social media engagement - Express Writers

#ContentWritingChat Recap: Social Media Engagement Strategies

December 31, 2020September 15, 2017 by Rachel Moffett

This week, we had another community chat hour during #ContentWritingChat! We previously had our participants vote on topics they wanted to see for future chats and many voted for a chat on social media engagement strategies. It’s always a hot topic and we knew everyone would have some amazing advice to share! If you’ve been wanting to step up your social media engagement, get ready to take some notes and keep reading for our recap! #ContentWritingChat Recap: Social Media Engagement Strategies Welcome to #ContentWritingChat! Today is a community chat where we’ll be talking about #SocialMedia engagement strategies! ? pic.twitter.com/DsLpXGgIz4 — Express Writers (@ExpWriters) September 12, 2017 Using social media as a way to engage your audience is crucial when you’re building a presence online. It’s a powerful tool to build relationships and establish trust. But if you’re struggling to make those connections, we’re here to help! The tips in this recap will help you boost your engagement on every platform you use. Q1: What does social media engagement look like to you? What are you tracking when it comes to social media engagement? There are a few things that are important to measure in order to see results. Here’s what our participants look out for: A1 I DON’T measure #socialmedia success in followers, likes, etc. I measure real convos, clicks, engagement. ? #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) September 12, 2017 Julia doesn’t measure success on social media in terms of vanity metrics. She focuses on real conversations and clicks on the content she shares. The best engagement on social media is *conversations.* Comments, people commenting w/ others, ppl taking time to engage #ContentWritingChat pic.twitter.com/YEM5Bokcmn — Jason Schemmel (@JasonSchemmel) September 12, 2017 Conversations are key to measure when on social media! Pay attention to your comments and take the time to engage with others. A1: Engagement on social media is all about the replies. You want to see that your content sparks a conversation. #ContentWritingChat pic.twitter.com/RMRAsFhLZ9 — Rachel (@redheadrachel) September 12, 2017 It’s all about the replies! There’s no denying that it’s a good feeling when people respond to the content you share online. Make sure you give them the courtesy of replying and getting the conversation started. A1: Social media engagement is when you are engaged in conversation WITH your community, not broadcasting AT them. #ContentWritingChat https://t.co/8Z9vyf6uu1 — Erika Heald (@SFerika) September 12, 2017 As Erika said, it’s all about being engaged WITH your community, instead of broadcasting AT them. Conversation is a two-way street, friends! A1: Talking with people, not at people. #ContentWritingChat pic.twitter.com/BziFUdIoSW — Netvantage Marketing (@netvantage) September 12, 2017 Lexie agrees that it’s about talking with the people in your audience. A1 Social media engagement is two-way communication, instead of outward self promotion 100% of the time. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 12, 2017 Bill knows that you can’t self-promote all the time. You need to put effort into engaging with others through real-time conversations. A1. Social engagement looks like a brand interacting with their customers and actually caring about them #contentwritingchat — Cheval John (@chevd80) September 12, 2017 Not only is engagement about interacting with customers, it’s also about showing them you care. A1. Meaningful conversations/interactions with your target audience, not just vanity metrics #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) September 12, 2017 Meaningful conversations are what really matters when it comes to social media engagement. A1. Connect, share, interact, ask, reply – all in all be there for others to add value and seek value as well. #contentwritingchat — Manav Lalotra (@manavlalotra) September 12, 2017 Take the time to interact with your audience. Ask questions. Reply to them. Make sure you’re adding value with everything you do. Q2: Why is it important to measure social media ROI? Are you tracking your results on social media to see how your content is actually performing? If not, you should be! Here’s why it’s important: A2: Measuring ROI tells you what works & what your audience connects with. It will help you plan further strategy. #contentwritingchat — Netvantage Marketing (@netvantage) September 12, 2017 When you track your ROI, it tells you what’s working and what’s resonating with your audience. As Lexie said, this is important when crafting your overall social media strategy. A2: You need to know if the time/money spent is worth it! Don’t throw effort after foolishness 🙂 Do what works.#ContentWritingChat https://t.co/aHFZ1ShnEx — ThinkSEM (@ThinkSEM) September 12, 2017 Track metrics to know that your time and money is being well spent! You need to track in order to do more of what’s working for you. A2. ROI is your bff when presenting the impact of your efforts to C-suite. Also helps you determine what is/isnt working #ContentWritingChat pic.twitter.com/rAtczgI6kR — Rebecca Wegscheid (@MarketerRebecca) September 12, 2017 When you’re part of a larger team, you’ll often have to give proof that your efforts are working to those who are higher up. Track ROI and record the results in a way that’s easy to read. A2 You have to know if your campaigns are successful and if it’s reaching the people you targeted. Must set goals #contentwritingchat https://t.co/ZqERfG2XEc — Jade Alberts Consult (@Jade_A_Consult) September 12, 2017 When you keep an eye on metrics, you’ll be able to see if the social media campaigns you created are effective. A2: It’s good to measure/benchmark the productiveness of your time, efforts, & money. #contentwritingchat — Javier Sanabria (@SanabriaJav) September 12, 2017 Javier knows you want to measure the productiveness of your time, efforts, and money when it comes to social media. Q3: What are the right KPIs to track social media engagement? Now that you know the importance of tracking your efforts on social media, which metrics should you be paying attention to? This is what you need to know: A3: We’ve got the perfect image to help answer this question! #ContentWritingChat pic.twitter.com/BPnycwj08d — Simply Measured (@simplymeasured) September 12, 2017 Simply Measured shared a great graphic to help answer this question! A3 I always like to go by mentions since … Read more

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

June 19, 2024July 28, 2017 by Rachel Moffett

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies. #ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza Join us for #ContentWritingChat on Tuesday, July 25th with @CardozaGab to talk about engagement strategies on Twitter! ? pic.twitter.com/0CTGwqLChS — Express Writers (@ExpWriters) July 18, 2017 Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap! Q1: What is your favorite thing about Twitter? To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say: A1 Twitter exposes you to new: opportunities friendships experiences info perspectives Access to lifelong learning!#ContentWritingChat pic.twitter.com/dzPKQfq2rG — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn. A1: The relationships! You can find like-minded people through hashtags. #contentwritingchat — Netvantage Marketing (@netvantage) July 25, 2017 Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with. A1a: The ability to connect and have valuable convos with those in my industry across the world & share ideas/tips! #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) July 25, 2017 Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world. A1) I love how easy it is to start a direct convo w/ anyone or any brand. My network has vastly expanded b/c of Twitter! #ContentWritingChat pic.twitter.com/WN5t3bdaPx — Jason Schemmel (@JasonSchemmel) July 25, 2017 Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network. A1 Twitter offers access to professional development in real time Twitter chats, and leads to offline relationships #contentwritingchat — Bill Skowronski (@BillSkowronski) July 25, 2017 Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well. A1: It’s INSTANT! News/weather before anyone else has it; connecting w/Tweeps from across the globe. Info @ fingertips!#ContentWritingChat https://t.co/9EZ2c7q0ep — ThinkSEM (@ThinkSEM) July 25, 2017 As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform. A1: The global reach with the ability to build relationships and learn from others around the ? #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 25, 2017 Elizabeth knows the global reach that Twitter gives you access to is pretty powerful. A1: Learning opportunities! I read articles about #writing & social media I wouldn’t have seen otherwise#ContentWritingChat #Twitter — Danielle Bullen Love (@daniellewriter) July 25, 2017 Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise. A1 Twitter allows you to toggle between the personal and professional. Can’t do that on LinkedIn, and it’s tricky on FB. #ContentWritingChat — Ken Gordon (@quickmuse) July 25, 2017 Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook. Q2: What can you do to ensure you’re growing your Twitter account with quality followers? When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips: A2. Have a strategy 1 Purpose 2 Message 3 Goals Define your audience & ENGAGE. Attract quality by offering quality!#ContentWritingChat pic.twitter.com/A63vQWeSCH — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them. A2: Make sure you’re reaching out to/connecting/interacting with the right audience. Quality = activity in this realm.#ContentWritingChat https://t.co/6CsJPLz9X3 — ThinkSEM (@ThinkSEM) July 25, 2017 Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others. A2 Quality is a two-way street, you gotta put in the effort to engage and interact with your followers! #ContentWritingChat pic.twitter.com/xt73E9s1wO — HeyOrca! (@HeyOrca) July 25, 2017 This is advice everyone needs to remember! You have … Read more

#ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra

December 31, 2020May 19, 2017 by Rachel Moffett

Although social media continues to change, one thing that hasn’t is how important it is for online brands to be present there. If you’re not actively using social media and engaging with your audience on those platforms, you’re missing out on an incredible opportunity to grow your business. Despite how popular it is, there are still many brands who just aren’t sure how to do social media the right way. In our latest #ContentWritingChat, we talked about engaging your audience on social media and learned some really great tips! #ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra Join us for #ContentWritingChat on Tuesday, May 16th at 10 AM Central Time with @meerasapra from @zoho! pic.twitter.com/9XOcp5gkrD — Express Writers (@ExpWriters) May 11, 2017 Our guest host for this week’s chat was Meera Sapra. Meera is the Product Manager over at Zoho Social and she plays a large role in the brand’s social media presence. She shared a lot of helpful advice on engaging your audience during Tuesday’s chat, so let’s dive into the recap! Q1: What does engagement on social media look like for your brand? Which metrics do you typically measure? When it comes to success on social media, brands all have different goals they’re aiming to reach. To kick off the chat, we asked everyone to share what kind of engagement their brand looks for online and which metrics are most important to them. @writingchat A1. So many ways to track engagement. We just use one simple rule: Measure what matters #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 As Meera said, it’s so important to measure what matters. The metrics that are most important to you might not matter so much to other brands. You may even set different goals based on the campaigns you produce. This is why it’s key to set goals for your content and create and measure with them in mind. A1: The metrics vary based on the goal of the post. It might be likes, shares, or link clicks, etc. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 Again, metrics can vary based on the goal of your social media post. You might be aiming for likes, shares, link clicks, or something else. It all depends! A1. Engagement = clicks, conversions from our social presence! We measure for highest-performing posts using @buffer. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) May 16, 2017 As Julia said, clicks and conversions are two things we always measure here at Express Writers. We want to see that social media followers are taking action by heading over to our website and making conversions (whether that be email sign-ups or sales). Buffer has been a helpful tool when it comes to measure the success of our content. @ExpWriters A1: With @FractureSaga – we’ll be monitoring engagement and referral traffic. #ContentWritingChat pic.twitter.com/IdX7eXXRps — Jeff Reno(e) ? (@Renoe) May 16, 2017 Jenn knows the goals for his brand and he intends to monitor engagement from his audience as well as referral traffic she receives from social media. A1: Comments / Replies are the highest form of complement for engagement. Apart from that, we always like to those RTs! #ContentWritingChat — Digital Natives Cast (@DgtlNativesCast) May 16, 2017 Comments and replies are always great to measure on social media because it’s nice to see that your content gets your audience talking. Use it as an opportunity to engage with them in return and start building a relationship. A1: We measure quantitative (engagement rate, video views, lead gen) and qualitative (what are they saying?) #contentwritingchat pic.twitter.com/wXnLzN8Fwg — Sara Tetzloff (@que_sara) May 16, 2017 For Sara, she has a few different metrics she likes to keep an eye on. They include engagement rate, video views, lead generation, and she monitors what people are saying. Q2: To reach your audience, you have to be present on social media. How do you choose the platforms that are right for you? With so many social media platforms out there, it can sometimes feel a little overwhelming. It can even leave you wondering which platforms you should really be investing your time in. Here’s some advice to help you choose the ones that are worthwhile for your brand: @ExpWriters A2. Instead of spreading yourself too thin, focus your efforts on the networks that matter the most. #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 Meera is spot-on with her answer for this question. As she said, you don’t want to spread yourself too thin. Focus on the social media platforms that matter the most for your brand. That’s going to be different from what other brands are doing, so determine what’s best for you. A2: To know the demo of your audience is incredibly important. That then determines the platforms you should be using. #ContentWritingChat — Roslyn Wertheimer ? (@RE_Wertheimer) May 16, 2017 As Roslyn said, you need to know the demographics of your target audience. This will guide you in the right direction because you can figure out which platforms they’re using the most. A2 Ans is very simple, be there, where your TA is hanging out. Build a community there, be a part of their conversation. #ContentWritingChat https://t.co/EZWR48AzYn — Varun Kumar ? (@DigitalVK) May 16, 2017 Varun agrees that you need to be where your target audience is hanging out online. Once you figure that out, you can begin building a community there and be part of their conversation. That’s key to engaging your audience on social media. A2: Do your homework! You need to learn where your audience hangs out + is active/engaged. Go there 🙂#ContentWritingChat https://t.co/0tWIJ6uZ3h — ThinkSEM (@ThinkSEM) May 16, 2017 Even Sarah agrees! It’s all about being where your audience is spending their time. A2: Where is your audience asking questions? That is where you need to be so you can answer their questions. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 This is another great way to look at it. Determine where your audience … Read more

Driving Social Media Engagement: 13 Copywriting Hacks

June 19, 2024November 13, 2014 by Adam Oakley

Social media engagement is not only vital to your content marketing, but it can also be extremely fun. When you get people commenting on your posts, re-tweeting your content, and sharing your Facebook posts, you might go ahead & do a little jig. Social media engagement is what can propel you from just another business to a viral sensation, as we’ve all watched over the last few years. But how do you get great social media engagement that not only brings people to your website, but also helps you on the road to viral content? Let’s take a quick look at a few quick copywriting hacks that can help you out! 1. Follow The Four C’s. Isn’t it nice when someone not only gives you some great tips, but also gives you an easy way to remember the tips? Well, Buffer does just that with a great blog post about driving more social media engagement. What are the four C’s? They are: Clear Concise Compelling Credible Let’s unpack this for a bit. What does it mean to post clear, concise, compelling, and credible content on social media? It means that you need to make sure your audience knows what you are talking about, but you need to keep it short. Longer posts on social media might get your post skipped over, and Twitter doesn’t allow for lengthy posts! You also need to have content that is compelling so that you get shares, likes, and comments – engagement. Credible content is vital no matter what content it is; this will help keep you as a trusted source, instead of one that people question. 2. Name A Problem And Solve It. Another great way to drive engagement is to name a problem that is common for your readership, and answer or solve it. When you state the problem, make sure to agitate it a bit before solving it. This can get more people to read your post. You don’t want to give too much away, but this is a great opportunity to get your social media content shared, which can bring in more clients. 3. Follow The Four U’s. In the same Buffer article I mentioned in point one, another great formula is the four U’s. Again, this is a great way to remember an important and helpful formula and is great when you go about crafting a Twitter post. Just what are these U’s? Let’s take a look! Useful: If you don’t tweet something useful to your followers, you are likely to be skipped and not receive much engagement. Urgent: Urgency on social media can really help get the clicks and shares from your clients. Unique: You want to make sure you stand out from your competitors, so offer something unique that people will enjoy seeing. Ultra-specific: Being specific can really help with writing Twitter posts. Specific posts can help you stay within or below the 140-character limit. 4. Curate Some Incredible Content. Social Media Today says that when it comes to driving engagement on social media, you need to make sure you are curating some great content for your various channels. You want to keep things fresh and interesting for your viewers, which is why content curation is key to having a successful campaign. Consider having a bookmark folder of great content ideas for your social media campaign. This helps you keep it all together in one, organized location. 5. Use Those Memes. When it comes to social media, you have to make sure you are staying up on the latest trends. This means, don’t hesitate to use memes. If you take a quick glance at your Facebook or Twitter feed, you will see that many people seem to enjoy memes quite a lot. You can create your own by finding meme generators or using stock images for your own quotes or jokes. People like to share images, and you will find that you get more engagement on images than on posts without any pictures. 6. Make Customer Involvement Easy As 1-2-3. When you have something such as a giveaway, make sure it is easy for your customers to get involved. You don’t want to have them jump through numerous hoops to get to the place they want to be simply because they are likely to leave. If you encourage people to follow you on social media for an entry into the giveaway, you might see that you get an increase in social engagement and more people following and sharing your items. 7. Give Shout Outs To Customers. One thing that sets social media apart from any other form of marketing is how you can make it personal, according to Social Media Examiner. You don’t have to get chummy with people, but simply by doing something such as giving a shout out to a customer can really boost your engagement. A shout out is simply just mentioning your client by name or Twitter handle, and thanking them. You will find more people are willing to use your company if they see that you are willing to talk to or give a shout out for others. When you give a shout out, make sure you do something that isn’t too generic. Give it a personal, friendly feel! 8. Hold Live-Streamed Google Hangouts. Another way you might be able to increase engagement is to live-stream your various Google Hangouts you have with clients or coworkers. You can give a talk on a particular subject, linking to a live video of your discussion. When you do this, make sure that people know that they can send in their questions if you want to encourage discussion. This can be a great way for customers to ask important questions and get a live, personal answer from you! 9. Use Quality Images And Videos. Quality is not just for written content but is also for image and video content, as well. According to Jeff Bullas, high-quality images can help you stand out from your competition. … Read more