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#ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman

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#ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman

Did you miss #ContentWritingChat this week? We have good news for you! We have a recap of our latest Twitter chat, which was packed with amazing tips on effective Instagram strategies for your business. Are you ready to dive in? Just keep reading! #ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman Welcome to #ContentWritingChat! Today’s guest host is @SueBZimmerman. She’s joining us to talk all about Instagram for your business. pic.twitter.com/HihWi3CRHE — Express Writers (@ExpWriters) October 18, 2016 Our guest host this week was Sue B. Zimmerman. Sue is a speaker and a top Creative Live instructor. She’s also known as the “Instagram Expert,” which is why she joined our latest chat. She shared a ton of amazing tips for building a presence on Instagram that you’ll want to put to use today. Q1: How can you determine if Instagram is the right platform for your business? With so many social media platforms available today, it can be tricky to determine which ones are best for you to invest your time and energy into. So, how can you figure out if Instagram is right for you? Keep these things in mind: A1 I think it can work for any business since people process visuals 60,000 faster than text #ContentWritingChat pic.twitter.com/tBWd69EeMC — ★TheInstagramExpert★ (@SueBZimmerman) October 18, 2016 Sue feels Instagram can work for any business. People process visuals faster than text, which can make it a worthwhile platform for you to use. @ExpWriters A1 – Are your customers there? Are your competitors there? Can you devote time to posting regularly? #contentwritingchat — globalHMA (@globalHMA) October 18, 2016 Are your customers on Instagram? Are your competitors active there? Can you actually commit to building a presence there? Those are questions you need to answer when deciding whether Instagram is right for you. .@writingchat A1: if your target audience hangs out on Instagram, then it’s where your business should be. #ContentWritingChat — Tracy Willis (@tracywillis_) October 18, 2016 Tracy agrees! If your audience is on Instagram, your business should be there. @writingchat A1: Understand your customer demographic. If they don’t use the platform than it makes no sense to use it. #ContentWritingChat pic.twitter.com/EaJYCgxsB7 — Keystone Click (@KeystoneClick) October 18, 2016 It all goes back to knowing your audience! Are they on Instagram? @writingchat A1 You have to really think about if you can ACCURATELY & effectively represent your brand on that platform #contentwritingchat — My Life, Taylor Made (@life_taylormade) October 18, 2016 Can you accurately and effectively represent your brand on Instagram? You want to make sure it’s the right fit for your brand. A1 Beyond knowing if your audience is on #Instagram, are you able to actually provide them valuable content there? #contentwritingchat — Bill Skowronski (@BillSkowronski) October 18, 2016 Bill raises a solid point. Can you provide value to your audience on Instagram? A1: Try it! Decide how you want to portray yourself, and give it a go. Look to what others have done that “works”#ContentWritingChat https://t.co/MIFgShceTF — ThinkSEM (@ThinkSEM) October 18, 2016 As Sarah said, try it! You won’t really know if a platform works for you unless you give it a go yourself. Q2: What are key strategies for growth on Instagram? What do you need to know to see growth on Instagram? We have the answer! Check out some of the tips the chat participants shared on Tuesday: A2 You have to have an Instagram Mindset and make taking great photos a priority #ContentWritingChat pic.twitter.com/DdiQHB3FSk — ★TheInstagramExpert★ (@SueBZimmerman) October 18, 2016 Sue recommends having an “Instagram Mindset.” She said you need to make taking great photos a priority. After all, Instagram is a visual platform and your followers expect to see quality posts. A2) As with any social channel: Consistency, quality content and commitment! #contentwritingchat — Liliana H ??‍♀️☕️️ (@Liliholl) October 18, 2016 Liliana said consistency, quality content, and commitment are three things you need if you want to see growth on Instagram. A2. The right mix of hashtags – some move too fast, some are too small to matter. And consistency, of course. #contentwritingchat — pamelahughes (@pamelahughes) October 18, 2016 We all know hashtags are a must on Instagram. Pamela recommends choosing the right mix of hashtags. Pick those that are popular (but not so popular that your post will get buried in seconds) and align with your audience. Consistency is key, too! A2: Want Instagram growth? Post great content and engage with your audience. You need to BE PRESENT! #ContentWritingChat — Rachel (@redheadrachel) October 18, 2016 Make sure you’re posting great content and actively engaging with your audience. You have to be present if you want to see results. A2 #Instagram needs great visuals, relevant #hashtags, Engagement w/ others & trend analysis #ContentWritingChat https://t.co/2pS1ZXlVM1 — Varun Kumar (@varunkr842) October 18, 2016 Varun said Instagram requires great visuals, relevant hashtags, engagement with your audience, and trend analysis. A2 Post when your audience is likely to be on, utilize relevant hashtags, follow like-minded accounts. BE SOCIAL! #ContentWritingChat — Father. Food. Fun. (@FatherFoodFun) October 18, 2016 Optimize your Instagram strategy by posting when your audience is actively using Instagram. Don’t forget to add relevant hashtags and be social with others. A2: Knowing what your audience likes, interacts with, AND which hashtags they’re following. Hashtags are HUGE on IG. #ContentWritingChat https://t.co/FqBWtrzjU1 — ThinkSEM (@ThinkSEM) October 18, 2016 It’s simple! Know what your audience likes, what they interact with, and which hashtags they’re using. A2: In addition to great visuals, consistency is ?, and like any other social platform – don’t post and run, be social! #ContentWritingChat — Sherri Johnson (@FlyGirlFMP) October 18, 2016 Sherri knows consistency is key on all social media platforms. You need to post regularly and engage with your audience. A2 #1 Consistently great visuals. Instagram is a visual driven platform. #2 Relevant hashtags and links in profile! #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) October 18, 2016 Julia said you need to consistently post great visuals, add relevant hashtags, and include a … Read more

The Best Social Media Management Apps (Bonus: Apps that Manage Instagram)

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The Best Social Media Management Apps (Bonus: Apps that Manage Instagram)

Let’s face it. With all the platforms available today, social media can sometimes feel a little overwhelming. After all, you have to create content for Twitter, Facebook, Google+, LinkedIn – and don’t forget Pinterest and Instagram. Managing all of your social media accounts can be a lot of work. The good news is, social media management doesn’t have to be hard. With so many tools available at our fingertips, it’s never been easier to create and schedule amazing social media content. You just have to choose the right apps for you! And to make it a little easier, we’ve put together a break down of some of the best social media management apps. Grab your free copy of our easy-reference sheet for the best social media tools! The Benefits of Scheduling Out Your Social Media Using Tools In case you needed a little convincing to get on-board with the social media management apps, here are a few benefits of scheduling in advance: It creates consistency. One of the most important things when it comes to social media is consistency. You don’t want to pull a disappearing act by forgetting to post. You want to make sure you stay top-of-mind for your followers by posting on a regular basis. By scheduling your social media posts in advance, you’re able to do this. You create better content. When you plan your updates in advance, you’re more likely to put thought into the updates you’re creating as opposed to the ones you craft on the fly. Your audiences expects to see the best and they deserve it, too. Make time to schedule so you can plan posts that your audience will enjoy and that your brand will benefit from. Your Best Social Media Management Apps To help you decide which app is right for you, we’ve rounded-up some of the best social media management apps to help you take control of your Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram profiles. 1. Buffer Here at Express Writers, our go-to tool is Buffer. We use it to manage our many Twitter accounts, plus Facebook, Google+, and LinkedIn. That’s not all it does! It also handles scheduling for Pinterest and Instagram. The great thing about Buffer is that it’s incredibly easy to use. There’s really nothing complex about it! Both their website and mobile app (for Android and iOS) make it a breeze to schedule updates for any platform. Check out our scheduled social media feed on Buffer (we have a lot of posts and profiles): While you can use Buffer absolutely free of charge, you’d be missing out on some of the main features this social media scheduler has to offer. The free plan limits you to scheduling only 10 updates at a time per account and you’re unable to add multiple accounts for each type of platform. (This means that two Twitter profiles or two Facebook pages would be out of the question.) The good news is, Buffer’s “Awesome” plan is pretty affordable at only $10/month. Buffer provides built-in analytics that give you insight into how well your posts are performing. You’re able to see which posts are actually resonating with your audience and which ones aren’t. This is essential so you can adapt your social media strategy for maximum results. To make scheduling even easier, Buffer also offers an extension for your web browser. If you see a blog post you’d love to share with your followers, all you have to do is use the extension to quickly and easily add it to your Buffer queue without ever opening their website. And finally, another great option on Buffer is their Optimal Timing Tool. What will this do for you? Well, you’ve probably seen all kinds of studies that show the best times to post on Twitter, Facebook, etc. While those studies are helpful, those times aren’t unique to your social media profiles. Buffer’s Optimal Timing Tool calculates the best times for you to post based on your own audience. From its features and affordability to how easy it is to use, it should come as no surprise that Buffer made our list of the best social media management apps. It’s definitely one to check out if you haven’t already tried it. Note: Buffer also provides plans for Teams & Agencies ranging from $99/month to $399/month, depending on your needs. 2. Hootsuite When it comes to scheduling tools, Hootsuite is comparable to Buffer when it comes to price. Hootsuite offers a free plan that allows you to add three social media profiles. If you need a little more, you can upgrade to their Pro account for just $9.99/month, which allows you to add up to 50 social media profiles. It’s another great option if you want something that will get the job done without breaking the bank. Here’s what a dashboard in Hootsuite would look like: Hootsuite provides scheduling for a variety of platforms, including: Twitter, Facebook, Google+, LinkedIn, and Instagram. However, one thing they do differently is that they offer support for YouTube scheduling. By linking your Hootsuite account with YouTube, you’re able to schedule and share your YouTube videos right from Hootsuite. This is definitely convenient for video creators. One of the great features about Hootsuite is that it’s more than just a social media scheduler. You’re actually able to monitor and engage in conversations with your followers directly from the Hootsuite website. Their engagement tools ensure you’ll never miss an important reply from someone. Like Buffer, you also receive access to analytics on Hootsuite. You can use this information to see which posts are performing well on each of your platforms. With a Pro account, you’re able to go even more in-depth to improve ROI and analyze campaign performance through your analytics. Note: Hootsuite also provides plans for small businesses and agencies. You can sign-up on their website to learn more about pricing. 3. Edgar You can’t talk about the best social media management apps without mentioning the powerhouse that is Edgar. While … Read more

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

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#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

Did you miss #ContentWritingChat this week? Check out the recap and learn everything you need to know about leveraging your social presence and how to find clients with Twitter! #ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant Join us for #ContentWritingChat on Tuesday, August 2nd at 10 AM CDT with @dmboutin of @TheSocialQuant! pic.twitter.com/sNSFOokzaM — Express Writers (@ExpWriters) July 26, 2016 Our guest host this week was David Boutin. David is a digital marketer, writer, and marketer over at Social Quant. Q1: What are ways to build potential customer/audience following and trust on Twitter? If your business doesn’t know how to find clients on Twitter, you’re really missing out! These tips from Tuesday’s chat will have you building trust and attract all the right people to your account: A1) It’s all about providing value. With every Tweet you make, ask yourself: “Will my audience care about this?” #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it’s all about providing value. If you want to build trust with your audience and show your expertise, you need to share valuable content with them. Before you post that next tweet, ask yourself if your audience will actually care about what you’re sharing. A1: Curate content instead of going with 100% self-promotion. Respond with thanks when your content is shared. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 A1: Be human with how you use the platform – Twitter chats are a great way to show your human side with value. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 Annaliese knows that you can’t promote yourself all the time. Instead of constantly pitching your own content, products, and services, you need to curate great content as well. Pull valuable articles from other sources and share them with your audience. And when someone shares your work, make sure you say thanks! She also said to be human with how you use the platform. We agree that Twitter chats are a great way to show your human side by engaging in conversations and adding value. A1: Talk to people, jump into conversations, offer to help & be consistent. It takes time to build relationships/trust #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 It’s all about engaging with your audience! Brandie said to talk to people on social media. By jumping into conversations and offering your help, it can establish trust. A1: Be sure to engage with your followers through social listening, curating content for variety, and memes for fun! #ContentWritingChat — CoSchedule (@CoSchedule) August 2, 2016 Halle from CoSchedule agrees that engaging is a must! You can do some social listening to get to know your audience better and curate amazing content your followers will love. And you can add in some memes or GIFs for a little fun! A1. Interact with like-minded ppl in your niche, share their content & look for opportunities to work together. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 2, 2016 Kristen’s advice was to interact with like-minded people in your niche. You can share their content or potentially collaborate. Collaborations are a powerful way to not only grow your audience, but also establish trust with your audience. A1: Join Twitter chats that have a huge following such as this one. Follow up with people you connect with afterwards. #ContentWritingChat — AK Kerani (@AKKerani) August 2, 2016 Great advice about Twitter chats! Make connections during chats and then follow-up afterwards to nurture the relationship. A1: Share your BEST content, follow like-minded people, start conversations, join Twitter chats often. Build up! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Our CEO, Julia, shared some great tips! She said to share your best content, follow like-minded people, start conversations, and join Twitter chats. @ExpWriters A1) Same ways you’d build trust IRL – be respectful, empathetic, positive and mindful of your reputation. #ContentWritingChat — Diana Adams (@adamsconsulting) August 2, 2016 Very trust, Diana! The same ways you would establish trust in real life apply to the online world. a1: trust is built over time. keep things relevant and true to your brand and your target audience will come. #ContentWritingChat — Jobs2Careers (@Jobs2Careers) August 2, 2016 Remember that it takes time to build trust. It won’t happen overnight, so you need to be consistent about growing your social media presence and providing value to your audience. Q2: Has Twitter played a role in helping your land customers for your business? So, has it? Take a look at what some of Tuesday’s chat participants had to say: A2) Yes! Twitter is great for content marketing b/c ppl want it there – sharing content on FB and IG feels intrusive IMO #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 David feels Twitter is the best place for content marketing, so make sure you’re taking advantage of the platform. A2: Absolutely!! Twitter has started many conversations and friendships that led to clients and many opportunities! #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 Brandie has had a great experience with using Twitter. The conversations she’s had on the platform have led to friendships, clients, and other opportunities. A2: Yes! I have received book readers from using Twitter. #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 2, 2016 Zachary has seen results, too. Twitter has helped him gain new book readers. Awesome! A2b rule of thumb: DON’T OVERSELL. Our main goal on @ExpWriters social is giving value. Leads naturally come from that #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Julia’s advice is to make sure you aren’t overselling. Focus on providing value as a way to land those clients and customers for your business. Q3: What are tips for converting followers into customers? Once you have followers on Twitter, you need to convert then into customers of your business. These tips will help: A3) Again, always provide value. Use Twitter to establish yourself as an expert people want to do business with! #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it … Read more

#ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer

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#ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer

Did you miss #ContentWritingChat this week? Get caught up on our recap and learn how you can get noticed on social media! #ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer Join us for #ContentWritingChat on Tuesday, July 26th at 10 AM CDT with @MarySchaefer! pic.twitter.com/F79w7wq9IO — Express Writers (@ExpWriters) July 19, 2016 This week, our guest host was Mary Schaefer. Mary is a speaker, coach, and is a TEDx speaker. Q1: What are some ways you’ve gained attention on social media that returned results? Have you ever gotten noticed by a big company or an influencer on social media? Some of the participants in Tuesday’s chat have! Check it out: A1a: The most valuable response I got was a free ticket to a conference this year. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 A1a: I tagged them in an update w/link to a post I wrote about the conference topic. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary was lucky enough to snag a free ticket to a conference she wanted to attend. (Pretty cool, right?) All she did to get attention was tag the conference on social media when she shared a link to her blog post about it. They got in touch and offered her a free ticket. It’s super simple, but highly effective. Tagging brands or influencers is a great way to get noticed. A1 Free event tickets from my guest blogs. I’ve reached out to online writers on Instagram and sold my book to them. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Our CEO, Julia, said she received free event tickets as a result of guest blogs she’s written. She’s also been proactive about reaching out to writers via Instagram as a way to promote her book. A1: Tagging brands when sharing on social media has gotten me some free swag. Can’t argue with that! #ContentWritingChat — Rachel (@redheadrachel) July 26, 2016 Even I’ve had some great results with getting noticed on social media. Tagging brands has gotten me free swag in the past, which is always nice. .@writingchat A1 getting into a convo, adding honest thoughts, sharing expertise about a topic when it mattered #contentwritingchat — Amanda Vera (@amnda_vera) July 26, 2016 Amanda said starting conversations and sharing honest thoughts is a great way to get noticed. You can’t be afraid to put yourself out there. Start talking to new people. @ExpWriters A1: Having conversations. Whether it’s through your blog or on twitter, everyone enjoys feeling acknowledged #ContentWritingChat — Jacob Rouser (@J_Rouser) July 26, 2016 Even Jacob agrees that starting conversations can be very effective. A1: Writing stuff that really resonated w/the audience, tagging influencers, writing for clients #ContentWritingChat https://t.co/94fVPgbJhn — ThinkSEM (@ThinkSEM) July 26, 2016 Sarah said she’s seen results by writing content that resonated with the audience and also by tagging influencers. Great tips! @ExpWriters A1: Not to sound cliche, but through Twitter chats! They have led to engagement & great relationships 🙂 #contentwritingchat — MioDatos (@MioDatos) July 26, 2016 Twitter chats are certainly a great way to get noticed. All you have to do is jump in and start making connections with other participants. Q2: What are some key tips/ways you can stand out from the rest in your social media profiles? Do you want to make sure your social media profiles stand out from the crowd? Take a look at these tips: A2: In my social bios I try to include both business and some personal info about me to make me a “real” person. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary likes to use her social media bios as a way to mention both of her businesses. She also makes sure to include some personal information about herself as a way to make her a “real” person. This is a great way to form a connection with your audience. Those personal tidbits are something they might really resonate with. A2. Know that you’re talking to actual people and make your bio/ posts more conversational. Keep it real. #ContentWritingChat — Epictions (@epictions) July 26, 2016 By keeping your bio and posts conversational, it’s sure to resonate with more people. A2) It’s cliche, but be yourself. You are unique, even if you (falsely) believe you “have nothing interesting to say.” #contentwritingchat — Kyle Murray (@TheKyleMurray) July 26, 2016 Kyle is absolutely right with his advice. One of the best ways you can stand out is to just be yourself. You need to be genuine and people will resonate with that. If you aren’t true to yourself, people will see right through you. A2: Be human, show personality. Display who your team is behind the brand to showcase who you are. #ContentWritingChat — Elexicon (@Elexicon) July 26, 2016 Be human and show your personality through the content you create. If you have a team working alongside you, let your audience get to know them as well. When you give them a chance to see who the team is behind the brand, they’ll start to connect with you. A2 Be PERSONAL! Don’t just share about biz. Coffee fanatic? Word nerd? Tea lover? Mom/dad? Add what makes you relatable #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Julia agrees! Allow people to get to know you outside of your business. That’s what helps you form that bond with your audience because they can relate to you. A2. Have a distinct personality and point of view. And know what *types* of content you want to share on each platform. #contentwritingchat — pamelahughes (@pamelahughes) July 26, 2016 Pamela knows you need to have a distinct personality and point of view. It’s sure to attract all the right people to you. A2. Be an authority on the content you share on social. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) July 26, 2016 Kristen said to be an authority on the content you’re sharing. A2: I think having high res photos or quick videos really make … Read more

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

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#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more! #ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar Join us for #ContentWritingChat on Tuesday, July 19th at 10 AM CDT with guest host, @MadalynSklar! pic.twitter.com/8sF9FYdWMF — Express Writers (@ExpWriters) July 12, 2016 Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast. Q1: What are the best practices for building a following on Twitter? Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind: A1: Best practices for building a Twitter following: listen, engage, share great content, be consistent, be real. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A1: Being real and transparent is everything on social media and especially on Twitter. You can’t fake it over here. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you. A1: Think of Twitter as a cocktail party. Talk to people. Connect with them. That’s the mindset to building a following. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it! A1: We would say engagement! Twitter is a great tool to build relationships and converse with your audience & users. #contentwritingchat — MioDatos (@MioDatos) July 19, 2016 A1: Engage, engage & engage! Also share valuable information that your followers want to interact with. #contentwritingchat — Netvantage Marketing (@netvantage) July 19, 2016 Engagement is definitely key if you want to grow your following on Twitter or any social media platform. A1: Follow people, talk to them, participate in chats that appeal to you. Communicate a worthwhile message! #contentwritingchat — Chris Christensen (@christensen143) July 19, 2016 Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation. A1: Know your audience. Share/write content they want. BUT, more importantly, LISTEN to them. #ContentWritingChat https://t.co/rFXe5RzgEb — ThinkSEM (@ThinkSEM) July 19, 2016 Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online? #ContentWritingChat A1: Post useful, interesting content consistently (at least 5x per day) & use 1-2 industry-specific hashtags per tweet. — New Jupiter Media (@NewJupiterMedia) July 19, 2016 Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach. A1 Joining #ContentWritingChat and other Twitter chats has been a great way for me to find like-minded followers! — Bill Skowronski (@BillSkowronski) July 19, 2016 A1 If you provide value or solutions to problems, you will build a Twitter following organically. No short cuts! #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 19, 2016 Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you. Q2: What makes Twitter chats a must for anyone on Twitter? If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets: A2: Twitter chats are an amazing way to connect with like-minded people and build your tribe. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A2: Twitter chats allow you to get educated on a variety of topics and subjects. It’s better than Google! #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge. A2: What DOESN’T make them a must?! Perfect place to network, meet new friends, get insight, etc #ContentWritingChat https://t.co/lwGc4NPOSI — ThinkSEM (@ThinkSEM) July 19, 2016 As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others. A2. Connection. Collaboration. Expertise. I love learning from others and creating great online communities w/ chats! #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 19, 2016 Connection, collaboration, and expertise. Great answer from Brittany! A2) They’re fun! Lot’s of like-minded (and not so) participants. You learn and share what you know #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) July 19, 2016 Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have. A2: chats are HUGE for genuine relationship building..it brings together like-minded individuals #ContentWritingChat — Brett Pucino (@BPucino) July 19, 2016 Brett said chats are a must for genuine relationship building. A2. A great place to find others to follow, helps show your knowledge on a topic and can help you learn a things too. #contentwritingchat — BrandBlox (@BrandBloxNet) July 19, 2016 … Read more

#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

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#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

Did you miss #ContentWritingChat this week? There’s no need to worry! You can get caught up right here with our recap and learn plenty of tips for great social media outreach. #ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social Join us for #ContentWritingChat on Tuesday, July 5th at 10 AM CDT with guest host @sprout_sarah of @SproutSocial! pic.twitter.com/hMPEfRqFsW — Express Writers (@ExpWriters) June 28, 2016 Our guest host this week was Sarah Nagel. Sarah is the Community Outreach Manager over at Sprout Social. She also manages their Twitter chat, #SproutChat, every Wednesday on Twitter. Q1: If you’re starting out on social, what are some best practices for building a following? Whether you’re just starting out on social media or are working on building your presence on a new platform, check out these great tips for building your initial social media outreach: A1- Be both interesting, interested & provide value. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- You can do this by starting conversations, sharing smart content, joining Twitter chats, following ppl. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- Don’t expect to gain followers at a rapid pace initially. Be patient & let it happen organically. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said you should be interesting, interested, and provide value for your audience. Her advice was to start conversations with people, share smart content, and join Twitter chats. She also reminds us that building a following won’t happen overnight. It takes times and you have to be patient. A1: Provide useful, great content/insights. Become part of the conversation. Reach out, be nice! #ContentWritingChat https://t.co/aeo05CUHuF — ThinkSEM (@ThinkSEM) July 5, 2016 Sarah from ThinkSEM said to provide useful, great content for your audience. It all goes back to content. If you’re not sharing the types of posts your target audience wants to read, they’ll have no reason to stick around. Don’t forget to also engage in conversation. Be social! A1) Post and be consistent about it, especially on Facebook. Research your demo and post material that speaks to them. #ContentWritingChat — Kyle Murray (@TheKyleMurray) July 5, 2016 Kyle said to be consistent when it comes to posting. Create a schedule and stay active when it comes to scheduling and sharing content. Kyle also said you should research your target audience so you can provide posts they’re interested in. A1: Engage your audience so they know you’re there, and be genuine! #ContentWritingChat — Brittany Welsh (@BrittnyWelsh) July 5, 2016 Brittany said to engage with your audience! Let them know you’re present and that you’re actually listening. You should always be genuine as well. If you’re not, they’ll see right through you. A1a) Look for the social channel you can best own. You probably don’t need to be everywhere. #ContentWritingChat pic.twitter.com/sqliOwiVp5 — Jeff Reno(e) (@Renoe) July 5, 2016 Jenn said to look for the social media channel you can best own. The truth is, you don’t need to be everywhere when it comes to social media. You just need to be where your audience is. Figure out where they’re spending their time and which platforms you truly shine on. Those are the ones you should be using. A1 Know where your audience lives. Don’t build on all platforms…find your best ones. Use key terms your audience uses. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 5, 2016 Our CEO, Julia, agrees with Jenn. She said you don’t need to build on all platforms. A1 Get to know your audience. What chats do they attend? What FB or LI groups do they frequent? Go there. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Erika recommends figuring out where your audience is spending their time. Are they joining any Twitter chats, using Facebook groups, or using LinkedIn groups? If so, that’s where you need to be. A1) When starting out on #SocialMedia be genuine and engage with others. Build relationships not just followers! #contentwritingchat — Jim Carter (@MSLJim) July 5, 2016 Great answer, Jim! Be genuine and engage with others. Focus on building a relationship with people, not just gaining followers. A1: Have a plan. Social media activities without a plan =Titanic in the social media ocean 🙂 #contentwritingchat — Omi Sido (@OmiSido) July 5, 2016 Make sure you have a plan in place. Your plan should include which platforms you’ll use, what kind of content you’ll share, and how you can expand your reach. A1: Create a strategized content calendar. Remember your goals and publish quality content related to it! #ContentWritingChat — GLA Communications (@GLA_PR) July 5, 2016 Having a content calendar is a great way to stay organized when it comes to posting content on social media. A1: It’s good practice to get to know your target audience; learn about your community and what they want/need. #contentwritingchat — Ray Sidney-Smith (@w3consulting) July 5, 2016 Ray said to learn about your community so you can figure out what they want and need. Once you figure that out, you’ll be able to share the content that will draw them in. Q2: What are ways to consistently grow your social media following? Once you’ve gotten started on social media, you obviously have to work to keep the followers coming in. To help you out, here are a few tips from Tuesday’s chat: A2- Provide unique content that means something to your audience. Be so good they can’t ignore you. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said to provide unique content that means something to your audience. She said to be so good they can’t ignore you. When you share the content your audience finds valuable, they’ll want to stick around. A2 Seek out relevant conversations with your ideal audience! Engage, engage, engage! #contentwritingchat — Hannah Chapple (@HannahChapple) July 5, 2016 @writingchat A2 To build your social media community don’t forget to BE social! Engage w/others. Don’t just broadcast. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Hannah and Erika know engagement is important … Read more

#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

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#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

Did you miss #ContentWritingChat this Tuesday? Dive into the recap below and learn some of the best social media tactics to implement for yourself! #ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence Join us for #ContentWritingChat on Tuesday, June 28th at 10 AM CDT with guest host @ErikJFisher from @SMExaminer! pic.twitter.com/TZAydjJLlW — Express Writers (@ExpWriters) June 21, 2016 This week, Erik Fisher joined us as our guest host. Erik is the Social Media Manager over at Social Media Examiner, as well as a podcaster. We were excited to have him join us and share his expertise! Q1: How do you find out which social media platforms are best for you to build a presence on? With so many social media platforms available to us today (and even more being created), it can be tough deciding which ones to use. The truth is, you don’t have to be everywhere online. You just need to be where your audience is! Check out some of the social media tactics for best platform presence shared during the chat: A1: Find the Venn Diagram of what platform you enjoy using and which platforms are optimal for your goals. https://t.co/NMmcR1Fgwc — Erik Fisher (@ErikJFisher) June 28, 2016 Erik said to consider which platforms you actually enjoy using and which platforms are optimal for your goals. The platforms that fit both of those categories are great ones to get started on. A1c: Also, where are you most comfortable engaging? Sometimes that’s the best place to start. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) June 28, 2016 Ray had similar advice to Erik. He also said to consider which platforms you are most comfortable using. For some of us, we naturally shine at one platform over another. For example, not everyone is comfortable doing a live streaming broadcast via Periscope or Facebook Live. Ray’s advice is to determine which ones work best for you. A1: Do your research on each platform. What does your audience use most to interact and engage? #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 A1: Also, a good place to start is @BuzzSumo. Analyze where people are sharing similar content and go from there. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Choosing the right platforms for your brand will take a little research. You need to figure out which platforms your audience is most active on. That’s where you want to be. You can even use a tool like BuzzSumo to help you determine where people are most frequently sharing content. Take a look at some sites that are in your niche and see where their content is shared most often. A1. what are your goals, what type of business are you, what is the demographic for your ideal customer. 1/2 #contentwritingchat — BrandBlox (@BrandBloxNet) June 28, 2016 A few things you may want to consider: the goals of your business, the type of business you’re running, and the demographic for your ideal customer. All of these things will help you select the right social media platforms to build a presence on. A1: Experiment with each platform and see which one receives the most engagement. It’s all about trial and error. #ContentWritingChat — Elexicon (@Elexicon) June 28, 2016 A1) Research demographics, also doesn’t hurt to give a platform a trial run to see if you gain any traction. #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 28, 2016 One of the best things you can do is to experiment with each platform. Give them a go for a bit and measure your results. Which ones work the best for you? Invest your time in those platforms. A1: Majority of them are free, so try them out and see which ones get the most traffic. #ContentWritingChat — Katria Petroff (@KatPetroff99) June 28, 2016 Our Content Manager, Katria, recommends giving a platform a try to see if it works for you. Since they’re free, it never hurts to test them out and see how it goes. A1. Knowing your audience is the most crucial part! Different communities play [and buy] on different platforms. #ContentWritingChat — Co-op Social (@co_opsocial) June 28, 2016 It all goes back to your audience. Where are they spending their time? Where are they engaging? You have to be where they are in order to reach them effectively. A1 identify your TA. Search, look, listen, check where they hang out or what are their habits. Be there, join the convo #ContentWritingChat — Zala Bricelj (@ZalkaB) June 28, 2016 Once you’ve figured out which platforms to use, you need to be active. Join the conversation with your audience! Great advice, Zala. Q2: Share tips for creating great content on every one of your social media profiles. If you want to build a presence on social media, you need to share great content. How can you make sure you’re sharing the best content every time? Here are a few tips: A2: Learn what makes each platform’s posting unique, and master crafting micro content for that platform itself. https://t.co/bNXpRYCgtv — Erik Fisher (@ErikJFisher) June 28, 2016 Erik knows that each social media platform is unique. You have to learn how to create the right kind of content for each platform. What works well on Twitter might not be great on Facebook or other platforms. You need to keep that in mind and adapt your content to the platform you’re sharing it on. .@writingchat A2 consistency in story, relevant info, written for the channel, no duplicate content, use visuals #ContentWritingChat — Amanda Vera (@amnda_vera) June 28, 2016 Amanda said you have to be consistent with your story across all platforms. Make sure the content you’re sharing is tailored to the platform you’re using and is relevant to your audience. An eye-catching visual always helps, too! A2: Customize your content for each platform! @Canva is a great tool for creating visuals for a number of platforms. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Canva is a fantastic tool for creating great social … Read more

#ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media

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#ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media

Did you miss this week’s #ContentWritingChat? If so, there’s no need to worry because we have you covered with a full recap! We talked all about social media this week and our chat participants shared some amazing tips. If you’re looking to boost your presence on Twitter, Facebook, LinkedIn, and more, keep on reading. #ContentWritingChat March 15 2016 Recap: Strategies to Maximize Your Outreach on Social Media Join us Tuesday, March 15th at 10 AM CST for #ContentWritingChat with @shane_barker as our guest host! pic.twitter.com/W52948pFuo — Express Writers (@ExpWriters) March 8, 2016 Our guest host this week was the one and only Shane Barker: a #1 ranked Digital Strategist in social media, a major influencer in the social media marketing space, and a consultant that works with clients providing them with SEO and Internet marketing advice and strategies. You can learn more about him on his website, ShaneBarker.com. Q1: What are steps every brand/business should take when starting out on social media? Whether you’re just starting out on social media or you’ve been at it for a while now, there’s still plenty to learn from the responses to our first question. Shane, Netvantage Marketing, Jessica, and Ai all chimed in with great answers. A1) Test multiple social media platforms and see if building a community there makes sense. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 As Shane mentioned, it’s wise test multiple platforms to see if they’ll work for you. Remember that you don’t have to be on every social media platform available. Instead, you should invest your time and energy into the platforms your target audience is using. A1: Be sure to fill our your profiles completely. Use a recognizable/well-branded profile image. #contentwritingchat — Netvantage Marketing (@netvantage) March 15, 2016 When you create a social media profile, don’t forget to add all the necessary information. Write a bio, upload a cover photo (on applicable platforms), and choose a great profile image. As Jessica and Ai pointed out, it’s all about building relationships. Don’t be afraid to dive in and start talking to people. Make connections by starting conversations with new people. You can’t start selling right away. You have to build trust first. A1: Get to know your people by personally reaching out, engagement w/ PURPOSE @ExpWriters #ContentWritingChat — Jessica Smith (@coachJessness) March 15, 2016 A1: Don’t use social as a way to sell but to build relationships and communities, which can lead to sales #ContentWritingChat — Ai Zhang (@aiaddysonzhang) March 15, 2016 Q2: Which social media platforms are best to be on in 2016 and beyond? New platforms are always on the horizon when it comes to social media. So, how do you know which ones are worthwhile to be on? Shane and Dagmar both offered up some great advice. When you’re trying to decide which platforms to build a presence on, consider your audience as well as the product/service you provide. You want to make sure you invest your time in platforms where your audience is spending time if you want them to help grow your brand/business. A2) This all depends on your product/service you provide & how willing the business owner is to create content & engage. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 A2) Depends on: your niche; the ideal client you want to attract; what media you enjoy using: text, images, video, audio #contentwritingchat — Dagmar Gatell (@DagmarGatell) March 15, 2016 Don’t forget about what’s most enjoyable to you, too! For example, if you’re great on video, build a presence on Periscope, Blab, or Snapchat. Our CEO, Julia, knows some of the best platforms to be on are the tried and true favorites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Even though they have all been around for a long time now, they’re still worthwhile. Newer video platforms such as Periscope and Blab continue to increase in popularity though. A2 Facebook and Twitter are top. Instagram, LinkedIn, Pinterest, G+, Periscope, Blab #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 15, 2016 Q3: What are a few strategies for success on Twitter? Here at Express Writers, we love Twitter! It’s one of our favorite social media platforms to use and connect with our audience. If you want to step-up your Twitter presence, check out these tips. Shane recommends utilizing Twitter Lists. Lists are a great way to create a curated timeline of people whose updates you don’t want to miss. A3) I would recommend using Twitter Lists to organize your people. You can organize them by groups, events or location. #ContentWritingChat — Shane Barker (@shane_barker) March 15, 2016 Try creating a few Twitter Lists for yourself! You can have lists based on a certain topic, a select group of people, or even potential clients you want to build relationships with. A3 Use for networking, research, provide useful info – not direct selling. Build relationships #ContentWritingChat https://t.co/8ykCfo1XxO — Grenae Thompson (@DGGT) March 15, 2016 A3. Engage with both individuals & brands, join conversations already happening in your space. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 15, 2016 Both Grenae and Kristen know the importance of building relationships on Twitter. Put yourself out there and start connecting with new people! You just might find your next clients or customers or even a new friend. A3: Twitter chats; it’s learning and engagement in one spot. #contentwritingchat — Netvantage Marketing (@netvantage) March 15, 2016 And much like Netvantage Marketing, it’s no secret that we love Twitter chats! Not only are they a great place to connect with new people, but many are quite informative! Q4: Name some best practices for Facebook outreach. Facebook’s algorithm can make it tricky to get eyes on the content you post. Put these tips to use for a better Facebook strategy. A4) Make content that resonates with your audience. Link dropping doesn’t cut it anymore. Competition is stiff. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 15, 2016 Kyle shared some great advice when he said to create content that resonates with your audience. When it comes … Read more

Everything You Need to Know About Online Content Word Count (Infographic)

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Everything You Need to Know About Online Content Word Count (Infographic)

Have you ever stopped in the middle of creating your online content, whether it be a social media post, blog, or other piece of online content, not sure what the proper word count should be? We’ve studied, analyzed, and researched–and put an infographic together to guide you. Here’s every correct content length for any piece of online content on the web. Feel we missed anything, or do you have something to add? Let us know in the comments! Full infographic transcription below. An Infographic Guide to Online Content Length Curious how long your content should be? You’re not alone. With dozens of conflicting opinions about word count flying around the web, it can be difficult to determine how much is enough on various platforms like blogs and social media. Fortunately, we have the answers. Let’s explore the word count question here. The Rise of Social Media: Why Your Content Matters Social media is booming and one of the best ways to engage with the huge numbers on each platform is to ensure that the content you share there is as user-friendly as possible. Take a look at the user numbers for some of today’s hottest platforms: There are currently more than 2 billion active social media users in the world Content on Facebook earns 5 billion likes each day Twitter has more than 284 million users and the platform sees 500 million tweets daily Google+ has more than 363 million users Online Content Lengths for All Web Platforms Now that you know how big social media truly is, let’s take a look at what the ideal content length for all distribution channels really is. Twitter Is Twitter really increasing its character limit from 140 to 10,000? The CEO of Twitter, Jack Dorsey, started the rumor: pic.twitter.com/bc5RwqPcAX — Jack (@jack) January 5, 2016 But, best practices currently state that it’s more fruitful to keep Tweets limited to 100 characters. Here’s why: Tweets that are 100 characters or shorter enjoy 17% more engagement than longer Tweets So-called “medium length” tweets (between 71-100 characters) are re-tweeted more often than large (101-characters or longer) or small (41-70 character) tweets Twitter is built on brevity, and 100-character tweets are easy for users to consume Facebook While Facebook is often thought of a long-form content platform in comparison to Twitter, it may surprise you to know that the ideal character limit for a Facebook post is actually shorter than a tweet. Here’s what you need to know: The ideal Facebook post is 40-characters or fewer Facebook posts with 40-characters earn 86% more engagement than longer posts According to Facebook best practices, the second-best length of a Facebook post is 80 characters or less. These posts receive 66% more engagement than longer posts Google+ Google+ is all about readability and accessibility of content, so it’s important to keep content easily digestible. Here’s what you need to know about Google+ headlines and content: The highest-performing Google+ headlines are 60 characters or less Readers only absorb the first and last three words of a headline, so headlines that are 6 words or less have the most impact The ideal length of Google+ body content is 200-440 characters LinkedIn LinkedIn posts are designed to be short and sweet. According to BufferApp, the ideal length for a post on the platform is 25 words. LinkedIn posts that are around 25 words encourage the highest number of click-throughs. For B2B companies, the ideal word length for a LinkedIn post can vary between 16-25 words. For B2C companies on LinkedIn, the ideal word length for a post is between 21-25 words. Instagram  Since Instagram isn’t focused on text-based content, but rather great visuals: there are currently no solid “best practices” for word count. You can, however, follow these tips for best results from your Instagram posts. Use creative #hashtags to promote interaction with your established network. Consider using the Instagram Explorer page to learn more about trending hashtags that can enhance your brand. Up to 15 hashtags per post is an average amount. Always be relatable with your hashtags to what your visual topic is about. If you’re sharing an Instagram photo on Twitter or Facebook, be sure to lessen and streamline your hashtags. Photos with too many hashtags will look out of place on these networks. Some brands drop the hashtags in an Instagram follow-up comment if they’re streamlining. Tell your brand story through captions. This offers context for your image and helps followers connect with your content. Pinterest When it comes to Pinterest descriptions, keeping them within the correct character-count range can enhance their performance hugely. 200-character descriptions earn the most re-pins Pins that feature CTAs earn 80% more engagement than those that don’t Research has found that pins with an image height 800 pixels or greater earn significantly more re-pins than those with smaller images Blog Posts Rule of thumb: blog posts are the place where informative, guide-style, long-form content can shine. Buffer found that the ideal reading length of a blog post is 7 minutes. This translates to roughly 1,600 words As a general rule, longer blogs are more likely to provide quality markers for search engines, which allows them to rank higher Blog posts that are longer than 1,500 words receive an average of 68% more tweets and 23% more Facebook likes than shorter posts. Most web pages that sit in the top 10 SERP positions for any given keyword have at least 2,000 words Eight-word or longer search queries have risen by 34,000%, which means that content targeting long-tail keywords will perform better today. 5 Key Best Practices for Social Media Posts No matter where you’re posting content, there are several rules you should always follow: 1. Be helpful. Readers want helpful content. It matters less if your content is 80 or 800 characters and much, much more that it’s helpful and well-written. 2. Don’t blab. As a general rule, concise is better. If you can get a point across in 1,000 words, you shouldn’t be stuffing a … Read more

The Science Behind the Most Successful Social Media Sharers (Infographic)

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The Science Behind the Most Successful Social Media Sharers (Infographic)

In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself! Enjoy, and don’t forget to share and leave us a comment! Full transcript is below. Transcript The Science Behind the Most Successful Social Media Campaigns & Sharers Social Media Shares: Why Do They Matter So Much? 53% of Americans who engage with brands in social media become more loyal to those brands Interesting content is among the top 3 motives for consumers to follow brands on social media The majority of brands measure content success by social shares 47% of B2B marketers cite creating engaging content as their top marketing challenge The 3 Most Re-Tweeted Tweets in History What’s the secret to the sharing power of the top tweets? Let’s take a look at which tweets made it to the most re-tweeted list. Ellen de Generis. 3.3 Million Re-tweets. If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Ellen de Generis breaks Twitter with this iconic tweet. Leverages the “buzz” around the Oscars, making this tweet the most shared in history. Louis Tomlinson. 1.4 Million Re-tweets Always in my heart @Harry_Styles . Yours sincerely, Louis — Louis Tomlinson (@Louis_Tomlinson) October 2, 2011 Louis Tomlinson shows just how a simple, sincere tweet can capture the heart of millions, especially thanks to their passionate fandom. Barack Obama. 700,000 re-tweets Four more years. pic.twitter.com/bAJE6Vom — Barack Obama (@BarackObama) November 7, 2012 Barack Obama’s social media team captured a moment of human emotion and celebration that followers can relate to: and, keep in mind, it’s also news to share. Facebook Posts That Had the Most Shares in History What’s the magic formula for the most shared Facebook posts? Here’s who and what really hit it out of the park on Facebook. PerezHilton.com. “This would have legit traumatized me as a kid! Heck, even now!” 4.4 Million Shares. Post by PerezHilton.com. We love to share videos that make us laugh. Perez Hilton shares this stunt video promoting a horror movie, proving that humor is always a good idea. AMC Theatres. Minions Preview Video. 3.1 Million Shares Post by AMC Theatres. AMC Theatre demonstrated the power of video for Facebook sharing, particularly when tapping into a community of fans who love the brand. WomenWorking.com. “Why We Need Best Friends” Image. 1.7 Million Shares Post by Womenworking.com. Facebook users share posts they relate to, and they think their Facebook friends can relate to. The posts they share are also social currency: to show their friends what they care about and who they are. 5 Techniques For Successful Social Media Campaigns: Inspiration From the Best Brands on Social Here’s how businesses succeed in increasing engagement and promoting shares. include the company logos with the mentions (Autodesk, Whole foods, etc.) Genuine Value. Autodesk shares social content that offers genuine value to its niche target market. Be Personal. Whole Foods Market makes their customer service personal leveraging their local profiles. Authentic Conversation. Kimpton Hotels & Restaurants gets personal, engaging with its guests through real, authentic conversation. Contests. Intuit rolls out a year-long contest that their target market loves to engage with. Transparency. Mars shows a behind the scenes peek of its businesses, offering greater transparency of its business practices and ethics to their intrigued followers. 5 Steps to More Engagement & Shares for Your Content Follow these simple steps to gain a successful social media campaign and inspire more shares for your content. 1. Listen to Your Fans. One of the best ways to increase your engagement is to look at what your fans already like to engage with and duplicate their efforts with your own, unique spin. 2. Post More Photos. 87% of a Facebook page engagement occurs on photo posts. 3. Take Your Own Photos. People engage with authentic, human social media brands. Take your own “candid” photos to show your followers into your world. Don’t be afraid to be personal. 4. Get Your Own Custom URL. When a URL is shortened, it looks less cluttered, making your post more appealing and easier to read. 5. Post Evergreen Content. Evergreen content is timeless. Focus on creating posts that can be shared over a long period of time and still remain relevant. A great way to do this is to create evergreen blogs that can be shared, and re-shared, on social media. References James A. Martin, CIO | http://buff.ly/1NywMSa Amy Porterfield, Social Media Examiner | http://buff.ly/1NywRVY Kevin Lee, Buffer Social | http://buff.ly/1TWDHcU Chanelle Bessette, Fortune | http://buff.ly/1HYEgXq Shea Bennett, Ad Week | http://buff.ly/1LnruJV Jonathan Anker, HLN TV | http://buff.ly/1LnvOsz Business 2 Community | http://buff.ly/1E8sleY

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