question. It’s natural and less stuffy. A2: Always write with your audience in mind and use keywords in a way that’s natural, not forced. Keyword stuffing isn’t cool. #semrushchat — Express Writers (@ExpWriters) December 21, 2016 This trend toward more natural language is due to a few factors, including: Search engine capabilities: No one wants to sit and string together a bunch of keyword combinations, especially as they search through a mobile device. We are searching quickly, and we don’t have time to wait around for an answer. Search technology: Google welcomes complex questions, as explained in this blog post, and the search engine understands more specific queries. Technology is keeping pace, and the faster it answers, the faster the user expects it to be. Search through digital assistants: Ask Alex, Cortana, or your smartphone, and you’ll get an answer. Here is what Will Oremus from Slate had to say about the future of search in the wake of these popular devices: In the beginning, computers spoke only computer language, and a human seeking to interact with one was compelled to do the same. First came punch cards, then typed commands…the 1980s brought the mouse click and the graphical user interface to the masses; the 2000s, touch screens; the 2010s, gesture control and voice. It has all been leading, gradually and imperceptibly, to a world in which we no longer have to speak computer language, because computers will speak human language—not perfectly, but well enough to get by. And the implications…will be tremendous. (Slate) Using long-tail keywords in a natural way will reach your audience quicker as they search, which will make your communication more effective and specific. 3. Consistent keyword research brings relevancy and leaves an impression. When content creators take the time to find the most relevant and meaningful keywords for their target group – which happens when we understand our audience – it changes everything. Relevant, long-tail keywords contribute to successful SEO and more qualified traffic. Here is the truth: if someone is searching with a long-tail keyword in the form of a question, and you have optimized for shorter keywords that don’t hold meaning, your results will not be as relevant. We can challenge ourselves here to go even beyond just relevant content and strive to produce amazing content. Relevance combined with amazing equals results … Read more

#ContentWritingChat January 26 2016 Recap: Best SEO Practices With SEMRush Strategist Elena

August 4, 2022January 29, 2016 by Rachel Moffett

As you might already know, we recently launched our Twitter chat, #ContentWritingChat. We had our second ever chat on Tuesday, January 26th at 10 AM CST, and our topic was Best SEO Practices for Online Writers. We had such a great turn out that we went “viral” on Twitter, trending at #50 in the USA on Twitter–again! Second #ContentWritingChat in the books, trending again at #50 hottest in the US on Twitter!! See you all next week! pic.twitter.com/tJov7cPxUM — Express Writers (@ExpWriters) January 26, 2016 #ContentWritingChat January 26, 2016: Best SEO Practices With SEMRush Strategist Elena For this week’s chat, our lovely guest host was was Elena Terentyeva, strategist at SEMrush, the leading SEO software online. Elena joined us to chat all about SEO. We’re thrilled that so many of you have been joining us for the chat, but we’ve compiled some of the best tweets just in case you missed it. This week’s chat had so many amazing content creators and SEO experts ready to share their best advice! Let’s dive into the recap. Q1: Describe “SEO” in your own words. #ContentWritingChat pic.twitter.com/R9axhepz1I — ContentWritingChat (@writingchat) January 26, 2016 A1 “Search engine optimization” = process of optimizing a site & writing great content so Google ranks (& readers love). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A1 SEO is not an extra activity. It’s not like topping for the ice cream – it’s a flavor #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Our CEO, Julia, couldn’t have described SEO any better! It’s all about creating quality content and optimizing it so search engines can rank you higher. As Elena (our guest host) pointed out, SEO is not an extra activity. It’s essential to your online presence and something you should always do! We love Netvantage Marketing’s example of PB & Jelly (SEO + the writer), and Ryan put it point-blank! Q2: Just how important is SEO to the online writer? #ContentWritingChat pic.twitter.com/0HB4s1Z9m0 — ContentWritingChat (@writingchat) January 26, 2016 A2: Extremely. Why create content if it isn’t well optimized? SEO & online writers go together like PB & jelly! #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A2: Extremely. If you’re a writer and you’re not optimizing your copy, then what’s the point? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 26, 2016 A quick note to all the content creators out there: SEO is a must! Good words from Julia and Ecreativeworks. Q3: What are the key factors of good “SEO content”? #ContentWritingChat pic.twitter.com/oNPslSUfIi — ContentWritingChat (@writingchat) January 26, 2016 A3 Above all, strive for quality. Dig deep, think like a writer – produce what readers will LOVE #ContentWritingChat pic.twitter.com/x9y7t1Z4ua — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A3. First and foremost: well written text. Followed by: quality H1 and H2 headers. Images with alt text also. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 High-quality content is essential! Focus on writing something great and then add in those keywords, headers, ALT tags, and more. Remember: no keyword stuffing! Use keywords in a way that’s natural. Grenae brings up being good at editing your content, a great point. Q4: What are some essential SEO skills for an online writer? #ContentWritingChat pic.twitter.com/Bdm5BSloOu — ContentWritingChat (@writingchat) January 26, 2016 A4 Keyword research – would undoubtedly be the next step. Find out why, how and where a writer can find keywords #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A4: The most essential #SEO skills is to know that SEO never stays the same. Stay on top of the changes. #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A4 Able to write good headlines & copy, Skilled at editing, use keywords naturally, use images #ContentWritingChat https://t.co/08rCjFYHpI — Grenae Thompson (@DGGT) January 26, 2016 What skills do you need to have? First and foremost, you need to focus on strengthening those writing skills. Then, make sure you know how to effectively do keyword research to find the right keywords for your content. Don’t forget that SEO is always changing, so you have to stay updated! Alejandro says it well: know your objectives. And Elena’s example of Backlinko was superb! Q5: What are the best practices for doing SEO keyword research? #ContentWritingChat pic.twitter.com/29Tds1h8K9 — ContentWritingChat (@writingchat) January 26, 2016 A5: Knowing your objectives, this will help you determine if a certain keyword will bring you the readers you want #ContentWritingChat — Alejandro M. (@AlejandroSMO) January 26, 2016 A5. Think about the keywords people actually use, not necessarily the terms or industry jargon you use. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 A5 Love @backlinko’s idea about getting niche keywords from Reddit https://t.co/4MIeOHXe3a #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Make sure you’re using the right keywords to attract the audience you want! Q6: How often should you do SEO keyword research for your content? #ContentWritingChat pic.twitter.com/3x3o1PRh9V — ContentWritingChat (@writingchat) January 26, 2016 A6 IMO keyword research can’t be done often enough. I use @semrush to check positions & new opportunities every few days #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A6: With every new piece should come keyword research & refresh for older popular pieces. #ContentWritingChat https://t.co/HzGTzKZ5xC — Maureen Jann (@MaureenOnPoint) January 26, 2016 Do SEO keyword research every single time you create new content. You need to make time to optimize your content if you want it to get noticed! Q7: What are some of the best SEO tools to use? #ContentWritingChat pic.twitter.com/pl8WZnBNoY — ContentWritingChat (@writingchat) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Some of the best tools out there @semrush @wordtracker @BuzzSumo. We use them consistently & with great results #contentwritingchat — Alecs Ianko (@Alecs_Ianko) January 26, 2016 A7: Google Analytics & Search Console, Screaming Frog for 404s, Moz, Raven, Majestic, SEMRush. #ContentWritingChat — … Read more

Q&A Interview With The SEMrush Team: Talking SEO & Online Marketing

December 31, 2020September 2, 2015 by Adam Oakley

Last week, we sat down with a few members from the SEMrush team. In a nutshell, SEMrush is today the world’s leading provider of competitive intelligence and keyword research for professional digital marketing campaigns, with versatile, affordable plans. And yes – we use and love their software. We talked to Tara, Michael Stricker, Michael Isaac, and Tyler in our Q&A session. (Bios of the team members are at the end of this post.) We asked them how SEMrush came to be, common marketing problems to be faced today, SEO insights for website owners, among other things. It was a great session, with a lot of useful knowledge shared from their team – read, enjoy, and share! Tell us a little about how SEMrush was started (what’s your founding story)? Michael Stricker: “It was a dark and stormy night…” – Oleg and partners are the only ones who can answer this… they concocted something to aid their SEO data-gathering, and their peers were so taken with the result that they offered to pay for it… and the rest is history. Tyler: Oleg and Dmitry were tech guys working for a marketing firm with the task of creating “cool tools” (as Oleg puts it) for their company to run more efficiently. The point wasn’t profit; just create something cool and useful for the industry. They got so into it that they spun off the tools to create SEOQuake then SEMrush. Tara: Please see this for quotes directly from Oleg. What kind of daily problems does SEMrush answer for online marketers? Michael Stricker: Questions arise regarding what keywords your market is using most frequently. SEMrush enables astute marketers to get inside their prospect’s heads for a minute. The fact that it also affords an X-ray into what is working best for one’s online competitors is the icing on the cake. Add to that keywords, ads, clicks and spend for AdWords and you’ve got a chocolate layer cake. Sweeten that with Google Shopping data regarding keywords and prices and you’ve got a tray of high-converting cupcakes on top. Now, consider mobile search terms, visibility tracking and then specify local search down to the city and state, and you’ve got a tiered wedding cake for SEOs married to the data. Roll out the SEO Audit to help find and fix link errors and such that can trap search spiders and prevent your site from being fully indexed and you’ve got confections fit for a Technical SEO. Do that in 28 countries worldwide and Bing U.S. and you’ve given the world a slice of the pie. Michael Isaac: When people use SEMrush, they are constantly looking for answers. “What will be my next keywords?”, “Who should I be looking at the closest as a competitor?”, “What are the next errors I should fix on my site?”. We help our users find out all of this information every time they log in. We can tell them who is ranking for the same keywords they are, what issues we find with their site through our Site Audit tool, what keywords they should target next through their SEO and multiple other reports that can contribute to their overall success. We have users that are logging in every day fully utilizing the data we have in our database to improve themselves and find new information that will grow their online marketing efforts. Tyler: Prospecting clients with overview report and site audit. Which keywords to optimize for and which to stay away from. Who’s linking to me, what kind of links, and which links I should no-follow. Who’s spending what and how much in ads? Tracking and reporting SEO/PPC progress. Tara: While we market SEMrush as a competitive intelligence tool, there are many other things it can do for digital marketers. As a content manager and writer, I appreciate the insight SEMrush offers in editorial direction. I can use it to see which topics we’ve covered thoroughly or where we need more content. SEMrush allows me to combine instinct and data to produce informative content our readers enjoy. You’re not just competing with others, you’re competing with what you’ve already done on your own website. How would SEMrush benefit a typical marketer looking to analyze or boost their SEO rankings? Michael Stricker: Market insight comes with crowd-sourced data about what it is that web users are actually searching for, and the words and phrasing they use indicates just where they are on the “path to purchase”. Competitive insight gleaned from understanding your keyword strengths (unique, well-performing content and keywords), weaknesses (gap analysis), opportunities (popular keywords unique to competitors), and threats (keywords that are very competitively shared by commercial foes) all feeds into a holistic picture of what works and what does not, so that experimentation and attendant risk is minimized and positive SEO results can be accelerated and maintained. Knowing when to avoid pursuit of steeply-competitive keywords can preserve working capital for small or new domains. Gaining knowledge of competitors who invoke your brand to gain traffic for themselves is like a suit of golden armor. Forewarned is forearmed. Michael Isaac: Typical marketers are always looking for ways to improve their SEO and watch their competition closely. We believe here at SEMrush that we have came up with the perfect tool to conduct this research. We have tools that will provide insight on possible keywords you are looking to target or have been keeping an eye on. We offer multiple tools and reports that will assist you with tracking your competition and adding their SEO/PPC campaigns to determine where they have been struggling the most. Tyler: How wouldn’t they? Unless they feel like wasting a million hours manually crawling SERP results then they need SEMrush. They probably won’t need every feature, but life without a tool like SEMrush is like setting yourself up for failure– as a digital marketing. Tara: One of my favorite features about SEMrush is the position tracker report. I have my personal website set up in SEMrush and the … Read more