social media creation

When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said than done, though. To be a truly “likable” brand, a company needs to master the art of social media content creation. Think, for a moment, about why you would follow a brand on social media. Maybe it’s because you are interested in the industry that they post within, know and personally like them, or you just found them and simply fell in love with the fun, unique content they were posting on social media. Either way, social media follows are typically about a desire for content – and that follow means you have an active fan or reader that will come back for more, so consistency is key. How to Write Engaging, Fun Social Media Posts for Your Brand (Consistently): 10 Key Ways & Examples Fans don’t want to follow brands that post dry, boring content and, in light of that, it’s wise for brands to put in the work that it takes to learn to create fun and engaging social media posts. Here are a few key tips I’ve put together to get you inspired, thinking, and started out on the right foot. 1. Be real about your industry, add tasteful humor One of the best ways to create engaging social media content is to be real. The fact of the matter is that most brands, regardless of which industry they work in, deal with something that is taboo, awkward, confusing, or just plain funny on a daily basis. What better way to make a great social media post than to capitalize upon those things? For example: Charmin, a toilet paper company, wins on social media – especially Twitter. They’re simply real about who they are, what they do, and bring in a lot of humor consistently about it. They have a consistent Twitter column #CharminAsks that sparks humor: #CharminAsks: The person who rolls under, is.. — Charmin (@Charmin) September 30, 2016 And, one thing I love is that they even engage back with their punny fans: And you get points for wit, albeit cheesy 😉 https://t.co/xH5xqnbJSJ — Charmin (@Charmin) October 11, 2016 By posting lighthearted content that makes their fans laugh, Charmin earns many more follows, re-tweets, and favorites than you might imagine a toilet tissue company would. And you get points for wit, albeit cheesy 😉 https://t.co/xH5xqnbJSJ — Charmin (@Charmin) October 11, 2016 2. Use color to stay consistent with your brand Take a moment to consider brands that have tied color into their branding schemes: Coca-Cola, red Evernote, green The Honest Company, bright blue Content Marketing Institute, orange …To name a few. These brands have figured something out that the rest of us can do well to learn from. Namely, that using a trademark color scheme across social media can be a fantastic way to draw more attention to your posts and earn more readers. Because social media is a very fast-paced world, people using on social media platforms are often scanning through their newsfeeds quickly. This means that anything that isn’t immediately different, eye-catching, or unique is likely to get skimmed past. To save your content from meeting this fate, brand your company with a trademark color scheme and use it in your social media posts. In addition to making your brand’s content more immediately recognizable, this will also go a long way toward making readers slow down and interact with your social media posts. 3. You can be promotional if you’re also being helpful, generous, and authentic In order to create the best possible social media content, brands can enhance their reader ship by being generous with information. And here’s the secret: you CAN blend that with a mention of you and your products, provided you don’t oversell and stay helpful during the mention. Fans come to your page hoping to find something to engage with and when you hit the nail on the head and address a problem they can relate to or a struggle that everyone has, you’re likely to earn a spot on their social media short list. Think of it this way: each time you interact on social media, you’re provoking some reaction from your readers – be it interest, laughter, or curiosity. This means that all of your social media posts should be aimed at creating a helpful, generous, and funny presence as often as possible. Look at how Poopourri blends a mention of their product with a fun Halloween costume idea: Not wanting to go as something too punny or #KenBone for #Halloween? ??Go as our best-selling men’s scent, Royal Flush! ? ?? pic.twitter.com/5CQ6xU5uei — Poo~Pourri (@PooPourri) October 19, 2016 While you don’t have to solve all of your readers’ problems, a few social media quips that show them you relate to their lives will go a long way toward making them want to engage with the rest of your content. 4. Spark curiosity in your social audience Any good marketer knows that the headline of an article is the most important part. While 80% of people read headlines, only 20% read body copy, which means that a great headline can go a long way toward earning you more traffic, and more engagement. To make your social media posts more fun, consider toying with your headlines a bit. Instead of writing a dry, information-only few words, consider playing with headlines that will provoke your readers’ curiosity or make them laugh. For a great example, consider Innocent Drinks, a smoothie brand whose social media is decidedly not focused on smoothies. Reasons to drink innocent smoothies: – made with fruit & nothing else – 10% profits go to charity – a completely unbiased tweet told you to pic.twitter.com/nZqPBEcOdW — innocent drinks (@innocent) November 3, 2016 While nobody is advocating making your headlines and short tweet body all about laugh-grabs, it’s clear that incorporating funny, attention-commanding headlines and photos into your social media strategy is … Read more