In many ways, the art of SEO copywriting is the art of written persuasion PLUS the science of search engine optimization.
Optimized copy is simply copy that people can find through online search. The “art” comes in when people read that copy and are moved to act.
It’s a one-two punch that can take a business everywhere.
So, how do you nail both the art side and the science side?
Let’s dig in and explore.
Nailing the Art of SEO Copywriting: 3 Tips
1. Follow the Famous Saying: “The more you tell, the more you sell.”
Famed ad man David Ogilvy advised copywriters to write more, not less, to convince customers to act.
Dr. Charles Edwards is responsible for saying “The more facts you tell, the more you sell,” but Ogilvy is the one who made it famous.
Why is it true?
Because you, as the copywriter, have a single chance to convince your prospect – when your copy is laid out in front of them.
If you put all your cards on the table, the customer will become better-informed, will feel smarter about the product/service, and thus will come to a decision more easily.
So, always remember to list those benefits, go into detail, and really give the prospect all the information they need. This will help them feel ready for the action you’re trying to pull from them.
Do not, however, confuse giving more information with being wordy or redundant.
(Do not be like Ron Swanson with his typewriter.)
Keep your copy concise, but provide plenty of facts and benefits.
2. Light Up Their Imagination with Stories
If you’re a writer, you’re a storyteller.
You can and should use that skill in your copy to help persuade and convince your prospects.
It works because:
Stories make your readers feel real emotions, which are powerful motivators.
For a great example of storytelling in copywriting, look to Modcloth, the women’s fashion retailer.
In each of their product descriptions, they tell a mini-story about the item in question to help their readers imagine what it would be like to own and wear it. The story also makes the item memorable.
Here’s a story about a bright yellow raincoat, which Modcloth has us imagining wearing during rainy commutes or “misty midnight jaunts”:
Here’s another about a breezy wedding dress, which the retailer wants us to imagine ourselves wearing right at that pivotal moment before the ceremony begins:
As you can see, stories are powerful. They make emotional connections between your reader and the product/service you’re trying to sell.
When you use stories in your copy, your readers will look like this:
The road to brilliant copy must always curve back to the reader.
To do this, first, you have to know who your reader is. Then, address them in your writing with these principles:
Use second person voice. The reader is “you,” not “he” or “she.”
Pretend you’re having a conversation with them. This becomes far more interesting and engaging when you’re writing for a specific target audience member. For example, how would you strike up a conversation with a middle-aged stay-at-home mom versus a millennial entrepreneur?
Put yourself in your reader’s shoes and approach your copy from their point of view.
Never for one moment forget who you’re talking to – each facet of your copy should speak to your target reader.
Finessing the Science of SEO Copywriting: 3 Tricks
The art of copywriting needs to be bolstered with the science of SEO. Here are some key basics:
1. Optimize for Keywords
If nobody reads your copy, all your work will go to waste.
To make sure it finds an audience, you must optimize it for search by using the right keywords in the right places.
Here are the places your target keyword needs to hog the spotlight:
At or near the beginning of your headline/title
Once in the first paragraph
In at least one of your subheaders
Inside your meta description, preferably at the beginning
Before you start inserting keywords into your copy willy-nilly, first remember that you should always use them naturally. This means if your copy sounds robotic and not like normal human speech, you need to rethink it.
For example, say I wanted to optimize my copy for the keyword “fiction books dogs”.
I would not want to write something like this:
Fiction books dogs are compelling – who doesn’t want to read about man’s best friend?
Instead, you need to make sure your keyword fits seamlessly into your copy. The reader shouldn’t even know it’s there:
Fiction books about dogs are compelling because dogs are man’s best friend.
Note how we inserted the conjunction “about” to help make the keyword mesh with normal English.
For funny-looking keywords, little grammar modifications like this can help in a pinch.
Feel free to use helper words like and, but, or, about, with, at, etc. within your keyword phrases – Google will ignore them and understand that you’re going for “fiction books dogs” rather than “fiction books about dogs.”
For example, the listing below is ranking for “fiction books dogs” even though it has a helper word (“for”) sandwiched in it:
2. Make Your Copy/Content Really Good
You would think good copy is a relative idea, but it’s not.
No matter where you look, all good copy has some key features in common. These are essential for SEO and ranking well.
Helpful and useful. It keys into user search intent and aims to answer the questions they’re actually asking. Keyword research helps you discover and target what that is.
Inspiring, educational, or entertaining – or a combination of two, or even all three of these.
Relevant to your brand. For instance, if you sell beauty products, you shouldn’t write about mountain bike racing, or vice-versa.
Written for your target audience, not your peers. The language you use is tailored to your specific audience and avoids niche terms or specific, expert vocabulary they won’t understand.
Factually accurate. You always strive to provide the best information that’s up-to-date, backed up by reputed sources.
Content quality is a major, if not THE major ranking factor you must observe if you want to hit page one. Your writing must be superb in all of the above ways if you expect to win ROI.
3. Write for Readability First, Search Engines Second
Neil Patel gives us an example of a headline that’s optimized for readers first, search engines second. He contrasts it with a headline that’s only optimized for search engines (“SEO-friendly, but not clickable”):
See the difference? One is enticing, informative, and relevant for humans – who doesn’t want to save money? The other is impersonal, topical, and… not much else. Search engine crawlers will love it, but humans will not.
The lesson here is to always write for your human reader, first. Never write just for the search robots – it will be noticeable. Plus, real people will ignore your copy in favor of writing that speaks to human needs better.
Master the Science and Art of SEO Copywriting for Better ROI and to Inspire Wonder
When science and art converge, something magical happens.
The intersection of these two seemingly opposite disciplines results in wonder, especially when they intertwine in your copy.
At its core, the art of SEO copywriting is a delicate balance between optimization and persuasion.
Nail them both, and your copy will be unstoppable.
Tired of trying to master the art of SEO copywriting? Quit stressing over it! Our team is here to help you out. Learn more about our services in the Content Shop.
Today, it’s impossible to have a good digital strategy without one crucial thing: SEO.
SEO or search engine optimization is the cornerstone of highly visible, highly relevant online content. And the best brands know they need great SEO copywriting services to help them climb to the top.
Why, you ask?
Simple: ranking on the web requires a lot more than just having great content.
Think of it this way, even if you made the most beautiful shirt in the world, would you be able to sell it? If you only made one of them, and you didn’t know how to get it to a place where customers could see it — probably not!
Even if your content is outstanding and your brand is reliable, that’s not always enough to rank. Instead, you need the help of a good SEO copywriter to give your content the finishing touch it needs to shoot to the top of the SERPs.
Read on!
The Value of SEO Copywriting Services
SEO copywriting combines two things that, unfortunately, most brands aren’t great at: SEO and copywriting. Even if you have a strong team of in-house writers, SEO is a specific industry that takes a lot of time and attention to learn. This means not everyone knows it, and even the people who do don’t always know it well.
This is why it’s so critical to seek help from a professional.
When it’s done right, SEO copywriting services can do the following things for your brand:
Boost Your Search Rankings. Great SEO makes your content more visible and will help it claim more prominent spots in the SERPs, which is important since these spots claim the majority of the clicks and attention.
Save You Money. If you’ve been relying on paid advertising or paid placements to bag customers, SEO copywriting services can represent a real cost-savings. Instead of taking a “spray and pray” approach, SEO copywriting targets the customers you want to connect with, and gives your content a path to ranking organically.
Keep You on the Cutting Edge of Content. Search engines are claiming an increasingly larger market share, so featuring more prominently within them is a very good idea. The easier it is for customers to find your business, locate your content, and have meaningful interactions with your brand, the more sales your company will enjoy.
Help You Remain Competitive. If you’re not working on your SEO, but all your customers are, you can bet you’re going to fall behind. Everyone’s doing it nowadays, and you can’t afford to be the last one on the bus.
What Is SEO Content, and Do I Need It for My Business?
A lot of business owners don’t understand why they need SEO copywriting services. This is primarily because these business owners aren’t familiar with the process of search engine optimization, or the effect it can have on online content.
SEO content is copy written with the aim of drawing new visitors to your site.
The more traffic your website gets, the more sales you make and the more authority you earn.
To create effective SEO content, copywriters use a variety of strategies, including placing keywords and phrases throughout the copy, optimizing meta content and images, and formatting the headline so that it’s easy for readers and search engines to understand.
10 Smart Reasons to Hire SEO Copywriting Services
Powerfully written web content can boost your conversions, earn you more customers, and even increase your Google rankings. With that in mind, it’s clear this is one thing that’s too important to ignore. Here are the ten biggest reasons to hire an SEO copywriter:
1. Good Research that Boosts Your Content’s Value
A good SEO copywriter knows how to do research and incorporate it into an article. This is important because links and backlinks are influential ranking factors in the world of SEO, and having links to relevant, reputable third-party sources throughout your content can help it earn higher search rankings.
2. More Compelling Calls to Action
Remember: SEO copywriters are copywriters first, which means they know how to craft a mean CTA. We’ve talked before about why calls-to-action matter, and how creating better ones can help boost your conversions, but did you know that simple SEO tactics, like including keywords and phrases in your linked CTA anchor text can also help your site rank and produce more qualified leads?
An SEO copywriter can deliver all of this and more.
3. Enhanced Page Focus
Unless you have a good understanding of SEO, learning to focus a page can be difficult. Fortunately, SEO copywriters understand exactly how to narrow, target, and position your content so that it ranks most efficiently for your chosen keyword.
4. Better Keyword Research
If you’re targeting crappy, short keywords and phrases and being disappointed by your results, SEO copywriting services can help. While keyword research is a major factor in good SEO, not everyone knows how to do it.
And rightfully so!
It requires the intelligent use of several tools and approaches laypeople don’t have an excuse for knowing! Hire SEO copywriting services, though, and you’ll get solid keyword research that will improve your rankings.
5. Natural Keyword Inclusion
Once you’ve tracked those keywords down, what do you do with them? Do you just stuff them into your copy wherever they fit or do you include them naturally? The answer is, of course, the latter. SEO copywriters will weave keywords into your copy, so readers don’t even notice them, but search engines can rank them.
6. SEO-Friendly Meta Tags and Descriptions
Do you know how to write meta tags and descriptions? Do you even know what they are?
If your answer is “no,” that’s okay! These are the perfect example of difficult yet essential SEO tools that only experienced copywriters know how to handle. Used by search engines to rank and interpret your site, meta content is too important to ignore, but too challenging and specific to farm out to just anyone.
7. Pages that Are the Perfect Length
Did you know that even length plays into the SEO value of your online content? Luckily, SEO copywriters know when to keep content long, when to shorten it up, and which word count limits you can’t go over. For example, good SEOs know that web pages should be about 350 words while blogs rank best if they’re 1,500 words or longer.
8. Simpler Writing
GreatSEO copywriters know that keeping it simple is the best bet. While lots of companies tend to over-complicate their writing, a great SEO copywriter will be able to make it approachable and accessible for all audiences, which, in turn, will boost your rankings.
9. Better Landing Pages
Have you ever wanted to create better landing pages? Or, heck, to create landing pages at all? SEO copywriting services can help you do it. Because SEO copywriters know what it takes to develop a great landing page, and understand how to use language, formatting, and offers to drive readers to click, partnering with one can overhaul your conversion rate and make it easier than ever for your pages to go off the charts.
10. Skilled Competitor Analysis
SEO copywriters can help you analyze and learn from your competitor’s pages, and develop actionable strategies to outrank them. This is hugely helpful for anyone operating in a crowded industry or looking for smart ways to take advantage of the data surrounding them.
Get Your Message Across with SEO Copywriting Services
If you want your website to have any relevance on the web, then you cannot afford to ignore SEO copywriting services. A search engine optimization (SEO) copywriting service can provide you with a team of professional copywriters who will craft content that provides your customers and clients with crystal-clear, engaging, and concise information.
In addition to the benefits mentioned above, SEO copywriters can also:
Motivate, Initiate Reactions, and Engage Your Readers
In many cases, companies just need a writer and having someone who understands SEO is icing on the cake. Look a little deeper, though, and you’ll see it’s much more than this.
While SEO copywriters are all strong writers, they’re also more efficient writers because they understand how to make their content align with SEO on the first pass. This saves you from having to train them on the job and increases the likelihood that you’ll get engaging, SEO-focused content the first time.
Summarize Major Selling Points and Deliver a Powerful Closing
SEO copywriters understand that writing great online material involves making it appealing to people and search engines. Because of this, they know to save some of the most vital or juicy information for the end of the copy, so that the content closes with a punch.
Delivering a very powerful closing is as important, if not more important than, crafting a compelling opening. An expert will work hard to make an impression on your target audience and ensure they don’t walk away and forget who your brand is. This ensures that your customers and clients are always aware of how your brand can help them and what unique benefits your company can offer.
At the end of the day, SEO copywriting services function as a bridge between your goods and your consumers. By optimizing your online content accordingly and ensuring your written material is doing everything it can to inspire and compel your readers, SEO copywriters work to increase the salience of your brand and make your company unforgettable in the minds of your customers.
While promoting products and services is the goal of a copywriter, he or she is also careful not to lose sight of your target audiences. To put this another way, SEO copywriters are a rare breed since they understand great copy is about readers and search engines rather than just one or the other.
When you combine these two priorities, your online copy immediately becomes stronger, and you gain access to a whole new world of online possibilities open only to the most dedicated digital marketers.
In a Nutshell: Great Copywriting Services Can Help Your Brand Grow Online
If you want your brand to grow, you need to invest in great SEO copywriting services. Whether you’re simply trying to get your brand to rank or working to create a high-profile website with thousands of monthly visitors, the help of a good SEO copywriting service is exactly what it’s going to take to get there.
These teams of skilled, reliable writers put the utmost importance on your copy. Instead of treating your projects like “just tasks or assignments,” these professionals enjoy what they do, and work hard to help their clients achieve their ranking and SEO goals.
While most people understand the importance of great writers to a good company, SEO copywriters take that requirement one step further by providing a seamless bridge between SEO and copywriting services and providing the best of both worlds for your content.
Hire one of these skilled creators, and it’s unlikely you’ll ever look back. 😉
According to Search Engine Watch, a leader providing search engine industry analysis, SEO marketing “finally matured in 2013.”
In a single year, over 500 algorithm changes took place, changing the face of search engine optimization forever. In 2014, you’ll need to adapt to change if you expect to hold onto your SERP (search engine results page). In preparation for the New Year, we’ve investigated multiple resources and sorted out the pertinent research that will prepare you for the new word of SEO.
SEO Copywriting Is More Important than Ever
Newbie webmasters and business owners sometimes falsely believe that SEO copywriting is neither useful nor necessary. Such ideas could not be farther from the truth. In fact, we tackled this topic head on in one of our blogs on SEO copywriting. If you doubt for even a nanosecond that optimization for search engine placement is dying, you had better catch up by reading our post! In 2014, SEO will become more vital than ever. However, it absolutely must be handled correctly, otherwise it will be for naught. And the work you’ve already put into optimization now needs an overhaul, otherwise it’ll be hopelessly outdated and nonfunctional. You want website traffic? You want conversion and sales? You better listen up…
Keywords Matter but They’re Not Almighty
Over the years, opinions and facts about keywords have rapidly changed. At one time, content was bursting at the seams with keyword after keyword, repetitively stuffed in to gain high search engine rankings. Google put the kibosh on this outdated (and frankly, irritating) method of optimization for ranking in favor of quality content. People aren’t robots; they’ve never “crawled” over content and “indexed” it like early model search engine robots. Instead, audiences the globe over have cried out for the chance to read quality content, not sift through incoherent piles of keywords and phrases culminating in an “Order Now” button.
As we wrap up 2013, one of the biggest and most buzzed about changes to SEO keywords is the loss of the Google Keyword tool. Moving forward, what does this mean for you?
A Moment of Silence, Please
Putting the Google Keyword tool to rest is an eventuality almost all of us have been expecting. For those of us neck deep in SEO research, we understand the transforming fact: users want quality content and a great experience above everything else, and Google has heard their voice. Cut the fluff and educate! That’s what consumers want.
Back in 2011, Google started dropping hints to SEO marketers that their models and algorithms were about to change. The Panda, Penguin, and Hummingbird updates pushed an attention shift from the almighty repetitive keyword insertion to content quality and relevancy.
As we step into the new world of 2014, it would be prudent to take a hard look at your SEO campaigns. It’s time to ensure they’re keeping up with the changes. Otherwise, you’ll be pushing campaigns that won’t push business, and that the last thing you want to do. It would mean a complete waste of planning and funds.
SEO Content in 2014
For those of us on the warpath, determined to give our audience of potential customers exactly what they crave, many of the same standards we’ve adopted in the past year are still relevant. For example, we have written on our blog about never sacrificing content quality for rankings. This philosophy is still one of the essential SEO content writing tips and the best policy going into the New Year. In fact, you might say it’s the only policy. Climbing the search engine rankings is about to focus on longer quality content, relevant material and the use of keywords with variations.
As the New Year is ushered in, every business owner and marketing guru will meet the change of dealing with new obstacles. Let’s take a look at 3 of the most monstrous obstacles: #1: Traditional SEO Methods Won’t Cut It
Remember the days when inserting keywords and variations of those keywords equated to higher SERP rankings? Don’t live in those days because they’re going, going, gone. Mobile searching has taken root, and the almighty Google has made it a point to determine where users are searching from. As a result, SERPs are not static.
Google is also tossing customer opinion into the mix. What customers say about you is going hold more weight than other SEO elements on your page. What does this mean for you?
It’s time to see beyond an SEO strategy. You’re going to need a local, national, and international strategy so that searchers from any location have a chance to see you.
Local search terms are about to be vital for your local SEO success.
Customer testimonials will be more important than ever.
#2: Static is Out
Neither Google nor your market is static. Just because you hold a high search engine ranking today, doesn’t mean you’ll still hold it tomorrow. You have to play defense to keep your rankings high, and you have to expect them to fluctuate throughout the year. What does this mean for you?
Ranking competition is fierce. You need a defensive strategy to survive the upcoming competition of 2014.
SEO isn’t a one-time deal. It must be maintained and evolve as SEO practices change.
If you plan on successfully defending your visibility, traffic and conversions to sales, you need to allocate both money and resources into your budget for 2014. Skimping is out of the question!
#3: Quick Fixes Lead to a Quick Death
The rule of 2014 is to following SEO best practices. Cutting corners and attempting quick fixes—you know, the “I’ll tie up the loose ends later” approach—is something Google will not tolerate. A quick fix would get you quickly banned from Google!
The 2014 SEO Game Plan
Now that your head is reeling from the challenges, let’s talk game plan. It’s time to push a positive spin on the new frontier of SEO. After all, it’s entirely possible you already have plenty of best practices in place:
Keywords. Rest assured that keyword research isn’t gone. It is the very foundation of all on-site SEO and will continue to be such. However, keyword use has changed. You want to avoid inserting an awkward keyword, one that stumbles the reader as they read your content. Google is equipped with synonym identification, meaning you can vary your keywords to better match your content. As a result, Google still indexes the content, but your audience is much happier. Be sure each page of content stands for a single topic. Avoid multiple pages covering the same thing, especially if you’re using synonyms to describe the same or similar thoughts.
Quality. It’s been the huge SEO topic of 2013. Google wants to make sure we’re replacing fluff with quality stuff. The days of hyping sales are quickly coming to a close, and as a result attention is shifting to producing quality content. This means presenting well written and well formatted material; material that comprehensively covers a topic or issue.
Length. We used to shoot for 300 to 500 word blog posts and website copy. We kept it short and usually fluffed it up to cover over keyword insertion. These days are in the past. Readers prefer longer content, and Google is catering to them. In 2014, quality content with a length in the 2,000-word range is going to be preferred. At any rate, word count should never, ever sacrifice quality, as it is you primary concern.
Freshness. Fresh content doesn’t need to be ground shatteringly new. Literature and the written word have been around for centuries. Every idea known to mankind has been written about and explored in some manner. Your goal in 2013 should be to make your content fresh. You need to present your business and ideas from a fresh perspective, going outside the norm.
Engagement. If your audience is engaged, they’ll stay on the page to read the content. It’s important to gear your content toward your audience. What issues concern them? What problems do they want to solve? How will you assist them with this?
Google’s New Direction
One of the biggest shakeups of 2013 was Google’s move to 100% secure search. This loops back to the death of the Google Keyword tool we discussed earlier. You see, for those of us watching the tool, we saw a steady rise in the appearance of “Keyword (not provided).” As keywords disappeared, we knew sooner or later the tool itself would vanish. But most of us didn’t expect it to happen this soon.
The release of Hummingbird came right around the time of the Google Keyword tool’s death, and this timing was no mere coincidence. Hummingbird zeroed in on marketing with meaning versus sales fluff. As a result, the push for quality content delivering a clear message grew. Keywords became less important. Content quality and relevancy became everything. What does this mean for your website?
Google Webmaster Tools are taking on a newfound importance when trying to make the most of your SEO campaigns because it’s the only source of keyword data. You’ll now be measuring the effectiveness of your page not by performance, but by potential. Therefore, it is absolutely vital to:
Know and understand your audience. Who are they? What are they looking for? How does your company fit the bill? How will your audience search for information? SEO success in 2014 involves thinking beyond traffic and revenue. You have to focus on your audience.
Optimize for multiple keywords. Google’s synonym technology has grown in leaps and bounds. Your audience knows there’s more than one way to refer to something. Variety is the spice of life, and it should be present into your copy. Readers—potential customers—want to be engaged with diverse, entertaining content, not boring and irritating repetition.
Know your competition. Who else is ranked using your keywords? You can bet they’re hungry to defend and advance their SERPs. You need to know your competition and be ready to defend and advance your SERPs.
The Evolution of SEO
Search engine optimization has evolved dramatically, but 2013 was undoubtedly a year of surprising revolution. In order to be successful in 2014, you need to be on board with change. We’re going to make it easy to spot any changes you need to make to your SEO campaigns with a simple comparison of the current do’s and don’ts:
Don’t focus completely on keywords. They are only an aspect of search engine optimization.
Don’t be a robot. A methodical and mechanical approach to SEO is outdated.
Do create quality content. It should be targeted, relevant, and fresh.
Do join social media. Think of social media as a digital cocktail party. The who’s who will be there, and that’s where you want your brand to sit.
Do focus on building relationships. Your copy and social media should focus on one vital thing to your business: people. Your goal is to reach out and start forging relationships.
As you slide into the New Year, you’re presented with a remarkable business opportunity. The latest changes in search engine optimization in 2013 are pushing businesses to connect with people. A new opportunity to gain a stronger local presence is rapidly approaching.
Social media has taught us that people have a voice, and that a single voice can accomplish remarkable things. In 2014, you have the opportunity to connect with those voices, carry on valuable conversations, and be seen as more than a product or service. You have the unparalleled chance to let your customers see you as a relatable entity, a business sharing their principles and values. As you pour the heart and soul of your business into engaging and moving copy, you’ll accomplish your marketing objects while also building one of the strongest relationships possible with your customer base—a rapport based on trust and loyalty. Need help with your content? Talk to us today.
Are you a newbie Webmaster wondering why SEO copywriting is such a big deal? Let’s start by saying it is a really big deal because almighty Google keeps changing their search algorithm. So what does this exactly mean for you? It simply means that you have to create content that will be appealing to this mother of all search engines.
You should never approach copywriting for SEO as a just a way to get the attention of search engines, it is a very important that you concentrate on writing for people while still employing writing techniques that will make your content easier to find by search engine spiders—pretty genius, huh?
What Exactly is SEO Copywriting?
Search Engine Optimization (SEO) copywriting is a technique of creating content for web pages that contain an adequate amount of targeted keywords or key phrases. The keywords should never be overused in the content.
SEO is a process of achieving high ranking for websites in search engines. SEO copywriting also involves optimization for on page content such as including title, Meta description, key phrases, keywords etc. The main aim of SEO is to create content that is completely relevant to the person searching for the content, product or service provided by the website. Sadly, some SEO experts are actually unable to achieve this.
Crafting irrelevant content may have some power to drive a lot of traffic, however, it will not serve the major purpose of Search Engine Optimization. Translation: you’ll be flushing a huge chunk of your SEO campaign money down the toilet because the content is not good enough to convert readers to loyal clients or customers.
For additional resources, check out this article on 10 easy SEO copywriting techniques to use for link building on Moz.com.
Advantages of SEO Copywriting
Copywriting for SEO will bring more traffic to your website. It is also a one-time expense in search engine optimization unlike Pay Per Click (PPC) campaigns.
Copywriting for search engine optimization involves creating content that will not only inform visitors, but will also do a great job of converting them to loyal subscribers, customers or clients. A website that can keep visitors well informed is good, but, a website that informs and converts readers to loyal customers or clients? Well, that’s just gravy.
Content that has targeted keywords or key phrases can be embedded in a webpage in order to help Internet surfers find the content that they are looking for. Think about it, what exactly is the point of having a website that no one ever visits?
If you own a small or medium sized business and have a matching domain for it, then it is time for you to take a few steps back and take a long hard look at the big changes copywriting can contribute to the growth of your business. You read it right; SEO copywriting can affect the way your online business grows. There is even an article about scientifically backed copywriting techniques on Copyblogger.com.
Five Good Reasons Why You Need Quality SEO Copywriting
It Makes Your Website Look Professional. There is a really good reason why some people make a living off writing quality content. The first good reason for choosing excellent SEO copywriting rather than some silly excuse for web content is that it will make your website look much more professional. Think about it, if you visit a company’s website and the only polite word you can use for the content on the site is abysmal, will you seriously consider doing business with that company?
Google Reads It – Seriously! Gone are the days when all you have to do is stuff a webpage with lots of keywords and Bam! You get to see the page rank high on Google. News flash, Google now takes its sweet time to search for top quality content and choose to rank it high instead of choosing websites with unoriginal content stuffed with keywords.
Make A Great First Impression. If you are a native English speaker, then you know just how hard it is to read horribly written content. Some website content is so badly written that it is painful to read. Your mind will immediately associate that website with horrible written copy—yikes! If you choose to make a great first impression the very first time with well written copy, you will not have to worry about taking back a really bad first impression which often-times is impossible.
Have Correctly Written Content. The last thing you ever want to worry about is having false claims on your site. Throwing up any content from a writer whose English is a little off (or way off) could actually translate into bad copy and false claims; two words: Not Good. A reputable professional SEO copywriter will provide you with content that you can post on your site worry-free. You will not have to worry about doing damage control caused by false claims, and the best part is that the content will be a hundred percent original and not plagiarized.
Impress and Retain Customers or Clients. Your site may not be worth a million dollars (yet), but when you clothe it with top quality copy that beautifully describes your products or services and also fascinates your readers, when you have taken your website to a whole new level. Add the advantages of SEO copywriting, and you have thrust your site into a whole new realm. Believe it or not, quality content makes a big difference in the World Wide Web. If people find the content on your site to be very enlightening, funny or impressive, they will stay longer on your website. Even better, they may share it with others.
With these good reasons in mind, investing your time in order to create quality content or hiring the services of a professional SEO copywriter is cheaper and a lot easier in the long run than allowing your site to get dragged through the mud by badly written copy.
Website traffic is an extremely crucial element when it comes to SEO copywriting. It is no secret that the online business environment is highly competitive, hence the reason today’s smart business owners have turned to SEO copywriting services to help them achieve and maintain the high ranking of their website on top search engines like Google, MSN, and Yahoo. Expertly written keyword and key phrase oriented content will help you achieve good ranking on search engines.
An increase in website traffic and conversions will result in increased sales of the products or services you offer.
Some Businesses Just Don’t Get It
While SEO copywriting services are known to have a great effect on the eventual success or failure of one’s digital marketing strategy, they are most times a completely overlooked sub-niche of the online marketing industry.
Many companies that offer internet marketing services do not have an expert SEO copywriter on staff; this is due to the fact that a lot of small businesses do not have a clue as to the true value an expert SEO copywriter brings to the table. Another reason you do not hear about full-time copywriters being on staff is that the demand for website copy fluctuates greatly.
The Biggest Advantage of Employing SEO Copywriting Services: Increased Sales!
Okay, let’s cut straight to the chase, the major reason you hire SEO Copywriting services is so that you can save money and make a lot more money.
A professional SEO copywriter will help you do just that. Basically, you stand a pretty good chance of increasing your conversion rate and making more money when you upload compelling content on your website consistently. The increased exposure, engagement and conversion rate the content generates will help you boost your revenue. Check out Hubspot’s blog on how to optimize your blog’s SEO for best success practices.
Should You Have An SEO Copywriter on Staff?
For many small and medium sized companies, having an SEO copywriter on staff may not be financially feasible. Thus having relationships with trusted freelance SEO copywriting experts is imperative. For larger businesses, employing an SEO copywriter on staff makes sense, however, freelance SEO copywriting services can provide more than just great copy including:
Offer a newer and fresher perspective
Renew working relationships by meeting deadlines and coming up with unique style and tone
Offer time and cost savings versus going through the hassles of hiring employees (it is important to hire a reliable and trustworthy freelancer)
Offer unique or niche experience staff writers may not possess
Can quickly come on-board in case of an unplanned busy time
Solid Ways SEO Copywriting Services Add Value to Your Business
Boost Search Engine Visibility. Expert SEO copywriting service providers know just how to integrate key phrases and keywords in a way that makes the content readable in the most natural way, while giving your website content good exposure to search engines. There are techniques and expertise that go into doing this and Google is always making changes to their search algorithm. An SEO copywriter pays attention to this so that you do not have to invest time and energy learning it yourself.
Time Saving. As soon as you and your hired SEO copywriter are on the same page, the SEO Copywriter does the work for you. All the research and writing is in their capable hands. This saves you time so you can get back to business and life.
Reduces Frustration. Everyone knows that the relationship between an employer and employee is one of superior and subordinate. However, this type of relationship actually contradicts the human nature; every person wants to be independent and free. There may be clashing over creative differences. When you hire SEO copywriting services, you never have to deal with the hassle factor that usually comes with the typical working relationships. These freelance expert SEO writers know that they have a job to do, and will not waste time trying to impart their own creative desires they have their freedom and do not need to prove anything.
Experts Develop Engaging, Fresh Content that Convert Readers. SEO copywriting experts know that actionable, specific content that offers valuable information to readers is effective in converting readers to clients or customers. Using an active tone, engaging the website visitors and ending with a compelling call to action is the cornerstone of writing good copy. It is the key to building business.
SEO Experts Also Acts as Consultants. You will not be paying an SEO Copywriting Service to act as a business consultant for your business, but if you choose to retain one for the long term, these experts can easily point out areas your business can make some improvement in customer service or help you find more income streams. Be sure to keep an open mind and ask your copywriter for a periodical feedback. Your copywriter may just uncover a real gold mine for your business. Check out these SEO copywriting tips from Hubspot and Copyblogger.
Knows Effective Copywriting Techniques Such as Headline Writing
There are so many websites, blogs and ads on the internet and each one is clamoring for attention. SEO copywriting experts know how to create headlines that cannot be ignored by those seeking for information in that niche. As a matter of fact 75 percent of creating content focuses more on the developing of compelling headlines. Even horrible content with a really fascinating title is sure to get more clicks than quality content with a lame headline. Other well known techniques for arresting the interest of website visitors include:
Making use of white space in order to make content easier to read
Using bullet points or numbering strategically in order to demonstrate key points of interest
Creating compelling titles and subheads to encourage further reading
Using short paragraphs to make the content very easy to read for those who skim through the content.
