SEO writing mistakes

These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google’s good graces, including correct SEO writing. If this is your case, good news – we’ve got some useful information for you to share in this blog. The bad news is that you cannot count on a one-size-fits all search engine optimization (SEO) plan allowing you to improve their rankings. Don’t be discouraged though. The good news is that practice does make perfect in this case, without too much blood, sweat and tears. What Can Hurt Your SEO Writing Rankings Once you agree to play by the book and ditch black hat SEO tactics in SEO writing and all SEO you do, you can easily avoid some of the most common optimization pitfalls. Here are 10 major mistakes that could hurt your rankings and get your website in serious trouble, forcing you to crack open your piggybank to correct your wrongdoings. 1) Posting Duplicate Content on Your Website. Duplicate SEO writing will never do you any favors. As tempting as it may seem to save some time and money by stealing someone else’s intellectual property, don’t go down this road. Duplicate content is dangerous for a number of reasons: It exposes you to major penalties from search engines. In case you didn’t know Penguin 2.0, Google’s much-feared algorithm change was rolled out to target duplicate content, identify unethical SEO tactics and remove offending websites. It disappoints your readers, making them land on your competitors’ websites. Posting duplicate content is like telling your audience how awesome your main rivals are. Your competitors will most likely send you flowers for this. Just take a minute to think about it: what does duplicate content say about you, your company, or your aspirations, vision and purpose in business? Absolutely nothing! This is precisely why instead of copy pasting meaningless, unoriginal web content, webmasters should turn to personalized, compelling, relevant, user-oriented web writing that ensures a flawless user experience and also helps the website rank higher in search engine results. 2) Relying on Keyword Stuffing. Keyword stuffing is so yesterday. None of the competitive players in your niche are doing it anymore, so why would you? Long gone are the days when you could stuff your texts with dozens of keywords and get away with it. At this point, according to Search Engine Journal, first-class, Google-friendly web writing should display a perfect balance between everyday language and keyword usage. So this leads us to a very pressing question: how much is too much, when it comes to keywords? Unfortunately, there is no mathematical formula that you can apply to get a precise answer to this question. The experts at Moz have weighed in to say the keyword density would be a waste of time. Here’s a simple solution for you: read your text aloud: if it doesn’t sound right, then it probably isn’t. If what you are reading makes sense and flows naturally, chances are that Google will also appreciate your optimization efforts. When in doubt, you can always use one of the many keyword density analyzer tools available online to assess the quality of your writing. 3) Posting or Approving Spam Comments. Some business owners prefer to take the easy way out when it comes to implementing on-page and off-page optimization tactics. The road to SEO writing hell is often paved with good intentions and ignorance. Those who pay third-parties a certain amount of money to spam different websites by posting comments accompanied by a link to their webpage seldom attain their end goal. This technique is very annoying and less effective than you may be inclined to think. It will inevitably affect your brand, making you seem desperate. We all have to start somewhere, but do you really think that multimillion dollar companies managed to reach their target by posting spam comments on other people’s websites? If the recipe for success would be so simple and so transparent, everybody would be following it to get rich and famous overnight. Unfortunately, this is not how it works. Also, according to Entrepreneur, you have to be very careful when it comes to approving comments posted on your website or blog. Keep only the ones that provide real value to your customers and ditch the rest. This is the safest method to protect your image, discourage spammy SEO writing practices employed by others and show the uttermost respect for your readers. If you want to safeguard your website from spam comments that may compromise your reputation, just follow Google’s set of guidelines. 4) Investing in Irrelevant, Low-Quality Content. Google strives to ensure a more than satisfactory navigation experience for all Internet users. This means that it values high-quality content and compels webmasters to improve web writing that doesn’t meet its standards. If you’re willing to cut corners when it comes to crafting new content, you may want to reconsider, since Google is not the biggest fan of quality compromises. Before writing a new blog post or on-site content, make sure you: Have an in-depth knowledge of the topic that you plan to expand on Conduct a keyword analysis to discover the most popular queries around which you will build your content Are familiar with the particularities of your niche, business and audience and can actually respond to your visitors’ needs and demands. 5) Not Investing in Content (At All!). Sometimes,lack of drive can be much more dangerous than a misguided action. The history of your company is not going to write itself. If you can agree upon this fact, then you can also reach the conclusion that lack of content won’t say too much about who you really are and where you’re heading. Your visitors are craving for premium, informative, problem-solving content; so what exactly are you doing at this point to address their needs and demands? Well-focused, reader-oriented content gives your audience a good reason to listen to what you have to … Read more