SEO writer

You know those SEO copy-written guides and articles you click on and read that exist all over the web? It could be the next tip to DIY your life, a guide on grooming your poodle, or even detangling a toddler’s hair. (Seriously, there are guides for everything.) Here’s a question. Who creates all that? Not a machine. Not a bot. Not a system. A real, live, breathing person who loves to write. Content: it’s everywhere. We’re living in the era of content marketing: and today, everyone everywhere needs quality content for their online marketing. From blog posts to tutorials to custom visuals, the demand for content is intense, and there’s a whole team of people lined up to meet it. These people are called copywriters, and they’re experts in everything—from content to SEO. [bctt tweet=”The demand for great content is increasing. Read @JuliaEMcCoy’s 25 reasons why every business needs a go-to #SEOcopywriter” username=”ExpWriters”] 25 Great Reasons to Hire an Online SEO Copywriter Since the demand for content is so huge, it’s not surprising that everyday people like business owners and managers get overwhelmed by the responsibility of creating content. Unfortunately, content is critical and companies who don’t have the time to create it will fall behind in both rankings and traffic. And you can’t do it yourself, you need a copywriter who knows how to write! If you’re wondering why it’s a good to idea to hire an SEO copywriter and keep him or her on standby for all of your content needs, read on. Here are 25 reasons to invest in an SEO copywriter for your business marketing material. 1. Time savings Content creation is a hugely time-consuming process. If you’re any kind of content marketer, you’ve probably discovered this already. And it’s dependent on time, because the more you put into it, the more you’ll get out of it. Unfortunately, that can become a work and time hole if you don’t have help. As your business grows, it’s not unrealistic to assume that you’ll spend hours each week creating content, updating social media, reading and responding to user comments, and promoting your material. Unless you already have hours to spare each week (doubtful), this demand is bound to put you at a deficit and make it difficult for you to handle all the other aspects of your business. Since copywriters are content experts who specialize only in content and SEO, hiring a professional copywriter is a great way to free up your time while also ensuring that your company winds up with professional, creative, high-quality copy that supports the goals and aspirations of your business. 2. An accurate representation of your services Sometimes, it’s difficult for a business owner to describe a company’s services accurately. While this may seem odd, business owners spend so much time in their businesses that it can sometimes be helpful to have an external third-party come in to write about what the company does. Many copywriters specialize in specific industries, so it’s easy to find a copywriter who understands your business and knows how to speak directly to your consumers. When you find a copywriter who truly understands the nature and value of your business, you can ensure engaging and informative copy every single time.   3. On-trend pieces that sync with your industry One of the primary challenges of being a business owner is finding the time to stay up to date with current happenings and developments in your industry. Did you know? A copywriter might know, better than you, what to write for your audience! *GASP* To remain relevant and exciting, brands need to consistently create content that demonstrates that they understand their current industry environment and can function within it. Unfortunately, this is easier said than done for many CEOs and owners. When you hire a copywriter, however, you’ll never have to worry about how to handle current trends or keep yourself on the bleeding edge of your niche. A copywriter can simply synthesize happenings in your industry and use all the current news and events in your niche to create relevant, informed, and valuable content for your clients. 4. Correct grammar and spelling Let’s face it: writing is a learned skill. Because business owners are so busy with so many other things, many of them simply don’t have the time to worry about things like spelling, punctuation, and whether or not “internet” is spelled with a capital “I.” Luckily for you, a copywriter LOVES to figure out all that stuff. We find absolute joy in the (corrected) nuances of grammar and delight in beautiful wording. Let me put it straight. Publishing online content that’s riddled with grammar and spelling errors can hurt your company. People just won’t take you as seriously. Don’t do it; hire a copywriter who can turn out quality, error-free copy for all of your online content. 5. Persuasive content You know what’s great about your company and why people should choose you over the competition, but can you communicate that to readers? Writing compelling content is a learned skill, and it’s something that copywriters are incredibly good at. For any business looking to put their best face forward or promote growth and engagement with customers, hiring a copywriter is a great way to ensure your content is persuasive and effective. 6. Perspective While it may seem unlikely at first that a copywriter could add something unique to your company’s value proposition, copywriters are often very helpful when it comes to adding perspective to your business. Copywriters are objective, third-party people who can help you understand your business on a higher and more functional level and then transmit that message to your customers. 7. Variation One of the most important factors in content creation is variation. While you as a business owner might not know how to create marketing videos, infographics, images, and text content, a copywriter does, which can give your content strategy a dramatic boost. In addition to helping you create different content types, a copywriter will also know how to … Read more