social media bloggers

Have you been looking for fresh voices to add to your feed? Or, maybe you need some industry practical advice from people who have been there, done that, in the wonderful world of online marketing? I’ve got just the list for you! From beginner-level advice to the most advanced industry tips and tricks, these bloggers run the gamut from copywriters to social media marketers to industry influencers. Each one of them will give your brain something to chew on no matter where you’re at, or what you do, in content marketing and social media. You’re going to want to follow them on Twitter and read their blogs, or listen to their podcasts. Let’s dive in! 35 Popular Bloggers in Content Marketing to Watch: Get Inspired By These Experts This list is is no particular order. 1. Steve Rayson & the BuzzSumo Team Here’s the thing: I’ve seen many bloggers grow stagnant through time, but that is not true of the BuzzSumo team. I have rarely found a more epic staff of bloggers than BuzzSumo. Steve Rayson, co-founder, “broke the interwebs” with this post: We Analyzed 100 Million Headlines. Here’s What We Learned (New Research). One thing that makes them stand out is the amount of data-based, statistical  research they do in the industry of content marketing. It helps all of us know what not to do – and what to do. BuzzSumo’s blog is a blog to watch, follow, absorb and read – weekly. 2. The Smart Blogger Team If you need blogging and writing advice, Smart Blogger should be your first stop. Founded by Jon Morrow and headed up by Glen Long, the Managing Editor, the blog features a rotation of authors and engaging topics. Here’s a sampling: “Writer’s Block: 27 Ways to Crush It Forever,” “20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand,” and “How to Be Unforgettable.” 3. Seth Godin If you want a unique approach to marketing, turn to Seth Godin. One of the first bloggers that made it, and currently one of the most popular bloggers in the world, Seth is an industry thought leader, popular blogger, and best-selling author. He has an amazing record because of committing to one blog a day – some of them famously 1-2 sentences long. (His works include The Dip and All Marketers Are Liars.) Seth’s blog is a compendium of fresh, out-of-the-box thinking about problems in marketing. His words will get your gears turning and your mind humming. 4. Copyblogger Another authority on copywriting and content marketing is Copyblogger. Brian Clark, the founder, is a pioneer when it comes to blogging. The proof is in the pudding for these guys. They built their company from the ground-up using the techniques they teach. And, teach they do – they offer a free library of training material on top of fresh, informative blog posts. [bctt tweet=”Looking for great #ContentMarketing and #SocialMedia blogs to read? Check out this round-up!” username=”ExpWriters”] 5. Sujan Patel If you want to learn how to create effective, engaging content that works, Sujan Patel is your guy. He’s a top internet marketer, has founded multiple startups, and he blogs at major sites like Forbes, Entrepreneur, Inc., and HubSpot. He co-founded Web Profits, a growth marketing agency, and speaks at hundreds of national and international marketing events. This guy is an expert with 13 years in the biz, and the mind of a hustler as well as content marketer. As a result, he’s one to listen to and learn from. 6. Mark Schaefer – {grow} blog Mark Schaefer’s {grow} blog is regularly cited as one of the top five business blogs worldwide. He’s a star of internet marketing, and has the chops to prove it. He’s also a speaker and educator who enlightens the world about social media marketing. Bonus: I had him on my podcast, and he’s also delightfully down-to-earth! He also wrote the foreword to my new book. 7. Convince and Convert by Jay Baer If you want to understand how to make the customer experience in content a stand-out, read the Convince and Convert blog. Led by Jess Ostroff and internet pioneer Jay Baer, C&C accurately refers to themselves as a group of expert “counselors” who can guide you to content greatness. Content Marketing Institute even crowned them the #1 content marketing blog. 8. Jeff Goins If you want to be a better writer in general, Jeff Goins is your guide. He provides insights and advice from the writing life, including how to balance writing as creative work and as a job. He should know – he’s the author of five books, some of them best-sellers, and has a lot of gold nuggets for better writing and better copy. 9. Joe Pulizzi & Content Marketing Institute Joe Pulizzi is a huge pioneer in this amazing industry. He founded Content Marketing Institute (which was acquired by UBM in 2016) in 2007, and more or less started the widespread use of the term “content marketing”.  You can read his column on CMI. The entire CMI team is awesome. They hold a Twitter chat, #CMWorld, at 11 AM CST on Tuesdays. A unique trademark they use is a widespread brand usage (down to the suits Joe wears on stage to speak) of the color orange. 10. Jeff Bullas Another big name in digital content marketing is Jeff Bullas – his success comes mostly because of how long-term and committed Jeff stayed at producing high-quality content. He started his site back in 2008 with a $10 investment, and today, he ranks as a top global influencer in the industry. His blog covers a whole spectrum of topics. Read about copywriting, business management, content marketing, social media marketing tips, and more. He’s a voice you should listen to – Forbes named him one of the “Top 20 Influencers of CMOs” in 2017. 11. CoSchedule Content marketing requires extensive planning, and nobody knows that better than CoSchedule. Their blog, along with their platform, focuses on this piece of the puzzle. It provides timely, useful … Read more