social media groups

Are you a member of and active in social media groups, to further your online marketing and social media traction? If not, it’s likely that you’re missing out on huge amounts of social media results in both potential traffic and leads. There are literally millions of social media groups on sites like Google+, LinkedIn, and Facebook and if you’re not using them to your advantage, now is the perfect time to get started. I’ve experienced big benefits by joining and participating in a wide variety of social media groups the past several months—with a lot more eyeballs and engagement on my content than if I’d just shared a post on my social account. How to Get Killer Social Media Traction By Joining Social Media Groups Here’s what you need to know. How Do Private Social Media Groups Work, Exactly? A private social media group is exactly what it sounds like, a private, members-only group on a social media platform. The group is created and controlled by a moderator. These moderators control what types of content are shared as well as how people comment and interact with one another. Well-run groups are focused on sharing valuable information rather than promotional content and are generally aimed at enhancing the goals of the group members. For example, I’ve joined the Digital Marketing Questions group on Facebook, and B2B Content Marketing on Linkedin. These are just two out of maybe 40 now that I’m a member of. Just by searching writing, marketing, or content marketing in LinkedIn’s search bar, and Facebook’s search bar, sorting by the Groups category, there are literally hundreds that are good matches for me. And every time I participate inside these groups, by sharing a useful piece of content or infographic I created (for example), I get direct eyeballs on my content from the actual, real people users in that private group. It’s a good thing. 4 Key Benefits of Joining Private Social Media Groups Private social media groups are a very different platform from many other types of social media interaction. Notably, they’re on a niche-focused platform, and are private groups of like-minded individuals into one concentrated place. Because of this, when you interact in a private social media groups, you gain instant access to almost instantaneous benefits that will start rolling in: 1. Traffic to your website One of the best advantages of interacting in private social media groups is that you can use the group to direct traffic back to your website. This allows you to earn more customers and make more sales. 2. Higher conversions When you build relationships on private social media groups, you can easily produce higher conversion rates for your company. By building personal relationships, you build overall brand awareness and encourage more conversions for your site. 3. Increased brand awareness One of the main benefits of interacting in private social media groups (Especially when you start your own) is that you can easily build brand awareness for your company. This helps you reach new customers and make more sales. 4. Ease of communication Social media groups are a great place for easy communication with other like-minded individuals. When you become a member of a group, you can easily share content, offer input, ask for input from other members, and share your own personal content. The Rise of Social Media Groups As it stands now, there is a social media group for virtually every niche. From motherhood to marketing and beyond, private groups are an effective way for like-minded individuals to come together to discuss industry business and happenings. Because of this, they’ve become a popular platform for marketing. When marketers engage in social media groups correctly, it’s easy to do everything from building relationships to earning highly qualified leads, which creates a great environment for making sales, launching new products, and getting high-quality industry feedback. To Build or to Join? When it comes to social media groups you can either build one or join one. These approaches both have their strengths and their weaknesses. If you’re a new marketer who is just getting started with private social groups, you may choose to join a pre-established group until you get the hang of things enough that you feel confident starting your own group. (I started one a few weeks ago, Learn Online Writing.) This allows you to see how a private social media group is moderated, what types of content are shared, and how often other group members post: and get the most social media traction. If you’re an experienced marketer or have used private social media groups before, feel free to start your own! Starting your own group has the distinct benefit of providing you with a tailor-made community that you control, which is ideal for people who want to increase brand recognition or poll their audience for ideas on things like products, marketing, and distribution. Choosing a Social Media Platform When it comes to social media platforms for private groups, the three most popular are Facebook, Google+, and LinkedIn. Facebook Facebook is great for people who want to build and maintain an active social media marketing strategy. The fact that it is the largest social media platform in the world makes it ideal for people who want to reach large audiences. Additionally, its laid-back, casual tone makes it great for testing new ideas, polling users, and sharing content on a broad-scale level. Google+ Google+ allows users to share photos, videos, links, and content in the same laid-back, carefree way as Facebook. Google+ also allows for “circles,” which allow people to divide their followers into smaller group-like segments. This is perfect for targeting content, sharing information with select groups, and offering special discounts and information to certain users. LinkedIn LinkedIn is a fantastic platform for users who want to interact with other industry professionals. As a general rule, it’s a more formal platform than both Google+ and Facebook, which makes it a fantastic choice for marketers who want to distribute content to other like-minded … Read more